Our findings show that depending on the contextual setting and what sort of merger an organization goes through, the identity strategies will differ. We see that symbols and Values are two objects of relevance in our case companies? identity strategies, but that there are differences in how they are being used. There is consensus around the fact that Values are important to have, however their meaning to each organization differs and it has also proven to be dependent on what position you possess in the company. We have developed a four-fielder in order to further illustrate our findings.

This paper examines dialect as a rhetorical means of persuasion. A survey containing inquires about four different Swedish dialects have been handed out mainly in Södertörn University and Stockholm University, in order to research the Values and connotations of theese dialects. The four chosen dialects are as following: Göteborgska, Stockholmska, Norrländska and Skånska. The results of the survey are processed and compiled to see which attitudes these Values and connotations may indicate to each dialect. These attitudes and Values are then discussed in correlation with five rhetorical theories: Attitude as a means of persuation, Ethos, Persona, Rhetorical Agency and Pierre Bourdieu?s theory of Field and Habitus.

In today?s consumption society, the image and core Values of a company have become more important in order to secure the attention on the market. All entrepreneurs have to distinguish themselves in the extremely tight competition.This thesis examines how product photos can reach out to the consumers successfully. Both students have previous experiences from model shoots ? but now want to study the possibilities to sell a product without a human model.The purpose of the thesis is to examine how to convey core Values by commercial product photos - how to best capture the attention of a customer.

Title: Development and continuity: A new institutional case study of a Danish public library in changeAbstract: The purpose of this master's thesis is to discuss and analyse the relationship between the traditional core Values belonging to the institution of the public library, and the development work that takes place at the institution. The thesis also investigates the relationships that influence the development work.By investigating a library that is considered progressive in its development work, our purpose is also to unveil alternative Values that compete with the traditional core Values. By illustrating the perception among seven staff members and the director at Aarhus Public Libraries, we want to illuminate the terms for development among public libraries. In addition to our interviews, an activity plan is studied.We base our study on new institutional theory which focuses on norms and Values in an organisation. This focus helps us to understand the development work from a comprehensive view.Our study shows that the development work at Aarhus Public Libraries is taking place in a complex environment that consists of several different actors and different interpretationsof the traditional core Values of public libraries.

ABSTRACTThis thesis aims to explain how companies and organizations can form their recruitingprocess to successfully recruit people with the same Values as the company ororganisation. We have conducted this thesis because we consider it to be of relevancedue to limited research on the subject. To fulfill the purpose of this thesis we havefocused on one main issue. That is how companies can shape their recruiting process torecruit people with the same Values as the company. Our ambition is to describe thissubject from a recruiting perspective with the Values in focus.

In today?s consumption society, the image and core Values of a company have become more important in order to secure the attention on the market. All entrepreneurs have to distinguish themselves in the extremely tight competition.This thesis examines how product photos can reach out to the consumers successfully. Both students have previous experiences from model shoots ? but now want to study the possibilities to sell a product without a human model.The purpose of the thesis is to examine how to convey core Values by commercial product photos - how to best capture the attention of a customer.

This study treats cultural policy, it´s view of the value of literature, and how this view varies within different fields of cultural policy. The aim of the essay is to find different competing approaches through an investigation of texts from three different fields within cultural policy. The fields investigated are: The publishing subsidy of the National Council for Cultural Affairs, which Values above all quality literature. En bok för alla, concentrates on spreading quality literature to new groups in society. Centrum för lättläst, which Values that the contents of a text are successfully delivered to, and understood by, the reader.

This master thesis aims to examine the methods of the conservation field and their visionabout maintenance and change, in terms of liturgical Values. This is to be able todetermine if there is a need to develop the methods that the field of conservation has tosafeguard the intangible cultural heritage of the churches.This is mainly a literature review, focusing on different tutorials from the Swedish nationalheritage board, and different texts on liturgy aswell as Unesco's Convention for theSafeguarding of intagible Heritage (2003), ratified in Sweden in January 2011. A casestudy of the practical work has been carried out on three churches that have undergonechange. The application process and the results were important for this study.The conclusion is that the conservation field have ambitions to preserve the liturgicalValues, but they do not have sufficiently developed methods to do so. Nevertheless, itappears that most cases of change in churches, increases the liturgical Values..

Democracy is said to uphold the dearest Values and be the most moral system. But it cannot be characterized as a rigid "syste" but a continuously changing political framework, under which aims and Values can be fulfilled - and replaced.The increasingly diverse and ever-changing environment of contemporary democracies forces change upon the systems' natural evolution, which makes their future features uncertain and unforeseeable. A powerful change-force doctrine does however claim change is mainly (or merely) caused by the power of ideas; the elite power over ideas can thus provide a natural foundation for the analysis of the direction of development for democracy. This study aims to provide such a foundation by reconstructing empirical and normative descriptions of democracy at two certain points in time, following extensive government studies.As a tool for analysis, this study identifies Values of substantial and procedural character central to democracy theory and discourse. It further creates ideal types of democracy based on these Values, to which the nature of democracy is measured.

The aim of this study was to examine if the predictions of the herbage quality in the software Grazemore Decision Support System (DSS) gives a reliable ground for milk production in the north of Scandinavia. Pasture samples from one research farm (Umeå) and one organic farm (Nordingrå) was analysed on crude protein and organic matter digestibility. The results were statistically compared to the predicted Values. Measured and predicted herbage mass was compared and a control if the predictions of milk production improved if the predicted input were replaced by the Values from the analysis, was made. The concentration of crude protein was underestimated by the model on both farms and the relationship between actual and predicted Values was poor. Mean Prediction Error (MPE) was 24% and 31% respectively.

This essay examines the epideictic genre by using qualitative method to analyze acceptance speeches from the Swedish Grammy awards. These speeches and their speakers are often described as rhetorically mediocre and there seems to be a notion within the music community that an acceptance speech is personal and without deeper meaning. From a functionalistic perspective on genre, these speeches can be seen as working together with other genres that carry information about the winners. Why would skilled performers who know how to entertain an audience choose to repeat rhetorical mistakes? This essay uses different perspectives on rhetorical situation and genre as well as multimodal analysis of verbal- and nonverbal communication, to argue that these particular speeches in this particular situation come with their own set of expectations and Values that the speakers have to acknowledge if they are to meet the epideictic purpose: To unite the audience around common Values and create an enjoyable collective memory.

The aim of this Masters thesis is to examine librarians attitudes and Values when it comes to the question if a new media, video games, should be introduced at the library or not. Video games are here seen as media primarily for youths. In our study we also wanted to study the discussions of quality and purchase, when computer games were introduced at the library. In order to answer our questions we conducted nine interviews with librarians working with children and youths, in eight libraries. By analysing their statements, using Maj Klassons theory where she defines the librarians role in three different strategies, we could demonstrate how the librarians reason when it comes to video and computer games, youths, quality and purchase.

This study draws from Zygmunt Bauman´s theory that a governmental policy of Values can reduce the personal responsibility and moral choices for employees, to focus only on maintaining the government?s internal rules and regulations. The apparent risk with this type of moral attenuation is that the employee is deprived of the possibility to react morally on conduct of the government?s external misuse of power. In this study, this theory is connected to the Swedish Armed Forces? policy of Values, as these Values do not include a critical standpoint for officers and soldiers.

AbstractThis essay consists of an analytical study of three present-day Swedish films depiction of teenage life. From these films we like to see how youths are described, what attributes they are given, in shape of attire and different symbolic items, such as language and body expressions. The essay emphasizes which Values that dominates among the illustrated teenage groups and compares it to the Values and expectations that we can derive from an adult society. Here we let the school?s main determining base documents, Lpo 94 and Lpf 94, represent the dominating Values of the society.Our hypothesis is that media, and also these films, creates images that affects the societies comprehension of teenagers and also how teens see themselves.

Skanska is using work schedules that are specifically designed for employees in the production. These work schedules are called best practice. These are guides containing technical descriptions, design references, capabilities, etc. for work activities. This support function facilitates the work preparation and planning of future work.