Studies show that product placement is becoming a more and more common method for companies to use when communicating with consumers. The results of this study can?t confirm nor deny that claim, but instead we offered the observation that as a communication method, product placement and TV-commercials are more similar than revealed at first glance.Cars of the brand Ford appeared in seven out of the 50 motion pictures that made up the sample material in this study. In several instances the values that were communicated regarding the brand matched, completely or in large parts, the values communicated about the Ford brand in Ford?s own commercials.This doesn?t hold true for all companies.

Background:Incoming medical alarm is a common routine for emergency nurses. Working in these situations may represent a major burden on the individual nurse. Purpose: To investigate emergency room nurses' experiences in receiving medical alerts focused on education, safety, security, skills and experience, and andherence to guidelines. The purpose was also to investigate whether there were any differences in action between the emergency room nurses who had worked longer or shorter period than two years with this.Method:The design was quantitative, comparative and descriptive. Surveys were distributed to 30 nurses who worked in the emergency room at a Swedish hospital.

The aim of this Master?s thesis is to examine how the gender system is described in fantasy novels. The theoretical framework is based on Yvonne Hirdman?s theory on gender system, primarily the two basic principles: the principle of dichotomy, of separation between the sexes, and the principle of hierarchy, of man as norm. The method used is idea analysis which is a form of textual analysis.

What drove me to write this paper is the will to  examine if there is a philosophically and scientifically viable  alternative foundation for an objective morality other than what we like to refer to as "God". The  American philosopher and neuroscientist Sam Harris presents in his book The Moral Landscape a thesis for an objective morality based on science in which he states that  science can determine human values. The purpose of this paper is to perform a theoretical trial of The Moral Landscape, examining Harris' thesis and it's relations to the philosophical obstacles that stands in its way, these being mainly the famous philosophical principle "Hume's Law" and G.E. Moore's "Naturalistic Fallacy and Open Question Argument" and thus will serve as my main theoretical foundation. The results of my study was not conclusive since Harris in fact doesn't succeed in bridging the gap between facts and values on a scientific ground.

Syftet med denna rapport är att undersöka hur After Action Debriefing (AAD) fungerar på polismyndigheten i Södermanlands län. Rapporten har sin utgångspunkt i åsikter från anställda poliser i distriktet i Eskilstuna angående frågor om debriefing. Rapporten fokuserar också på åsikter från ansvarig debriefingledare om debriefingens funktion och slutligen vad lagen (Arbetsmiljöverkets kungörelse) säger om rätten till debriefing. Tillvägagångssätt för insamling av data har skett genom enkäter, intervju samt litteraturstudier. Polisyrket är ett krävande yrke på många sätt, och risken för att utsättas för jobbiga händelser är stor.

This is a qualitative study whit purpose of showing how teachers work whit students in need of special support in school. The purpose has been to study what teachers mean whit special aid, and if the support is individually adapted for each students needs. I have trougt interviews, observations and examinations of diverse documents found paradoxes where teachers and the scool leaders claim that they work whit the integration of all the students at school, while the teality shows a different picture. I have found a clear segregation of students, where they have on repeated occasions had to leave the classroom to receive tuition. The school stuff has a wide iiew of wich students are included in the term "students in need of special tuition".

Library architecture today is a complicated history. Public libraries are no longer merely a place for book storage, but also a virtual library a social meeting place and a place for study. All these diverse tasks and roles emerge in the democratic designing process of a new library and also transform into the architecture. The underlying process is the evaluation and negotiation of the libraries overall tasks and ideas, ideals and values. Multiple ideologies are incorporated in library architecture.

Syftet med aktionsforskningsstudien är att lyfta fram förskoleklasslärares egna åsikter om förskoleklassverksamheten. Det är ett relativt outforskat område, förskoleklassreformen genomfördes 1996. Denna studie ska bidra med mer kunskaper med hjälp av förskoleklasslärares egna berättelser om förskoleklassverksamheten utifrån pedagogernas perspektiv. De fyra deltagande förskoleklasslärarna var ett strategiskt val, de fyra förskoleklasslärarna som deltog i aktionen erbjöds även att delta i studien. I denna kvalitativa studie utgår empirin från de gemensamma samtalen i aktionen. Förskoleklasslärarnas berättelser kondenserades och det skapades två fiktiva pedagoger Aina, som fick symbolisera samarbete, flexibilitet och framförhållning och Berit, som fick symbolisera konservatism, individualism och nuorientering.

This essay focuses on tourists' information seeking. The main focus was to examine whether there is a connection between how the informants in different tourist styles the different tourist styles are presented by Eva Wolf as the tourist of recreation, action, culture, compromise, and individualism seek information to their forthcoming vacation. The result was reached through a qualitative method, where ten informants with various tourist roles were interviewed separately. The informants were chosen by personal contacts. In addition to these interviews, three representatives from the tourist industry were contacted and interviewed by e-mail.

Abstract A phenomenon that has been noticed more and more in media and the public space in recent years is what is called guerrilla gardening. It means the illicit cultivation of someone else?s land. This report's intention is to analyze what impact guerrilla gardening could have on today's urban space in terms of stable changes in norms and physical design. I have also focused on guerrilla gardener?s choice to carry out these actions illegally, without asking for permission, and what impact that could have on the issue of appropriating public space.

This is a theoretical study of changing relations between men and women in the context of modernisation. Ideas derived from a general theoretical discussion will be illustrated by examples from countries that are going through societal changes affecting the lives of men and women; Uganda, Morocco and Mexico. Focus will be on connections between changes in the public sphere and interpersonal relations in the private sphere. One part examines certain effects of women?s increased participation in politics and in the workforce, concluding that these changes may cause conflicts with traditional values and consequently tensions in inter-gender relations.

Infringement of intellectual property rights often causes significant economic damage. The problem with illegal activity concerning counterfeiting is constantly increasing. The development has lead to constitute an extensive international activity which is harmful for intellectual propery owners, consumers and the society in general. Competing products tend to be increasingly similar to each other, with rather similar marketing-, sales-, and pricingstrategies. As a result, the trademark strongly affects consumers? selection-process during purchase.

Millesgården is a museum on the island of Lidingö outside Stockholm. It contains the buildings which were the home and studios of the artist Carl Milles and his artist wife Olga. It also contains the grounds that originated as the garden of their home. Carl Milles later developed the garden into a sculpture park where a great part of the sculptors works are on display. In this report only the sculpture park is treated.

The running of a Swedish pre-school is not just about taking care of children but involves incorporating educational activities that follow curriculum guidelines. In addition, time must be allocated for planning, discussion, evaluation and reflection. Many pre-school teachers feel that there is insufficient planning time which is needed to follow the established curriculum guidelines for kindergarten. Due to the rising numbers of children per class, and the obligation to document and evaluate everything, pressure and lack of time has become a significant issue.The purpose of this study is to investigate four pre-school teachers´ views on pedagogical planning and reflection time. Questions to be answered include:1.

With background in the rapidly growing need to find solutions for sustainable energy production and the increasing interest for wind power, this report was written. With take-off point from the wind power plant Big Glenn, which has been built in the harbour of Gothenburg, a model of the adjacent power grid has been created in Simulink/SimPowerSystems. Parameters for the power grid and its components has been provided by Göteborg Energi Nät, that has also been the supplier of measurement data of produced power, the power need from loads in the vicinity, voltage levels, current values and also the variation of power factor at the wind power plant.The SimPowerSystems model has been used to perform simulations of power flow in the grid. These simulated values have then been compared to the measured values to verify the functionality of the model. Further, the model has been used to perform simulations of a grid fault, which causes a voltage drop.