This study concerns how organizations manage various problematic areaswhen implementeing Business Intelligence and experiences from BusinessIntelligence project failures on management level. In order to highlightthese questions, we have carried out interviews with four organizationswhich have great experience in working with Business Intelligence on adaily basis.The result of the study shows that all organizations deal with difficultiesregarding cost-benefit issues and justification concerning BusinessIntelligence investments. The result also showed that the organizationsfaced difficulties with integration concerning time and cost. Documentingand securing support systems presented different attitudes between theorganizations, primary in the question about sub complements to BusinessIntelligence and in the way that they were documented. In the discourse oflegal issues and privacy the majority of the organizations chose not to storepersonal information relative to legal security demands.

The international requirement of Swedish healthcare today is high and due to a good reputation and a long history of reliable methods through extended experience. For those Swedish companies within this business, the process of internationalization is often a attractive option.This study aims to describe, analyze and translate how minor Swedish companies within the care keeping section establish their business on the international market.The study is based upon a qualitative approach and is an empirical study carried out through semi-structured interviews.The result presented in the study shows that internationalization of companies within this business does often require a lot of time and money, is based upon establishments through networks and were learning-by-doing often is used as a strategic approach for the companies penetrating a new market.The study also accounts for major entry barriers, which declares for being to some part of political nature, but mostly of cultural nature.Differences in language and culture are shown in the study to be a major entry barrier and host-countries different cultural levels are very conclusive for the success of internationalization. .

What is customer satisfaction and when does it occur? Microsoft?s customers and partners state that product quality is the strongest driver for customer satisfaction. To be able to increase customer satisfaction Microsoft must know how their partners and customers define product quality. This study investigates product quality in general terms but also in the context of the product Microsoft Dynamics CRM in addition to experience from some of Microsoft?s customers and partners.

Arbetslivet förändras och detta leder till förändringar av organisering och struktur inom organisationer. För att möta behov av flexibilitet, effektivitet och konkurrenskraft har nya sätt att organisera resulterat i nya ramar och strukturer för arbete med personalfrågor.  Dessa nya sätt att organisera har lett fram till nya roller och ansvarsfördelningar.I denna studie var syftet att skapa förståelse för hur HR- funktionens utformning påverkar chefers arbetssituation. Studien undersökte chefers upplevelser av HR-stödet i relation till arbetssituationen inom en organisation där HR-stödet bygger på ett service center, en expertenhet och HR business partners ute i verksamheten. Uppsatsen bygger på tio kvalitativa intervjuer med HR-medarbetare och chefer på Trafikverket.Studien visar att cheferna upplever ett tillfredställande HR-stöd från expertenheten och HR business partners. Samordningsproblem inom HR-funktionen ger dock effekter för både chefer och HR-medarbetare inom organisationen.

Innehåll: Uppsatsen tittar på hur de senaste årens tekniska utveckling har påverkat musikbranschen och hur musikbolagen bör utforma sin affärsstrategi för att klara av dessa förändringar. En litteraturstudie har genomförts för att diskutera begreppet affärsstrategi på ett teoretiskt plan, och två fallstudier tittar närmare på musikindustrin. Fallstudierna behandlar MP3.com och Napster, två företag som såg de nya möjligheterna som Internet förde med sig, medan de traditionella musikbolagen fortfarande var fast i gamla mönster. Slutsatsen är att de traditionella musikbolagen fortfarande är alltför rädda för riskerna med piratkopiering för att våga satsa fullt ut på kundorienterade lösningar..

Women ledaers and profitability, is there a correlation? Earlier research show different outcome on the correlation between women leaders and profitability. A Swedish consultant firm, Caran has a belief that more women leaders would create more financial profit, we ask us if that is the true situation. Using two different IC measurement methods we have shown the difficulties in calculate intagible resources, which methods that can/ can not be used and if women leders create financial value. We found the women leaders in Caran to add more value per dollar spent on the woman leaders than the value added per dollar spent on men leaders.

This essay answers the question: How can a manufacturing business fulfill the information demand in the processes; purchasing, production, warehousing, order and delivery?The question has been answered through different kind of studies, such as literature, documents, Internet search, interviews and observations. The essay is written from a hermeneutic point of view and by using qualitative research. The result has been validated by two different manufacturing businesses.A simple information logistic model is the result of a comparison made between theory and empery. The aim of the model is to describe how a manufacturing business can fulfill the information demand by using different methods.

Purpose: The purpose of this master thesis is to investigate how a pricing capability can be developed on a general as well as on a practical level in an industrial company working on the international business-to-business market. Methodology: We have conducted a case study of the work on pricing at Triton. After mapping the events we have evaluated the results. We have conducted interviews with people with information concerning Tritons work in the Pricing area. Theoretical perspectives: The theory includes organization and structure, pricing for the market with emphasis on transactions and theories on how to understand the customer.

The globalisation of the world is believed by some to homogenise individuals from different national cultures. However, the values and norms of an individual are deeply rooted in their national culture and are therefore difficult to change. Since birth these values and norms are learnt through interaction with others within a specific national culture. The differences in values of a national culture are shown in the cornerstones of the nation. These cornerstones are language, aesthetics, religion and social institutions.

Mobilapplikationer har på bara några år kommit att bli en naturlig del i marknadsföringsmixen för många företag som vänder sig till slutkonsumenter. Nu spås företagsapplikationer, mobilapplikationer skapade för företagsanvändare, stå inför sitt stora genombrott. Det verkar bland forskare och praktiker finns en allmänt utbredd åsikt om att mobilapplikationer har stor potential att bli en kraftfull B2B-marknadsföringskanal. Trots detta har mobilapplikationer ännu inte fått något omfattande genomslag inom B2B- sektorn och det råder stor osäkerhet kring hur de möjligheterna som mobilapplikationer har potential för ska tas tillvara.Syftet med den här uppsatsen är att försöka räta ut några av dessa frågetecken genom att utreda hur en mobilapplikation används som marknadsföringskanal av ett svensk B2B- företag, och utifrån detta undersöka mobilapplikationers potential som marknadsföringskanal utifrån två för B2B-marknadsföringsområdet centrala teoretiska perspektiv: relationsmarknadsföring och värdeskapande. För att kunna göra detta har vi genomfört en fallstudie av hur ett svenskt B2B- företag, ABB använder sig av mobilapplikationer i marknadsföringssyfte.

Titel:                                 Marknadsstrategi för lead generation: En studie om digitala marknadsstrategier och dess effekt på marknadsleadsNivå:                                 C-uppsats, kandidatexamen i FöretagsekonomiFörfattare:                        Anna Pettersen och Emma StåhlHandledare:                     PhD Agneta SundströmExaminator:                     PhD Lars-Johan ÅgeDatum:                             2014-JuniSyfte:                                Syftet med denna studie är att öka förståelsen för hur företag planerar, tillämpar och utvärderar strategier för digital marknadsföring med avsikt att generera leads.Metod:                              Flerfallstudien är av kvalitativ karaktär. Empirin samlades in genom en primär datainsamling av tio semistrukturerade intervjuer utförda på tio olika företag med verksamhet inom svenska IT-industrin. Genom ett rutnät har vi kodat och analyserat insamlad primär data för att finna teman och mönster som mynnade ut i en kärnkategori; Effekt.Resultat & slutsats:        Studien visar att de medverkande respondenterna anser att lead generation och digital marknadsföring är viktiga områden för deras företag. Respondenterna väljer att basera sin planering för marknadsstrategier på intuition och tillämpar strategier genom ?trial and error?.

Problem: When opening a newspaper today there is a good chance that the headlines have something to do with recent developments in the global climate debate. This development is forcing companies to take action. The problem for many companies, including Thule, is that they are unaware of the environmental work conducted throughout their value chain and also what they need to do to become green. Thule, a company with a strong focus on profitability and growth, will not make environmental issues a part of their core strategy unless it can be shown that economic incentives exist. With this thesis we will try to build a case that will help Thule, and also other companies, see the possibilities a green venture brings with it.

The Department of Forest Products and Management, Swedish University of Agricultural Sciences has received means from Vinnova for a preliminary study of the organisation of logging work of today and how a better logging organisation should be brought about. This thesis reports results from qualitative interviews with nine forest machine contractors regarding the situation of their companies. The interviews have been analysed with respect to the genesis of the companies, which tasks they perform or that they could consider perform-ing, business relationships of the companies, relationships between the different partners of the companies, and the state of competition experienced by the contractors. The companies have developed either from the contractor previously being machine operator employee or from that the contractor in making has owned a machine and needed work. Their primary business is mechanised logging.

As the cities are becoming more crowded, the urban distribution has become a major logistical challenge. Some commonproblems in the inner cities arelimited accessibility and idling. Many of Sweden's municipalities are above the limit values for PM10limit set by the EU.Sundsvall is one of these municipalities and has the vision to create a sustainable city and region. Sundsvall LogistikparkAB is part of an EU project, SMARTSET, which is collaborationbetween several cities in Europe. SMARTSETSundsvall is about to develop a market-based sustainable model for city logistics.

I have chosen in my study, to do a comparison between pupils´ expectations of the future, how they would meet adult life or working life after their education. These pupils are ending their programmes during this term. One program is Business and Administration Programme and the other programme is Qualified Vocational Education in Business, which is a post-secondary education and training programme. This investigation is done in Haninge municipality.The purpose of this study has been to investigate if these students´ expectations differ between each other, compared with factors such as age, sex, ethnical origin and different study programmes. Further it has been interested to see how teachers and future employer meet these pupils´ expectations in education or in their planning working life.There have been two other important questions to investigate in this study.