The aim of this Master?s thesis is to deepen the understandingof how discourses on reading are manifested in Swedishdaily press 2007-2010. The empirical material is based on76 articles from four national newspapers. The questionsasked are: what categorizations emerge on reading; whatpossible themes can be discerned; which discourses onreading appear in newspapers and how are these defined;and what consequences may the discourses have?The study examines how reading is described and how perceptionsand images of reading emerge and the factors affectingthis, through critical Discourse Analyse according toErnesto Laclau and Chantal Mouffe.

The supermarkets are taking more and more market shares for potted plants the last years, and a greater part is bought without prior planning. Signals from several European countries, for example Denmark and UK, indicate that potted plants with added value have become more and more popular and the added value is based on present trends. The meaning of added value in this thesis is fancy pots, packaging, pins or arrangements. Potted plants with added value sold in supermarkets offer the consumer the advantage of getting a ?ready product? quick and easy.

The hotel sector has reviewed big changes, as higher requirements on independent hotels have been set. In order to be able to compete with big hotel chains, it is no longer sufficient to only use the 4P of marketing mix, it is also required a bigger focus on the personnel. Trained and service aimed employees are service companies' intangible assets and they become more important. Globalisation and internationalisation has however contributed to that the labor market has become more open, and employees easier can compare employment conditions or change job.The aim of this essay is to analyze and to evaluate conditions for the internal marketing at independent hotels, in order to be able to achieve employee loyalty. The essay builds on a comparison between managers' and employees' views about internal marketing.A qualitative hermeneutical study has been used in order to be able to analyze and evaluate conditions for the independent hotels' internal marketing.

Idag använder sig många textilföretag av långa leverantörskedjor över stora avstånd samtidigtsom företagens omgivning ställer allt högre krav på dem i samband med sociala frågor. Dethar resulterat i ett allt större behov av att kunna kontrollera företagens produktion. På grundav det har uppförandekoder blivit allt vanligare. Uppförandekoder är ett sätt för företagen attförsäkra sig om att deras produkter tillverkas på ett socialt ansvarstagande sätt. Dock finns detflera frågetecken i samband med om uppförandekoder verkligen fyller sitt syfte.Syftet med uppsatsen är att utvärdera hur fyra svenska textilföretag arbetar meduppförandekoder för att minimera de sociala problem som finns i deras leverantörskedjor.

Den växande e-livsmedelshandelns Supply Chains har studerats genom hållbarhetsglasögon där syftet var att ?[?] ge en fördjupad förståelse över hur svenska elivsmedelsaktörerarbetar med frågor rörande Sustainable Supply Chain Management?.Syftet fullgjordes genom en kvalitativ studie av tre organisationer, i vilka totalt 9 beslutsfattare intervjuades enligt ett semi-strukturerat intervjuförfarande. De data som samlades rörande e-livsmedelsaktörernas arbete med SSCM har i sin tur analyserats med hänvisning till en i förväg fastställd teoretisk referensram.Vår studie avslöjar att två av de svenska e-livsmedelsaktörerna är exemplariska och framstående med att införliva hållbarhet i sin Supply Chain. De engagerar sig aktivt i de initiativ för Sustainable Supply Chain Management som i litteraturen identifierades som nödvändiga för en verkligt hållbar Supply Chain. De har en allomfattande och övergripande strategi för att minimera den sociala risken, reducera resursutnyttjande och förorenande biprodukter i hela Supply Chain samt för att förbättra organisatoriskt inbäddade ohållbara vanor.

The purpose of the study is to explore the internal implementation and communication of ecological sustainability within an organization and to identify obstacles and challenges that may arise. To address the study's purpose and research questions, a qualitative methodology and semi-structured interviews were used. Respondents were selected from two different units within a large global organization operating in the automotive industry. The study's findings indicate that the organization's sustainability efforts are extensive and integrated across several departments. It is also evident that sustainability initiatives are primarily driven by upper management within the organization, although there is room for lower hierarchical levels to provide some feedback.

CSR, Corporate Social Responsibility, has become increasingly important in a globalised world where the responsibilities of companies and governments are somewhat blurry. The textile industry is an industry where long supply chains and raw material production in developing countries are factors adding to the complexity and difficulties of solving ethical issues. Cotton production faces many environmental, social and financial challenges in the value chain. Therefore this case study takes a closer look at five Nordic home textile companies, Ikea, Hemtex, S Group, Moko and Finlayson, and how these companies choose their cotton related CSR tools and communicate their work on this area. These companies are of various sizes and therefore the resources for CSR work are also different, as well as the perceived values for working with CSR.

Corporate Social Responsibility (CSR) refers to adjusting corporate goals so that they are not only based on maximizing corporate profits, but include ethical standards on socially desirable behavior (Boatright, 2008). Even though many companies have integrated CSR into their business operations, there are still many issues that are difficult to tackle. Especially Multinational Corporations (MNCs) in the global business environment face many challenging situations due to the fact that they often have linkages to countries where the local government is either unwilling or unable to take care of its responsibilities. MNCs often find themselves with increased responsibilities when they start solving some of the issues that earlier have been the sole responsibility of states. A specific case situation discussed in this paper is related to ?conflict minerals?.

AbstractTitle: Strategic Communication within franchising, a case study of GallerixNumber of pages: 60 (65 with enclosures)Author: Charlotta Babington ThorszeliusCourse: Media and Communication DPeriod: Spring 2008University: Division of Media and Communication, Department of Information Science, Uppsala University, SwedenPurpose/Aim: To find out, by doing a case study, how communication between the two parties in a franchising relationship works, and how communication can strengthen the concept and brand. By analysing the communication, identify strengths and weaknesses and make suggestions for improvement.Material/Method: Qualitative method by using interviewsMain results: The understanding of the concept and the relationship between franchiser and franchisees are vital for the success of the franchising chain. The main internal communication channel today is the Intranet, and more personal contacts and meetings are requested. The yearly meetings are appreciated by the franchisees, but the content of the meetings are of varied quality. The chains value words, which are important for how the brand is perceived by the customer, are slightly different from how the franchiser and the franchisees sees them.

Debates about suitable content in children's literature occur regularly. In spring 2010 such a debate took place in Sweden. The purpose of this Bachelor's thesis is to analyse the debate to identify ideas concerning the role of children's literature in society. A second aim is to examine how children's literature is described and which concepts are used by the debaters. The empirical material used for the analysis consists of ten articles, blog posts, radio- and TV- features published in March 2010.

This thesis is about making a support for barcode readers and RFID readers on a computermounted in heavy vehicles. The computer has several applications designed for heavyvehicles such as an order handling application. The goal was to suggest an architecture toimplement a support for the readers. The architecture should be independent of whichmanufacturer who has made the reader hardware that was connected to the computer.At first a theoretically study was made around RFID technology and standards for thetransport and supply sector. Then the architecture was developed and a demo implementationwas made.The conclusion of this thesis is to implement support for barcode readers with a wedgeapplication.

With the globalization, companies in the West chose to shift production to developing countries to cut down costs. This had a major impact when child labor and very poor working conditions in these factories were discovered and led many companies to take responsibility for their suppliers and the employees by adopting voluntary so-called Codes of Conduct.There is a subtle balance to enforce improvement of working conditions for employees at suppliers´ factories and to keep costs down. On the one hand, companies would like to conduct extensive audits at their suppliers to ensure code of conduct compliance and thus protect their legitimacy. On the other hand, audits are expensive so companies would like to minimize audits to keep costs down. Companies thus have to strike a delicate balance in relation to how many and what suppliers they choose to audit.

Today in Sweden, apples are mostly cultivated for direct consumption, i.e. dessert apples. Apple breeding aims at developing cultivars with new and improved qualities in order to meet the demands of different target groups and to increase the interest in apples on the market. Different target groups have different views on the qualities of an apple. The consumer, for instance, wants an apple that is tasty and beautiful, while the grower, in addition, wants an apple cultivar that is healthy, has good winter hardiness and a predictable, annual productivity.

För att minnas långa lösenord är det inte ovanligt att användare rekommenderas att skapa en mening som sedan sätts ihop till ett långt lösenord, en lösenordsfras.Informationsteoretiskt sett är dock ett språk väldigt begränsat och förutsägbart, varför enligt Shannons definition av informationsteori en språkriktig lösenordsfras bör vara relativt lätt att knäcka.Detta arbete riktar in sig på knäckning av språkriktiga lösenordsfraser, dels i syfte att avgöra i vilken grad det är tillrådligt att basera en lösenordspolicy på lösenordsfraser för skydd av data, dels för att allmänt tillgängliga effektiva metoder idag saknas för att knäcka så långa lösenord.Inom arbetet genererades fraser för vidare användning av tillgängliga knäckningsprogram, och språket i fraserna modelleras med hjälp av en Markov-process. I denna process byggs fraserna upp genom att det används antal observerade förekomster av följder av bokstäver eller ord i en källtext, så kallade n-gram, för att avgöra möjliga/troliga nästkommande bokstav/ord i fraserna.Arbetet visar att genom att skapa modeller över språket kan språkriktiga lösenordsfraser knäckas på ett praktiskt användbart sätt jämfört med uttömmande sökning..

The purpose is to explore and describe norms and values concerning emotions and emotional expression inSweden and Greece from an emotionsociological perspective. Do emotional regimes on a national level existand if they do, how do they differ? To answer this question qualitative interviews have been conducted withnine Greek/Swedes, men and women of different ages, who have lived in both countries and who speak bothlanguages. A quantitative survey study, employing a survey previously used in a Swedish study about emotions,has also been undertaken. Previous studies have shown that emotional regimes do differ historically and acrosscultures, but no study so far has focused on the differences between examples of North European and SouthEuropean cultures.The theoretical framework consists mainly of Hochschild´s theories about feeling/display rules and emotionwork, but the analysis also draws on Collin´s theory of interaction ritual chains and on Sociology of Emotionsmore broadly.The results suggest that different national regimes can be distinguished primarily in terms of display rules andin the skills of emotional alternations.