Sensory marketingAn effective instrument for libraries? We are living in a world of constant communication and information and because of that, marketing in general seem to have no distinctive effect. Consumers become overwhelmed by all the advertising messages. Due to this, it is clear that organizations like libraries must create a deeper and more personal connection to increase user satisfaction and foster the use of services, among both users and potential users. One way to achieve this is to make use of all the emotional elements of a product or a service.

This thesis has had its focus on ceramic shards found in a trench by the late neolithic western shore of the Ajvide site. The purpose of the thesis is to investigate if there are changes in the pottery between the test trench and the ceramics found by the graves, known as the main site. The author has compared the ornaments from the test trench with an ornament schedule made from over 50 000 shards from the assumed main site. Not only changes regarding ornaments has been noticed but also new techniques and raw material. The author has also implemented two 14C datings which backs his hypothesis that the shards from the test trench are younger than the shards that made the earlier ornament schedule.

I syfte att undersöka psykometriska egenskaper hos Affektiv självskattningsskala (AS-18) fyllde 88 patienter med diagnos bipolär typ I (N=46) eller typ II (N=42) i självskattningsskalorna AS-18 och MADRS-S vid två tillfällen med en dags mellanrum. Principalkomponentsanalys för AS-18 genomfördes med extrahering av två komponenter. Items laddade i de delskalor de tillhörde. Intern konsistens mättes med Cronbachs alfa och överensstämmelse med Cohens kappa. Test-retest-reliabiliteten beräknades.

In writing this study, I wanted to examine which principles of organization that are possible for Swedish public libraries to use, and what these principles mean for the libraries customerorientation. This is done by examining a number of written sources, as well as studying the organization of six public libraries. I found several possible principles, but a number of principles have been more commonly used than others. Historically most public libraries were organized according to the functions needed to be carried out within the organization, but today it is much more common to use subject-based organizations, with some examples of organizing according to user-groups and needs. I have also encountered the possibility of organizing according to the sources that are to be handled, or the way in which these sources are used by the customers.

The purpose of this thesis is to examine the Swedish Plymouth brethren?s relation to contemporary technology. What types of technology are considered acceptable and where do they draw the line? Due to the brethren?s separation from the parts of the world they believe leads people away from God, such as the entertainment industry, immoralities etc., they reject use of television and radio. These two are viewed as uncontrolled types of technology since the user does not have control of its contents.

On the third of August 2002, in the middle of the ongoing Swedish election campaign, Lars Leijonborg beeing the leader of Folkpartiet (the Peoples Party) presented the partys new intergration programme for foreign nationals. One of the proposals was to instigate a language test for all immigrants seeking to obtain Swedish citizenship. This thesis addresses the medial debate that followed the proposal in the daily press. Using discourse analysis and postcolonial theory this thesis looks into the fact that there were not unity in the wake that followed the language test proposal resulting in one medial and one popular discourse. The newspapers investigated were largely negative in their tone, whereas on the opinion pages, the view of the people seemed much more positively inclined.

This thesis provides the first test of the effects of ?advertising talk?, i.e. comments, discussions and opinions about advertising. Despite its prevalence quantitative research on advertising talk has been scarce and this study is thus an attempt to fill in some blanks. Hypothesizing that advertising talk will enhance consumer-perceived advertising value as well as purchase intentions and that the effects are more pronounced for talk generated by consumers as compared to marketers, I use a fictional campaign to measure responses in an experimental study.

The main project Dry preservation of source-separated organic household wastes involves a new technique for treatment of biowaste through drying. Investigations are going on to determine how the dried biowaste best can be used to close the natural circular flow of nutrients. The objective of this degree project is to determine if the dried biowaste can be used as a soil conditioner. By restoring the nutrients in the material to the ground, the natural circular flow is closed. A declaration of contents, including the nutrient levels, C/N ratio, pH and the electrical conductivity of the dried biowaste, was constructed and a germination test was done to make sure that the material did not inhibit sprouting.

Förmågan att benämna verb och substantiv kan skilja sig åt hos såväl friska vuxna (Strauss Hough, 2007) som personer med afasi (Mätzig, Druks, Masterson & Vigliocco, 2009). Hos personer med afasi har skillnader mellan förmågan att benämna substantiv och verb relaterats till skadelokalisation (Damasio & Tranel, 1993). Vid afasiutredningar används ofta benämningstest för att bedöma framplockningen av ord (Herbert, Hickin, Howard, Osborne & Best, 2008).Action Naming Test (ANT) är ett verbbenämningstest som normerats på svenska (Lindahl & Oskarsson, 2011; Stenberg & Wik, 2013), men inte studerats hos personer med afasi. Syftet med föreliggande studie är att undersöka hur verbbenämningsförmågan ser ut hos personer med afasi och expressiva svårigheter, i relation till den svenska normeringen för ANT. Några av orden i normeringen var problematiska, varför en reanalys av data genomfördes av Stenberg och Wik (2013).

In this Master we have studied classification system and alternative arrangements of books in a public library. The public libraries in Sweden use the SAB classification system. This system was created nearly a hundred years ago in order to suit the librarians and the Swedish society at the time. Today many library users find the system difficult to understand. This and other factors have inspired a number of libraries to arrange books in an alternative and more user-friendly way.

This study is a thorough comparison between what people think about the website www.sl.se, which is a Swedish web-based travel planner for Stockholm metropolitan public transport (such as subways, busses and suburban trains), and how these views compares to the design of the actual website itself. The travel planner offers a wide range of functions and services for their targeted audience to find the fastest route between their current location and their destination. These functions are for example real time information on hold ups and malfunctions on different travel routes, and an interactive map of specific destinations so that the user can get a clear view of the area and nearby traffic stops. But how much does the average user care for these functions, and how often are they used on an average visit? What are the users? motivations when they visit the site? Earlier research suggested that there are services and functions on this website that are useful and well crafted, but that some people may not be aware of.

The oral sensory ability in children can be assessed through test of intraoral stereognosis and two-point discrimination. Currently, these two tests are not frequently used in clinical settings, and normative data are not always available. The aim of this study was to establish normative data for these two tests in children aged 5;6 to 7;0 years. Further, intention was to compare the results with respect to age and gender. In total 103 children participated, 49 boys and 54 girls.

My aim in this case study has been to create a method for creature design to test this method in a production and evaluate the results. To achieve this I studied and analyzed the methods of three concept artists and illustrators named James Gurney, Neville Page and Iain McCaig. From the analysis of these artist´s methods, combined with my own personal experience, a new method was formed. To test this method a creature was designed based on directives given by a game design group in the process of creating a table top role playing game in a fictitious world. These directives where given for the creature´s role and its living conditions.

This paper reports a study on the usability of e-commerce accessed through smartphones. There is much research in the usability of mobile interfaces and many sets of design patterns have been created but a few studies are available for specific domains, and in this report we focus on mobile e-commerce. In this study a framework is developed for how to design mobile e-commerce interfaces with a high degree of usability. Furthermore, the study also contributes a method to how other specific domain can develop a framework with general standards to work from when creating a web interface. By examining two sets of design principles and 14 design patterns, we evaluate which ones are critical in the design of a mobile e-commerce interface for achieving a high degree of usability.

Bakgrund: I Sverige finns det en könsskillnad som visar att flickor mår sämre och har en mer negativ självvärdering jämfört med pojkar. Självbilden är en stark bidragande orsak till barns psykiska hälsa och det finns ett samband mellan barns självbild och attityd till beröring. Metod: Tre enkäter: Jag Tycker Jag Är (JTJÄ), Ben Sira psychological distress (Bspd) och egenformulerade frågor om taktil massage (TM) samlades in bland 93 elever i årskurs sju från en mindre inlandsstad i södra Sverige. Svaren analyserades med oberoende t-test och Pearsons korrelationstest i SPSS 2.0.0. Resultat: Resultatet av ett oberoendet-test visade att det fanns en tendens till könsskillnad i en aspekt avsjälvvärdering (JTJÄ).