Sökresultat:
1448 Uppsatser om Urban tourism - Sida 50 av 97
Den Digitala teknikens påverkan på resebranschen och dess marknadsföring
The intention of this essay has been to investigate how the new digital technology has affected the tourism industry and marketing, as well as how travel agents and tour operators adapt to this. We also aimed to get a broader view of how the future might look like when it comes to marketing and virtual service landscapes. We decided to base our research according to these following four questions:? What affect travel agents? way of adoption to the technical development?? What purposes do the travel agents have for building up their virtual service landscape?? How much does the travel agents emphasize on digital marketing?? What can travel agents do to better adapt to the technological development in the future?We have chosen to use a qualitative research for this essay. The reason for choosing a qualitative research was to gain a wider understanding that would represent a big part of the changes of technology development.
Kungafamiljens sommarparadis, en pärla på Öland : En fallstudie om Sollidens slott och dess image, varumärke och positionering
This essay is based on a mission from Anna Schibli, Director of Tourism at Solliden Palace. The thesis aims to investigate the image that Solliden Palace has, and the picture that local and regional tourist offices have of the Sollidens Castle brand and what position Solliden include in these markets. A total of six in-depth interviews with tourist offices, at local and regional level, has been carried out and an initial in-depth interview with Anna Schibli of Solliden Palace. The responses of the respondents have since been interpreted and processed based on an inductive approach, in order to interpret the image that Solliden Palace has. Scientific papers have been studied and analyzed in order to generate an explanation and understanding of the research area.
På resa genom turistbroschyrernas Småland
The purpose of this study is to analyze how places can be marketed through tourism brochures. The study is based on a discourse analysis and texts and pictures from three brochures, which come from the region of Småland in Sweden, have been analyzed. The first brochure is from Visit Småland, the second from Vetlanda municipality and the third from Värnamo municipality. With the rise of globalization one of the consequences has been the increased opportunity for tourists to visit places all over the world, which also resulted in a greater competition between places than before. One reaction to this has been the increased marketing of each place unique characteristics in the tourist brochures.
Att planera för tillväxt : med utgångspunkt i Lund och Köpenhamn
Politiska och ekonomiska svängningar samt geografiska förutsättningar präglar stadens fysiska planering samt dess uttryck och form. För Lund och Köpenhamns räkning har planeringsprocessen under drygt femtio år tillbaka skett utifrån ett antal plandokument, upprättade för att kontrollera stadens utveckling. Studier av dessa dokument visar hur städerna fysiskt brett ut sig i landskapet samt argumenteringen kring denna tillväxt. Under 50- och 60-talen bredde städerna ut sig för att kunna erbjuda fler och bättre bostäder under devisen ?välfärd åt alla?.
Ingenjörpluton : Kung på en sak eller klåpare på tusen?
This essay is about the engineer platoon. The engineer platoon has many different tasks and from my own experience sometimes too many. The platoon is able to build bridges, clear mines and to perform all kinds of construction work in rural or in urban terrain.In this case study I compare goals/demands for the battalion to goal?s set up for the company and finally what effects this has on the engineer platoons abilities. The main question is, if the engineer platoon really can solve all tasks given to them in the document TOEM? Abilities such as effect, protection and movement are the bearing parts of the case study.The materials I have analyzed are mostly from documents published by The Swedish Armed Forces.
Gestaltning av det flexibla offentliga rummet : Torget i Leksand
I takt med ökande urbanisering fluktuerar befolkningsmängden allt kraftigare i små orter och många är beroende av turism. Leksand är en av de orter som upplever en kraftig tillströmning av turister under sommaren. Stora ytor står tomma över vintern och påverkar livet i centralorten negativt. Kommunen strukturerar nu om sitt centrum och efterlyser flexibel gestaltning som passar både hög- och lågsäsong. Flexibel urban design innebär att offentliga miljöer ska vara förberedda på demografiska förändringar och tillgodose blandade målgrupper på lång sikt, utan att en hel omgestaltning är nödvändig.
Hotells internetnärvaro : En jämförande studie mellan Karlstads kedjehotell och oberoende hotells exponering på Internet.
In today?s society Internet is evolving the tourism industry and it?s the pioneers that use this marketing channel to further their brands that?s that reap the benefits of early adoption. In this essay we research how well two kinds of ownership structures, private ownership and chain ownership, in the hotel market match up against each other in Internet presence and the steps they have taken to encourage guests too book via their websites. We determined that the hotel market in Karlstad was sufficient to study the different kinds of ownership structures as it?s small enough to see the competition between private ownership and chain ownership clearly instead of as normal in more densely populated cities where chain owned hotels dominates the marked due to sheer size. The scientific research consists of two types of methods.
Modstrilogin vs : Upp till Kamp! - En komparativ studie av två samhällsskildringar
Denna uppsats syftar till att undersöka problematiseringen av välfärdssamhället och droger i dokumentärserien ?Modstrilogin? (1968- 79- 93) och tv-serien ?Upp till Kamp!? (2007). De teoretiska utgångspunkterna behandlar litteraturen kring mods, drogerna och den politiska tidsandan, av olika författare men främst Kim Salomon, Ted Goldberg, Urban Nilmander & Kenneth Ahlborn samt Stefan Koch. De teoretiska utgångspunkterna bidrar till att finna kritik mot välfärdssamhället i filmerna och därefter påvisas i analys, och då med hjälp av kritisk teori och en hermeneutisk metod. Det filmiska rummet ses som ett socialt rum.
Kroppen i det offentliga rummet En studie av performanceverken Twilight Walk och Göteborg Crawl
This essay aims to analyse the social and physical interaction through the body inpublic space, based on the performances Twilight Walk by The New Beauty Council,and Crawl, by William Pope.L. As part of the performance-programme CityExcavations from Gothenburg International Biennial of Contemporary Art 2011,artists occupied the streets of Gothenburg for a few days in June 2011. Through aninterpretation on performativity and feminism architecture-theory this essay looks intohow bodies integrate with public space; on how space potentially includes or excludesrepresentations of different bodies and the construction of (gender) identities. I wantto discuss how bodily performances such as movements, gestures, visual andemotional expressions interact with architecture and social contexts..
Skeppsbyggaren : Ett miljöcertifierat gestaltningsförslag med hållbar stadsplanering i fokus
Gävle beräknas inom de kommande åren växa med cirka 500 invånare per år, vilket måste avspeglas i satsningar på bostäder, arbete och service. Fastigheten Skeppsbyggaren, mer känd som Philipsontomten, bär anor från svunna industriepoker och har sedan mitten av 1990-talet stått oexploaterad. Genom att närma sig vattnet med en alltmer publik verksamhet och bostäder kan kvarteret Skeppsbyggaren medföra en förtätning samt utvidgning av de centrala delarna i Gävle. Vidare kan fastigheten bli ett bidrag till en redan värdefull kulturmiljö, något som bör ligga i både invånarnas, kommunens och ägaren CA Fastigheters intresse.Vårt arbete har gått ut på att projektera ett miljöcertifierat gestaltningsförslag för Skeppsbyggaren som bidrar till en hållbar stadsutveckling och en positiv exponering av Gävle som stad. Att miljöcertifiera byggnader är något som vunnit mark de senaste åren, men vid projektering av hela bostadsområden finns ett värde i att ta ett ytterligare steg och behandla hållbarhetsfrågor rörande hela stadsdelen.Den problembild som varit knuten till fastigheten är den intilliggande industriverksamheten, områdets ansträngda trafiksituation och att gator i anslutning till fastigheten upplevs som otrygga och därmed oattraktiva att beträda.
Det "svarta hålet" inom turismnäringen : En studie om hur en svensk researrangörs hållbarhetsarbete påverkar kunden
This study aims to investigate whether or how the tour operator Fritidsresors customers gets affected by their sustainable environmental work and what kinds of effects the work has generated. A secondary data analysis of Fritidsresors website has been made, and an in-depth interview with Fritidsresors sustainability manager. Also a quantitative survey was conducted by fifty respondents, all customers of Fritidsresor. The answers have since been interpreted and processed in accordance with a comparative and phenomenological approach and with an exploratory purpose. Scientific articles have been studied and analyzed in order to generate an explanation for the phenomenon as a research field, and how previous research has looked.
Ensamstående mödrars upplevelser av att leva med försörjningsstöd
The aim of the present study is to describe the experiences of high school students as regards the effects of their activities, in and out of lessons, being published on the web. In addition, a further purpose is to acquire knowledge about whether a website could be used as means of increasing the students level of attention, and focus, to their activities in school; and, furthermore, how such a website should be designed to correspond with the students requests.The implemented methods are interviews with students, school administrators and teachers. A survey was conducted covering the student?s personal experiences and opinions. Furthermore, an interface test of the website was performed.
Social hållbarhet - En studie av begreppets innebörd i Malmö
Sustainable development is often pictured as containing of three interlinked dimensions- namely environmental, economic and social. ?Social sustainability? is a vague concept that is often thought of as highly context-dependent. This thesis sets out to investigate the meaning of ?social sustainability? in a given context.
Etablering av köpcentra i Värmland : - med exemplet Töcksfors Shopping center
AbstractDuring the year 2005, a more and newer models of trade as shopping malls has been established in Värmland. Trough media (Wermlands the newspaper, Tvärsnytt) we have been able to follow the development of trade establishments as happened in the county, for example the establishment of Olav Thons Shopping center in Töcksfors. The aim and issues as then arisen in this study is part's why economic activities as shopping center increases precisely in Värmland, part's factors that governs the premise ice ring of a shopping center, were Töcksfors shopping center is functioned as an example, part's if shopping centers is a part of Värmland's new tourist activity? Through depth interviews with the region manager Urban Svanberg on Swedish business communities, the centre manager Helene Rödseth on Töcksfors shopping centre and the county tourist manager Monica Karlsson on Värmland's tourist council, some cultural geographic premise ice teories has been showed. For example this study has shown that trade in Värmland has been given birth to new trades in the county..
Urban Building vid Hornsbruksgatan
Jag vill fånga och bevara känslan av bergets inverkan på området. Längs med vägen kommer kommersiella lokaler att finnas. Dessa är flexibla och kan husera en mängd olika aktörer; caféer, gallerier, utställningar, småbutiker, kontor osv.Det de har gemensamt är sikten tvärs igenom byggnaden. Står man på gatan utanför uppfattar man fortfarande berget i bakgrunden genom lokalen.En ny mötestplats genereras. Hornstulls nya torg binds samman med Hornsbruksgatan.