I takt med ökande urbanisering fluktuerar befolkningsmängden allt kraftigare i små orter och många är beroende av turism. Leksand är en av de orter som upplever en kraftig tillströmning av turister under sommaren. Stora ytor står tomma över vintern och påverkar livet i centralorten negativt. Kommunen strukturerar nu om sitt centrum och efterlyser flexibel gestaltning som passar både hög- och lågsäsong. Flexibel urban design innebär att offentliga miljöer ska vara förberedda på demografiska förändringar och tillgodose blandade målgrupper på lång sikt, utan att en hel omgestaltning är nödvändig.

Modern societies are generally becoming increasingly capitalist in nature and economies of these societies are thus likely to become more focused on consumer consumption. Advertising plays a vital role in contemporary society where we, as consumers and citizens, are surrounded by it everywhere we look and everywhere we go. This puts pressure on advertisers to become more creative and to explore new ways of marketing their products and services in an already saturated environment. We believe that the added pressure and the already established role of marketing in society make advertisements an interesting and telling object for analysis. This is particularly the case with regards to the concept of selling and marketing products that have qualities that are known to be less than beneficial for our health.This paper analyzes four commercial advertisements marketing beer; a product that we argue has qualities that can be seen as potentially bad for the health of individuals and for societies.

This study analyzes 66 Swedish actively managed mutual funds investing in the Swedish stock market during the period 2005-2014. The purpose is through pooled data regressions analyze the relationship between both the mutual fund?s annual fee and risk-adjusted return to the fund?s characteristics. The characteristics of the study are the size of the fund's assets, age, if the fund is bank managed or not, Tracking Error, and standard deviation of return.By using the performance measures of CAPM, Fama and French 3-factor model, and Carhart?s 4-factor model monthly risk-adjusted returns are created for all funds over the period.

Denna uppsats syftar till att undersöka problematiseringen av välfärdssamhället och droger i dokumentärserien ?Modstrilogin? (1968- 79- 93) och tv-serien ?Upp till Kamp!? (2007). De teoretiska utgångspunkterna behandlar litteraturen kring mods, drogerna och den politiska tidsandan, av olika författare men främst Kim Salomon, Ted Goldberg, Urban Nilmander & Kenneth Ahlborn samt Stefan Koch. De teoretiska utgångspunkterna bidrar till att finna kritik mot välfärdssamhället i filmerna och därefter påvisas i analys, och då med hjälp av kritisk teori och en hermeneutisk metod. Det filmiska rummet ses som ett socialt rum.

This essay aims to analyse the social and physical interaction through the body inpublic space, based on the performances Twilight Walk by The New Beauty Council,and Crawl, by William Pope.L. As part of the performance-programme CityExcavations from Gothenburg International Biennial of Contemporary Art 2011,artists occupied the streets of Gothenburg for a few days in June 2011. Through aninterpretation on performativity and feminism architecture-theory this essay looks intohow bodies integrate with public space; on how space potentially includes or excludesrepresentations of different bodies and the construction of (gender) identities. I wantto discuss how bodily performances such as movements, gestures, visual andemotional expressions interact with architecture and social contexts..

Gävle beräknas inom de kommande åren växa med cirka 500 invånare per år, vilket måste avspeglas i satsningar på bostäder, arbete och service. Fastigheten Skeppsbyggaren, mer känd som Philipsontomten, bär anor från svunna industriepoker och har sedan mitten av 1990-talet stått oexploaterad. Genom att närma sig vattnet med en alltmer publik verksamhet och bostäder kan kvarteret Skeppsbyggaren medföra en förtätning samt utvidgning av de centrala delarna i Gävle. Vidare kan fastigheten bli ett bidrag till en redan värdefull kulturmiljö, något som bör ligga i både invånarnas, kommunens och ägaren CA Fastigheters intresse.Vårt arbete har gått ut på att projektera ett miljöcertifierat gestaltningsförslag för Skeppsbyggaren som bidrar till en hållbar stadsutveckling och en positiv exponering av Gävle som stad. Att miljöcertifiera byggnader är något som vunnit mark de senaste åren, men vid projektering av hela bostadsområden finns ett värde i att ta ett ytterligare steg och behandla hållbarhetsfrågor rörande hela stadsdelen.Den problembild som varit knuten till fastigheten är den intilliggande industriverksamheten, områdets ansträngda trafiksituation och att gator i anslutning till fastigheten upplevs som otrygga och därmed oattraktiva att beträda.

This essay focuses on the reception of Yahya Hassan?s debut YAHYA HASSAN in Swedish media, mainly daily newspapers. Following the work of Magnus Nilsson it analyzes the ?reading strategy of the politics of identity? in ?immigrant literature? and outlines structural racism in the literary scene. By bringing attention to the critics? use of this reading strategy, it is possible to unveil the ?ethnic filter? through which literature by Swedish authors with a ?non-Swedish identity? is being read in contemporary Swedish literary criticism.

The aim of the present study is to describe the experiences of high school students as regards the effects of their activities, in and out of lessons, being published on the web. In addition, a further purpose is to acquire knowledge about whether a website could be used as means of increasing the students level of attention, and focus, to their activities in school; and, furthermore, how such a website should be designed to correspond with the students requests.The implemented methods are interviews with students, school administrators and teachers. A survey was conducted covering the student?s personal experiences and opinions. Furthermore, an interface test of the website was performed.

Sustainable development is often pictured as containing of three interlinked dimensions- namely environmental, economic and social. ?Social sustainability? is a vague concept that is often thought of as highly context-dependent. This thesis sets out to investigate the meaning of ?social sustainability? in a given context.

AbstractDuring the year 2005, a more and newer models of trade as shopping malls has been established in Värmland. Trough media (Wermlands the newspaper, Tvärsnytt) we have been able to follow the development of trade establishments as happened in the county, for example the establishment of Olav Thons Shopping center in Töcksfors. The aim and issues as then arisen in this study is part's why economic activities as shopping center increases precisely in Värmland, part's factors that governs the premise ice ring of a shopping center, were Töcksfors shopping center is functioned as an example, part's if shopping centers is a part of Värmland's new tourist activity? Through depth interviews with the region manager Urban Svanberg on Swedish business communities, the centre manager Helene Rödseth on Töcksfors shopping centre and the county tourist manager Monica Karlsson on Värmland's tourist council, some cultural geographic premise ice teories has been showed. For example this study has shown that trade in Värmland has been given birth to new trades in the county..

ABSTRACTTitle: Elle & Café ? a study of fashion magazines cover pages.Number of pages: 38Author: Greta SimonssonTutor: Amelie HössjerCourse: Media and Communication Studies DPeriod: Spring Semester 2008University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The purpose of this essay is to:? Analyze the cover images from the 2007 editions of the magazines Elles and Café, using semiotic analysis.? Analyzes eventual resemblances or differences between the two magazine's cover images based upon the result of the semiotic analysis.Material and methods: The study of Elles's and Café's cover pages has been done using a model built upon semiotic analysis, developed with the purpose of suiting observation and examination of cover pages of fashion magazines. The cover pages were analyzed from the categories character, context, and environment.Main results: The main results include the observation that both Elles and Café chooses well-known figures from women's fashion industry as prime characters on their covers. In Elles, all main characters are famous women emerging from the music, television and fashion industries. The women in Café are known for similar professions.

Jag vill fånga och bevara känslan av bergets inverkan på området. Längs med vägen kommer kommersiella lokaler att finnas. Dessa är flexibla och kan husera en mängd olika aktörer; caféer, gallerier, utställningar, småbutiker, kontor osv.Det de har gemensamt är sikten tvärs igenom byggnaden. Står man på gatan utanför uppfattar man fortfarande berget i bakgrunden genom lokalen.En ny mötestplats genereras. Hornstulls nya torg binds samman med Hornsbruksgatan.

It generally takes 10 to 12 years for a new drug to hit the market. The pharmaceutical industry invests huge sums in these early stages of research and development. In spite of the rapidly rising research and development expenditures fewer and fewer blockbuster drugs are being developed. Longer lead times and aggressive generic post-patent competition have narrowed the timeframe for the pharmaceutical companies to profit on their investments.In the face of these threats the pharmaceutical industry has developed a battery of strategies to prolong market exclusivity and to maximize return on investment. These emerging strategies are commonly known as Life cycle management (LCM), which actually is more of a concept than a method.

PR appears to be an indistinct division and a complicated resource for companies to value. The current circumstances are negative to the credibility and reliability of PR. This study emphasizes how an application of return on investment contributes to a more strategic use of PR and increases the status and credibility for the division.We experience that measuring the economic value of PR is of great importance and of current interest with few prior studies made. The purpose of this study is to find out how a PR-agency and one of its clients relates to and works with evaluation of PR-activities and to which extent the economic contribution of the activity is measured.The foundation which the theoretical reference grounds on is theories of Delusions of PR and the use of benefit-cost analyzes, Stages and Levels for Evaluating Public Relations Programs, Marketing Return on Investment and PR Return on Investment. The theoretical reference serves as a base during the analyze of the study.The conclusion, based on the empirical body of information, is that an application of return on investment could contribute with a higher status and credibility for the PR-division.

This thesis explores some key aspects of early Heidegger?s interpretations of Kant from a phenomenological perspective. In general terms, it analyzes Heidegger?s claim that Kant?s faculties share a common root in the transcendental imagination, as a critical development of motives found in Husserl?s phenomenology.More precisely, the thesis argues that the motive for deriving Kant?s first faculty, intuition, from the synthesis of imagination can be understood as an attempt to account for the receptivity of a finite subject, without yielding to a causal description of sensibility. Phenomenology shares this problem with Kant?s critical philosophy.