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2956 Uppsatser om Urban Retail Product - Sida 22 av 198

Applikationsutveckling : med parprogrammering och kundinteraktion i blickfånget

This candidate report describes how a group of students can develop a smartphone applicationwithout any prior knowledge in the field. To make the project more realistic there is also a clientwho has requests and wishes regarding the finished product.The document describes the methods used to produce the application and also includesexperiences that the group gained. How the interaction with the client has been performed togain a good understanding of what they wished the product to become is also accounted for.The research questions focus on how the development has proceeded and how one can learnsomething new in a relatively short timespan as a group..

Löftet & Löverensen : En omvärldsanalys på svenska företags strategiska kommunikation

The technological progress of the world has had a massive effect on how we communicate with one and other, it also has had an big impact on how companies communicate with their customers and consumers. Today you cannot only communicate a ?promise to your costumers and consumers you also have to ?deliver? what it is you promise. Strategic communication is today not only to market your product but to ensure that your strategic communication is shown even in you innovation, design and product development.  This thesis is conducted in collaboration with No Picnic AB.The purpose of this study was to get an insight in how Swedish companies use their strategic communication. We aim on bringing a new point of view of strategic communication with innovation, design and product development also as a communication channel.

"Gå, Franciskus, och bygg upp min kyrka" : Om tiggarkonventens betydelse för skapandet av staden belyst genom urbaniseringen i södra Halland

This essay deals with the relationship between the mendicant movement and the urbanization during the thirteenth century. The aim has been to explore the significance of the Dominicansand the Franciscans for the creation of an urban landscape. This was made through the study of the urbanization process in southern Halland focusing on the town of Halmstad where the friars were established. The importance of the mendicants was also studied through their absence in the towns of Laholm and Falkenberg. To achieve this investigation in a contextual perspective material from different areas was used such as archaeology, history and history of science and ideas.

Det effektiva varumärket - Om varumärkets funktioner och degeneration

This essay discusses the legal and economic functions of the trademark and furthermore the degeneration of trademarks. These two concepts are strongly connected as the primary function of the trademark is the ability to separate the proprietor of the trademark?s product from the competitors´ products. The ability to separate is the basic condition for receiving legal protection. Through degeneration the trademark loses this ability to separate the product and becomes a generic term for the category of the product.

Frontningens Effekt på Försäljningen och Kundens Utvärdering av Butiken - Ett Experiment i den Naturliga Butiksmiljön

The research done in the field of product completeness/incompleteness is limited. The lack of research causes a knowledge gap in the retailing industry, concerning the actual effects on consumer choice, as well as on the overall store evaluation. This report tests the current theories of the subject, and also further aim to explore the effects of completeness/incompleteness on consumer's product choice. The results display an inconsistent effect on consumer's product choice when the completeness/incompleteness in a grocery store is tested. Some products benefit by being incomplete, while others show no such effect.

"Det känns ganska fräscht att ha en Volvo för att nu har ju dom den i Solsidan" : En kvalitativ attitydundersökning om svenska tv-tittares attityd till produktplacering

Since product placement is a relatively new phenomenon in Swedish television, there is a lack of research on what attitudes Swedish TV-viewers hold towards it. This is where our paper will contribute to the research. The purpose of this reserachpaper is to describe and analyze what attitude Swedish TV-viewers has towards product placement. Kim Schröders multidimensional model of mass media reception were used, which is a developed model from Stuart Hall?s ?encoding/decoding? one-dimensional model.

Apor i fruktdisken!: eller påverkan av icke-musikaliska ljud inom detaljhandeln

Retail marketing is a field with many different enbranchements. Some of these can be considered relatively well explored, while the lack of knowledge concerning others is almost total. For example, the existing knowledge regardng the possible impact that non-musical sound can have on the customer can be considered non-existent. With this in mind, the intention with the thesis was to closer investigate how non-musical sound can influence the customer's decision process and attitude in and to a grocery store. The authors started out with theories on associative networks and automatic processing.

Mind the gap : the possibilities of the public space in the contemporary city

Mind the gap encourages you to beware of the interspaces. The project seeks to defend the gaps that occur in time and space and encourages the reader to care about the interruptions of the routine-like and planned, whilst also opening up a discussion about interaction and participation. Mind the gap is a project about the many opportunities the public space has in the contemporary city. What you have in front of you is the result of this project. As society constantly changes, new and different needs arise in the city and it is necessary that architects and planners understand and adapt to these changes. They have to be able to develop new ways of thinking and to challenge established perceptions of what the public space is and should be. This means being able to see that the public space could be different and to recognize the potentials for it to change. This project examines the underlying ideals of urbanism and investigates the potentials of the City when shaped by these ideals.

Turism i filmens värld : En fallstudie rörande tv-serien "Morden i Midsomers" potential som turismprodukt

This essay notice film and TV-series as a resource, which can be utililized by the tourism industry. To be more concrete, the aim of this essay is to examine if and how the Television series ?Midsomer murders? can be utilized as a tourism product. To fulfill the purpose of this essay, two different methods have been used: the study off literature and a content analyses, the later in form of a picture & film analyses. The results of this study showed that ?Midsomer murders? have qualifications enough to be a successful tourism product.

Project Inti : Produktutveckling av en solugn

In this report the two authors, and project contributors alike, describe their work withdeveloping a solar cooker intended for usage in the developing countries of the world.Specifically, the work aims at developing a new, solar heat driven cooking device, possiblybased upon the current product. This should, in comparison to the current product, be lighter,easier to transport and to produce. Also, the new product?s production mustn?t be more costlythan today and the included materials and components must be obtainable from within theBolivian national borders where the product is currently produced. During the project, certainadvantages with a more efficient, and, above all, a more moderately priced product, werediscovered.

En heterotopologisk analys av den kulturella infrastrukturen i Göteborg: Rio Rio-båten på kollisionskurs med ett stadsplaneringsmaskineri på drift.

This essays overarching aim is to contribute to the theoretical discussion of transformation processes that are shaping the urban landscapes and further to problematize contemporary planning discourses in Sweden. Drawing on the concept of Foucault?s heterotopia and actor-network theory for spatial analysis, the paper seeks to analyze the complex urban landscape transformation process as an emergent property of human and non-human actor-networks seeking to transform and order space. With the district of Rosenlund in Gothenburg as a starting point, this thesis intends to examine how the cultural infrastructure - used by the residents and visitors of the city - are related to the city's planning and development processes. The case study is based on a boat (Rio Rio) in Rosenlund canal that is defined as a cultural infrastructure.

Profiling the Fortified Health Food Consumer - a study of Swedish margarine

The purpose of this thesis is to gain a holistic understanding of who are the consumers of fortified health food products; moreover to highlight what are the characteristics of the consumers who are likely to purchase these products. This thesis employed a quantitative strategy with an inductive and a grounded theory approach. The data was collected from a research company. Existing theories in the area of functional food were not possible to find. Considering that the area is new this seems plausible; however, previous studies provided insight for substantive framework.

Konkurrenssituationen fo?r den svenska morotsbranschen :

The Swedish carrot market is dominated by a few big companies and three of them stands for 50 % of the market. During the last twenty years the number of growers has decreased, the area and the harvest have increased. The big producers have invested in advanced and expensive postharvest equipment that fulfils the high standards of the food industry. Few carrot producers are members of an organisation and they keep contacts with there buyers one by one. The buyers are mostly wholesalers and these have during a long period of time decreased the number of suppliers.

Elevers motivation för sina studier : - och mental träning som metod för att stärka den

In 1993 the internal market within the European Union was formed and ensured free movement of goods, services, capital and people. This led to the removal of trade barriers between members of the European Union. When opening up for competition, price differences between countries decreased and more jobs were created. A single currency was introduced by eleven countries in 1999 with the goal of reducing transaction costs, eliminating exchange rate risk and to further simplify trade. In 2001 Greece joined the collaboration and introduced the euro.

Stora stadsparkers liv och död : betydelsen av och framtiden för stora stadsparker

Behovet och betydelsen av stora stadsparker tycks ha fallit i glömska i samband med förtätning av städer. Planering av nya stora stadsparker tycks numera inte stå på agendan. Få arkitekter, stadsplanerare eller landskapsarkitekter lyfter fram värdet av nya stora stadsparker. Syftet med denna uppsats är att undersöka betydelsen av nya och befintliga stora stadsparker i framtidens städer, samt om nya stora stadsparker planeras. Genom intervjuer med arkitekter, stadsplanerare och landskapsarkitekter i Stockholm, Malmö, Köpenhamn och Berlin, belyser denna uppsats yrkesverksammas syn på framtiden för, och betydelsen av, befintliga och nya stora stadsparker.

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