This study views literary authors as brands and their books as products. The essay examines if different marketing activities will influence attitudes and intentions towards these brands, depending on how famous the author is and how much knowledge the consumer possess about the product category. The theory, which the hypotheses are based upon, mainly consists of research about culture, brands, attitudes and intentions. The study is quantitative and has an experimental design consisting of different written scenarios. These scenarios are based on background information about a fictive fiction author and type of marketing campaign.

The aim of this review is to evaluate the best way to transport the horse. When it comes to transporting horses there are a number of different types of trailers and trucks that you can choose from today. The most common type of trailer is designed for two horses and the horses are transported facing the direction of travel. Studies has been performed to determine if that is the most advantageous direction for the horse to travel in, in terms of balance and levels of stress. Stress is a widely discussed subject and the definition is not fully developed.

The aim of this report is to create an easily accessible guide to basic hygiene, cleaning and disinfection within the small animal practice. It is based on a literature study, using mainly research from the public health sector, due to the lack of relevant scientific reports within the veterinary field. To prevent the spread of infectious diseases it is important that the staff understands the importance of basic hygiene. Hand hygiene and disinfection and cleaning with water and detergent combined are the most important routines to prevent spreading of disease. In conclusion the differences between the veterinary and the public health sector are small, but some basic differences exist due to the nature of the patient?s needs.

Background: Animals are used in several health care areas and have been shown to promote many aspects of patients? health. Animals have potential for use in nurses? health promotion work. Nurses need a deeper understanding of the importance and health-promoting properties of animal-assisted therapy.Aim: The aim was to describe the importance of animal assisted therapy for patients? health.Methods: A literature review was conducted based on ten nursing science studies with both qualitative and quantitative approaches, which were selected after critical review.

The animal welfare act in Sweden states that dairy cows need to have at least a dim light present at night, but there are no recommendations for what intensity the light should have. It is unknown how cows perceive and react to low light intensities and earlier studies on this topic are limited. Red light as night light has also been suggested, based on the cows? inability to perceive red light. This have however been questioned. The aim with this study was to investigate how four different light intensities affect dairy cows behavior.

Stereotypic pacing is frequently observed in captive carnivores, however the underlying causes of this behaviour remain somewhat unclear. One of these possible causes are unpredictable feeding signals, which may give rise to frustration and subsequent pacing. Animal keepers at Nordens Ark had noticed that their Amur leopards had shown stereotypic pacing in connection to the passing of ATVs (All Terrain Vehicles) used by animal keepers primarly when feeding the animals in the park. The aim of this study was to investigate whether the stereotypic pacing of the two Amur leopards at Nordens Ark were affected by the introduction of a signal associated with feeding. The leopards were trained by classical conditioning to associate the sound of a siren with the delivery of food by an animal keeper.

Due to progresses constantly being made in veterinary medicine combined with increasing knowledge in pet owners, the dogs of today gets older than before. The population of geriatric dogs is there for constantly growing, which makes them an important group of patients on small animal clinics and hospitals. As dogs age, so do their interior organs. Geriatric dogs are prone to several diseases and in this text the author has decided to focus on three of the most common: Cognitive Dysfunction Syndrome (CDS), cancer and osteoarthritis (AO). All of these illnesses are incurable in dogs, but it is important to remember that they are still treatable.

The aim of this paper is to analyze the influence that aristocrats in Sweden had on the Swedish movement for the prevention of cruelty to animals, and why especially aristocrats started it. The sources I have been using are speeches and texts written by persons who were involved in the movement. I have also studied rapports from the three largest societies for the prevention of cruelty to animals. In the sources I looked for terms, expressions and opinions that can be paralleled whit the aristocratic ideal and opinion. Things that can relate to aristocratic urban people.

By examine cremated remains from graves dated to late Iron Age I wanted to find out what sorts of animals were placed in the graves. But also to see if the animal sacrifices had any connection to the Old Norse religion. The osteological material that were analysed were from both cremated humans and animals and had been dated to Viking Age. The material is from burial ground 59 at Laxare, Boge parish on Gotland. In addition to the human remains, the material contains bones from horse, cattle, sheep/goat, pig, dog, cat, bear, birds and fish.

Syfte: Syftet med studien var att undersöka vilken betydelse sällskapsdjur har för den äldre människans livskvalité och omvårdnad. Metod: En systematisk litteraturstudie med femton studier med kvantitativ ansats. Datainsamlingen gjordes i databasen ELIN och PubMed och genom manuell sökning av tidsskrifter. Huvudresultat: På ett äldreboende visade en studie att kanariefågel ökade livskvalitén, den självupplevda psykiska statusen och känslan av autonomi. Sociala interaktioner ökade i samband med Animal Assisted Activity och gav andra diskussionsämnen än de egna sjukdomarna.

In todays high-technological society where the Internet plays a central role in our day-to-day life, many e-retailers are not able to attract customers to complete a transaction on their website. In order to succeed, many e-commerce sites must improve several safety aspects regarding online payment, in order to be perceived as a reliable and secured retailer. The purpose of this paper is to investigate if increment in various combinations and aspects in online payment will in fact improve the customer's perception of the e-retailer and result in completed transactions. In order to investigate this aspect, an experiment was conducted to be able to compare eight independent groups, that each had been exposed to a different security scenario on the online payment website of either a known or unknown retailer. Our results clearly prove that perceived security of the retailer's payment website increases willingness to purchase from the retailer.

Genom tiderna har det funnits ett särskilt band mellan människan och sällskapsdjuret. Forskning tyder på att denna relation bär med sig åtskilliga fördelar för människan. I den här studien undersöks vad hästen och hunden upplevs ha för inverkan på människan. I studien intervjuades 15 kvinnor som har djurrelaterade yrken. Nio beskrev hundens inverkan och sex beskrev hästens.

Hunden är människans bästa vän, men det är först på senare tid som hundens hälsoeffekter har börjat undersökas. Internationellt sätt används hundar i vården i en helt annan utsträckning än i Sverige. Hälsoeffekter i form av kortare vårdtid, snabbare rehabilitering och bättre egenvård har påvisats. Syftet med litteraturstudien var att beskriva patientens upplevelser av hundens närvaro i vårdandet. Studien var en litteraturstudie med 15 vetenskapliga artiklar.

It is often challenging to create a new enrichment program for any animal. This is especially true with the additional challenge that I wanted to use only naturalistic enrichment, and I?m working with animals some of which are nocturnal. Even with a many hurdles, a little bit of enrichment can do a big difference and make a big difference in activity levels of the animals. Eskilstuna parkens zoo have a house called the MUSeum housing four kinds of rodents.

Tolerance and resistance are two different defence mechanisms within the immune system that differ from each other in many ways: However it is not clear which of the two is the most advantageous in dairy production. Resistance is described as the ability to fight a pathogen in a host. Tolerance is, on the other hand, not aggressive to the pathogen per se, but rather protects the host and its tissues. Furthermore tolerance rather offsets the toxin from, for example, a parasite whilst resistance offsets the parasite itself. Resistance is however disease specific, which means breeding for a large number of diseases is needed in order to make resistance worth the cost for the host.