Title: Brand evolving in identity shaping TV commercial ? a quantitative study of Gevalias commercial movies over time. (Varumärkesutveckling i identitetsskapande tv-reklam ? en kvantitativ studie av Gevalias reklamfilmer över tid) Number of pages: 35 Author: Julia Garellick Lindborg Tutor: Anne-Marie Morhed Course: Media and Communications studies C Period: Autumn of 2010 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose: The purpose of the study has been to investigate in what ways the concept of success is constructed in Gevalia?s TV commercials with the theme ?unexpected visit?. Eight identity evolving variables have been chosen to measure variations in the pattern of the unexpected visit in order to understand the essence of time.

Literature describes what it is like to be a leader in the healthcare and what is looked upon as the most characteristic quality for female leadership. Women often use a leadership technique that motivates the employee and they allow themselves to develop a humanitarian leadership. The aim of this study was to describe female head nurses? experience of their leadership in healthcare. The collection of data has been carried out from interviews.

The county administration asked LKAB to make an inventory of possibly contaminated sites caused by their mining activity. The inventory should be performed according to the MIFO model, a method from SEPA which is used to assess a contaminated site. The first phase involves collection of information through interviews and site inspections and in phase 2 a general survey with field sampling is conducted.LKAB started the work with the first phase of the survey during 2003. During this project the information collected in Phase 1 was evaluated and 16 of the sites were chosen to proceed to MIFO Phase 2 (six sites in Kiruna, and 5 sites respectively in Svappavaara and Malmberget). The sampling of these 16 sites was performed during week 27 2004.

The county administration asked LKAB to make an inventory of possibly contaminated sites caused by their mining activity. The inventory should be performed according to the MIFO model, a method from SEPA which is used to assess a contaminated site. The first phase involves collection of information through interviews and site inspections and in phase 2 a general survey with field sampling is conducted. LKAB started the work with the first phase of the survey during 2003. During this project the information collected in Phase 1 was evaluated and 16 of the sites were chosen to proceed to MIFO Phase 2 (six sites in Kiruna, and 5 sites respectively in Svappavaara and Malmberget). The sampling of these 16 sites was performed during week 27 2004.

The purpose of this study is to examine the difference between three query strategies with respect to retrieval effectiveness. The thesis aims at examining how two types of noun phrases containing a modifier to the head word, which is a noun affect the retrieval performance with regard to recall and precision. The noun phrases in the thesis are of two types: 1) noun phrases containing a modifier to the head word (which is a noun) and which are not dictionary phrases (NF) and 2) dictionary phrases. Both types of noun phrases in this thesis contain at least two words. The queries were executed in Query Performance Analyser, QPA, containing the InQuery system and a sub collection of TREC-Uta documents with its topics.

AbstractTitle: The game of playing: A media ethnographic study of children playing videogames on a Swedish after school recreation centre. Spelet om spelandet: En medieetnografisk studie av barns dataspelande på en fritidsklubb.Number of pages: 46Author: Peter BrandbergTutor: Amelie HössjerPeriod: Spring term 2008Course: Media and Communication studies DUniversity: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim with this study is to describe how children play video games in an everyday context. In this study this context consists of a Swedish after school recreation centre. By combining three different aspects on the activity this study tries to understand how both the video game and the social and cultural context in which the activity takes place in influences it. This by taking one analyse of the specific game that the children played at the time of the study and how the overall environment is structured into account.

My study focuses on how heterosexuality became, and still is, the norm for sexuality in Namibia. My aim is to through interviewing young academics from University of Namibia and by using discourse analysis, queer- and postcolonial theory, try to find out how these young academics perceive sexuality. My findings are that my respondents perceive heterosexuality to be natural, normal and given by god, and that they perceive homosexuality to be ?a big no-no?. There are certain institutions in the Namibian society that regulates how the Namibian people thinks about sexuality, and my findings are that these are Christianity, culture, family, government, and the traditional picture of a good man and a good woman.

The purpose of this Masters thesis is to examine the performance of queries that are expanded by synonyms and hyponyms from Svenskt OrdNät, the Swedish version of the Princeton WordNet. Four different types of queries were constructed: a baseline query S1, the baseline query expanded with synonyms S2, the baseline query expanded with hyponyms S3 and finally the baseline query expanded with the synonyms and hyponyms used in S2 and S3. The terms for expansion were picked by hand. The queries were executed in the Query Performance Analyser QPA, a tool used in IR education and in experimental IR research for analysing and comparing the performance of individual queries. 20 topics from the test collection GP_HDINF were chosen for the experiment.

AbstractTitle: A gaze says more than a 1000 words ? a study of the portrayal of female celebrities in the photographic material on the online portals of Aftonbladet and Expressen En blick säger mer än 1000 ord - en studie av porträtteringen av kvinnliga kändisar i Aftonbladetsoch Expressens bildmaterial på InternetNumber of pages: 58 (59 including enclosures)Author: Sofie BackmanTutor: Amelie HössjerCourse: Media and Communication Studies DPeriod: Spring 2008University: Division of Media and Communication, Department of Information Science, Uppsala University, SwedenAim: The aim of this essay is to study in what ways female celebrities are portrayed in the photographic material of the Swedish tabloid press. In which situations does she appear? What function does she seem to behold in the pictures? Further the thesis explores whetherthe portrayal of the female celebrity shows signs of stereotyping.Method/Material: The study combines a quantitative and a qualitative method. A picture analysis of photographic material from the online versions of the Swedish tabloids Aftonbladet and Expressen has been conducted.

Detta arbete undersöker ett par olika tekniker för att implementera single sign on med Kerberos i webbapplikationer. Undersökningen har gjorts på HTTP-autentisering som bygger på Microsofts NegotiateAuth och Cosign från University of Michigan. Dessa två tekniker har undersökts för att se hur de står sig mot varandra på kriterier såsom komplexitet, arbetsinsats och mjukvarukrav.Resultatet visar att HTTP-autentisering är väldigt simpel att implementera men kräver dock att användarens webbläsare konfigureras för den. Cosign är mer komplext men använder sig av Cookies vilket gör att de flesta webbläsare stödjer tekniken utan extra konfiguration..

Automationscenter & Bråvalla Elteknik AB is a company that offers the market completed total solutions where the customer can operate and monitor their production from the terminal. In these total solutions they lack standard circuit which are developed by the company and which could manoeuvre/control/monitor controlled process objects. This report defines the work of developing the most common standard circuits.The report is initiated by a short theoretical part about PLC and the PLC system, with a connected terminal, which has been used. Thereafter, the turnout of the demands of specification is reported, after discussing with the supervisor in the course of the project. The report concludes with a disclosure of how the programming, the documentation and the testing have proceeded and a final discussion concerning the project and proposals on continuation.The result is a CD with the documentation of standard circuits and how they are implemented in a new project.

In everyday life we perform motor behaviours that have no apparent instrumental function. Are these correlated to sensation seeking and do they differ depending on what situations we are in? University students in Örebro (N=108), participated in the study. The participants were asked to fill out a double questionnaire containing the sensation seeking scale and another one for measuring non-productive motor behaviours. The non-productive motor behaviours were not correlated to the sensation seeking scale.

Something that is common to all people is that everyone is in need of food. However, people may differ about the choice of brand and the motives for the purchase. In the essay enables the reader to study if the purchasing behaviour may differ between the sexes, which also respond to the essays purpose. The purpose of this essay is to identify and describe any differences in buying motives of convenience goods between the sexes in a student population. In order to answer the purpose of the essay a study on ICA Maxi were conducted on 20 students from the University of Karlstad, ten women and ten men.

Regulation of web bots is an analysis of the interest and a collection of discussions about the phenomena web bots. The section that contains the result from the interviews brings up the question about ethical and legal actions and the opposite to those. How the regulation could work is also discussed in the section with the results from the interviews. The discussions were produced by people whose background in one case or another can relate to the phenomena web bots. In that way this study was limited to few, but more profound interviews which would enable analyses of web bots existence.

Title: From inspectors to guides: how citizen journalism and participatory cultureaffect the professional identity of Swedish journalists (Swedish title: Från granskaretill guide: om medborgarjournalistikens och deltagarkulturens påverkan på svenskajournalisters professionella identitet).Number of pages: 44 (48 including enclosures).Authors: Towe Bengtsson and Matilda Källén.Tutor: Amelie Hössjer.Course: Media and Communication Studies C.Period: Fall 2011.University: Division of Media and Communication, Department of Informatics andMedia, Uppsala University.Purpose/Aim: The goal of this paper was to answer how citizen journalism andparticipatory journalism as well as an increasing range of information today haveaffected the professional identity and professional lives of journalists. In addition tothis, study how journalists today respond to these changes.Material/Method: The study is based on Deuze?s theories about journalistic ideals,Jenkins? theories about convergence culture, and on theories about professionalizationand de-professionalization based on Nygren, Wiik and Torstendahl?s theories. Thestudy is based on eight interviews with professional journalists, four employedjournalists and four freelance journalists. The results are analysed based on a broadtheoretical framework.Main results: The results of this survey show that the role of the professionaljournalist is extremely complex, with a strong ideological basis that fundamentallyinfluences the journalist's view of the profession and of him- or herself.