My research interest in the upcoming paper is the increased need for promotion of schools. I. e. the individual school´s needs to be able to show its existence, in the huge flow and availability of information; schools and Universities, study circles, streamed lectures on the Internet, public schools and private schools, different educational directions, et cetera. The schools? needs to market itself, make good PR and sell their pedagogical idea, and that has become increasingly important. My purpose is to clarify how music teachers, in the Swedish primary and secondary school, skills and competences are used in outreach activities within but also outside, the school premises.