Purpose: The purpose of this study is to examine how a company with a single brand is perceived as uniform, as well as how they use internal brand building to reconcile various competing actors within one brand. Furthermore the aim is to examine how staff, through internal brand building processes, perceives and identifies themself with the values of the common brand. Method: A case study with method triangulation was conducted at Nordiska Kompaniet department store in Stockholm. Quantitative data through a questionnaire survey with employees combined with two observations. Qualitative data was given through an email interview with a responsible manager of digital channels and PR from NK AB.Theories: This study has used the following theories; Destination marketing, Corporate brand, internal branding, corporate identity, corporate culture, brand value, service brand values, brand citizenship behaviour.Conclusion: This case study of NK has shown that internal branding building in a department store is a comprehensive work, which all involved must have a unified perception and understanding of the brand, in order to successful unite under one brand.

This thesis has the purpose of developing a normative theoretical framework based on different political philosophers and scientists view on deliberative democratic theory, discourse ethics and a modified norm of citizenship. This framework is supposed to contain the ideal communicative situation for people seeking asylum. Hence, the thesis argues that political influence is best practised through communicative rights, and that people seeking asylum are in title to such rights. We conclude that the standards needed to be met in order to reach the ideal are: translators, translated information, arenas for- or channels of communication, language education, and deliberative education. Once the framework is established we focus our interest on the Swedish state.

The work with Agenda 21 resulted in a larger focus on local participation and deliberation. The Swedish implementation of Agenda 21 is a result of these local governments´ political agendas and policies.The purpose with this paper is to examine the relationship between the citizen and the local government. It focuses on three theories of citizenship and how the view of "the environmental aware citizen?; in the local government?s municipalities policies differ and from which theory of citizenship do they come from.The analysis is of a valuing and comparing nature. The municipalities´ web pages have been the main source to generate an understanding of their view on the normative environmental work.

The aim of this thesis is to see if adult education have changed in educational association of the Swedish Labour Movement ABF, and the temperance movement IOGT/NBV. We have chosen to study five periods and analyse these after four ideal of education. These are the ideals of self-education, polytechnic education, neo-classic character-moulding education, and citizenship education. We have studied the reports of the activities of the organisations during the years and the writings of anniversary. The analysis shows that the two popular movements have gone from an adult education where the ideal of citizenship education to an ideal of neo-classic character-moulding education was dominating.

Sweden was transformed to a democratic industrial society in the late 19th century. Political influence had been bound to the four estates, nobles, clergy, burghers and farmers. The reforms of the 1860s moved Sweden towards political democracy with universal suffrage. At the national level a two-chamber parliament was established in 1866. Political power should now be a function of economic status.

During our teacher training, focusing on history and Swedish at further education level, we have noticed a discrepancy in the way history is portrayed in further education and higher education literature. Accounts of historical ideas, events and developments have often wrongly been depicted as non-gender specific, that is, of equal relevance to both men and women. To what extent is it made clear in further education textbooks that Rousseau?s treatise on education was exclusively aimed at the male gender, and how are the gender-specific aspects of his ideas described? What role and space are set aside for women in the accounts of the struggle for the universal right to vote in Sweden at the turn of the century in 1900, and how is the unions? initial exclusion of female workers portrayed? Focusing on the above historical events and developments, this study aimes to examine whether or not gender-specific issues are described as gender neutral in a selection of history textbooks for further education published in Sweden between 1982 and 2003..

The European identity plays an important role for the EU and especially within its will to further integrate its citizens, hence it is a way for individuals to not only identify with its nation, yet also with Europe. Previous research has already established that an individual can possess two territorial identities, such as a national and a European identity, above all it has established how the identities can equally interplay. Further it has been explained how territorial identities are composed of two aspects: civic and cultural. While the previous research has stated how the European identity possesses both aspects, though to varying degrees, little attention has been put to examine how individuals who possesses multiple territorial identification, defines its European identity. This study therefore aims to study which aspects, civic or cultural, individuals with a citizenship who possess multiple territorial identification, assign their European identity.

This paper examines pupils? conception of the Swedish schools constitutive values expressed in the Swedish curriculum. The main question was, at to what extent the schools constitutive values have influenced the pupils conception of their own values. That question problematizes the relation between values, constructed and carried by central administration, and their interpretation at local level by pupils. The study was conducted with qualitative analysis which included qualitative interviews with seven pupils in the last year of the Swedish school system.

The purpose of this study has been to investigate the prospects for identifying and prosecuting individuals suspected of war crimes, within the process of exclusion from refugee status under article 1F(a) of the 1951 Refugee Convention, and using subsequent mechanisms for extradition or prosecution in international criminal law. A number of principles within human rights law and public international law have been advocated by the UNCHR and several human rights NGOs as necessary for a thorough application of the exclusion clauses; one that takes individual responsibility into account and upholds the aims and purposes of the exclusion clauses. There is a discussion as to whether specialised or accelerated exclusion procedures are justified for reasons of security and efficiency, or if they put the rights of the individual at risk and limit the opportunities for gathering information to support investigation and prosecution of the crime in question. Apart from the instruments of asylum law and procedure that have emerged within the EU harmonisation process, there are no general, binding rules on the procedural aspects of the exclusion clauses. One principle that regulates the consequences for the individual of exclusion from refugee status and decisions on extradition is, however, the principle of non-refoulement.

The aim of this paper is to expand the debate on globalization and its consequences from a theoretical perspective emphasizing social processes of exclusion and inclusion. I explore these social processes in dialogue with the Spanish social movement for the rights of irregular immigrants. The paper also aims to explore new forms of resistance in the context of globalization."The declinist thesis" argues that globalization has lead to a declining importance of the nation-state and the national citizenship as guarantees of rights. "The anti-declinist thesis" oppose to this picture arguing that rights still depend on national policies. I also discuss the functions of exclusion and inclusion inherited in the concepts of citizenship and nation-state.I outline the historical and political context of the movement and explore the ideas and organizational dimensions of the movement's "knowledge praxis".I conclude that national citizenship - in a broader sense as a description of the relationship between the individual and the state - seems to play a crucial role in the life situation and the possibilities of irregular migrants to organize and protest.

This thesis scrutinises the material on post World War II Swedish architecture produced by the Swedish Public diplomacy organisation "Svenska institutet" ("The Swedish Institute") during the period of 1945 through 1976. The outset is the dilemma encountered by every such organisation: how can the projected narrative of the own nation relate to as many countries as possible, without becoming too general? And how can the organisation address specific countries, without excluding others?By employing a two-sided model of interpreting the material, where it on the one hand is interpreted from the universal properties projected on the narrated architecture, and on the other hand from the particular ideological notions related to the same, the thesis suggests that the Swedish Institute continously relates the architecture to a West-European and American context by consistently connecting its universal properties to particular ideological notions orientated towards the West.The results underline the malleability in regard to ideological notions connected to modernist architecture. Earlier research in the Swedish context has focussed on how modernist architecture in Sweden, under the local tag "funktionalism", was established in regard to a Swedish audience as a particular Swedish architecture by relating it to a alleged continuos Swedish tradition, as well as to notions of a a progressive welfare state. By studying a similar material, though aimed towards a foreign audience, the thesis suggests that these allegations constitue an elucidatory example of how national and ideological narratives can form within the framework of technological-ideological dynamics of modernist architecture.

This paper examines the ideological content of the compulsory school policy of the Swedish Liberal Party. The aim of the study is to investigate whether the Liberal Party does really represent a liberal policy for the compulsory school, or if it is more accurately described as conservative. The analysis is carried through by two separate critical examinations of the Liberal Party motion on school politics to the parliament and the Conservative Party motion on school politics to the parliament respectively. A comparison is then made between the ideological contents of the two documents. The specific party policies are linked to universal definitions of liberalism and conservatism with the help of an analytical tool consistent of a series of educational philosophies.

The aim of this study is to describe and analyze how the European union relates to the different dimensions of abortion. What kind of problem is abortion and whose right is it? Does difference framings of the problem enable different solutions?By analyzing debates from the European parliament through Carol Lee Bacchis method ?What?s the problem approach? I have come to see that different representations of a problem changes the problem it self. This emphasis that a problem is a problem in one context, but not in an other.Depending on the work of, among others, Barbara Hobson and Ailbhe Smyth I have focused upon the European union as a economical project, leaving social issues to national competence. This makes the EU a patriarchal project that fails to guarantee women?s rights.

This master thesis is about one of the first female in the Swedish Parliament, Elisabeth Tamm (1880?1958), and her political articles in the magazine Tidevarvet. The aim of this study is to find similarities with Tamm?s political thoughts with the Ecofeministic theory. Due to women?s right to vote 1919 women citizenship was in a political debate.

Vad finns det för grundstenar inom den amerikanska odlingsterapin och hur används dessa i det odlingsterapeutiska programmet på North Carolinas Botaniska Trädgård? Jag ville få reda på svaren och bestämde mig för att åka över Atlanten och göra en fallstudie om NC Botaniska Terapiträdgård. Väl framme upptäckte jag genom litteraturen och människorna insatta i ämnet att det fanns ytterligare en designmetod som heter Universal Design inom den amerikanska odlingsterapin som jag inte kände till sedan tidigare. Resultatet av litteraturen och mitt platsbesök visar att det finns ett antal grundstenar inom den amerikanska odlingsterapin och Universal Design som används på det odlingsterapeutiska programmet på NC Botaniska Trädgårdar. Grundstenarna är följande: Tillgänglighet, Tydlighet, Variation och Utveckling och dessa påverkar designen av NC Botaniska Trädgårdens nya terapiträdgård. Denna resa har givit mig en inblick i vad den amerikanska odlingsterapin innebär och hur designen av NC Botaniska Trädgårds nya terapiträdgård kan se ut..