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1032 Uppsatser om Unique selling proposition - Sida 47 av 69
Det relativa värdet av ämnesingångar i databaser: Variationer mellan discipliner
This thesis deals with tactics for information seeking in electronic databases. An important aspect is knowledge of the relative value of different subject access points. The method used here is literature studies. Nineteen empirical studies are described and analysed with the purpose to compare the relative value of different subject access points. The studies examined compare the relative value of subject access points in relation to each other or in relation to different scientific disciplines.
Skånskt Naturbeteskött, Närproducerat nötkött - en marknadsstudie :
ABSTRACT
Skånskt Naturbeteskött is a group of approximately 30 beefproducers in the south of Sweden, who sell their products on the local market. They are certified with Svenskt Sigill, an organisation that works with animal welfare, environmental responsibility, safe food, open landscape and independent qualitycontrol. These producers have to fulfil certain demands regarding pasture and quality of the meat. For this essay I did a market investigation in which I wanted to find out what qualities the Swedish market and the consumers want in their beef. The purpose was to find out what Skånskt Naturbeteskött could do differently to satisfy the market for locally produced beef in the south of Sweden.
In the investigation I turned to those responsible for the beef in 12 supermarkets, 4 selling Skånskt Naturbeteskött today, 4 that sold it before but quit, and 4 that never have sold it but might be interested in the future.
Design och konstruktionsförbättringar : En omkonstruktion av mockningsredskapet SverigeGrepen
This thesis will describe the redesign of the manure fork SverigeGrepen. The productis available for purchase in Scandinavia and and parts of the rest of Europe.The product is available in stores but the companys goal is to start distribute it overthe internet. A problem today with a purchase over the internet is that the costumerhas to pay a high shipping-fee due to the products unique form. The long handlecontributes to the high shipping-fee which makes it hard to attract costumers topurchase the product online. Deficiencies have been found at the manure forks basketand needs to be examined.
Bryggarsalen : Underlag för kommande marknadsföringsinsatser
The purpose of this study is to identify the points-of-difference that should form the basis for Bryggarsalen?s future marketing efforts. Bryggarsalen is a newly established conference business in Stockholm. To be able to identify these points-of-difference, Bryggarsalen?s marketing problems have been studied from the resource-based view, claiming that the source of sustained competitive advantage derive from a firm?s unique bundle of resources.
Automatiska Värderingssystem - En hjälp för Fastighetsmäklaren?
Computers and business systems are used more frequently in a world where IT gradually is taking over. This is also true when it comes to the real estate valuation process where actors on the Swedish real estate market are using automatic valuation systems for real estate appraisal. But the real estate agents have not yet seen the charm in using these automatic valuation systems for real estate appraisal. Can the real estate agents also use the automatic valuation systems? We developed our three main subjects: the valuation process, an automatic valuation system and the real estate market with assistance from scientific articles.
Zilent Ocean : EL-KONVERTERING AV INOMBORDSMOTORER TILL SEGELBÅTAR
Through extensive research it has shown that today?s sail boat owners are very frustrated concerning the limited choice of engine alternatives offered by today?s market. Besides rising fuel-costs, environmental awareness is very important in today?s society. Hence it is vital to find alternative environmental-friendly motors and replace combustion-engines. Zilent Ocean is an extensive project within Development engineering program at Halmstad University.
Illustrationer av landskapsarkitektur
This bachelor thesis discusses three Swedish landscape architects and their plan drawings and illustrations. The landscape architects are from the 18th century, the 19th century respectively the 20th century. The three persons are: Fredrik Magnus Piper, Knut Forsberg and Gunnar Martinsson. The landscape architects are brought up in chronological order in a chapter each where the person?s life, educations and work are described.
Hur gymnasieelever ser på sig själva : Skillnader mellan pojkar och flickor
AbstractThe purpose of this essay is to increase the knowledge of which strategies students with reading and writing disabilities or dyslexia use to learn in secondary school. The study aims to examine the following questions:Which coping strategies do students with reading and writing disabilities use in their studies?How can remedial teachers support students with reading and writing disabilities in their learning process?The study consists of two interviews with a total of three hours recorded material made with a secondary school teacher who teaches Swedish and English. The teacher has experiences of reading and writing disabilities herself but also from teaching students with dyslexia. The interviews are constructed into a lifestory describing experiences of reading and writing disabilities in school, during teacher training and as a teacher.
Forestry supply chains : preparing for the unpredictable
Forestry supply chains are a significant part of the Swedish economy. These supply chains are highly susceptible to storms damage. In late 2013 Sweden was hit by multiple storms. This leads to the possibility to research how supply chains react to the shocks that storms cause. The aim of this thesis is to research the costs that storms increase, the actions that are taken within the forestry supply chain, as well as possible benefactors from storms.
This thesis bases on previous work on supply chain mapping and cost theories.
Snowboard - En idrott för alla? : En studie av Svenska skidförbundets satsning på ungdomar med invandrarbakgrund
AbstractAimThe aim of this study has been to survey the background of the youths in the selection group which participated in the Dream action day, to evaluate if the project succeeded and support the Swedish Ski Association with their recruiting process. The questions of issue have been: Which ethnical, demographical and economical backgrounds do the youths of the selection group have that participated in the Dream action day? Is there any common denominator among those who was drawn to continue? Do the youths want to contribute to expand the sport? Is Dream action Day a good way to reach out to the target group?MethodThrough a strategic selection made by the Swedish Ski Association 44 youths participated in a day during which they tried snowboard. They have been a part of our quantitative data collection and we have chosen six to interview. The interviews have been executed in form of semi structured interviews.ResultsThe results clearly show that few of the participants had any connection to the sport, neither from home nor from friends.
Produktion av marknadsförings- och korrespondensmaterial för DUCIS
The report describes the production of graphic correspondence and marketing material for DUCIS(Dalarna University Centre for Irish Studies).A logotype symbol is created on the basis of an element from the Celtic art, and a graphic material thatharmonies with this ideal of style is built around the symbol. A unique visiting card, correspondence cardand letterhead is produced to strengthen the identity of DUCIS outwards.The work proceeds with an international education folder which is an important element in the marketingwork for the MA-education which starts in the autumn of 2003. Two posters, one for the opening ofDUCIS in may 2003 and one for a conference in 2004, are produced. Finally, a redesign of the book coverfor NIS, Nordic Irish Studies, is carried out.The report describes the working process consisting of meetings, practical work and other elementswithin the process. The conclusion is that the work has been quite successful and that this, to a largeextent, depended on an engaged and supporting commissioner.
Flerspråkig kriskommunikation : En grundad teori om kommuners anpassning efter invånare som inte talar svenska
Globalisation and diversity has increased the presence of different languages in Swedish municipalities. As the local administrative authorities with responsibility for the public crisis management, how are these municipalities coping with crisis communication recipients that are not speaking Swedish? Through an inductive approach, this thesis formulates a theory of crisis communication adaptation by studying Swedish municipalities with a large part of inhabitants with foreign backgrounds. This thesis finds that municipalities that are not adapting their crisis communication to non-Swedish speakers follows a discourse that paints a picture of these recipients as at least understanding the Swedish language. Municipalities that do adapt their crisis communication have drawn lessons from local incidents that complements this discourse.
Utvärdering av samverkansprojekt- exemplet kvinnofrid i Landskrona
Abstract
År 1998 antog Riksdagen Regeringens proposition om Kvinnofrid, vilket var ett åtgärdsprogram för att bekämpa våldet mot kvinnor. Det ledde till att länsstyrelserna fick fördela pengar i kommunerna för samverkan i förebyggande insatser mellan olika aktörer i samhället och myndigheter. Landskrona Stad hade inte haft en kvinnojour på många år och en revisionsrapport visade på brister i kvinnofridsarbetet i Landskrona Stad. ISIS, en nybildad ideell kvinnojour i Landskrona och Röda Korset, som är en humanitär hjälporganisation, ville också bidra till att främja våldsutsatta kvinnors situation och således ingick dessa tre aktörer samverkan i ett tvåårigt samverkansprojekt, finansierat av Länsstyrelsen i Skåne län.
Jag intervjuade nio personer som företrädde de tre samverkansaktörerna och jag ville få veta hur dessa företrädare hade uppfattat samverkansprojektet, om de hade upplevt positiva och negativa aspekter av projektet och om de hade idéer på utvecklingsmöjligheter när de såg tillbaka på det avslutade samverkansprojektet. Jag använde mig av teorier om samverkan och begrepp inom institutionell teori när jag kopplade min empiri till teori.
"Livet rullar på" - En kvalitativ studie av skateboardåkande ungdomars identitetsskapande
The purpose of this study was to examine the process of developing an identity as a skateboarder during adolescence. Our aim was to, from the actors? point of view explore what impact their values, experiences and thoughts have on their identity as individuals as well as a collectivity. We also investigated which symbols that are significant for this group. For this essay a qualitative method was used; we conducted nine individual interviews and one group interview with young skaters from the ages of 15-17.
Intäktsredovisning - när i tiden och till vilket värde? : -En kvalitativ studie av fyra företags intäktredovisning.
Revenue is the largest post in the financial statements but is often least described. They are an important element when different companies are compared with each other. Revenue is often associated with assessment which Enron and Prosolvia is two examples of. Enron reported their incomes and assets while their costs and debts were not reported. Thus were a positive image maintained of the company when the financial position in reality were otherwise.