Today most studies regarding marketing are made on traditional marketing channels, answering questions like which jingle is best or which TV-channel a company should focus their marketing budget on. There is also the science regarding the best way of marketing on Social Networking sites or how to get as many 'likes' as possible, and so forth. However research has also been made in the field of in-store marketing and how a retailers or brand owners can affect customers in "the moment of truth". Until now most of these studies discuss how to get the attention of the customer in the store since both time as well as level of commitment in general is scarce when a customer is in a grocery store doing the necessary weekly- or complementary-shopping. It seems like most of them make the very same conclusion; catching the attention of a customer is vital to sell them your product.

Shopping malls have been growing in numbers during the last few decades. As an effect, consumers are increasingly placing a greater amount of their purchases under one roof. The problem is that stores within these malls have to fight for the consumers' attention in competition with all the other stores. Thus, making consumers noticing their store is critical for success. Creating attention through floor advertising could be a potential way of doing so.

Urban planning is not only a matter of architectural trends; it is first and foremost political. This thesis seeks to understand the links between political ideas and visions for the city and the physical structure of the city. The study aims to construct a model to help understand these links, a helpful tool in analysing a city, focusing on the one hand at the physical structure of what I call "The City as a Welfare Provider" and on the other hand at "The City as a Growth Engine". It also sets out to test this model in an empirical study of Stockholm and the soon-to-be built district of Norra Station in the same city.The analysis shows that Stockholm has ambitions to be a welfare provider to its citizens, but have also adopted to a discourse of interurban competition which stresses the importance for the city to enhance economical growth. What is interesting is that the physical structures promoted in the planning documents of Stockholm are nearly exclusively those associated with the model of "The City as a Growth Engine"..

The aim of this thesis is to examine how secondary teachers in the subject of history are using the textbook in their teaching. Four questions are being dealt with in this thesis. What importance is being placed on the use of history textbooks by the secondary teachers? What priorities do the secondary teachers have? How do they deal with student interests? And what is the importance of the secondary teachers? work experience? I have interviewed four secondary teachers with different work experience to complete this thesis. A Dictaphone has been used in all the interviews. Research has shown that textbooks now have a central role in teaching and the lack of alternative materials and reduction of teaching hours has made it difficult to replace. The main conclusions of the thesis are that the history textbook has a dual role depending on the teacher you ask, and that the history book is used differently by the teachers.

In 1995 something happened that radically changed the European football. This was the arrival of the Bosman ruling, a decision made by the European Court of Justice which meant that players with an expired contract could change clubs for free and that the European Union's internal market including the free movement of labour was now a part of the European football. The effects of theBosman ruling are wildly discussed today. Many powerful people in the European football mean that football now is less competitive than before, that there are a small amount of teams that actually have the ability to win any trophies. This bachelor thesis is studying the effects of the competitive forces in football after the Bosman ruling as a case of the free movement in the European Union.

Background: The competition is getting harder between the universities. To reach the high school students and discover which means of contact they prefer and how they perceive student recruitment are important issues in order to succeed in marketing strategies.Purpose: The purpose with our report is to investigate, analyze and compare the student recruitment in three universities and investigate how the high school students want to be contacted. Then we compare to see if they think alike.Method: We have done a qualitative study and chosen to use focus group interviews for the high school students and interviews for the universities to collect our empirical data. We have compared the empirical data and analyzed it with communication processes and marketing communication as theoretical grounds.Result: All of the universities work approximately the same way with their student recruitment. They put a large effort in the Internet and social networks as well as the personal contact.

The difference between the public sector and the private sector in Sweden was once very small. These sectors have been united as well for the people, the organizations as for the finances. During the 1960´s and 1970´s the public sector in Sweden was expanding and after the 1980´s the people started talking more about an expanding private sector instead. The year of 2007 Hökarängen Hemtjänst Ekonomisk Förening submitted a tender to Äldreförvaltningen about a purchase of the home- help service in Hökarängen and they accept there tender.Exposing public organization for competition can be a good way to make sure that most value for the money is created and that it generates the most cost- effective organizations. The motivation factor is used to describewhat makes people perform more than what is expected of them.The purpose of this study is to describe and explain similarities and differences in working- motivation between those how are members of Hökarängen Hemtjänst Ekonomisk Förening and those how are not.

The competition for customers in today?s society is growing rapidly. Companies invest a great amount of time and recourses to establish and preserve a strong brand. Repositioning is a process that today is necessary for virtually all brands at some point during its lifetime and is about to change a customer's perception of a brand name, by changing its associations. The goal is to create a new, stronger position for the existing brand.

Background: To be better able to meet the new competition, companies are seeking new competitive advantages, wich is forcing them to review and, in time, change both working methods and corporate structures. This has led to an increased interest in the development of strategies within the field of Knowledge Management. Objective: The objective of this thesis is to improve understanding of how learning in a company occurs over internal boundaries and to investigate whether individuals need to be motivated in this regard. We also aim to give recommendations as to how this can be developed. Furthermore, we will work out a model that explains the learning process.

This master's thesis deals with the interest in comics among students at the social science programme in an upper secondary school. The history of comics and the reading habits of comics have also been examined. For the completion of this study 54 students, 19 boys and 35 girls, took part in a questionnaire. The results of this statistical survey shows that the department of comics at Malmö city public library plays an insignificant role concerning the interest and reading of comics for the students. The main readings of comics for the students are in the daily paper, which resembles reading habits of adults.

As more and more book publishers are starting up in Sweden, despite of tough competition, this thesis aims to understand the necessary resources required by new publishing houses in order to create a long-term role on the national publishing market. This is a market characterized by a high level of cultural interests, where success is not always measured in economic profit. Four new publishing houses have been chosen, whose start-up phases and entry processes are described in order to determine what factors have been essential in creating a role. In addition, relevant actors such as other publishers, distributors, and retailers have been interviewed with the purpose of acquiring the complete picture of how the new publishers? can create a role within the industry.

The thesis of this Masterpaper has been to analyse what tendencies there might be to distinguish structural alterations in the publishing business today and how they can be understood analytically. The following questions have helped form the principal opinions found in this essay: - What tendencies according to the alterations in publishing business is Piratförlaget representing? -What tendencies according to the alterations in publishing are the literary agents representing? What tendencies regarding the alterations in publishing are the electronic publishing and other techniques related to the publishing business representing? Participants, familiar with the publishing industry in various ways, have been interviewed. The main theory is based on facts from sociology of literature, although Faheys and Randalls Key Scenario, with its driving forces, also provided a great deal of help. In addition, to structure the dynamical publishing business, Peter Senges The Systems Iceberg Model was useful.

Due to increasing international competition and new technology IT-consultants has been forced to oversee their business models lately. The main purpose of this study is to investigate the process and consequences of a shift in business model for a consultant by using a methodology based on action research. The empirical foundation consists of a field study with observations, notes, interviews and business related documents. The case describes a consultant?s process of shifting business model from profits based on man-hours to selling a standardized system.

AbstractThis thesis is a qualitative study that provides an insight into the Nordic offshore market, focusing on the North Sea and investigates indications of how the near future may develop in the area and how these developments may affect the Nordic seafarers. Questions central to the work are aimed primarily at how shipping companies, agencies and seafarers active in the offshore industry look at future activity in the North Sea, Nordic seafarers' status in the global labor market, and how today's employment conditions look like for seafarers in the global offshore industry. The majority of the information was collected through interviewes and questionnaires. The purpose of this study was to examine whether and how the expected development in the North Sea, in terms of availability of oil and gas, may have effect on the Scandinavian seafarers' future work prospects and employment conditions in the global offshore labor. The conclusions that have been drawn are that competition among seafarers in the offshore industry is higher 2015 than previous years (2000-2014) and are expected to increase.

The increased competition in e-commerce puts pressure on e-businesses which makes it even more important to influence the visitors on their e-commerce sites. An often overlooked marketing tool is atmospherics. With the increased focus on e-commerce from both traditional and new e-businesses this marketing tool becomes even more relevant. The aim of this thesis is to investigate how the atmosphere on an e-commerce site influences the customers' thoughts, emotions and behaviors. We examine the effects the level of stimulus on a website has on the customer's emotions, attitudes, intentions, behaviors as well as the relationship between these variables.