In light of the resent surge in globalization, and the heightened competition that follows as a result of this, there has been an increase in the importance that is placed into understanding buyer behaviour. This increase has been seen since the realization that by building strong customer relationships it is much easier to reach these through the marketing communications that are put in effect. There are also a number of upsides to enlisting the customers at an early stage in product development, such as creating greater value and a stronger sense of involvement.Röhnisch is therefore trying to show a genuine interest in supplying the costumers needs as they adapt and evolve. In order to accomplish this strive towards gaining a deeper understanding into the thoughts and attitudes that precedes the buying behaviour they conduct regular surveys. To complement this, the purpose of this paper will be to determine the actual preferences and buying behaviour of the market segment that Röhnisch has chosen for themselves, and while doing so, keeping an emphasis on loyalty.

The purpose of this study is to facilitate sustainable building by the use of BIM. The goal is to determine which aspects of sustainable building, which can be analyzed mainly with BIM tools, but also other aids.The study is based on literature studies and interviews. The literature review examines aspects important for sustainable building by studying environmental certification systems applicable in Sweden, as well as the BIM tools available on the market to analyze these aspects. The literature also includes the concepts of BIM and sustainability in order to provide a clearer view of its meaning. The interviews have brought the study's overall understanding of the industry and guidance on the subject.The results are presented in a table, where the aspects relevant to sustainable building are listed.

The purpose of this study is to examine discursive change regarding mathematics and language in the Swedish primary school curriculums. The study analyzes pedagogical discourses represented within the curriculums and how they represent different pedagogical theories in relation to discursive and social practice. The analysis shows a change towards a more language oriented curriculum discourse in mathematics which still carries an intertextual and discursive heritage from the prior curriculums. In relation to the early curriculums of the Swedish primary schools the former explicit differentiation of students becomes implicit as the language skills become of increasingly importance..

Background: Since the end of the 1990`s the self-harm among adolescents have increased. Research is needed on how to improve the ability to care for these patients. That is why it is important to investigate how patients who self-harm and the next of kin are encountered by the caregivers.Aim: The aim of this study was to illuminate the experiences of encounters with caregivers at self-harm.Method: The study was based on narratives, which in this case means analysis of autobiographies. Five autobiographies were analyzed in accordance with a description by Dahlborg-Lyckhage. Four of these were written by self-harmers and one by a next of kin.Results: Three themes and twelve subthemes emerged which describe both negative and positive experiences of encounters with caregivers.

The essay aims to show n interpretation of Vampyr and Ordet; seen from a viewpoint Kierkegaards christian existentialism can enhance the understanding of mentioned movies. Central notions from Ks philosophy are explained and then the author points to examples of how this corresponds with the essence of the two movies.The argumentation is based on Ks thoughts on faith and human existence. Other theories concerning Dreyers movies, and to some extent his background, is also discussed.Finally the author concludes that he was right in his hypothesis: that it is possible to show an influence from Kierkegaards christian, existentialistic thoughts in the two movies.Moreover the author thinks that the chosen perspective works as a complement to other written material on the movies and that other writers on the subject have some problems summing up the contents of the movies from their different perspectives.The final conclusion is thus that an interpretation of the movies from a Kierkegaardian viewpoint increases the understanding of the same movies.

The essay aims to show n interpretation of Vampyr and Ordet; seen from a viewpoint Kierkegaards christian existentialism can enhance the understanding of mentioned movies. Central notions from Ks philosophy are explained and then the author points to examples of how this corresponds with the essence of the two movies.The argumentation is based on Ks thoughts on faith and human existence. Other theories concerning Dreyers movies, and to some extent his background, is also discussed.Finally the author concludes that he was right in his hypothesis: that it is possible to show an influence from Kierkegaards christian, existentialistic thoughts in the two movies.Moreover the author thinks that the chosen perspective works as a complement to other written material on the movies and that other writers on the subject have some problems summing up the contents of the movies from their different perspectives.The final conclusion is thus that an interpretation of the movies from a Kierkegaardian viewpoint increases the understanding of the same movies..

In recent years coaching has become an increasingly popular phenomenon outside of the sports world. More and more people have found coaching to be a helpful tool for achieving greater performance and fulfillment in their lives. This thesis is a comparative literature study of three books about coaching where the authors use different theoretical bases to explain and teach coaching. The aim of the thesis is to explain how coaching as a phenomenon is described and compare these descriptions as well as to look at the ideals and norms that are produced and reproduced in the use of coaching. The study compares the three books from six different themes and shows that, in the use of coaching, the ideal of a rational and action oriented individual is constructed and the aim for this individual is some form of success.

The ambition with this study is to look into and create an understanding for how an intranet can work as a support system in work processes in capacity as a source of knowledge. We want to enhance the understanding for which kind of knowledge that can be coded in and transmitted by an intranet, and which that is lost in this process. We also want to clarify what it takes to get this knowledge, in collaboration with the intranet, to support the work in an organization. It is a qualitative case study at a Swedish bank. It consisted of semi standardized, half structured interviews with five people in one of the bank?s local offices.

Most of my 16 students show a negative attitude towards mathematics and have difficulty understanding why they need mathematics to work as cooks. Their lack of knowledge has a negative effect on their work in the kitchen because they cannot master relatively simple mathematical solutions. The purpose of this study is to examine if an integrated working method of the subjects mathematics and cooking can change students? attitude towards mathematics and increase their understanding of the value of it in restaurant work. An integrated working method means to integrate the core subjects with programme specific subjects and that teaching is directed towards the main features of the vocational programme in order to create a holistic view.A theory of action research has been applied in this study, aiming to change something perceived as problematic through combining theory and practice in the cooking subject.

Purpose: The aim of this thesis is to create a greater understanding of organizational identification and the factors influencing this process. The understanding will be obtained by identifying what individuals identify them selves with and why this identification occurs.Method: The thesis is a case study with an abductive research approach with a focus on organizational identification. Data has been collected with a qualitative focus in interviews and images.Conclusion: The employees at Plain Capital primarily identify themselves with their profession, the company and their co-workers. The reasons why they identify are mostly because of the feeling of pride and participation. We have discovered a link between a strong group identity and a high organizational identification.

This study focused on how local politicians in Kalmar perceive journalists and their intertwined relationship. We based our study on the theoretical understanding of today?s media-centric democratic society. The ?adversary model? offered an understanding of the intricate relations between politicians and journalists.

This study describes how the women lived with breast cancer. The purpose with this study was to describe the womens' view on the disease and the understanding they hade on the social support they were depended on. The method was a study of literature with article reviews according to Polit et al., 2001. As theoretical frame of reference we choose Carnevalis model, Everyday life -Functional state of health. The result showed that the following four groups were formed: Support, positive and negative support off nursing staff and significant others.

Since a few years back television has been on a verge of an enormous digital change. Web-TV is now growing at an incredible rate and is said to completely change the way we consume TV. The purpose of this essay is to determine and gain an understanding of how representatives of the broadcast industry looks at the phenomenon of web-TV and especially the different kinds of online video services and how they believe this will affect the television. Methods used are qualitative interviews which we compared with previous studies on the subject and acknowledged communication theories. The respondents were people with good insight and understanding of the media and TV industry.

This research is about how the educators view the best way to help multilingual students develop their understanding for mathematics. The aim of the study is to identify the different aspects from the teacher?s point of view of this new approach of teaching: what are the limitations versus the opportunities? The study is limited to a multicultural school in Stockholm and to the experience of a few class teachers and mother tongue teachers.A qualitative approach was used and the interview was selected as the method to collect the data. Three class teachers as well as three mother tongue teachers were interviewed about their experiences. The interviews were recorded and transcribed word by word.There have been discussions about the skills in mathematics in multilingual speaking students, and that their greatest obstacle of understanding mathematics is that they are being taught in another language than their own mother tongue.

This essay is an attempt to study some post-modern theological positions with regard to their growing interest in the use of mystical theology and mysticism in theological research in the academic post-modern world, and to see if the 19th century theologian Albert Schweitzer couldprove a resource for this understanding of mystical theology. This position is known in the essay as ?the mystical turn.?To present the background and understanding of this post-modern view of mystical theology the essay presents three theologians, namely: Andrew Louth, Mark A. McIntosh and Sarah Coakley.These three theologians argue for the use of a contemplative and transforming mysticism as a postmodern epistemology in relation to theological research, with growing concern of the status of theology in the secular and post-modern world. Having made clear the views of these three theologians the essay then presents Albert Schweitzer's view on the mysticism of Paul.