The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:? In which ways can the customer affect the communicated image of a brand?? To what extent can the customer influence the brand image and the perceived value?? Who has control over the brand, the customer or the company?For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis.

Title:        PR-industry: The industry that cannot promote themselves?                ? A thesis of how PR-agencies use relationship marketing to                promote themselves.Authors:    Julia Edvardsson & Jennie JonassonAdvisor:     Navid GhannadLevel:         Bachelor thesis in Marketing, (15 ECTS), Spring 2012Keywords:   Public Relations, Relationship Marketing, Relation, Interaction and NetworkPurpose:    The purpose of this thesis is to bring a better understanding for Public  Relations and for how the PR-agencies promote themselves. The thesis will explore the following questions:? How do the PR-agencies uses relationship marketing to reach out with their knowledge to their potential customers?? Are the any differences between their promotions when it comes to the agencies orientation?Theoretical framework: The chapter begins with a definition of Public Relations. After that a framework of Relationship Marketing theory is made with headlines as relations, interaction and networking.Method:      A qualitative research method, with a deductive approach, has been implemented.

Study: Degree project in teacher education, Advanced level, 15 hpUniversity of SkövdeTitle: Religious belief in everyday life ? a study of the effects of a teachingmodel focusing on religious belief in everyday lifeNumber of pages:42Author: Johanna ClaessonTutor: Kennert OrleniusDate: Jan 2009 Keywords: Religious study, students´ understanding, students´ commitment,Buddhism  This paper presents the execution and the result of a project examining how a tutorial model (called the model of everyday religious practice) focusing on how Buddhism is expressed in the daily life of Buddhists believers, affects students understanding of and commitment in religious studies. In the project, Thai students have partaken by producing sex posters and a picture-show with the help of their own photographs and short texts. However, the picture-show was mainly produced by the author of this paper. These posters and the picture-show were brought to Sweden to figure as teaching material during a lesson in religious studies for students in year eight in a Swedish school.

This essay constitutes a literary study investigating how scientific literature within thefield of musicology can benefit to the understanding of how people use music as anaid for sleep and relaxation. Furthermore it aims to answer the question of whatconclusions can be drawn about the music people choose to use in these types ofsituations. The essay depicts the phenomenon of sleep music from several anglesgathered from the literature and investigates several models of understanding howand why people use music as a tool for emotional influence. As a complement to this,and to illustrate the modern usage of music for mind-altering purposes, the essay alsostudies a selection of digital sleeping aids ? apps.The study shows a complexity since the phenomenon can be viewed from severalangles that are not always consistent with each other.

Today Sweden is both a secular and multi-religious country, of which Christianity historically has been a dominant player. Both processes of individualization and migration have contributed to a changed religious character as the current Swedish social situation represents. An interesting question to consider is how the Swedish school system has been able to adapt to the changed religious climate. This study examines the policy documents for religious education produced for upper secondary school, to see how the role of religion in the processes of individualization and migration, and the changes that these processes have brought the role of religion in today?s society as a whole, are described within them.

The purpose of this paper is to present a possible understanding of why the company Tekola is segregated according to sex. In accordance to this purpose, an understanding of how the segregation affects the employees in relation to power, values and possibilities is discussed. The theoretical understanding is that the organization of men and women within Tekola is done in close connection to creation of the meaning of gender in Tekola. This, in turn, affects and is affected by the recruitment to and within the company. Through the study of statistics from a survey, five interviews with employees and former employees and Tekolas? equality plan, we are able to see the possible existence of a glass ceiling, and a culture of homosociality, which affects the possibilities of women to enter the company and also to gain full entrance to power-positions in a negative way.

The driving forces from the forest owners point-of-view was studied on a market where several buyers attend to procure round-wood. It was concluded that forest owners prefer personal contacts to other means of communication, but that it is essential that the initial contact is a personal letter on paper. Furthermore, although price is always important, long standing relations is asked for. The buying companies need skillful experienced buyers that can provide more than just quick closures of deals..

The European economy today is built on small and medium sized enterprises (SME?s) and SME?s recieve a lot more attention in the litterature now. Even though SME?s have earned more attention in the litterature there is a significant lack of information regarding purchasing and supplier selection in these companies?. This report aims to create bigger understanding of SME?s and their purchasing by showing how seven swedish SME?s select their suppliers.

Social competence is an effective weapon at all costs on today?s market. In many job ads we can see the words to be socially competent. In our report we have studied the subject?s social competence, relations, relationship marketing and personal networks and looked to the connection these subjects have to one another.

There is a growing trend in the world, where cities compete with each other by building similar attraction to enhance the tourism at the destination. This competition often results in the opposite where the cities lose their authenticity. Stockholm on the other hand does have the possibility to offer its visitors Stockholm?s archipelago, which is a unique natural phenomenon that cannot be replicated. Stockholm is the most popular tourist destination in Sweden.

This study was conducted on behalf of SCA forest AB, Västerbottens forest administration. Timber procurement from non-industrial private forest owners has become an increasingly important part of SCA:s wood supply. The objectives of this study was to report the current forest conditions in the private forests in the county of Västerbotten, analyse the potential for procurement of wood from private forest owners, and provide a basis for decisions on future strategies for timber procurement from private owners.Material and data have been collected from different sources, mainly from Swedish National Forest Inventory and SKA-VB08. This material was the basis for the analysis and calculations performed with the Heureka application PlanWise. This study area was divided into six different analytical areas (Coastal south, Coastal middle, Lycksele, Inland south, Inland north, Skellefteå), where each area of analysis is represented by a number of municipalities.In this study, two scenarios were specified; one describing the current forest management with current harvesting levels and the effects of these assumptions, the second to illuminate what potential there is for future timber harvesting.

Successful diversity management has become an increasingly pressing concern for companies and organisations, as the workforce has grown more diverse over the past few decades. Research on whether increased work group diversity has a generally positive or negative impact on results remains inconclusive. It has, however, been established that good diversity management is pivotal in creating conditions for the successful performance of diverse work groups. Although much attention has been directed towards explaining the translation of work group diversity into positive results, less attention has been given to the processes that underlie this translation and the way it is expressed in everyday leadership behaviour. This thesis revolves around a case study, at the Swedish bank Swedbank, which combines qualitative and quantitative elements to explore the successful leadership in nine diverse work groups at the local branch level.

An important task for project managers in multi-project environments is to effectively choose the right people to the project team. For organizations, it means being able to prioritize and plan human resources among the various projects running in parallel. The purpose of this paper is to describe how a project manager in multi-project environments looks at the allocation of people in their projects. We did our research through literature reviews and interviews with seven project managers.The research shows that the studied organizations highlight both the expertise and the personal factors in an election. They do not use any specific personality test to identify their staff.

Examensarbete, G3 i företagsekonomi, Ekonomihögskolan vid Linnéuniversitet, ekonomistyrning, Enterprising and business development, 2EB003, VT 2010Författare: Anna Fransson, Alexander Tatidis och Nils-Petter Nilsson.Handledare: Marja Soila WadmanTitel: Varför hyr företag in extern personal?Bakgrund: Faktorer till varför företag hyr in extern personal från bemanningsföretag har diskuterats livligt under lågkonjunkturen som varit. Det råder delade meningar om huruvida företag säger upp personal för att istället kunna hyra dem från bemanningsföretag.Syfte: Att klargöra varför företag använder sig av bemanningsföretag och i vilka situationer.Avgränsningar: Studien kommer att beröra företag som är baserade i Växjö. Tre branscher kommer att studeras, varav två företag i varje bransch. Teorin berör arbetsrätten samt organisationsteori.Metod: En kvalitativ undersökning i form av semi- strukturerade intervjuer har genomförts på sex personer i tre olika branscher (media & PR, IT samt industri/produktion).

Since a few years back television has been on a verge of an enormous digital change. Web-TV is now growing at an incredible rate and is said to completely change the way we consume TV. The purpose of this essay is to determine and gain an understanding of how representatives of the broadcast industry looks at the phenomenon of web-TV and especially the different kinds of online video services and how they believe this will affect the television. Methods used are qualitative interviews which we compared with previous studies on the subject and acknowledged communication theories. The respondents were people with good insight and understanding of the media and TV industry.