The users of social media channels are today increasing rapidly. Because of this it has become more important for individuals to be seen and stand out of the crowd. The concept of personal branding has become more widespread and is today an important factor for individuals who want to communicate their personality on the Internet.The purpose of this study is to examine the role of personal branding in today?s society and to find similarities in how established bloggers use communication tools to increase their visibility. This has been done through qualitative interviews with individuals who write and shape their blogs depending on how they want to be seen on the Internet.By analysing our findings we came to the conclusion that personal branding is becoming more important in a world that is becoming more and more digitalized.

En enkätundersökning genomfördes på 306 gymnasieelever. Syftet var att undersöka samband mellan empati/personal distress och bassjälvkänsla/förvärvad självkänsla. Studien visade att respondenter med hög förvärvad självkänsla har hög empati och personal distress. De med hög bassjälvkänsla känner mycket empati om den förvärvade självkänslan är hög. Respondenter med hög bassjälvkänsla och låg förvärvad känner dessutom lägre empati än de som har lågt i båda självkänslotyperna.

This thesis which is about working with mathematics teaching has no effect/impact on performance and understanding of pupils. The study is intended to gain insight on working in mathematics education which has an impact on performance and understanding of students who are ethnically Swedish and foreign ethnic. In order to compare the ethnic Swedish and foreign students of ethnic understanding, I judged from their performance on the tests taken in year three. The qualitative approach permeated the work, both interviews and observations which were included in the survey. The qualitative study was chosen to get an understanding of how mathematics teaching is conducted in two different areas.

Denna studie tar del av lärares och elevers erfarenheter och uppfattningar till datorspel i religionsundervisningen. I studien intervjuades fyra elever och lika många gymnasielärare i grupper om två. Elever som intervjuades går sitt sista år på olika program. Lärarna har minst fem års arbetserfarenheter och fokus ligger endast på datorspel som har tillämpats i undervisningen och som har potential att tillämpas inom religionsundervisningen.Resultatet visar på att lärarna i denna studie är skeptiska till att tillämpa datorspel i religionsundervisningen. Endast en av de fyra lärarna hade tillämpat datorspel i religionsundervisningen.

Background: Etiquette has become vital in business relationships. In today?s competitive business climate signs indicate that social competence affect whether a business deal is settled or not. This type of competence could be of crucial importance at a first business meeting and it also plays an important role for future business relationships. Business etiquette is therefore, within the world of business, an interesting area to study.Purpose: The purpose of this essay is to clarify what knowledge and understanding companies, listed on the Swedish stock exchange, possess towards business etiquette, their viewpoint on etiquette education and finally to ascertain whether or not those companies perceive business etiquette to be pivotal to success.Methodology: In order to attain our purpose of this essay we found it most suitable to utilize both a quantitative and qualitative research method.

Social media has meant that organizations can engage in dialogue with their audience without journalistic intermediaries. PR 2.0 is a term that defines the new way for organizations to work with public relations in the new media landscape. The aim of our study is to examine how IKEA uses social media to create, maintain and develop their relationships. Furthermore, great interest is directed to the concept profile. This essay will examine how the stated profile IKEA has pervades the work on social media.

Utvecklingen av informationssamhället har bidragit till att organisationer idag är mer kunskapsberoende. Människor beskrivs som organisationernas viktigaste tillgång och det är företagen som bäst lyckas utnyttja och ta hand om sina anställda som i framtiden kommer att vinna konkurrensfördelar. Ekonomisk ersättning är ett ständigt lockbete för att attrahera och behålla personal i företagen. Däremot kräver dagens högpresterande arbetare mer än ekonomisk trygghet för att stanna i en organisation..

Studien baseras på kvalitativa, semistrukturerade intervjuer med representanter från nio företag i fyra olika branscher samt två fackförbund. Inhyrd personal används främst för att täcka ett flexibilitetsbehov, men även för kompetensförsörjning. Resultatet visar vilka faktorer som påverkar valet av att använda olika typer av inhyrd personal. Det går att utläsa ett samband med att hyra in arbetskraft och behovet av flexibilitet samt kompetensförsörjning. Tidigare forskning förklarar hur och på vilket sätt företag använder bemanningsföretag.

By comparing the experience off interaction in a life world with a drug habit and a life world without a drug habit you might find how they differ. We asked four former drug abusers in four semi structured interviews to describe their experiences off interaction under these two circumstances. The difference between the two life worlds when it comes to interaction is that in the drug abusing life world our informants describe that communicative action has to stand back for a more goal oriented action. In the drug free life world, communicative action on the other hand is experienced as the most important action. The difference is about wether interaction is goal oriented or oriented at understanding.

The purpose of this essay is to examine the importance of personal election for candidates of foreign background. I made this, first, by map and comparing the candidates of foreign background in the recent Swedish and Finnish parliamentary election. Second, I analyze what conceptions candidates of foreign background, who was nominated in the 2006 municipal election in Örebro, have about the personal election. The result from the first study shows that personal election had a negative impact on candidates of foreign background in both the Swedish and Finnish parliamentary elections. The result from the second study shows that candidates of foreign background have both positive and negative conceptions about the personal election.

Most of the city of Uppsala rests on postglacial clay with a varying content of sulphur. The sulphur occurs naturally in the clay in reduced form as sulphide and the clay is for that reason usually called ?sulphide clay?. Excavation during construction activities gives rise to large amounts of excavation material, of which the sulphide clay is a considerable part.When the clay is exposed to air and water, an oxidation of the sulphides occurs which may produce an acid leachate and the mobilisation of heavy metals bound in the clay or underlying material. The aim of the work has been to improve our understanding of the behaviour of sulphide clays and produce a basis for risk assessment in the future handling of excavation material with high sulphide content.

The purpose of this thesis is to investigate the view on the personal encounter between staff and visitors in public libraries in order to detect possible differences between the two groups in order to see if the personal encounter as such could be used in order to market libraries. We believe that social competence must interact with the initial personal encounter in order for the visitor to experience the visit as positive. We have based the theoretical framework on Erving Goffman?s theory on social interaction, as well as on Christian Grönroos? theory on quality of service and marketing. We use the following questions: How do library staff view the personal encounter? How do library visitors view the personal encounter? How does the library staff?s treatment affect the visitor?s view of the library?Are there any differences in view between visitors and staff concerning the personal encounter? If so, what kind of differences are they? Using qualitative interviews, we have interviewed nine visitors and six staff members at two public libraries.

This text deals with the shooting of a movie comedy. The author of this text was script writer as well as director. The film was extremely dependent upon the interpretation of the role of the leading female character, but the director and the leading actress, in spite of their willingness to cooperate, were unable to understand each other, and no creative meeting ever occurred.The film dealt, in amused distance, with male and female strategies and shortcomings, but the lack of understanding between the director and the leading actress caused the subtleties of the text disappear, so that when the film was ready it was possible to interpret it in a way that partly opposed its intentions.From the director?s point of view different aspects of the situation are investigated: what could she /should she have done? What are the obstacles for a better understanding? Is ?understanding? dependant only upon that which is verbal? Should the director not only be a director but also a kind of therapist? What is professional and what is private? Could a director who wasn´t also the script writer have seen other solutions? And how does it affect you as a female director never to have role models, only a very clear idea of what you don?t want your professional role to look like.The director thought she was being constantly compromising, but finds out she was not, she had only a different, and in appearance, friendly but manipulative strategy in trying to reach her goal: that of enforcing and implementing her personal interpretation of the script. The role of director is also a role, and must be played.

The gas turbines in the Swedish secondary reserve are reaching the end of their technical lifetime, hence alternative solutions need to be considered. One of the solutions thought to have the greatest potential is the use of so called consumptionreduction. By entering contracts with large consumers, agreements are made to reduce consumption in the event of major disturbances in the power system and thus being used as a secondary reserve. This thesis investigates the feasibility of consumption reduction as part of the secondary reserve. This has been achieved by developing a requirement specification for the disturbance reserve and by studying the technical and economic potential for consumption reduction among a range of consumers.The technical potential for consumption reduction that fulfils the requirements for participating in the secondary reserve are on average 750 MW in SE 3 and 98 MW in SE 4.

The purpose of this study was to depict some elderly people?s experiences of personal safety alarms. Furthermore, the aim was to look into whether there is any difference in experience between men and women and depending on their level of care. Using a qualitative method, semi-structured interviews were carried out with eight elderly people; six women and two men. The main questions of the study were: How do the elderly people experience the practical use of personal safety alarms? In what ways, if any, do the elderly people experience that the personal safety alarm has changed their daily life? In what ways do the elderly people experience that the personal safety alarm effects their ability to stay in their own home? A cognitive perspective was mainly used to analyze the results.