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1035 Uppsatser om Tv commercials visual rhetoric - Sida 41 av 69

Lämna inte slumpen åt slumpen - En studie om hylloptimering i den digitala butiken

This paper examines the impact of conscious shelf management on online grocery stores. An S-O-R framework is used to unveil if some established shelf management techniques from physical stores are applicable in an online context. We also explain some of the cognitive processes customers experience as they get exposed to online buying situations. A main study with two data sources is conducted: one quantitative website experiment with 168 participants who got exposed to five different organisation patterns within five different categories; and one more qualitative eye tracking experiment with 20 participants. The results indicate that a disorganised product page evokes not only different scan paths and cognitive patterns but also generates higher sales.

Informativa strukturer och egenskaper som stöd för automatiska processer i människans informationshantering

The purpose of this thesis is to create opportunities for an efficient interchange of information between humans and technology, especially for the skilled user, and put the designprincipal for informative structures and features into practice. Informative structures and features in a large number of information items helps the peripheral visual system to automatically capture knowledge through logical patterns.A field experiment was done to evaluate if informative structures and features, implicate efficient human information-processing, even in a small study. The results was ambiguous because the quantitative part of the investigation didn?t show any significant differences, whereas the qualitative showed that people prefer a dynamic document with a high degree of informative structures and features over a dynamic document with a low degree of informative structures and features. Even if this study was inconsistent, probably because to few subjects where used, the implication of the research that?s behind it is solid.

Lärares bedömning av bildämnet vid en lärarutbildning i Sydafrika : En minor Field study

Bedömning av estetiska ämnen har varit ifrågasatt gällande dess kvalité, rättvisa, funktion och hur det påverkar ämnet och individen. Studien syftar till att beskriva bedömning av det estetiska ämnet Visual Arts vid en lärarutbildning i Sydafrika presenterat ur ett lärarperspektiv. Forskningsfrågorna utgår från ämnesdidaktikens teori gällande Vad bedöms, Hur kommuniseras bedömningen och Varför görs bedömningen. Metoden som använts är ett två månaders fältarbete vid en bildlärarutbildning där jag följt tre lärare och deras arbete genom deltagande observation, samtal, intervjuer och insamling av vissa dokument.Det empiriska materialet har analyserat från de tre didaktiska frågorna. Resultatet visar att lärarna, som var utbildade konstnärer lade ned mycket tid och engagemang på bedömning.

Scenografi, min käre Watson! : En studie i scenografiska teknikers påverkan på spelare

This study explores Environmental Storytelling techniques and whether these can beused in combination with each other to lead a player through a game scene in aspecific pattern, affect the player?s narrative and exploratory view and explorewhether Self-paced Exploration can be combined with these techniques.It is a qualitative study conducted by six gaming sessions with accompanyinginterviews in which six people get to play one of three versions of the same gamescene. The only differences between the scenes are the different guidance techniquesused. The informants' movement patterns are identified and interviews recorded byaudio, as well as screen recording. The results shows that Environmental Storytellingtechniques can very well be used to control the player's exploration patterns, bothnarratively and navigation purposes and Self-paced Exploration can be utilized to agreater efficiency in combination with these..

Studentföreningen Spartakus i Linköping 1969-71 : en kvalitativ studie av dess politiska verksamhet och relationer

The aim of this thesis is to examine the politics and activities of the Social Democratic students´ association Spartakus. Their relationships and political and ideological differences towards the Swedish Social Democratic Party (SAP) and the remaining parts of the Social Democratic youth organisation (SSU) in Linköping during 1969-1971 are examined. To fulfil this aim I have studied relevant literature and interviewed people who were active in Spartakus, as well as people from SSU and SAP in the municipal during the period. I have also studied written material produced by the students´ association itself during the period. The theoretical frame of reference consists of Dahl´s theory on a democratic political order, and party theories like the mass party theory of Duverger, theories from Sjöblom, Panebianco, Lipset and Tingsten and also Gidlund&Möller´s theory about different kinds of party members.

"Ett lugnt hörn när det är kaos i världen" : en studie om varför barnprogrammet Bolibompa ser ut som det gör under och dagarna efter en katastrof

This study intends to examine why the Swedish children?s programme Bolibompa is produced the way it is during a larger catastrophe. Our intention was to find out how the editorial staff, in the children?s department in the public service television of Sweden (SVT),was handling the Estonia disaster, the September 11 attacks and the Asian Tsunami. To accomplish that, we first had to find out how the children?s programme looked during these catastrophes and also understand how the editorial staff was working with children?s programme during ordinary days.To achieve our purpose we have been interviewing five persons from SVT, who was involved in producing the children?s programme during these three catastrophes.

Digitaliserade möjligheter för skolan : En studie av två spels pedagogiska potential för historieundervisning i grundskolan

This essay examines computer and video games and their capacity of being useful in teaching sessions. Focus is being put at a possible pedagogical potential and how it is being expressed in games mechanics. To get answers on these subjects? studies by Professor James Paul Gee and Jesse Schell is used together in creating a model for analysis. With this model together with a narrative analysis this essay hopes to give clarifications on if a pedagogical potential is present and if so, how it is being expressed.Studies in this paper shows that a pedagogical potential is overall present in used material.

En cityförenings grafiska profil : Speciella faktorer och även riktlinjer för Mjölby City

Grafiska profiler har ofta liknande innehåll men ser självklart olika ut för olika verksamheter och varumärken. En cityförening är ett samarbete mellan flera olika aktörer som vill kommunicera med sina målgrupper och samtidigt förmedla det som föreningen tillsammans står för. Studiens syfte är att ta reda på vad som bör ingå i en grafisk profil för en cityförening och vilka speciella faktorer som finns vid framtagandet av cityföreningars grafiska profiler. För att påvisa möjligheterna till applicering i det som undersökts, används Mjölby City som exempelfall och studien ska generera riktlinjer för Mjölby Citys grafiska profil. För att svara på studiens frågeställningar har en kvalitativ metod används i form av kvalitativa intervjuer och en fokusgrupp i form av en workshop. Intervjuerna har legat till stor vikt vid undersökningen av de speciella faktorerna, då intervjuer har gjorts med företagsrepresentanter som har skapat eller bearbetat grafiska profiler för cityföreningar.

Bland rullar och regissörer : Uppsala Internationella Kortfilmfestivals arkiv. Ett ordnings- och förteckningsarbete

For my master thesis in Archival Science, I have arranged and catalogued the archives of the Uppsala InternationalShort Film Festival. The materials consisted of approximately 160 binders and filing boxes and some banners.Additionally, there was a large amount of photos from screened films. Some of the material was in good order whilesome was not. The archive was catalogued in Visual Arkiv. After cataloguing the material, approximately 30 binderswith routine records such as reciepts, tax forms et cetera were removed and destroyed.

PLUG-IN : small scale design process

This degree project is a realization of a strategy for collaboration between an industrial designer and employed workmen of a producing company. The collaboration aims to engage everyone involved in the co-authorship of a products design and manufacturing history. The realization has taken place in an open dialogue where the designer no longer owns the design process by himself. The project has been carried out in cooperation with the company Iris Hantverk. The company is owned by the Swedish body for visually impaired and has their main production facility in Stockholm.

Mannet och egentligheten

The essay deals with the understanding of the two key concepts from Sein und Zeit (SZ) mentioned in the headline, including a debate on the issue of das Man in Inquiry: an Interdisciplinary Journal of Philosophy. It is noted that reading SZ involves being simultaneously written by the work in a process of reciprocity; this entails a questioning of alleged possession of this or any work, it having been made accessible to the public by its publication.Das Man, as a concept for inauthenticity, needs a counterpart for authenticity, which in SZ is provided by Eigentlichkeit, Self-ownership.This comes into existence via ?being-towards-death?, where the caring being, as a being of possibilities, encounters its ultimate possibility death which is also the end of possibilities.The Inquiry debate, the main contenders of which were Hubert Dreyfus and Frederick Olafson, hinges on the question whether das Man should be understood primarily as ?at bottom a deformation of Mitsein? (Olafson) or ?the conformity necessary for the institution of collectively intelligible social practices (Dreyfus, in the words of his advocate in the debate, Taylor Carman). Both sides, however, give evidence of misreadings of SZ of a kind that call for an explanation. The proposal is that this could be given in an analysis of such a rhetoric of polemics that transforms SZ into a state of Vorhandenheit when making it an object of investigation by the contenders rather than such a tool for being-changed that is mentioned above.The relation between the two aspects of das Man, as oppressive know-all or as forms of established truth for Dasein, remains unsolved, however.

INFERENSER I BILDSAMTAL : - När elever läser bilder

Denna studie syftar till att undersöka hur elever läser bilder.Frågeställningen som undersöks är Vilka olika sorters inferenser göreleverna när de kommunicerar kring lästa bilder? Empirin som är hämtadi en årskurs två och tre analyseras genom en kvalitativ innehållsanalys. Detframkom sex underkategorier av inferenser; Inferens genom kopplingar tillegna erfarenheter, Inferens genom kopplingar utanför och mellanbilderna, Inferens genom att förutspå och förklara handling, Inferensutifrån tolkning av karaktären, Inferens genom koppling mellan fantasioch verklighet och Inferens genom att koppla bild till onomatopoetiska ordsamt ord i text. Studiens slutsats är att elever spontant gör olika sortersinferenser och att det finns många faktorer som påverkarinferensskapandet. Studien visar även att eleverna behöver stöd i form avfrågor när de ska utveckla inferensförmågan samt att de förhåller sig tillbildmaterialet på olika vis..

Cykeltouren

The number of locals in Stockholm who chooses the bike in front of public transport has increased significantly in recent years. The product purchaser of this project, Joakim Victorin at Sigma AB, has a keen interest in cycling, which resulted in a fairly obvious topic of this project; through a web application Sigma AB wanted to make it possible to handle results from professional as well as amateur competitions in cycling.The purpose of this web application is to simplify reporting and handling of competition for both small and bigger bicycle races. By providing the users of the system a platform independent client, any available device may be used.This thesis has followed the development principles which prevail on the ASP .NET MVC 3 concept. When developing the system the Microsoft Visual Studio 2010 development environment was used. The framework and the pattern of ASP .NET MVC 3 is a prominent part of today?s web development.

Operatörpanel för ett flexibelt monteringssystem

Fixturer är vanliga i tillverkningsindustrin för att hålla detaljer på plats under tiden de monterassamman. Det vanliga är att fixturerna konstrueras för varje specifik uppsättning av detaljer som skafixeras. Ibland uppstår behovet att kunna justera fixturer så att de kan återanvändas. Den typ avflexibel fixtur som används i detta arbete har fått namnet flexapod.Arbetets resultat är ett grafiskt användargränssnitt, en operatörspanel, som hjälper operatören medjusteringen av flexapoderna. Målet för operatören är att justera längden på flexapodens sex ben såatt flexapoden hamnar i önskat läge.

Folk och land hör nära samman : En analys av stil, politisk berättelse och normalisering i Sverigedemokraternas partiprogram

This thesis in Art History and Visual Science is about values to graffiti and graffiti artist Banksy. I have studied values relating to Banksy´s graffiti images through which context they are placed in and where they are located. I have selected two different images of Banksy as an example on the basis of a transnational phenomenon, where the images that circulate in the public arena by street art and other images and imported into the galleries and consumption market. My conclusion is that the values of the images are based on the context in which each room have its surroundings and that therefore the impression will increase. The public space context, signal availability and the white cube context indicates art, and the commercial context signals goods and items that can be bought.

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