The market of today consist of products/services who resemble each other, the differences are small. Their for it?s necessary for the companies to provide added values to the product so it will stand out from the rest of the products and lead to purchase. A well used strategy in the fashion industry is marketing with celebrities, this is considered successful because it brings attention and strengthening to the brand. Because of this, the strategy also branch out to other industries, but the question is if it?s as successful there? There?s also a serious down-side with the strategy and that is that there?s a great risk with using celebrities.

In this thesis I based on Fowler?s method of syntax analysis construct a flow scheme which I then use to make a syntax analysis of former State Secretary Lars Danielsson?s statements, in his autobiography, regarding his responsibility in the Swedish government?s management of the 2004 Indian Ocean tsunami disaster. The focus of the flow scheme is how grammatical constructions can be used in the interest of rhetoric?s to on the syntax (non-explicit) level of the text indicate and place responsibility with or outside of involved individuals. The main conclusion of the syntax analysis performed is that Danielsson in his autobiography in fact does not use very many of the constructions described in the flow scheme, whereby it can be concluded that the syntax analysis in this case wasn?t so ?revealing?.

As a consumer often chooses product or service to satisfy the specific needs or desires. However, there is more often than not several brands that manufacture the same product, which means we also have to choose between these brands before we can calm our needs. This choice is usually an active decision. We choose a brand that we are familiar with, or a brand whose identity appeals to us. The brand thus has a major impact on both consumers' decision-making in connection with the purchase, but also for business success.

The following inquiry begins with one simple question: who is the margin? In other words, what is the referent of the term margin? Is it possible for language to capture connotations of an intended and supposed reality beyond its own limits? My supposition is that margin is a valuable concept to critical studies of the hegemonic order and dominant culture in various contexts. It is therefore necessary to expose the term itself to a critical analysis by attempting to trace its position in different discourses. The intention is to illustrate that the term margin is not merely an abstraction, confined within the framework of intricate theoretical rhetoric.In a deconstructive analysis of Gender Trouble by Judith Butler and Can the Subaltern Speak? by Gayatri Chakravorty Spivak, based on the work of Jacques Derrida, I study the significance of the term margin and explore how the use or non-use of concrete examples affects the reception of both the term margin and ultimately the text as a whole.The study of these two texts reveals that some of the very same critique raised by Butler and Spivak is itself applicable to the authors? own theory production.

Oestrus in dairy cattle has changed over the last decades, the duration has decreased and the intensity of oestrus has declined. A possible explanation can be their high and increasing milk production. Heifers ability to show oestrus is probably not affected to the same extent. The aim of this study was to estimate and compare oestrus duration and strength in heifers of the Swedish Red and Holstein breeds. Standing oestrus has been the primary oestrus sign during many years.

En hörselnedsättning är en kommunikationsstörning som starkt påverkar en bebis utveckling på många områden, inte bara ljudperception och talad kommunikation. I Sverige screenas idag alla bebisar redan på BB, för att så tidigt som möjligt upptäcka medfödda skador. Dessa metoder har dock informationsbegränsningar angående hörselnedsättningens grad och frekvensberoende. När bebisar är ett halvår gamla kan den observerande audiometriska metoden Visual Reinforcement Audiometry (VRA) användas för att utreda hörselnedsättningen. Metoden baseras på att en audionom gör en subjektiv bedömning om bebisen reagerar och vänder huvudet till följd av presenterade ljudstimuli med känt frekvensinnehåll och känd ljudtrycksnivå.

Om man vill skapa ett realistiskt hav inom Computer Graphics är det viktigt att man har snygga övergångar till andra material. Ett exempel på detta är stränder och det är precis där fokusen på den här studien har legat. Studien gick ut på att hitta en enklare lösning på att visuellt förbättra stränder inom Computer Graphics. För att göra detta så testade två olika metoder i olika experiment. Den ena tekniken som testades var att simulera partiklar för att få fram en bättre strandlinje och de andra var att skapa en shader för att förbättra den.

My project is an interpretation and exploration of the book The Invisible Cities by Italo Calvino. It is a play on the swedish words for cities and beaches. By adding the letters R and N the word for cities in the title transforms into the word for beaches. The project is equal parts a color investigation and an exploration of new working methods as it is an development of my approch to graphic design. My aim was to, through a visual, conceptual and playful investigation create a new interpretation of the book The Invisible Cities.

This report describes the initial work intended for updating the car sharing service Roadmate. Roadmate is one of the services received by the car rental company Hertz First Rent a Car. The goal was to present the client with design- and structure proposals for a car sharing service that includes high usability and at the same time remains aesthetically pleasing.The work is based on an initial study with data collection, mapping the target user group and its needs. Subsequent structural and design proposals for Roadmates company carpooling service are based on the facts surrounding the target group's needs. The result are well developed and tested design sketches with accompanying visual identity and sitemaps that can be the basis for the further work on the development of the service..

I den här uppsatsen har jag undersökt internkommunikationen på ett multikulturellt företag för att se hur olika kulturer visar sig i olika förhandlingsstilar. Mitt material har bestått av sexton mejl mellan en tysk och en svensk affärsman från det multikulturella företaget Volkswagen. Mina frågeställningar var:1. Skiljer sig Sch och Joh:s sätt att formulera sig och vilken betydelse får det i så fall för förhandlingen? 2.

Title: The decisive opinion - A qualitative study of consumers opinions of eight Swedish fashion companies.Seminar date: 2008-01-14Course: Candidate thesis media and communication, 15 ECTS,Authors: Micela Danielsson, Frida ÅhsAdvisor: Larsåke LarssonFive keywords: Profile, Image, Brand, Fashion and AdvertisingPurpose: The purpose with this study is to evaluate and discuss the connection between profile and the companies? image in the eye of the consumer.Methodology: A qualitative method has been used in the paper, focusgruops interview with respondents from Örebro.Theoretical perspectives: The overall theory of the paper is describing fashion theory. profile, identity and image and advertising.Empirical foundation: Consumers from Örebro have made a contribution to the basis of our empirical study.Conclusions: The results show that fashion and clothes play a big part for the consumers and they ascribe it the part as a way to show their identity, image and express them selves. For none of the companies profile and image did not have a full connection, but a lot of times there were parts of the profile and image that had a connection. The questioned states that they get their opinions from merchandise, stores, store employees and different kinds of advertising.

In our attempts to understand the world, wildlife films play a significant role. Wildlife films help us to see new places and learn about animals in remote locations, that we otherwise wouldn?t be able to do. Yet wildlife films have throughout history been criticized, mainly for the ambivalent relationship between science and storytelling. While the films give us a scientific impression and say something about the ?reality?, they clearly have the intension to amuse, capture and entertain their audience.

Computerized methods for searching pictures are becoming more common. With these it ispossible to make powerful search requests using a combination of terms and search oncomprehensive descriptions of the pictures. The descriptions can encompass various aspectsof the content and allow different interpretations and levels of detail.This essay is about how you can examine and describe the content of a picture from manypoints of view. We have tried to identify differences in searching behaviour, and studiedsome methods for indexing of pictures. Our concepts are taken from the philosophy of artand from theories about the meaning of languages.In the future perhaps libraries can make pictures and illustrations in books available to thepublic, in a sophisticated system, for the purpose of providing visual documentation forstudy, research or other kinds of exploitation..

Denna uppsats behandlar hur naturen används som ett pedagogiskt rum och barnetsbildskapande i naturen sett ur olika perspektiv. De flätas samman i en undersökning hurpedagoger använder barnets bildskapande i naturen. I den här uppsatsen undersöks en förskolaför att kartlägga deras vanor och visioner om bildskapande i naturen. Utifrån intervju och studiebelyser uppsatsen både pedagogernas erfarenheter och visioner såväl som barnens upplevelser.Studieobjektet i denna undersökning är en Ur och Skur profilerad förskola.Huvudresultatet är att miljön för barnens bildskapande påverkar och gör sitt avtryck. Får barnetnäring till sin fantasi sker en utveckling..

This thesis was written by order of Rud Pedersen Public Affairs Company, a PR- consultancy firm located in Gothenburg. The assignment was to investigate social media in Pr- activities. The thesis is formed by three main categories:? What is social media?? Who are using social media?? How can you use social media in public relations?The information which is being presented in this thesis is based on academic reports, interviews and research on social media blogs and lectures. It is a qualitative approach since the purpose is to get a deeper understanding for the subject in question.