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1035 Uppsatser om Tv commercials visual rhetoric - Sida 29 av 69
Spelmarknadens utveckling och relation till spelproblemen i Sverige 1999-2009 med fokus på män i åldern 18-24 år
The share of problem gamblers increased for men between 18-24 years old during the period 1999-2009, while the share were steady or decreased for other classes of population. This study examines the relation between this development of problem gambling and the Swedish gambling market. The factors that are studied are the functioning of the market with a focus on the new Internet market for gambling, the games and the underlying risk factors in those, the marketing and other factors outside the gambling market. First a large literature review was made to map the development as detailed as possible. After that a qualitative analysis of the content in television commercials was done to see if they were made for the problem group.
AUTOMATISERAD KONSTRUKTION APPLICERAT PÅ GRENSTÄLL
Examensarbetet har utförts på Weland Lagersystem AB i Gislaved som tillverkar och säljer lagersystem. Företaget är en del i Welandkoncernen och ägs därmed av Weland AB. Arbetet handlar om att effektivisera konstruktionsprocessen på Weland Lagersystem AB, för produkten grenställ1. Konstruktionsprocessen består idag av ett flertal moment. Ett av dessa moment, som idag utförs manuellt och är tidskrävande, är skapande av geometriska modeller.
Folkhemmets reklam : En jämförelse mellan reklamannonser då och nu
The first ad was published in Sweden 1645. Advertising itself is not a new phenomenon, it's just the conditions that has been changed. Today, advertising is a matter of course in our daily lives, every day we are exposed to thousands of messages that wants to persuade and convince us to consume. In this paper, we have looked into the semiotic and rhetorical tricks that are used for this particular persuasion, and we have investigated whether they have changed in the last 60 years or if the same tricks are still being used today. Our two hypotheses is: A) the rhetorical and semiotic basis of an ad looks the same today as 60 years ago.
A web-based tool for managing intellectual property laws
Ipendo Systems AB är ett företag som tillhandahåller en webbaserad tjänst, Ipendo Platform, för administration av immateriella rättigheter. De lagar och regler som reglerar hur immateriella rättigheterna hanteras skiljer sig från varje land och tjänsten måste då innehålla information om alla dessa. Dessa lagar eller regler, hädanefter regler, hålls uppdaterade utanför tjänsten i ett Exceldokument, därefter importeras de till Ipendo Platform manuellt. Innan det görs måste de valideras enligt förutbestämda restriktioner, detta för att de dels ska vara i rätt format för Ipendo Platform eller någonting annat som måste vara i rätt format.Syftet och motivationen till detta examensarbete är att man vill ersätta denna process med ett enklare webbaserat adminstrationsverktyg som låter back-office hantera och uppdatera reglerna och sedan själva utföra validering och importering. Detta gör att tid sparas och de personer som jobbar med att uppdatera regler får feedback direkt från valideringen istället för att man ska vänta på att en annan avdelning gör valideringen.
Utveckling av karttjänst i ASP.NET
Syftet med projektet var att tillverka en webbaserad kartvisningstjänst för att visualisera geografiska och infrastrukturella förändringar över tiden. Detta genom att historiska och dagsaktuella kartor överlappas och presenteras som en bild.Applikationen utvecklades i ASP.NET med programspråket Visual Basic. Som databashanterare användes Microsoft SQL-server 2000. För bearbetning av kartmaterialet användes Arcview 8. Som utvecklingsmetod användes David Siegels modell för att konstruera webbplatser.
Berätta med form : om innehåll i utställningar
Shaping visual stories - content in exhibitions is an essay on how content has been shaped in the two exhibitions "Memento mori" and "Hästen - tyglad, piskad, älskad". The study focuses on how exhibitions can be defined through their content as well as how the exhibitors'different intentions towards the exhibition affect the working process as well as the result. This is put in relation to theoretical models and discussions on ideals in the field of exhibition and what impels these to find an answer to the question: What makes an exhibition?.
Slaget om Guadalcanal : En studie över hur Slaget om Guadalcanal 1942-43 skildras i amerikanska filmer och dagböcker.
Background and aim: Media development and digitalization has expanded the PR industry's working area. More participants are on the media market and it is becoming more and more difficult to define what PR really is and what the PR agencies/departments really do. Is PR marketing, information, event marketing or maybe propaganda? We believe that the complexity to define the term PR can lead to a loss of critical approach to the business, especially among young people. Has the PR industry managed to eliminate their negative image among students in upper secondary school and what do they associate with PR today? The aim of this essay is to examine what a selection of students associate with the term PR and if they are critical to the PR industry or not.Method/Material: The method is a quantitative survey.
Den utan socker : En undersökning om skillnader mellan generationer då det gäller inställning, tillförlitlighet och påverkan av tv-reklam
The first company to send TV-commercial was the American company NBC, it was in the year of 1941. In Sweden, TV-commercials were first shown in 1987/88. TV 4 was the first channel to send commercial in Swedish television.TV has the advantage of showing both sound and picture, which makes TV the strongest channel of communication to mediate a message between a company and the consumer. Although TV-commercial is the most expensive choice to mediate a message, it is also the most effective one. (Persson, 1993)Almost everyone is exposed to TV-commercial daily.
2000-talets änglasymbol : en djupanalys
The contemporary angel-symbol is deeply rooted in our cultural history, with connotations and implications leading to that inner transitional space where all creative activity takes place. This essay investigates the history of the depiction of angels, visions of angels both ancient and modern, and includes psychological aspects of symbols as such. A closer look at surrounding symbols of angels will hopefully result in a greater understanding of the role of the angel-symbol within the context of visual culture, seen in the light of our own symbolic universe..
Hundens kommunikationssignaler
This literature study summarizes the signals dogs use in intraspecific communication. The purpose is to clarify the way dogs communicate so that situations where their intentions are misjudged can be avoided. The signals are divided into olfactory, visual, auditory and tactile and every section starts with a short anatomic and physiologic description of the sense organ that is used to register the current signal type. The interspecific communication between dog and human regarding its development and function is brought up. To end with suggestions are given of how veterinary technicians in clinics can make use of knowledge about the way dogs communicate.
Expediternas actio : En studie om tio expediters kroppsspråk i två saluhallar i Stockholm
This study analyses the german writer and artist Unica Zürn´s novel, The Man of Jasmine,1970 (Jasminmannen). Zürn was mostly active in the surrealist avantgarde in Paris during the 1950ies - and 60ies. The male surrealist images of women was polarised in to the godlike, child and the erotic, convulsive object. The mythologizied woman was the muse of men´s creativity. But still there were many women artists who participated in the movement, so clearly there was something in surrealism that attracted women.
Krav på redovisning och prestation: En studie om hur en insamlingsorganisation hanterar externa krav
Much attention has been directed to Charity Foundations and how they use the donations given to them. Donators and external organisations put pressure on and evaluate the performance of Charity Foundations. The purpose of this thesis is to increase the understanding of how Charity Foundations handle the pressure from external parties through a qualitative case study of one Swedish Charity Foundation. The most important external factors have been identified and the accountability relationships between each party and the Charity Foundation have been examined. The empirical material was collected through semi-structured interviews and from written sources.
En retorisk provokation : Om förolämpningar, satir och karikatyrer
When is it acceptable to make fun of religion, and when does it become disrespectful? On January 7, 2015, the headquarters of the French satirical news paper Charlie Hebdo was subjected to a terrorist attack that claimed the lives of 12 staff members, due to the publishing of caricatures picturing the prophet Muhammed. The reactions that followed the attack circled around two perspectives; the importance of freedom of expression and the obligation to show respect for certain institutions and traditions in society. How come the caricatures can elicit such completely different reactions? This is the question that this thesis uses as a starting point for the examination of the subject caricatures and satire.
Kulturarv som livsvärden : En kritisk undersökning av kulturarvsbegreppet
This critical examination of the concept of cultural heritage is based on an overall phenomenological approach, with focus on Alfred Schütz?s further development of Edmund Husserl?s idea of the lifeworld. With strong emphasis on the subjective and intersubjective dimensions, the concept of cultural heritage is contextualized, analysed and criticized from different aspects for the purpose of enriching the discourse of cultural heritage.A literature based methodology is used, including a hermeneutic analysis of theoretical texts in the field of cultural heritage studies and the new Swedish Culture Environmental Law (?Kulturmiljölagen?) and related bills. Qualitative interviews deal with people?s notions about the concepts of culture, cultural heritage and intangible cultural heritage.
PARAMETRISERAD DESIGN APPLICERAD PÅ EN MOTORSÅGSKEDJA
The main objective of this thesis was to develop appropriate strategies and find factors that affect the usability of parameterized designs. This was accomplished by investigate the user-interface and how it is designed to meet the user's information needs. The thesis also embraces the basic theories in terms of investigation, cognitive design principles and human behavior patterns in the interaction with the machine. The approach has led to an explorative investigation in this subject area.The thesis also had the purpose to achieve more efficient ways for development of motor chainsaws at Husqvarna AB's department Global Cutting Equipment. That can be achieved through reduce costs of development per sold unit.