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1035 Uppsatser om Tv commercials visual rhetoric - Sida 13 av 69
Systemintegration i praktiken : utveckling av ett offert- och kundhanteringssystem i ASP.NET
Allt större och större andel företag väljer att presentera och förmedla varor och tjänster via e-handel. En viktig aspekt vid e-handel är att kunden känner förtroende för e-handelsapplikationen och företaget. Denna rapport redogör för vilken inverkan multimediala inslag har för förtroendet av en e-handelsapplikation, vid initialt användande. En undersökning har genomförts med hjälp av en kooperativ utvärdering av fyra e-handelsapplikationer vilka innehåller olika typer av multimediala inslag har.Resultatet av undersökningen visar att multimediala inslag inverkar positivt på förtroendet för e-handelsapplikationer. Däremot finns indikationer på att för hög grad av multimedialt inslag inverkar negativt på förtroendet för e-handelsapplikationer..
Putinismer. Retoriska särdrag i uttalanden av Rysslands president Vladimir Putin.
The aim of this essay is to analyse certain succinct statements of Russian leader Vladimir Putin. His rhetorical style in general, and these statements in particular, are distinguishing Putin from other Russian political figures. The statements have survived the test of time and lived on in the media, on the internet and in the vernacular. They have come to be called Putinisms.The essay is descriptive and treats these special statements, describes where and how they came into being and analyses them on a micro level, word by word. The analysis is also qualitative as it covers selected statements, which represent only a small portion of all the statements made by Putin within the time frame chosen for this study.
?It´s still real to me damn it!? En retorikanalys av amerikansk wrestling
Professional wrestling has been around for over a hundred years. Its origin can be traced back to immigrants in the 1800´s whos collar and elbow style of wrestling became popular. Soon it found its ways into the carnivals traveling the country and there it became the wrestling that we know today. Two men, screaming and bragging how good and strong they are, trying to convince its audience that it shall pay to see the fight.The purpose of this essay is to look at two of wrestling?s biggest names in Hulk Hogan and Ric Flair from a rhetorical standpoint and see what they do to convince their audience to buy their matches.
Dockor, hyenor och kärlek : En jämförande studie av de politiska valfilmerna inför valet 2010
Syfte: Syftet med denna studie är att klarlägga hur de politiska partierna formulerar sitt budskap i tv-reklam inför valet till Sveriges riksdag 2010.Teoretiska perspektiv: I denna studie används teori om politisk kommunikation, reklam och marknadsföring. Metod: Tre olika metoder användes vid denna studie. Två typer av visuell analys: bildanalys och filmanalys samt en retorisk analys.Empiriskt material: Avsändarna av filmerna som granskats i denna studie är Moderaterna, Kristdemokraterna, Socialdemokraterna och Miljöpartiet.Resultat: De svenska politiska reklamfilmerna använder sig inte av personkampanjer, dvs. de egna politikerna framträder inte alls i filmerna annat än som speakerröster. Resultaten visar också att filmerna skiljer sig åt gällande musikval där Moderaterna och Kristdemokraterna använder sig av mer välkända låtar än de övriga partierna.
Från paradox till dilemma : Frantz Fanon om det språkliga våldet och den rasistiska retoriken
This paper aims to explore those yet relatively unexplored dimensions of Frantz Fanons (1925-1961) authorship. Fanon, known to the world as a theorist of violence and revolution, was one of the first to ever map the language of the colonizer. The language of the colonizer was, as Fanon would have it, imbued with different notions of time, constructions of historicity and ideological principles of individuality that would dehumanize the colonial subjects. In line with that the colonizer would also speak of the colonized people in what Fanon called zoological terms. From within those different notions emerged a racist rhetoric consistent of, to quote Richard Delgado, words that wounded.
Preoperativ SWAL-QOL och sväljningsfunktion hos Parkinson patienter selekterade till Deep Brain Stimulation
AbstractObjectivePatients with Parkinson?s disease often have symptoms of dysphagia. These swallowingproblems have consequences for quality of life as well for the physical wellbeing of thepatients. AimThe aim of this study was to describe and correlate Swallowing Quality of Life (SWAL-QOL)scores, self-assessment of swallowing function using a visual analogue scale and the resultsfrom a fiber endoscopic evaluation of swallowing function in patients who had been selectedfor Deep Brain Stimulation in caudal zona incerta. A secondary aim was to correlate diseaseduration with results from SWAL-QOL and the fiber endoscopic evaluation of swallowingfunction.MethodTen male Parkinson?s patients (age 45-69 yrs, median 61.5 yrs) who were selected for DeepBrain Stimulation completing the Swallowing Quality of life form, as well as rating theirswallowing function using a visual analogue scale and undergoing a fiber endoscopicevaluation of their swallowing function. ResultsThe median total SWAL-QOL score was 94% while the mean was 91%.
Le Francais - en gestaltning. Ett projekt om identitet, språk och bild
Le Français, what is that? What is actually a language?Questions like these are not easily answered and whilelinguists are continuing their search for the essence ofour communicative systems we are all free to make ourown interpretations.In various media, like schoolbooks and otherlanguage-teaching material, for instance, you mayfi nd visual interpretations of what French is, as alanguage?. Very often it is the common picture of whatis considered typically French that is shown. There areseveral problems to be found in limiting oneself to thesekinds of visualizations. One of these is that the Frenchlanguage is no longer strictly French.
Demokrati och den retoriska kunskapens potential : Ett retoriskt perspektiv på deliberation
This study investigates the potential of a rhetorical theory of knowledge to expand beyond its own domain and into political theory, specifically theories of deliberative democracy. Despite the increasing interest in communication in democratic theory in the last decades, the majority of theorists have not turned their interest towards rhetorical science. On the contrary, theorists often regard rhetoric as dangerous and incompatible with the deliberative ideal of reason. The aim of this study is therefore to defend rhetorical science by investigating how the rhetorical theory of knowledge ? as it is presented by Chaïm Perelman and Oldbrecht Tyteca, and further developed by Mats Rosengren and Maria Wolrath Söderberg ? can contribute to the understanding of deliberative democracy.
Svenska upplevelser av spice : En kvalitativ studie av upplevelser av spice på ett svenskt internet forum
A film can attract all kinds of emotions and moods of the audience through its audiovisual communications and cinematic expression, in which music plays a significant role in both understanding and interpretation of film content.It is interesting to explore the musical significance and the emotional aspect of the film out of a media and communications perspective and visual communications perspective because it?s a subject that belongs to the communications of scientific discipline as film is a media text which is working both as communicative and as audio-visual medium with its expressive aspects.The purpose of this bachelor?s paper is to increase and deepen the understanding of music's function and significant role in context with its reinforcing sense of visual expression in film. More specifically, it aims to explore the musical value of the expressive aspect of the media text in form of film musical Les Misérables (2012), which has been transmedialised from the novel of the same name, referring to the sound, music and song in relation to the film's visual expression.The research questions are at the core of the essay study: "how is music used to reinforce the cinematic visual expression?" and "how can music signify the narrative and highlight the emotional aspect of the film?" The theoretical framework is based on some of the key scholars assumptions such as Michel Chion (1994) and Claudia Gorbman (1987), who share the same theoretical views that the soundtrack seems powerful when it expresses its participation in a scene?s emotional moods as the music follows the scene?s rhythm, the image?s flow and contributes emotional and musical codes of emotions and expressions. According to Chion sound and image interact together to tell a story where sound enrich the image with expressive and informative values.
Viljan att veta : en analys av Mona Hatoums verk Corps étranger via bio-politik och science fiction
In this paper Mona Hatoums installation Corps étranger is discussed via a post structuralized method based on associative and semiotic comparisons with vanitas, a post-modern self-portrait, and as a representative for modern visual art. The analyze touches upon pornography, science fiction and the quest for scientific conquest in outer and inner space. Theoretical references are Foucault, Freud, Lacan, Barthes, Dolar, Said and Virilio. Hatoum makes the observer a voyageur with the aid of the latest medical technology, endoscope, which gives her the opportunity to make an introvert self-portrait when she films her own throat and rectum. But at the same time she makes the portrait of us all.
Varför har högerpopulismen uppnått framgång i Norden? : En komparativ studie av Sverigedemokraterna, Fremskrittspartiet och Danske Folkepartiet
The purpose of this study is to present populism as a political phenomenon and to impose focus on the rightwing populist parties that are active in Scandinavia. This essay begins with a presentation of the three rightwing political parties in Scandinavia. The rightwing populist parties have successfully developed their rhetoric and effectively influenced the political establishment in Sweden, Norway and Denmark. The parties that the essay focuses on are theSwedish democrats (SD), the Norwegian Progress party (FRP) and the Danish People`s party (DF). These parties are interesting in the sense that they share many opinions and are active in comparable political atmospheres, but also that they use approximately the same rightwing populist rhetoric as a way of exerting leverage on political policy.The theoretical segment is constructed on a descriptive historical background of populisms three different phases.
Visualisering av anläggningsinformation för underhåll
This project has created a web-application for the service technicians at the paper plant Gruvön. The project was outsourced to the IT-company Sogeti.The application visualizes information about reparation-work of the equipment at the paper plant. The displayed information is work-orders, the status of the work-orders and errors. It is also possible to see the costs and hours spent on reparation-work.. The work-orders and related information is stored in a relational database.The application is created mainly for web-browsers in mobile-phones and tablets.
Invandrarkvinnor i Handels : Föreställningar om arbetskraftsinvandrade kvinnor i Handelsnytt 1961-1976
Invandrade kvinnor i Handels. Föreställningar om arbetskraftsinvandrade kvinnor i Handelsnytt 1961-1976. (Immigrant women in Handels. Conceptions of labour immigrated women in Handelsnytt 1961-1976).The primary purpose of this thesis is to analyze the written conceptions of labour immigrated women in Handelsnytt, a Swedish Trade Union magazine. The analyses of the conceptions are based on theoretical categories of class, gender and ethnicity.
Visuellt jämföra filmtrailers med hjälp av matlab
The primary intention of this paper was to visually compare film trailers without considering semantic information, through use of a self-developed Matlab program, resembling that of human perception. Circa 150 people participated in an online survey where they were shown two film trailers and asked to rate their visual similarities. The result from the program was weighted against the survey results in such a way that the weights corresponded to a 75% accuracy between the program?s and the participant?s (for participants with prior experience in the field of photography and/or film) comparisons.How accurate can we compare still images from film trailers, and find similar trailers for the human viewer, by analyzing saturation, color tone, contrast and lightness with a self-developed Matlab program..
Utveckling av dokumentdatabas
Denna rapport beskriver ett examensarbete inom Programmet för Användarinriktad Systemutveckling vid Linköpings universitet, Campus Norrköping. Resultatet är en databasapplikation som är utvecklad specifikt för C.N.S. Systems AB i Linköping. I uppgiften ingår analys, utformning, realisering, implementering, dokumentation samt i viss mån även förvaltning och drift. Utvecklingsarbetet har skett i nära samarbete med företaget som har tillhandhållit arbetsplatser och datorutrustning.