Purpose: The aim of this study is to test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers are enough affected of a company?s marketing communication to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through pharmacies can only be successful if the company has built up a trust for their brand among the pharmacy employees. H 4 Without building brand equity the marketing communication strategy for Ferrosan cannot increase their brand value and create loyalty. Methodology: The research method that was chosen is a detective argumentation that starts from theories and explain different parameters regarding the subject I am concentration on. It is a case study where the companies branding strategy towards pharmacies in Sweden is analyzed bys a mix of semi-structured interviews, documentation analysis and a quantitative research . Theoretical framework: The theoretical model that has been prepared gives me the possibility to analyze different parameters regarding branding that are important when building a brand in an new market.

Previous research has shown that the psychosocial work environment and leadership have a significant influence on the employees work satisfaction. Still there is much to explore regarding the employees experiences about these two subjects. A qualitative approach was used in this study to increase the understanding of the employee´s experience of psychosocial work environment and leaders role affecting it. Eight semi structured interviews were carried out at two organizations with four interviews in each place. The data was transcribed and a meaning concentration analysis was conducted.

Educators have an importance for the pupil?s progress, where the individual adjustment tutoring is varying. The pupil?s self-confidence is also individual and can be affected by the humans in the society. To find every pupil?s knowledge and enjoy creating and learning is a big part of an educator?s work.

It is reported that adolescents' health is deteriorating, when their mental illness has increased. Adolescents' social conditions have also become worse. The mental illness is linked to the individual living conditions. The purpose of this study is to investigate which factors adolescents experience have been contributing to making a lifestyle change. The apparent factors can be used to promote adolescents´ health.

The study's aim is to create an understanding for the question why Sweden in 1921chose to create its own classification system for public libraries instead of adapting e.g.the Dewey-system which - at this time - was internationally we11 spread. It examines thesocial changes which proceeded the creation of the Swedish Library Association (SLA)in 1915 and discusses in depth the work of the committee appointed by SLA to createthe classification system. Special interest is also given to the relation between SLACSand the Dewey-system.The study shows that the main influence on the codttee's work was the formerSwedish tradition of classification practice. The Dewey-system was seen as inappropriateto adapt in the Swedish libraries because of the vast changes that wouldhave to be done, and the fact that the decimal notation was practically unused in anylibraries in Sweden.From a methodological point of view, the study tries to apply a critical hermeneuticalapproach as developed by Paul Ricoeur.The study contains an extended English summary..

Purpose/Aim: The aim is to study the critics own views upon their profession and upon the development of criticism, and to thereafter set this in relation to contemporary theory and debates.Material/Method: A qualitative study pursued through personal interviews. The results are categorized and split into different themes.Main Results: Through media convergence and a changed media culture the conditions for criticism have also been altered. But in spite of various negative prophecies, these changes cause no serious threat to criticism. New forums and new forms of criticism actually increase the importance of the traditional ditto as the authoritative voice that holds the field together. Still, there are questions and fears about a future seemingly less and less predictable.

The inequality and separation of sexes seen in organizations may lead to inefficient use of human resources. Therefor, a more equal organization could lead to higher productivity and efficiency. Inequality within organizations is a problem also for the society as a whole since who is chosen for a position is not depended upon merits, leading to inefficiency. To not reflect upon traditional division of labor and decision-making could also lead to an undemocratic and unjust society. The aim of this thesis is to explore women and men?s engagement a family business in an agricultural setting. Gender theorists argue that gender arises from the social situation in society.

This project has resulted in an website at www.tinadunker.se, where you also can download the project in it´s written form to get a deeper view of the project. This project aims to explore fear of violence in public places. Fear of violence reminds us that there is a problem in our urban environment that leads to spatial consequences in using public space. Many groups in our society experience fear in their everyday life but this project has focus on women?s fear.

abstract buzz marketing, the phenomena Have you ever thought about why the small French pastries called macarons suddenly became so extremely popular? Soon they were seen everywhere in the media, on every celebrity party and shortly after of course on every Swedish person?s cake dish. Could it be that a trendy it-girl happened to mention these lovely creations in her blog?What (or who) is it really that decides and controls what is popular and what is going to sell? If one individual can influence a whole group of followers it is definitely something marketers should take advantage of. One cannot any longer rely on traditional advertising, one needs to be more creative and rethink the possibilities to get through the media noise.

Background: Previous studies focused on customer loyalty and customer satisfaction. But no studies focused on the interaction between the financial advisor and their client. Therefore we have chosen to focus on this knowledge gap.Purpose: The purpose of this thesis is to illustrate how the interaction between financial advisors and customers affect financial advisory in investment decision making.Method: The thesis philosophy was positivistic because patterns were found with help of a survey. Furthermore is the paper quantitative since the thesis is measurable and it try to explain the interaction between the financial advisors and the clients demographic characteristics and how it influence the financial advice Conclusion: The theories thin-slicing and similarity attraction paradigm may not apply to the interaction between financial advisor and client..

This is the first investigation of the activity with feature film (video) in Swedish publiclibraries.Due to the Swedish copyright legislation, the activity with feature film in Swedish publiclibraries was not possible until an agreement was set between Kommunförbundet and SverigesVideodistributörers Förening in 1989.My investigation is based upon a form that I made in cooperation with Statens kulturråd.The form was sent to the main public libraries in the 286 municipals in Sweden. 250 (87 percent) of the public libraries answered the questions. 130 (52 per cent) of the libraries whoanswered had an activity with feature film.The main reason the libraries bought feature film, was that they hoped that feature filmwould attract new visitors to the library. The investigation also showed that high costs forhiring feature films has a negative influence on the lending of feature films..

?The trees importance to the street? discusses just that, the trees importance to the street. The purpose of this paper has been to examine what influence the trees have on streets. By writing about good examples of how trees can add good qualities to a street I wish to inspire to more use of trees in future city-planning. I have examined three streets in Malmö and three streets in Berlin and analyzed the trees influences there through the help of literature by three authors: Great Streets (1993) and The Boulevard Book (2002) by Allan B. Jacobs, Trees in Urban Design (1993) by Henry F.

Landscape architect is a profession that withholds varying tasks inside countries and between countries. In many countries the landscape architect profession does not exist. Spain is a country where the landscape architect profession is not recognized, and the professions that work with landscape architecture are architects, engineers, biologists and agronomists. "Paisajista", in English "Landscaper," is in Spain a common name for those who design gardens and parks. Sweden is one of the countries with most landscape architects due to its population and the profession is well established.

Denna uppsats syftar till att undersöka pengarnas möjliga negativa påverkan på studenter och hur studenter resonerar om pengarnas värde i vardagen. Empiriskt behandlar uppsatsen varför studenter skulle kunna försöka lura den statliga myndigheten Centrala studiestödsnämnden (CSN) på låne- och studiebidrag. Två fokusgruppsintervjuer har gjorts för att samla in material. Intervjuerna har kodats enligt grounded theory-metoden. Resultaten visar att pengar har en stor inverkan på informanterna ? både på ett negativt och positivt sätt.

En sammanfattning av uppsatsen på maximalt 8000 tecken.The purpose of this study was to analyse if there are in-store consumer behaviour differences between the consumers that use ASF and the consumers that not use ASF in store. More precisely this study had two objectives. The first objective was to create a conceptual model depicting the various behavioural effects that the use of ASF may result in. These variables were tested empirically in order to analyze if the use of ASF influence in-store consumer behaviour. The second objective was to analyze if there are differences in the routes taken by the consumers in store, in relation to whether the consumers use the ASF or not..