An uncountable number of companies are present in foreign markets as a result of what we commonly choose to call globalization. This is especially true for Swedish companies traditionally operating on small markets. A company that is about to establish on a new market is faced not only with possibilities but also with challenges and risks. Researchers have found that companies that establish on foreign markets will have to deal with competitors on the national as well as on the global market, and therefore need consider how they globalize their brands. In addition to this, a brand can only reach international success if its message is coherent within and across every single market.

Med internet som verktyg kan vi kommunicera med människor trots stora avstånd och trots att vi inte möts ansikte mot ansikte. Många nätanvändare väljer att vara anonyma gentemot varandra på nätet, på grund av försiktighet. Andra väljer att efter hand avslöja sin identitet för nätvännerna och så småningom ta med sig nätrelationen in i vardagslivet utanför internet. Syftet med denna studie är att undersöka och förklara hur nätanvändare upplever anonymitet och att inte synas för varandra.För nätanvändare kan anonymiteten innebära en möjlighet att befria sig från det sociala livets krav och visa mer av sitt rätta jag inför nätvännerna, eftersom det på nätet är möjligt att hitta likasinnade och andra som accepterar mig som jag är, oavsett vem jag är. Anonymiteten kan också innebära att nätanvändaren av försiktighet avstår från djupare relationer på nätet.

In 2003 the recommended phosphorus allowance for dairy cows in Sweden was lowered approximately 10 %. For a cow at a production level of 35 kg ECM it decreased from 0,40 to 0,36 % of dry matter. To investigate if the decrease has been implemented at farm level, analysis of following minerals; P, Ca, Mg, K, Na, S, Se, Cu, Mn and Zn was performed on the TMR at 20 farms in Sweden in the summer of 2004. The purpose was to describe the actual allowance of different minerals as compared to the new recommendations. One hypothesis was that the decrease in recommended allowance of phosphorus would lead to the need of new mineral feeds on the market.

Optimization of soil tillage and crop rotation is important in many aspects, but particularly in maximizing profit margins. Since the economic outcome is usually decisive, it can be interesting to study different combinations of soil tillage systems and crop rotations in order to identify the maximum economic outcome. How a crop functions in a particular tillage system determines whether it is profitable to grow that crop. Different tillage systems affect the soil and its processes in different ways. Reduced tillage often works best on weak-structured heavy clays and on silty clays.

AbstractAuthors:Stefan Harrå and Magnus BjörkAdvisor: Markku PenttinenTitle: Accounting Consequences of the change in pension accounting Background to problem: When the revised IAS 19 comes into force January 1, 2013, it means that two of the three accounting principles for defined benefit pension plans are disappearing, including the corridor method. The corridor method has made it possible for companies to defer its actuarial gains and losses. Now that the corridor approach abolished then the unrecognized actuarial gains and losses immediately be covered by equity, which involves very large amounts of some companies. Why the amounts have grown so big is much because of the discount rate. The discount rate is a controversial parameter, and there is disagreement on how it should be fixed.Purpose: The purpose of this thesis is to examine the accounting implications this will have for the company applied the corridor method, and if there is some parameters in the actuarial assumption that is more important than others.Methodology: The thesis has mainly been based on a qualitative research through qualitative interviews with a small sample that is affected by this change.

Ulla Isaksson (1916 ? 2000) wrote many novels, often with a woman or several women as protagonists. In Dit du icke vill (?Where Thou Willst Not?) from 1956 she depicts a crisis of faith in a woman, which would not have been successful had she chosen a contemporary setting. She uses an adequate historical framework, the prosecution of witches in Sweden in the 17th century, well documented in reliable sources.

Syfte: K3-regelverket kom att bli tvingande för företag att tillämpa från januari i år. En nyhet med regelverket var komponentavskrivning, en avskrivningsmetod som innebär att företagens tillgångar ska delas in i olika komponenter som är av betydelse och som har en nyttjandeperiod som väsentligt skiljer sig från hela tillgången i sig. SABO var redan innan införandet kritisk till metoden och uttalade sig om att byggnader är komplexa tillgångar och menar att metoden innebär att kostnaden kommer att överstiga nyttan, speciellt för fastighetsbolagen. Med det som utgångspunkt kommer studiens syfte att behandla hur ledande befattningshavare i allmännyttiga bostadsföretag tillämpar och upplever det strikta kravet på komponentavskrivning. Vidare undersöks vilka faktorer som kan tänkas påverka det föregående.Metod: Studien utgår från en tolkande forskningstradition som ämnar att skapa en bättre förståelse kring hur ledande befattningshavare i allmännyttiga bostadsföretag upplever komponentavskrivning och hur tillämpningen av metoden kommer att ske.

AbstractAuthors: Mikaela Magnusson & Malin StenströmTitle: Jolly women and ugly men - a study of the way men and women are portrayed in the magazines Filter and FokusLevel: BA Thesis in JournalismLocation: Linnaeus UniversityLanguage: SwedishNumber of pages: 78 Everyday we're exposed to gender roles. It can take the form of our immediate family, our classmates, the books we read, the teve series we watch or the magazines we read. Everyday the world around us shape the way we think of men and women and how they're supposed to be. As a part of either (or neither) of those genders we are all shaped into the mold that society has set for us. The media is one of the largest contributors to this socialization and therefore we felt it necessary to study two, critically acclaimed, media outlets and shed some light on their portrayals of gender. We chose to study Filter and Fokus, two social magazines with close to a corresponding amount male as female readers and a reputation of being modern and free of prejudice.

Within agriculture it is important to optimize the use of nitrogen, not only from an economic point of view but also to minimize damage to the environment. This can sometimes be difficult, especially within organic farming. Organic farmers are using increasing amounts of waste products from the food industry to cover their nitrogen needs. These different organic fertilizers release nitrogen at different rates and under specific soil conditions. Because of this, it would be beneficial to have a standardized method to measure the amount and rate of nitrogen mineralization from organic fertilizers. This project contributes to this knowledge by investigating whether relatively simple and repeatable laboratory methods can be used to estimate the nitrogen fertilizer value of organic fertilizers.

The purpose of this thesis work is to formulate a model with methods that describe key success factors to get understanding and awareness in organizational change projects. We have used a project within the township of Gothenburg as a case and connected to this single project the purpose is to identify key success factors to get understanding and awareness among employees within the township of Gothenburg. We hope that our result will be useful in other large organizational change projects. Theoretic basis for our study have been models and methods, while our purpose have been to construct a model with suitable methods for anchoring. Theories about coaching and process management are examples of methods to get understanding and awareness among employees in change projects.

Title: ?Content, Contact, Cash?- En kvalitativ studie om framgångsrik marknadsföring viasociala medierAuthors: Andreas Hadzikostas and Helli ShahidiAssigner: NewsroomCourse: Degree thesis in Bachelor of Media and communication at the faculty ofJournalism and mass communication at University of Gothenburg, SwedenSemester: Spring semester, 2010Tutor: Ingela WadbringPages: 49, including two enclosuresPurpose: To elucidate which factors are significant for successful marketing via the social media.Method: Expert interviews, Informative interviews and content analysisMaterial: Interviews with Lena Carlsson at Kreafon PR agency, Peter Baeza at IHM Business School, Eva and Kalle Bodestig at Mandel, Lena Ekman at Saltå kvarn and Rick Short at Indium Corporation.Main result: This study has resulted in both comprehensive and concrete proposals for how Newsroom should work and market themselves, but mainly their customers via the social media tools such as Facebook and blogs. In order for companies to be successful with their marketing, they ought to build a strong, personal and enduring relationship with their customers by being attentive of their target group. The main purpose of the social media is to encourage individuals to interact and conduct dialogue with the participants rather than focusing entirely on one way communication. Furthermore, in order for a company, regardless of size, to be successful in building a healthy relationship with their costumers, they ought to showcompassion for their feelings and needs, as well as providing them with as much information as possible, via all of the selected social media tools to work with.

A segmented market, according to traditional methods, appears increasingly difficult in mature consumer markets. A common explanation is that the mature markets are often characterised by over-supply which results in a great variety of choices for the consumer. Furthermore, the consumer of today has a more complex and flexible purchase behaviour which is difficult to catch. This makes consumer segmentation difficult. International studies indicate that dividing consumers into generation cohorts might be advantageous in understanding consumers of today.

Health and convenience trends dominate the food industry and retailing business of today. The health consciousness is spreading while appealing product attributes concerning taste and packaging also are increasingly important. At the same time, the competition is growing fierce in the Swedish market with hard discount formats and niche concepts who also are trying to provide the market with perishables. Therefore, the pressure to lower prices is increasing making economies of scale and rationalization progressively more important. In 2004, ICA launched private label meat packaged in a modified atmosphere. Consequently, many stores went from in-store cutting-up and packaging to selling centrally packaged and distributed meat. ICA is now developing a concept with fresh fish in modified atmosphere packages and needs to increase the knowledge about the market and the consumer.

The aim of this thesis is to investigate how Bahamas, a magazine belonging to the antideutsche current in German left-wing politics, acted during a two year period between the summer 2001 and 2003. When explaining the anti-deutsche phenomena and the editors? politics it is common to take the currents own history-writing as a fact, thus presenting the development of the current as a reaction to outside factors and impulses outside. In this thesis it is stressed that the editors are far from only passively reacting, rather the opposite is true. I claim that the editors have a fixed ideology that they strive to implant in to certain parts of the radical left.

This report is an assessment of the feasibility of using aerial photographs to estimate number of stems per hectare in young forest stands, used together with upper height to determine the need for pre-commercial thinning or ordinary thinning cutting. Aerial photo-interpretation was conducted in 2007 on assignment of Stora Enso Skog AB. A mean height function based on stand age produced with data from Bergvik Skog AB?s 2006 forest inventory assessment was used as a proxy for upper height and used together with photo-interpreted number of stems per hectare to determine the need for thinning cutting according to Bergvik Skog AB?s definitions. The test area is located north of Falun on Bergvik Skog AB?s land.Flight altitude was approximately 900 m above ground and the aerial photos were taken by L&L Flygbildteknik AB.