Syftet med denna uppsats är att öka förståelsen för problematiken kring marknadsföring av upplevelser. Detta genom att undersöka hur turismupplevelser av äventyrligt inslag marknadsförs av reseföretag och ta reda på vad det är för känslor man vill förmedla. I den teoretiska referensramen har vi tagit upp tidigare forskning som ska ge en djupare förståelse kring de två undersökningsområden, upplevelser och marknadsföring, som omfattar denna uppsats. Studien är en komparativ flerfallsstudie där vi har använt oss av en kvalitativ innehållsanalys samt en retorisk analys i analyserandet av vårt material. Det undersökta materialet består av marknadsföringstexter från reseföretags kataloger.

The main purpose of this essay is to identify opinions of masculine and feminine language in a written text. The aim is to examine whether the reader of a text can define the anonymous author?s sex, judging only by elements such as choice of words or sentence structure. Are there any differences between the sexes as they appear in written language, and is the common man able to make this distinction? The essay is based on several studies on people?s ideas on masculine and feminine language, as well as studies on actual differences.

In this essay I analyze the meaning of the concepts home and at home and the feeling of coming home. What is a home and what different interpretations are there regarding the concepts of home and being at home? What kinds of feelings are aroused by coming home? The world we live in offers great opportunities to travel, which in itself creates a perspective on the meanings of the concepts. The world we live in also forces people to move from their homes, families and countries due to various reasons, which creates various problems and a certain urgency concerning the concepts. I describe basic terms concerning the concepts, both regarding concrete definitions and more abstract notions, and then compare them with my own reflections.         Based on my writing project Coming home I discuss these questions in various ways.

"Race" is often used as a marker to exclude people from a society. What is interesting is not so much what terms that are used to describe people, but by what meaning they are associated with. For this thesis articles published in daily magazines have been the material used. An argument driven in the essay is that identity and oppression is not constituted from one subject position, but from several, such as class, sexuality and gender. The first question posed is how "race" is constituted through discourses throughout the subject positions class, sexuality and gender.

This paper is a critique of an article in the Swedish magazine Filosofisk Tidskrift (Philosophical Magazine), in which professor Per Bauhn maintains that there is something wrong with having a group perspective in moral and political matters. In this article Bauhn makes three conclusions. The first one is that you violate Hume's law if you draw the conclusion that something is an oppression only from descriptive premises, which for example communitarians does according to Bauhn. He argues that ?oppression? is a normative term, and therefore it requires at least one normative premise.

This is a study about source criticism in Swedish health magazines in 2014 which is based on Torsten Thuréns positivist philosophy of science and formulations about source criticism. The thesis was based on the hypothesis that the Swedish health magazines are inadequate in their source-critical approach. To prove or disprove the hypothesis a quantitative content analysis of one hundred articles was made. The quantitative content analysis was based on twelve variables and the results showed that the hypothesis to some extent was true. The magazines reported their sources in most cases, but the majority of the sources consisted of various authorities such as doctors, psychologists, and personal trainers.

The purpose of this Masters Thesis is to explore the process of selection that librarians face when selecting and acquiring cultural magazines to public libraries. The methods used are qualitative interviews and literary studies. A brief review is given of acquisition policies at public libraries and of cultural magazines and the important role they play in public libraries. Five interviews have been made at five public libraries to find out what factors affect the process of selection when it comes to cultural magazines. Two theories are used as a basis for the analysis of the result of the interviews and literary studies.

Since the role of the libraries as merely a place for loans has decreased, the importance of giving the visitors a total experience has increased.The aim of my thesis was to investigate whether a change in the sound environment at the library of Jokkmokk could generate more satisfied visitors, whether they are borrowers or use the library for other purposes. The change in the sound environment was to be effected by means of a background sound experiment in the magazine room at the library. Action research was used as a research strategy and observations and interviews as method to collect data.The experiment was conducted with two selected sounds of nature: birdsong and a rippling brook. The observations and interviews were executeted in three stages: 1. Without any background sound.

This essay concerns medical- and dental tourism. The main purpose with the essay was to study which factors that affects Swedish choices to seek medical- and dental care abroad and therefore reach an understanding for Swedish medical- and dental tourism to other countries. The aim has also been to try to reach an insight in how Swedish medical- and dental tourism might develop the future. The study is based on qualitative interviews with five officials who were well-grounded in the field. The theoretical framework concerned the need of travel, push- and pull factors, Maslow?s hierarchy of needs and the thinking about needs within business activities.

Transport is an important aspect to take account in efforts to achieve sustainable tourism development. If we do not change our behavior regarding travel, the consequences will be significant for the environment. This study examines the various transport operators on the two Swedish ski resorts if their websites and marketing are different from each other in the mode selection. The destinations are Åre and Hemavan Tärnaby. They studied modes are two Swedish airlines, two train companies, three bus companies and three taxi companies.These corporate websites are studied with a content analysis in which the results of the keywords that have been developed are scored according to different categories.

The increased travelling of today makes nodes along travelling routes more and more important. This is very much the case of petrol stations. They constitute important nodes in the road network, filling up thirsty fuel tanks and hungry stomachs, guiding road users and providing vehicle-services. In this thesis the role of the petrol station for road users was investigated in order to find out if the petrol station was a potential hot spot. We performed an ethnographic field study at a petrol station and found that a great number of visitor activities took place at the petrol station.

AbstractEllinor Nilsson: The Beatles i Sverige år 1963. En studie om The Beatles radioinspelning på Karlaplan och gruppens mottagande i media under samma turné [The Beatles in Sweden 1963. A study of The Beatles? radio recording on Karlaplan and how the group was depicted in Swedish media during the tour]. Uppsala universitet: Institutionen för musikvetenskap, examensarbete 15 högskolepoäng, 2012.In October 1963 The Beatles started their first tour abroad, which took place in Sweden.

The way society categorize different people into groups is problematic in the sense that the categorization can seem stigmatizing and have social consequences for those being categorized. Immigrants are one of those problematic categories.The following essay studies this categorization of ?immigrants? based on a governmental investigation of structural discrimination that took place in 2002-2008. The aim is to study the use of the category ?immigrant? and the consequences that follows such a categorization.

The goal with the project was to make the graphic for Djungeltrumman.se´s upcomingwebb-TV. Djungeltrumman.se is a clubguide on the internet and as a magazine.Their target group is people in the age between 18-34 with an interest for culture and nightlife that lives in a city where Djungeltrumman.se is active. The purpose of the project was to make a graphical frame that had the feelling ofDjungeltrumman.se. The feeling should capture the interest of the target group and make them care more for Djungeltrumman.se.The graphics will contain an intro, information frames and presentations for the different parts in the program. In this project I focused on making the intro for the program.

Definition av goodwill enligt IFRS/IAS 2005: ?Goodwill som förvärvas i ett rörelseförvärv kan ses som en betalning för framtida ekonomiska fördelar som inte går att enskilt identifiera och heller inte redovisas separat.??I företagsekonomiskt hänseende är goodwill det immateriella värde som representeras av ett företags namn och rykte, varumärke, kundkrets etc. Goodwillen utgör då skillnaden mellan företagets verkliga värde och värdet enligt balansräkningen. Om ett bolag köper ett annat representerar goodwillen det övervärde som utgörs av skillnaden mellan koncernens anskaffningsvärde på aktierna och marknadsvärdet på tillgångar och skulder i dotterbolaget vid förvärvstillfället.?Bakgrund och problem: Från och med år 2005 ska alla börsnoterade företag inom EU följa det internationella redovisningsorganet International Accounting Standards Boards (IASB) rekommendationer.