Researchers, planners, and government agencies agree that road safety for children must be a priority and in particular that children should have a safe and secure way to travel to and from school regardless of age or the distance travelled. In Sweden, child traffic safety is a key part of the country?s Nollvision, a long-term traffic policy goal of ?no deaths or serious injuries?. Unfortunately, many countries have recorded increases in child traffic accidents as the percentage of parents who drive their children to school and thus congestion around schools has increased. Common strategies include traffic safety education for children, the redesign and improvement of traffic infrastructure, bicycle training, and carpooling.This thesis assesses the traffic problem around Ludvigsberg School in the district Valbo in Gävle, Sweden.

The subject for our bachelor thesis is how sugar is portrayed in Aftonbladet. By analyzing newspapers from 1995 and 2013 we wanted to research if the portrayal of sugar has changed during the years. We have noticed that there is a trend of being healthy and fit today. ?Strong is the new skinny? is a quote we can see in social media and on blogs today.

Diskuterar man interkulturaliteten i den svenska skolan? Används interkulturalitet som ett pedagogiskt kommunikativt medel i den svenska skolan? Tar man i de olika lärarlagen upp de svenska minoriteternas ställning eller vet lärarna vilka de är? Finns det lärare med mångkulturell bakgrund i den svenska skolan och i vilka ämnen undervisar i sådana fall dessa? För att försöka att besvara dessa frågor har denna föreliggande uppsats undersökt en högstadieskola åk 6 ? 9. De 10 medverkande lärarna delades in efter kriterier som kulturell bakgrund och kön för att kunna representera skolans fem olika lärarlag. Utöver observationer besvarade dessa ett frågeformulär. Kompletterande frågor ställdes genom intervjuer.

Debattsidan i Dagens Nyheter har sedan 1980-talet varit en av Sveriges viktigaste opinionsbildare, och den fyller en värdefull funktion för fri åsiktsbildning i en väl fungerande demokrati. Denna studie fokuserar på hur debattsidan förändrats under de senaste 25 åren med utgångspunkt i kön (vem får oftast komma till tals på debattsidan, kvinnor eller män? ? och hur har könsfördelningen utvecklats sedan 1980- talet?) och roll (exempelvis politiker, chefer och forskare).Vi har gjort en kvantitativ undersökning med början första helåret som DN Debatt hade en egen sida i tidningen, 1985, fram till 2010. Med hjälp av konstruerade veckor har sju dagar per år slumpmässigt valts ut.Resultaten visar att av våra författare (n = 498) är 75,3 procent av de undersökta författarna män, och 24,7 procent är kvinnor. Skillnaden mellan kvinnor och män minskar.

Den här studien kommer belysa om kulturjournalistiken i tre svenska dagstidningar har förändrats till följd av deras digitala publicering och i så fall hur. Denna utveckling bör ses i en större kontext med en utmanande ekonomisk situation för dagspressen, färre prenumeranter och därför även vikande annonsintäkter, utöver ökad konkurrens från Internet, sociala medier och webbtidningar. Webbpublicering har gjort det möjligt att ständigt mäta hur läsare tar till sig artiklar, om texter blir klickade och om de blir lästa. Genom kvalitativa intervjuer med tre kulturredaktörer på tre olika dagstidningar kommer denna studie belysa kulturredaktörens publicistiska ställningstaganden. Analysen tar upp en rad frågeställningar som gäller det journalistiska innehållet, språk, typ av textgenres som publiceras, sätt att skriva, förhållningssätt hos kulturredaktören samt olika sätt att arbeta journalistiskt, och undersöker om det var något av detta som framstår som en extra tydlig utveckling i relation till digital publicering.

The purpose of this study was to find out how swedish newspapers writes about Lettland during 2005-2009, who gets to speak in media, which key words being used, and if the news articles content changes over the years. As a basis for my discussion I?ve used Stuart Hall's theories for representation and language. In the same litterature, Hall presents theories for stereotypes and power from different researchers which I have studied for this study. I?ve also used Van Ginnekens theory about who may be heard in media.

The aim of this thesis was to explore and analyze the sponsored debates on Newsmill, so called seminars. How does the sponsor use Newsmills seminars for marketing purposes? Who is allowed to write in Newsmills seminars?To answer these questions we used both a quantitative survey and a qualitative survey.To examine how the sponsors use Newsmills seminars for marketing purposes we conducted a qualitative analysis which included three of the eleven seminars - a total of 26 articles. We examined how the sponsors conveyed the picture of themselves and if the written content in Newsmills seminars contained any hidden marketing. We could see that the sponsor has a great deal of influence on the seminars and also used them to market their brand with hybrid messages.

Drömmen om att resa utanför det egna landets gränser och upptäcka andra länder och kulturer blir allt vanligare och möjliggörs i och med allt billigare flygbiljetter. I och med detta har även backpackingresor tenderat att öka de senaste decennierna och har även kommit att bli något av ett socialt fenomen i Sverige. Uppsatsen berör fenomenet backpacking och vad en backpackingresa har för betydelse för identitetsskapandet hos den enskilde individen. Syftet med uppsatsen är att undersöka huruvida en backpackingresa motsvaras av en inre resa hos individen. Backpacking är sedan tidigare utforskat inom andra discipliner och uppsatsen önskar bidra till forskningsområdet med ett socialpsykologiskt perspektiv.

The purpose of this thesis is to investigate if there exists a superiority between developed and developing countries, which then in turn effects the negative consequences, for the local inhabitants of Thailand, that follow from mass tourism.To be able to answer the questions that we have selected for this thesis, we chose to perform open interviews with six respondents which were all involved in the tourism industry in Thailand. Four of the interviews were carried out on location in Thailand. In order to deepen our understanding of the selected questions even further literary studies have been made as well. The theories we have chosen concern the topics of imperialism and figurations.Our empirical material gave significant results. It showed that there is indeed an imbalance of power between the western world and Thailand.

This study examines the differences between Bosnia and Herzegovina?s, Montenegro?s and Croatia's tourism development after the Civil War in the 1990s. In particular, this essay is about the town Neum, which is the only Bosnia and Herzegovina destination on the Adriatic, splitting the Croatian coast in two. Through information from books, the internet and interviews I´ve tried to find out why Neum is a special place to visit and how it differs from other destinations on the Adriatic coast. One of the findings is that many are not aware of Bosnia and Herzegovina having a small, but still, part of the Adriatic.

Within the interconnected global markets of today; people, products, and information travel at a pace never met before. In light of the global retail markets recent integration, consumers are opened up to new products and are beginning to develop a vetted interest in the heritage of those products. Within literature this process has been coined "Country of Origin" COO, and its impacts on consumer attitudes, product value- assessment, and overall behaviors has been one of the most emphasized areas of "international business" studies, during the last three decades. Numerous studies have shown a correlation between positive or advantageous associations to a country of origin, and the actual products representing and coming out of that country. It is by this synergetic process that so-called positive COO-effects are brought forth.The goal of this thesis stems directly from the still unexplored potential for Swedish firms to differentiate their products and brands on new international markets, through a strategic and coherent communication of relevant Swedish COO-effects.

The purpose of this essay is to look upon the gender structure in Sweden, during the late Middle Ages. Mainly I focus on how the church viewed men and women, since the material of my research, the miracle stories of three saints, was found credible and was written down by churchmen. The saints, whose miracles I have studied, are Birgitta Birgersdotter and Katarina Ulfsdotter of Vadstena and Niklas Hermansson of Linköping. These miracles have earlier been studied by the historian Anders Fröjmark, who has noticed that there are fewer heeled women than men figuring in the miracles. Because of this, Fröjmark draws the conclusion that women were less able to leave their homes and travel as pilgrims to the holy sites of the saints.

We have studied the differences between people debating on a program in apublic service-channel and a privately-owned channel. We have chosen thetwo biggest debate programs, Kvällsöppet in the privately-owned channelTV4 and Debatt in the public service-channel SVT 1. We have in aquantitative content analysis studied female and male, how many of each thatare participating, how long time they talk in the program and in what rolethey have in the debate. We have studied 10 episodes of Kvällsöppet thespring season 2010 and compared with Johanna Paulsson & Patrik Rosellstudy ?30/70.

The purpose of this Masters thesis is to examine literature on current media events. We see a close relationship between this literature and the media society where we relate Manuel Castells theory of the network society. In this thesis we have chosen books which give different views on three major media events in Sweden: 1 the assassination of Anna Lindh, the former Swedish Minister for foreign Affairs; 2 the Knutby murder and; 3 the Tsunami disaster in Southeast Asia. These books combine fact and fiction in their writing which in media science is called faction. This form of writing has similarities to genres like new journalism and documentarism and can be problematic for the reader in terms of genre expectations because of the mix of fact and fiction.

Citizens are in need of information to form an opinion about how society works. As a reviewer of the Public power the media plays an important role in a democratic society. The communicative power shift appears in contemporary media landscape, where technology offers great opportunities for actors to use their own channels to communicate their own image and thereby influencing power over the agenda. Alongside this, the number of communicators is increasing which makes power of resources affects the communicative whole picture. The study is based on a media profile case of the described assault and looks at what can happen strategic communicative at a police department when journalism offers a negative image.