The aim of this essay is to find some of the main developing tendencies in the advertisement genre during the period of 1930-2000. The analysis is based on three examples of Gevalia cinema and TV-advertisement. Research findings are the result of using theories from different but relevant sciences, which are media, linguistics and rhetoric. Media studies help to explain the influence of the society and technology development on the advertising business. Linguistics and rhetoric give the main methods and terminology for the basic as well as comparing analyses of the three advertisements in question.

The aim of this study is to investigate how new knowledge, discovered and translated by the archaeologist, is transferred to the public by examining the question posed to the archaeologist by ?la?nsstyrelsen,? the county administration office.Since there can be no mediation of knowledge without an understanding of its perception, I pay a visit to the cognitive sciences in order to answer what knowledge is and how it functions in regards to contract archaeological results.I argue that the current structure of mediation, in regards to archaeological knowledge, is in need of the same quality control that is demanded by the contractors in regards to standard archaeological procedures. When presenting archaeology to the public, consideration needs to be paid to the different targets groups of society. The importance of national directions rather than regional translations for mediation of archaeology is stressed by the author. This needs to be carried out through a change of the questions posed to the contracted archaeologists by the county administration in their ?fo?rfra?gningsunderlag,? the order specification for archaeological investigations. .

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

In this thesis, the impact of collective ratings on customers? perception of a product is examined. The empirical data comes from an experimentally designed survey where the effect of collective ratings is measured in the setting of a traditional advertisement for a feature film. In contrast to what previous research would suggest be to the expected outcome, the authors of this paper concludes that in comparison with alternative designs of advertisements, there are no measurable advantages of including collective ratings in advertisements from the marketers point of view. We find two explanations to the result: (1) people tend to self-report that they are more influenced by collective ratings than they actually are, and (2) the advertisement which lacked a rating could be as attractive due to cultural interpretations of white spaces..

Today there is a keen competition between regions in the world for companies and inhabitants in order to improve regional development and economic growth. In many regions there is an active effort to create a good home base for companies and inhabitants. Since 2003 municipalities in nine counties in Sweden have come together in co-operative agencies in order to work towards more efficient regional development.This essay focuses on the relation between the state and the co-operative agencies in the regional development policy and which possibilities the state gives the co-operative agencies to pursue an efficient regional development policy, both legally and financially. I have researched and analysed this through models and ideas on how the state governs the administration and through the translation theory. The result of my study is that the co-operative agencies have a relatively large amount of freedom to make there own priorities, but the ability to act efficiently within regional development is limited..

Ett av målen i skolans läroplan är att eleverna utvecklar en kommunikativ och social kompetens. Enligt kursplanen för engelska B kurs, skall eleverna bland annat ha utvecklat en förmåga att kunna anpassa språket beroende på den situation eleven befinner sig i. Det indefinita pronomenet man är vanligt förekommande i det svenska språket. Att översätta detta ord fordrar en förståelse av situation såväl som av register. Undersökningen går ut på att ta reda på hur eleverna hanterar översättningen av man och om de vet när situationen fordrar formellt eller informellt språk.

The object of this thesis is to discuss the limits of the hypertext concept. The issue is whether the concept of hypertext necessarily depends on the conditions of the electronic media and www, or if the concept of hypertext more likely is founded on certain textual structures and strategies. In the light of contributions to hypertext theory during the 1990s, this thesis compares different views on hypertext, and concludes with an evaluation. The poem it the authors own translation of the original Danish title det, written in 1969 by the system-poet Inger Christensen, is the object of this case study. The poem is analysed with respect to its structural organisation and literary composition.

The purpose of this thesis was to examine the relationship between brands and music in TV-commercials. We investigated why companies use music in TV-commercials to affect their brands and how music affects the brand?s image. We also investigated how companies choose music genres for their TV- commercials. A case study based on interviews was conducted with four informants from SAAB, Lowe Brindfors, Riviera and Catt & Co.

Denna uppsats består av en översättning av Abe K?b?s korta novell Den magiska kritan (???????) från japanska till svenska och en översättningskommentar som främst fokuserar på tre olika kategorier ord eller uttryck som kan vara problematiska vid översättning från japanska. Dessa kategorier är kulturspecifika referenser, onomatopoetiska ord och västerländska lånord.Eftersom Abe K?b? är en prisbelönt och internationellt erkänd författare och de rådande översättningsnormerna stipulerar att sådana författare bör översättas källtroget har jag valt att försöka arbeta utifrån en adekvansinriktad (källtrogen) översättningsstrategi. Detta innebär bland annat att jag i möjligaste mån försökt överföra författarens stil och hålla mig så nära källtextens betydelse som möjligt utan att måltextens språkbruk blir onaturligt. .

New tools for the assessment of aphasia are important for bothclinical work and research. To see how they relate to already existing testscan increase their usefulness. Western Aphasia Battery ? Revised was translatedto Swedish and compared with the Swedish aphasia test A-ning, partlyto compare content and partly to see how sixteen people aged between 22and 92 with aphasia performed on the tests. The subtests did not correspondcompletely and the type of items included varied a lot.

Firewalls protect network traffic and decide witch traffic to send further and witch traffic will be blocked. All this depends on the rules in the firewall. The firewall is installed between the internal network and the Internet. It is difficult to find a firewall that can protect us against different threats. Firewalls have both advantages and disadvantages and all this make them vulnerable.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

This thesis has been carried out in collaboration with LEDtec International AB. LEDtec focuses on innovative solutions in LED screens. Everything from large advertising signs to welcome signs in cities, to screens indicating speeds or warning of heavy traffic. The task was to was to help them develop a new version of the control board that is used in some of their products. The reason for this is that their old control board is obsolete and the components that are on it, is no longer manufactured or in need to be renewed.

Syftet med uppsatsen är att ge en bild av hur generella projektledningsmetoder används inom reklambranschen. Vi ville undersöka vilka aspekter av projektledningen som kan påverkas av de speciella förutsättningar som finns i reklambranschen. Varje reklamprojekt innehåller en skapandeprocess, och vi ville se hur sådant påverkar projektledningen.Vi sammanställde först ett antal generella projektledningsmetoder för att få en teoretisk bild av hur projekt kan bedrivas. För att ge läsaren en inblick i reklambranschen och hur reklam skapas, beskrev vi även reklam ur ett teoretiskt perspektiv.Med utgång från vår teori, genomförde vi en kvalitativ studie av sju reklambolag i Karlstad. Vi gjorde djupintervjuer med en projektledare från respektive byrå, under vilka de fick beskriva sitt projektarbete.