The purpose of this bachelor thesis is to gain insight into the attitudes of children´slibrarian towards the position of the printed Children?s book in today?s medialandscape. The reason for our interest is our belief that librarian?s attitudes to newmedia and their work practice have an effect on how children perceive books andreading. The study is built on qualitative interviews among four children?s librarians.Our theoretical framework stems from a variety of researchers within the fields ofpedagogy and media studies such as David Buckingham, Sonia Livingstone, NeilPostman, Ylva Ellneby and Margaret Mackey.

This bachelor thesis in tourism studies focuses on people's use of social media related to travel. The paper aims to provide a wider knowledge of tourist?s propensity to display destinations through social media and how they perceive others that display travelling. This is put in relation to the term of social status in order to find out if there is a possible link. The intention was to provide an insight into the phenomenon to contribute new awareness that destinations can exploit in their marketing.

The purpose of this study was to find out how swedish newspapers writes about Lettland during 2005-2009, who gets to speak in media, which key words being used, and if the news articles content changes over the years. As a basis for my discussion I?ve used Stuart Hall's theories for representation and language. In the same litterature, Hall presents theories for stereotypes and power from different researchers which I have studied for this study. I?ve also used Van Ginnekens theory about who may be heard in media.

The aim of this study is to go into depth and analyze the identity ?immigrant? (invandrare) and how it is constituted in Dagens Nyheter, Svenska Dagbladet and Sydsvenska Dagbladet. An investigation (SOU 2006:21) by Swedish authorities concludes that immigrants are portrayed in an unfavorable way in Swedish media, whilst Gunnar Sandelin in a debate article in Sweden?s biggest morning newspaper (Dagens Nyheter) meant that Swedish media lies about immigrants, creating an image of them that is too favorable that is not in touch with reality. This gives this thesis momentum to further investigate the identity immigrants are given in Swedish media.The theory and method used in this thesis is Laclau?s and Mouffe?s discourse theory.

The aim of this master thesis is to create an understanding of what it can be like to grow older as a homosexual man in Sweden today. The study has an intersectional and queer theoretical approach and is based on eight in depth interviews with men who are aged between 68 and 82 years old. In the analysis I deal with the problem of how sexuality can be inter- preted with the experience of aging. Central to the analysis is the criticism of norms connected to age, sexuality, social- and family life and gay culture.The results show that the norm-breaking sexual orientation of the men affects their life path in terms of how to organize social life, where friends often replace the traditional family. New ways of forming relationships and living their lives imply other obligations rather than the traditional for significant others, which was shown to influence the expectations and outcome of old age in terms of care and support.

Aim: The aim of this study was to analyse how corporations can learn from past issues and corporate crises and to see how they use this knowledge in the management of subsequent issues and corporate crises. Furthermore, the influence of media on the possible intensification of the issue or corporate crisis, but also its impact on the company?s usage of knowledge management, was to be analysed.Method: The study was carried out through a case study method, in the hope of being able to analyze how a company makes use of knowledge management in the communication that occurs during issues and corporate crises. A semi-structured interview was conducted, with the head of public relations of the chosen company as a respondent. The purpose of the interview was to analyze the underlying factors behind a specific way of communicating.

Skapandet av konst kan ses som en social process där flera personer, utöver konstnären, på olika sätt påverkar processen och konsten. Media, journalister och konstkritiker är exempel på personer som ingår i den sociala process i vilken konst skapas, och påverkar i sin tur allmänhetens uppfattning om konsten såväl som konstnären som yrkesperson. Den här uppsatsen är en kvalitativ fallstudie vars syfte var att utifrån kritisk diskursanalys undersöka hur konstnärsrollen porträtteras i media. Fallet som undersöks är den debatt som uppstod i media kring Anna Odells examensarbete för Konstfack år 2009. Uppsatsen undersöker hur Anna Odell framställdes som konstnär i ett antal artiklar publicerade i Dagens Nyheter och Svenska Dagbladet, vilka aspekter debatten fokuserade på, vilka som tog ställning i debatten samt hur konstnären som yrkesperson framställdes.

In the fall 2011 a new grading scale will be implemented in the Swedish school. A government bill suggests a change of the scale from a three- to a six-point scale. The students will also be graded from the sixth class instead of today?s eighth. From the first year of the compulsory school the pupil will get a written judgment.

This Masters thesis examines the position of films in Swedish public libraries. We have, by way of comparing various statistical data, determined that the status of film in public libraries is week. We have completed earlier research by mapping what genealogical, discursive patterns that could be outlined in the Swedish government reports from 1949 until today, focussing on the activity goals and media policy of the public library. We have, on the basis of Foucaults theories on genealogy and archaeology, where text documents are considered to be meta-descriptions giving each other authority, analyzed if there any discursive excluding or contextual formulations exist in the usage of the language concerning the goals and the media attitude of public libraries. We have mapped contextual discursive formulations that to the commissioners have become neutral starting points for their assumptions and conclusions.

With this research we aimed to seek how youth workers express their experience of counselling on the internet compared to traditional counselling face to face with a theoretical ground in semiotics and symbolic interactionism. Our questions were 1) How do youth workers describe their experiences from anonymous, faceless online counselling? 2) How do youth workers experience the differences between online counselling and the traditional face-to-face counselling? 3) Which possibilities and difficulties do they see in online communication with adolescents? We used semi-structed interviews with seven youth workers. Six of those are active in non-profit organisations, and one in social services. The results from our interviews showed that the interviewees saw that misunderstandings were more frequent on the internet, but that online counselling with adolescents still was easier than in the face-to-face meetings.

Purpose: The study aims to analyze how companies can learn from past communications in critical situations and during corporate crisis, and see how they use this knowledge in the management of subsequent critical situations and corporate crisis. Furthermore, the media is analyzed to see how the newspaper industry chooses to reflect an organization and its actions, and also to see if the pressure through articles in the newspapers has an impact on the extent of the situation.Method: A qualitative case study of Sweden?s largest food company, ICA Sverige AB, where knowledgeable people in media management within the company are interviewed using semi-structured interviews, with support of quantitative methods by a collection of articles from the news press.Theories: Concepts, theories and models in crisis management and communication has been applied to relevant data. These comprise Knowledge Management, a communication template in crisis management, The Situational Crisis Communication Theory (SCCT) and the model Content of crisis communication.Empiric: Based on the quantitative data consisting of articles from four Swedish news sources: Svenska Dagbladet, Dagens Nyheter, Aftonbladet and Expressen, a semi-structured interview guide was created and carried out with the person within ICA who possesses knowledge of the subject area.Conclusion: ICA has during the priod studied exhibited to have used the concept of Knowledge Management in the development of their routines regarding product recalls at product defects. The relationships between ICA and the media have shown improvements, which has resulted in ICA percieve the media coverage as balanced, true and fair..

Drawing from the theoretical foundations of the ?critical theory? of the Frankfurt School and the media ethnographic ?cultural studies? approach of the british Birmingham School, this study attempts to sketch out a media theoretical overview of the contemporary state of media culture. Using the term convergence culture as the foundation, this study offers a theoretical background to the two contemporary streams that are the significant and distinct tendencies of convergence culture: intermedial convergence, its contemporary state and historical tendencies that can be traced back using the past media theoretical approach of the Frankfurt School, and cultural convergence, its contemporary state and historical tendencies, which lineage in a media theoretical context can be traced back to the british ethographic ?cultural studies? field. Using contemporary drama serials to identify and pinpoint these two stream, this study shows how intermedial convergence expresses itself today through media conglomeration in terms of branding, product placement and marketing as the result of the ?completed? convergence between screen culture and popular music as the current defining state of commodity culture.

I have in my thesis performed a survey that builds on interviews of five former students at Mediepedagogiskt Center (Mpc) that is located at Sundsta-Älvkullegymnasiet in Karlstad which is incorporated into Karlstads-Hammarö comprehensive upper secondary school. The sample group of students all has various withdrawal years between 1997 - 2004. The aim of the survey is to evaluate any direct qualities that these students have had that helped them to get a occupation within the media industry after the completion of their education at Mpc. This survey also tries to evaluate whether the orientation of their particular style of education is a factor for achieving employment. Before 1998 the course was divided into three A and B-level courses within the directions, photography, graphic design, text communication, sound production and film/television. After 1998 these are now divided into one A, B and C level courses, and one another level courses on A and B-level. The result shows that something more than? just? a good schooling with high grades is needed to succeed into getting a occupation within the media sector.

The Open Access (OA) movement came to be as a reaction against the enclosure of information resources, facilitated by new distribution technologies. The purpose of the OA movement is to make research results freely available. The aim of this master´s thesis is to increase the understanding of how libraries outside of the academic sphere and within research institutes relates to OA. As a theoretical framework I created two different ideologies, the OA ideology and the nonsharing ideology. I also conducted six interviews with librarians.

TitelGod, don't you ever feel like everything we do and everything we've been taught is just toservice the future?1FörfattareTor KindahlKursMK1500: Examensarbete i Medie- och kommunikationsvetenskapTerminVT2011SyfteAtt undersöka vilken typ av mediekunskaper eleven kan utveckla i den svenskagymnasieskolan (Gy2011) och hur detta ska förstås i relation till forskning inom MediaLiteracy samt utbildningsfilosofier och politiska ideologier.Metod och materialECA (Ethnographic content analysis) och styrdokument för gymnasieskolan.HuvudresultatMediekunskaperna handlar mer om att orientera eleven i olika mediekunskapsområden samtgrundläggande färdighetsträning som både gäller hur man använder media och hur medier kananvändas för att sprida budskap - i synnerhet till olika målgrupper. De handlar mindre om attbelysa intressekonflikter, normer och värderingar i samhället. Mediekunskaperna igymnasieskolan är följaktligen en snäv gestaltning av vad som förespråkas inom MediaLiteracy-forskningen. Man kan av samma orsak även konstatera att kunskaperna i hög grad ärinordnat under vad Englund kallar den vetenskapligt rationella utbildningskonceptionen..