This study examines the closure of public libraries, and the nonprofit organizations takeover of them as a phenomenon. The aim is to understand why the nonprofit takeover is common and what the takeover symbolizes and if the discourse in media invokes the views on libraries and the profession.Interviews were made with librarians, politicians and representatives of a nonprofit organization to study different sides of the phenomenon. Other empirical data were found in local and national newspapers and media-channels. I discovered that public libraries are highly valued by both politicians and the community. The study also showed that a library in a community makes people feel valued.

In this thesis I am going to study how women experience working in a male-dominated occupation and how men experience working in a female-dominated occupation. I have chosen a qualitative method, interviewing four women and four men. By using this method I have gained a deeper understanding of what it is like having a non-traditional occupation. In the background I have looked into the unequal distribution of power between the sexes as well as the entrance of women on the labour-market, where the law of equality has had a major impact on the strive towards a more equal distribution according to sex. The theoretical part includes different theories where gender is focused, both when it comes to the biological differences as well as the segregation of sexes that prevails in society and here socialization heavily influences the choice of a vocation.

The purpose of this thesis is to highlight the work with line extensions by companies in the media industry. To obtain this purpose a case study was performed to learn about Norrbottens Media?s actions regarding their new launch of the magazine Extra. Information was gathered through an interview and media observations and was analyzed and compared to previous studies on the subject. Results of this case study show that the main reasons for the company?s line extension were new trends on the market and that the company had unexploited recourses to make use of.

The rise of social media has created an endless source of possibilities for companies to interact and connect with their target audiences. As it is a new channel, companies may experience uncertainty on how to use it to its fullest potential.The purpose of this study is to describe how the Public Service radio channel, P4 Kalmar, use its Facebook page and how its members perceive the communication on this platform. We have also presented recommendations on how P4 Kalmar can improve the relationship with its members. To reach our conclusions we have combined theoretical references with a quantitative content analyze, a survey and qualitative depth interviews.By analyzing our findings we came to the conclusion that P4 Kalmar have to develop a strategy for communicating on social media. But since no general communication strategy for the organization exists they have to develop one before developing one for social media.

The purpose of this Master?s thesis is to examine what role the new city library in Halmstad has for its users. The questions posed in this study are: What do the users actually do at the library? What roles are the most significant according to the users? Have the politicians succeeded in their intention of realizing a modern library according to the users? The theoretical starting point is Andersson?s and Skot-Hansen?s theory of four different roles of public libraries. In order to extend the model we added a fifth function; the one of aesthetical experience.

AbstractTitle: Correlation between the levels of education and conformity to traditional masculine normsAuthors: Larsson, M., & Ljungqvist, D. (2008)Objective: This study is an attempt to explain correlations between the levels of education and conformity to traditional masculine norms. It is mainly based on the social construction of gender. Background: A high level of education is associated with a healthy living, and a high conformity to traditional masculine norms associated with harmful health behaviours. The background also presents different views of masculinity, the construction of gender and the construction of norms.

abstract buzz marketing, the phenomena Have you ever thought about why the small French pastries called macarons suddenly became so extremely popular? Soon they were seen everywhere in the media, on every celebrity party and shortly after of course on every Swedish person?s cake dish. Could it be that a trendy it-girl happened to mention these lovely creations in her blog?What (or who) is it really that decides and controls what is popular and what is going to sell? If one individual can influence a whole group of followers it is definitely something marketers should take advantage of. One cannot any longer rely on traditional advertising, one needs to be more creative and rethink the possibilities to get through the media noise.

Health and fitness are two controversial and not easily defined topics that affect people in our modern society every day. We believe that we can find a link between individualism, globalization and the stress concerning weight and appearance ideals. Our bodies have turned into a popular subject for the media, and there is no indication that the interest will decline. As the world gets more artificial, "natural" ideals are getting more attention, such as the concept of a strong and healthy body. But there is also a downside, for example with health issues such as cardiovascular disease increasing following the birth of high-fat diets.

Swedish authorities have been dealt a mission by the Swedish state, where each agency works on the basis of their assignment. Communication has become more and more important for authorities, there are several reasons for the use of communication and they may differ from authority to authority. Some authorities claim that the purpose of the communication work is to create awareness and recognition among citizens. A communication form that has become increasingly important for government agencies is social media, according to the government authorities should implement social media in their communication work because it is very important that the authorities are available where the citizens are. Previous research has focused on the risks and opportunities that the social media generates for the public sector.

Mass distribution with techniques as multicast and peer-to-peer are becoming increasingly important in the Internet. Today the distribution of sound and video over Internet, so called streaming media, is static due to the unicast method. This results in a linear increase of distribution costs and therefore no conditions for commercial scalability. This thesis describes why multicast may be the only scalable alternative for commercial mass distribution of streaming media over Internet. Mass distribution through peer-to-peer technology promises a lot but is fronting a couple of great challenges, for example asymmetric bandwidth, locality and legalization.

AbstractTitle: How does people that meet online communicate? -An qualitativestudy of the media use for individuals that date online.Number of pages: 34Autohor: Malin JanssonTutor: Amelie HössjerCourse: Media and Communication Studies CPeriod: Spring term, January 2010University: Informatics and Media, Media and Communication ScienceUppsala UniversityPurpose/Aim: The aim of this essay is to see if mediea use changesthrogh time in a relationship between individuals that have metonline.Material/Method: Qualitative method with nine interviews divided into two groupsdepending whether the person is an actively dejting online or ifshe has a long term relationship with someone she have metonline.Main results: The use of digital media changes thorugh time in therelationship. The individuals stop using the net dejting whenthey meet someone. The digital medias are stage at the begginingof the relationship. Through time they use a multiple ofdigital medias but they have preferenses and prefers to use thetelephone both when they are communicating positive andnegatvie information.Keywords: Online dating, social penetration, process of getting to knoweachother, communication.

This study highlights the stereotypical depictions of journalists in film using a narrative analysis of four major Hollywood productions, starting with All the President?s Men from 1976 through The Girl with the Dragon Tattoo from 2011. Its purpose is to highlight traits given to journalists in the movies and re-occuring themes in the portrayal of the media and the journalistic occupation. Differences and commonalities between the films are concluded in a discussion of ethics, personalities and the media?s self image.

Background: As companies are operating in more globally and complex environments, the need for risk control is accelerating. In an ever-changing environment, companies cannot merely focus on traditional risks, which include financial and insurable risks. To maintain competitiveness, companies need to extend their risk management to include all risks, traditional as well as operational and strategic risks. Purpose: The purpose is to describe and position risk management for Telecom operators, in comparison with the risk management literature, with regards to structure, processes, learning process, visions and benefits. In addition, our aim is to link risk management perspectives with the different strategies for knowledge management.

With the rise of the internet especially and information- and communication technology in general, the opportunities for fast and effective communication and sharing of information have proliferated. In relation to the new technologies, the citizens? demands on organizations? communicative efforts have increased. Today?s citizens have high standards regarding transparency, the opportunity to dialogue and have hopes to influence the public sector.

The purpose for this study is to compare two major Swedish daily newspapers ?Dagens Nyheter? and ?Svenska Dagbladet? and their statements regarding the electors of Sweden Democrats attitude regarding immigrants and immigration policy during the autumn of 2013. The scope was to analyze medias interpretation with the electors of the Sweden Democrats statements and opinions regarding their immigration policy. I have used three different ques­tions to fulfill my purpose; the first one is to describe how media chooses to present the elec­tors of Sweden Democrats opinions regarding immigrants. The second question is to reflect and pre­sent the electors own opinions on immigrants and their immigration policies.