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3110 Uppsatser om Traditional Marketing - Sida 45 av 208

Versionshantering för databaser

Moment Marketing är ett litet företag som arbetar med webbutveckling. För dem är det viktigt med versionshantering och de använder ett fåtal program som underlättar detta arbete. Idag saknar de dock möjligheten att kontrollera olika versioner av databaser. Tillsammans med Moment Marketing och de program som redan används av dem skapas i detta projekt ytterligare applikationer med mål att lösa detta problem. Först görs en undersökning över programmen Subversion, TortoiseSVN, Trac och MySQL för att se de möjligheter som finns att använda dem till att uppnå målet.

Varumärkning inom B2B : En kvalitativ studie om möjligheter och risker med etisk ingrediensvarumärkning

Branding is becoming increasingly important to companies within the B2B-sector and they put a lot of effort and capital to develop and strengthen their brands. One way of working with brands is through ingredient branding. An ingredient brand is an alliance between two brands where the ingredient brand is applied on a host brand and works as an ingredient on the product. The purpose of ingredient branding is to create competiveness, differentiation and to create quality associations. Ingredient brands can be divided into emotional and functional categories.

Damaged Goods : Med fokus på emotionell kommunikation

How can the object based art help us, as viewers and as makers, to access a supplanted emotional state?One way of positioning yourself within the corpus-field is to step outside the traditional borders of the field and aim for other values within the objects, such as a visible working process, a storytelling or an emotional relationship to the object.  It is a way of taking a step from the traditional silversmithing towards some kind of free undefined corpus-art.  To reach for suppressed feelings is one way to find an importance within the artistic work, to give it a purpose.By investigating the concept of the sublime and the surrealist movement I try to find examples on how you, both as a viewer and as a maker, can put yourself in an emotional/intuitive state.  Through interviews with Jewellery and corpus artists I get a maker?s perspective which I compare with my own reactions to their work.Works of art can be used as a catalyst to reach, and maybe also to process, unattended feelings. This creates a strong emotional connection to the work.  As a maker you can, for example, do this by working with it as a theme, or by using an intuitive working method.

Lågprislivsmedelsbutikernas existens i svensk varudaglighandel : Fallstudier av Netto och Lidl

The Swedish oligopoly system that prevailed within the provision-industry has during the latest years subsided. The competition on the market has increased when new participants were given the opportunity to enter the Swedish market. Today the provision-industry is characterized by different foreign participants. Among these new participants one can find Lidl and Netto, who have entered the market enable to provide the Swedish people with an inexpensive range of products. In pace with the growing rivalry the benefits favor the consumers whom are being given several options to choose between.

Aspects on cow traffic and management on farms with automatic milking

This thesis consists of four case studies. The objective is to find out how to get a well functioning cow traffic in an automatic milking system. Different technical and building solutions are analysed and some adjustments are proposed for the DeLaval herd management software. Case study 1: Lactation chart comparison from traditional cow traffic and Feed First? cow traffic Case study 2: Farm A - a study of the precedence passage and the cow traffic Case study 3: Farm B ? an overview of the farm and their way of working Case study 4: Key factors ? how can we judge how well a VMS farm is working? Case study 1: Lactation chart comparison from traditional cow traffic and Feed First? cow traffic In this survey data is analysed from before and after rebuilding to Feed First? cow traffic. Lactation graphs are compared between traditional cow traffic and Feed First? cow traffic.

Informationssökning en del i vuxenutbildningen. En studie av vuxenstuderandes informationssökning i olika studieformer

The purpose of this essay is to investigate adult students information seeking. We draw a distinction between traditional timetabled studies, flexitime studies and external studies. For many adult students flexitime studies and external studies involve a new kind of studying. The new types of studies entail that adult students must apply themselves to more information seeking. In our study we investigate how the students proceed when seeking information.

Mundekulla : En studie om det personliga företagets konferensverksamhet

The purpose of this essay is to review Mundekulla, which is a small, relatively newly established Swedish company operating in the field of conferences. Today they are serving ecological and environmental friendly food to their customers and we choose to investigate if this is a successful concept by asking the customer?s opinions. Our task is to analyze and understand how this company can develop a stronger concept regarding their conference area. This essay will also focus on trends and how the ever changing world can affect Mundekulla in the future.

Optimering av produktionstidsplan : Studie baserad på implementering av ny planeringsteknik i Peab Sverige AB

Now a day?s there is dramatic change from traditional to digital information processing in construction industry. This change can be visualized in the project concept stage where it now has accessibility to join all the data in one place. Location-based planning technique simplifies scheduling by visualizing the schedule efficiently and has many advantages such as might shortened the project period by about 10 - 20 % if the company uses location-based technology, reducing risks in many ways by maintaining production continuity and identify collisions between things etc. Vico Office software has been used for Location based planning technique and in this thesis.The purpose of this thesis work was to demonstrate how location -based planning technology change the scheduling stage in Peab, potentially reducing the project time.

ABC-kalkylering i praktiken

This thesis is based on an assignment from a unit within an international group manufacturing industrial products. The purpose of the thesis is to analyze and suggest ways to improve the cost accounting system in use at the unit. The main source of empirical data has been interviews with employees. The theoretical framework is based on a comparison between traditional/standard costing and activity-based costing (ABC). The cost accounting system in use is described in detail and classified as a traditional/standard cost accounting system.

Konkurrensstrategier : En studie om konkurrensen på den svenska kontaktlinsmarknaden

Title: Strategies for competition ? a study of the Swedish contact lenses market.Authors: Pernilla AArskog and Annika Lange.Background: As a market gets more mature and the competition increases, it is more important for a company to apply the right strategic perspective. There are four fundamental strategic perspectives for a service-oriented business: a core product-, a price-, an image- and a service perspective. This study is a about service management and take its point from the theories from the Nordic School about strategies for competition, customer value, perceived customer quality and customer loyalty.Purpose: The main purpose with this study is to analyze and evaluate how the actors at the Swedish market of contact lenses should compete to gain further competitive advantages.Method: The study includes four qualitative interviews with two traditional opticians and two Internet based businesses, but also a survey with 106 contact lens users is included.Analysis: In the analyse part of this thesis it was concluded that the traditional opticians conception about their customer not agrees with what the customer evaluate as important. Many of the customers have thought about changing their optician, and besides that do not recommend their optician, and can there for not be categorize as loyal customers.

Reklam i din bästa vän? : en jämförelse av uppfattningar av reklam genom E-mail respektive SMS

The work with this paper began with a belief that the permission aspect plays acrucial part when it comes to consumers perceptions of marketing through E-mailand SMS - especially when it comes to advertising that is received through a devicethat the consumer has a strong personal relationship with. The questions to beinvestigated was: "How do users of computers and mobile phones feel aboutadvertisement received through E-mail and SMS?" and "In what way does the usersrelationship to the computer or mobile phone affect how they feel about theadvertisement?". The study was based on a questionnaire as well as an analysis of theresponses in combination with previous research on the subject.The results showed that the majority of the respondents from this papers surveywere found to have a negative attitude toward advertisement through both E-mail andSMS. However, the respondents turned out to have a slightly higher tolerance foradvertisement through E-mail than towards advertisement through SMS.

Etablering genom icke-traditionell marknadsföring : En studie av Goohs etablering på marknaden för färdigmat

Problemformulering: Små företag kan ha svårt att slå sig in på en marknad på grund av en begränsad marknadsföringsbudget och konkurrens från andra aktörer. Dessa företag måste därför i många fall använda andra mindre kostsamma metoder än traditionell marknadsföring för att etablera sig på en marknad.Syfte: Att undersöka hur ett mindre företag kan etablera sig på en marknad genom användandet av andra marknadsföringsstrategier än traditionell reklam. För att besvara vårt syfte två delar ur 4 P undersökts, plats och påverkan (distribution och marknadskommunikation).Metod: En fallstudie har gjorts av företaget Gooh där fyra personer på Gooh har intervjuats genom semi-strukturerade intervjuer.Analys: Gooh har gått från en exklusiv distribution till en mer intensiv distribution för att nå ut till fler kunder och konsumenter. I sin marknadskommunikation har Gooh använt sig av olika aktiviteter som viral och buzz marketing för att generera word-of- mouth både bland konsumenter och kunder.Resultat: Gooh har ökat omfattningen av distributionen samtidigt som de ökat omfattningen av marknadskommunikationen för att nå ut till fler kunder och konsumenter och etablera sig på marknaden för färdigmat.Slutsats: Gooh har använt sig av en kombination av distribution och marknadskommunikation i sin marknadsföring och genom detta fått ett stort antal kunder och konsumenter och därmed etablerat sig på marknaden genom icke- traditionell marknadsföring..

Utomhuspedagogik : En studie om utomhuspedagogik i samspel med svenska

AbstractThis study deals with outdoor education together with Swedish language teaching. In my future profession as a teacher I want to be able to offer my pupils varied, discovering and exploring lessons focused on nature. The aim of this study is to throw light upon outdoor teaching, hoping that more people will discover nature as the right place to learn.In my study I have asked these questions:? What is outdoor education?? How can Swedish be taught out of doors?? Why is this method a good complement to the traditional teaching in the classroom?With these questions in wiev I made three qualitative interviews with teachers with different backgrounds. In addition I have planned, taught and evaluated the lesson that is the basis of the result.Outdoor education should be given increasing time in school and be used as a complement to the traditional teaching in the classroom.

Föreställningar om effektivitet och tradition inom nytimring

Uppsats för avläggande av filosofie kandidatexamen Kulturvård, Bygghantverk, 22,5 hp, 2014.

Karriärmorsor och velourpappor : Bedömning av föräldrar som karriärister och föräldralediga

Familjestrukturer och föräldraroller är i förändring. Stereotyper av föräldraskap har bidragit till rådande attityder där män och kvinnor i icke traditionella familjestrukturer bedöms mindre fördelaktigt (Brescoll & Uhlmann, 2005). Studiens syfte var att se om attityder påverkas av huruvida föräldern är karriärist eller föräldraledig samt man eller kvinna. En pilotstudie genomfördes för att generera egenskaper för föräldraskap och bestod av 30 deltagare. I huvudstudien deltog 115 personer, varav 69 kvinnor och 46 män.

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