TitelSecond Life som marknadsföringsforum ? en kartläggning av marknadsföringen i den virtuella världenFörfattare                       Malin BandhLina BäckeHandledare                                           Susanne ÅbergNyckelord                        Varumärkeskapital, relationsmarknadsföring, viral marknadsföring, virtuella världar, Second LifeBakgrund och problem                      De virtuella världarna växer alltmer och antalet användare ökar. Företag är osäkra på hur marknadsföringen inom den virtuella världen fungerar och hur de kan etablera sig där.Syfte                                  Syftet med denna uppsats är att kartlägga marknadsföringen inom den virtuella världen Second Life idag, samt hur företag kan gå tillväga med sin marknadsföring i den virtuella världen.Problemformulering     Grundproblemet är att företag inte vet hur de ska marknadsföra sig i den virtuella världen Second Life i relation till den fysiska världen. Detta leder till frågeställningarna: Vilka faktorer bör företag ta i beaktning vid en etablering i Second Life? Använder företag Second Life för att skapa varumärkeskännedom eller för försäljning? Hur kan företag kommunicera ut sitt varumärke i den virtuella världen?Metod                               Uppsatsen är en kartläggning av den virtuella världen Second Life.

Det här arbetets syfte är att belysa svenska keramikers beskrivning av begreppet tradition och deras eget förhållningssätt till det. För att nå reliabla informanter användes kooperativet Konsthantverkarna i Stockholm. Genom en enkät, skickad via e-post, fick keramikerna anknutna till kooperativet Konsthantverkarna svara på följande två frågor: - Vad betyder tradition för dig som keramiker? - Är tradition synlig i ditt egna keramiska arbete; och om så, på vilket sätt? Enligt informanternas utsagor innefattar tradition flera olika områden. Hantverket har en central roll i begreppet, med betoning på materialet och teknikerna inblandade i det keramiska arbetet.

Aim: Through the review of scientific articles, this study aimed to identify which oral health-related quality of life instruments that have been used in studies to measure the oral health-related quality of life in older individuals and the application of such instruments. Method: The study is based on a systematic literature review, where 14 articles have been chosen and evaluated against a checklist. Result: The oral health-related quality of life instruments that have been used on individuals, 65 years and older, are OHIP-49, OHIP-14, OHIP-20 or OHIP-EDENT, GOHAI and OIDP. The instruments are used to examine factors associated with the oral health-related quality of life. Significant associations have been identified, among other things, between the number of teeth in static occlusion, dry mouth and the quality of the dentures, and oral health-related quality of life. Social and cultural associations have also been revealed. Conclusions: Today there exist several well functioning instruments that are used for research purposes.

This thesis treats a new perspective in the theory of classification, the context-based approach. The aim is to find out what kind of value this new approach can have in the process of creating a classification scheme for a special library collection. The first question to be answered is how the context-based approach works in a real life. The second question investigates which role the research in this particular area might have. Illustrating a real-life situation, the unit of Rättsmedicinalverket in Linköping serves as the object of study.

Aim: The analysis model was introduced after several audit-scandals in order to enhance the confidence in the auditors? independence. Our purpose with this essay is to find out if the auditors experience that the stakeholders? confidence in their review of the financial information has increased as a result of the analysis model. We also strive to describe the function of the analysis model in order to give the reader a deeper understanding in this subject.Method: The scientific approch we have used in this essay is a qualitative survey method, in order to find out the auditors opinion and attitude regarding the analysis model and whether the stakeholders? confidence in the financial information has increased as a result of its introduction.

What is forgetfulness? How does it show? Is it a part of memory or can it be considered on its own? In the philosophical discourse forgetfulness is limited and the phenomenon is mostly portrayed as a pathological or obscure counterpart of memory. This portraying of forgetfulness can be seen as traditional way of describing it, but there is some philosophers who has spoken of forgetfulness in more fruitful ways. These ways are not to be interpreted as aspirations to decouple forgetfulness from memory, rather they are to be seen as attempts to interpret this relation on another basis. This basis has also led this essay towards an interpretation of forgetfulness' relation to truth.

The doctrine of traditio is the main rule for the buyer?s protection against the sellers?s creditors in the Swedish legal system. This means that the buyer have to take physical possession of the property in order to be protected against the sellers?s creditors if the seller becomes bankruptcy or is hit by an execution. If instead the doctrine of consensus applied the buyer is protected as soon as a valid contract is formed.

The purpose of this thesis is to investigate reading habits among parents of preschool children who do not use the public library. Another aim has been to investigate why these parents don?t use the library and if there is anything the library can do to change this. Little research had earlier been done on this subject. The theoretical framework consists of two different models.

Construction and maintenance of forest truck roads are a necessary element of industrial forestry. Payment for contracting services in this context can be done according to a number of payment models. This study will focus on the methods and consequences associated with a change of Holmen Skog?s payment model from per hour to per metric ton for ballast hauling. The aim of this study is to improve the economic efficiency of Holmen Skog?s ballast hauling in construction and maintenance of forest truck roads. This is done by formulating and evaluating a proposal for a payment model based on crowns per ton.

In the pulp industry, digesters are used to disolve lignin in wood chips. The concentration of lignin is measured and is called the Kappa number. In this thesis, the question of whether an online Kappa sensor, taking samples from the mid-phase of the digester, is useful or not is analyzed. For the samples to be useful, there has to be a relationship between the measured Kappa at the mid- phase and the measured Kappa in the blowpipe at the bottom of the digester. An ARX model of the lower part of the digester has been estimated.

The purpose of this thesis is to show students? information behaviour in everyday life and towards the Student Union of Borås. Methods of active information seeking and more random information encountering as well as information ignorance are of interest. The study focused on three issues; the first was to examine what information behaviour the students presented while acquiring information in their everyday life. The second was to find out what information behaviour the students had to acquire information from the Student Union of Borås.

AbstractEssay in Political Science, D-level, spring 2010. ?Do the American mass media serve foreign policy interests? ? A scrutiny of two American newspapers? coverage of the coup d?état in Honduras in the summer of 2009?, Author: David Scott. Tutor: Anders Broman The bias of the American mass media has been widely discussed among scholars. Not only has this phenomenon caught the attention of political scientists, but also academics from other scientific fields.

Abstract"The Care of Work" is a study whose background comes from the problems surrounding work-life balance and equality that permeates social debates today. The problematic work-life-balance and gender equality are just as relevant today as they were 35 years ago. The aim of the study was to investigate whether or not men and women have a satisfactory work-life balance and if the organization they work for is doing something to make their life puzzles function. Last, but not least, the purpose is to see if gender equality is in the interest of the individual or the state.The study is based on work-life balance, gender equality and gender as the theoretical frames of reference. Eight respondents, four men and four women, from established IT companies were interviewed.

Large companies in today?s business environment are to a great extent depending on their credit score by rating institutes like Moody?s and Standard & Poor?s. There is however indications that these big institutes are not always rating companies accurately. This is why this thesis aims at developing a new credit rating model, CRITA-Score, with the objective of determining a company?s financial health more accurately.

The aim of this study was to develop a simple model for calculating stock costs for bio fuel at Billerud Karlsborg and subsequently recommending a suitable stock level of bio fuel. The stock components considered in the model are GROT (branches and tops), bark, dry wood chips, raw wood chips from barking and sawdust. The calculations are based on a probability distribution of historical deviations between ordered and delivered volumes. The model presents two different ways to manage the supply in case of irregular deliveries. The first way is to stock enough volume to cover the deviations and the second way is to compensate with a quick purchase from the spot market (at extra high purchase prices).