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790 Uppsatser om Trade unions - Sida 23 av 53
Visualisering av marknadsstatistik
The purpose of this master thesis was to explore and develop prototypes for visualization of trade statistics in a market surveilance application. In such an anapplication a large amount of information is processed. This information is then summarized and presented to the market surveillance staff. The practical part of this thesis was done at Scila AB in Stockholm. Three prototypes were developed based on modern visualization methods.
Grön marknadsföring i detaljhandeln
The purpose with this research is to examine how the green marketing in retail trade can be developed in order to promote the eco-labeled products closer to the consumer.The method for the survey includes interviews with managers of a few retailers and their customers in the industrial sector. The purpose with the interviews was to produce the retailer and the customer?s perspective of products with eco-label on.The research is limited to the region of Västra Götaland.The results from this research indicate that there is a lack of communication between the retailer and the consumer. The consumers don?t think that the product is available.
COS - it´s new!
Utifrån en fri tolkning av Porters generiska strategier har vi genom tre delresultat svarat på om kunden uppfattar COS som stuck in the middle. Mycket tyder på att dagens konsument blir allt mer kvalitetsmedveten och långsiktig i sina köpvanor. Vi ser COS som ett exempel på hur lågprisföretagen väljer att möta denna konsumtionstrend och hur satsningen väljer att kommuniceras. Genom att word-of-mouth fått en viktig roll i COS marknadsföring blir den avgörande för COS image. Genom en tolkning av företagets word-of-mouth och således dess image finner vi att risken är stor att kunden placerar COS som stuck in the middle..
En förbättrad rullstolsplats på klass 1 bussar : I sammarbete med Benteler Engineering Services
The initiative for this project was taken by Benteler Engineering Services, as a result of having identified areas of improvement, in designated accessible areas like the wheelchair spot onboard buses. Depending on a wheelchair to be able to move around can understandably be challenging.Public transport is a common good in today`s society, however despite the measures taken towards adjusting to accessible needs, the majority of those being disabled chose different alternatives of transportation. This is due to reasons such as the drivers' poor attitude, furthermore the limitations of the space allocated to accessible needs, as people with strollers also use these spots onboard. Also, some wheelchair users find the rides unsafe, as they could easily fall over during without the appropriate space for them onboard the buses etc. These are only a few reasons why other options are sought out, i.e.
Internationell Upphandling av Byggmaterial : En studie över materialimportens potentiella tillämpning hos medelstora och stora byggentreprenörer
High housing- and construction costs is a fact in Sweden today. Prices on building materials more rapidly than producer price index for industrial goods. Prices tend to rise during market boom but does not adapt during diminishing demand. The effects of fading demand can rather be deduced through discounts and quotations. During 1992-1998 when the Swedish construction sector found it self in severe crisis the prices of construction materials kept rising more rapidly than PPI for industrial merchandise.
EU om olagligt och skadligt innehåll på Internet. En diskursteoretisk analys
This thesis analyses how the European Unions institutions deal with the issue of illegal and harmful content on the Internet in key documents presented during the period 19961999. Particular attention is attached to content where the legal status is determined in relation to the user and to content that is legal, but characterized as harmful and entailing a need for special protective measures. The theoretical and methodological approach draws on discourse theory as formulated by Laclau and Mouffe. The thesis studies how the problem is represented in key documents from the European Commission, the Council of the European Union, the European Parliament, the Economic and Social Committee and the Committee of the Regions, with particular regard to the discourse on harmfulness, the child and Europe. The findings are that the overall discourse has shifted focus over time, from an emphasis on the protection of minors toward a more market-oriented discourse stressing the importance of protecting the competitiveness of the European economy.
Webbsidans funktion i marknadskommunikationen: Rapport 2: Aktiva företag
Marketing communications have earlier been conducted via traditional channels. Today companies have discovered the possibility of doing much of their marketing communication in cooperation with the web at relatively low cost. This development has led to the ability for small businesses to compete with large companies independent of geographic location. The purpose with this thesis was to examine how small businesses use their website in marketing communications with their customers in the consumer market. In order to reach this purpose we have conducted interviews with five small businesses in different business trade with varying degrees of website usage, located in Piteå and Luleå.
Modernisering av GCM : Ett webbgränssnitt för hantering av artikelinformation
GCM is a product information management system which handles data for consumer packaged goods. GCM was developed during the middle of the nineties and was acquired by Prevas AB in 2004. The GCM application relies on the services provided by the organization GS1, which supplies global specifications and validations for trade items across several sectors. GCM is updated regularly due to the frequent changes in specifications from GS1. However, the overall graphical user interface design has not been redesigned during these years.This dissertation studies possible improvements for the webpage that handles product data in GCM.
Dokumenthanteringssystem inom byggbranschen
One of the aims of this report has been to make an inventory of the building trade market to see which document handling systems that are available. The secondary aim was to document the users´ demands on the systems and other demands such as quality assurance. After this, the document handling systems Byggnet and Lotus Notes, which are rather complex systems, have been analysed. Finally a recommendation has been made. In the inventory of the marketthe internet has been used because it is there the latest information can be found.
Villkorad av verkligheten - Om produktionen av Arbetsförmedlingens yrkesbeskrivningar
The first aim of this study is to describe how the public employment service (PES) producesoccupational descriptions. The second aim is to analyse the conditions for that production.Method: The empiric material consists of seven qualitative interviews with employed at PES,operational plan for the team working with descriptions on occupations and observation notes.The overall theme in the study is Foucaults perspective on power. The conditions forproduction of occupational descriptions are understood in the light of the governmentality perspectiveand the concept of employability. Bourdieu´s concept habitus, symbolic violence and capital are usedto articulate the officials? values and experiences.Eight officials at PES produce the occupational descriptions.
Webbsidans funktion i marknadskommunikationen: Rapport 1: Passiva och reaktiva företag
Marketing communications have earlier been conducted via traditional channels. Today companies have discovered the possibility of doing much of their marketing communication in cooperation with the web at relatively low cost. This development has led to the ability for small businesses to compete with large companies independent of geographic location. The purpose with this thesis was to examine how small businesses use their website in marketing communications with their customers in the consumer market. In order to reach this purpose we have conducted interviews with five small businesses in different business trade with varying degrees of website usage, located in Piteå and Luleå.
Du sköna fria värld : En analys av globaliseringsdebatten utifrån ett makt- och hegemoniperspektiv
This essay aims to emphasize and clarify the positions that exist within the current globalization debate. The positions are the neo-liberal, the opponents, the pragmatists and the skeptics. The text presents and explains their ideological, moral and political positions and beliefs about the world, the nation state, the society and the individual; in light of Steven Lukes? and Antonio Gramsci's theories regarding the interaction and the relationship between power and hegemony. The methodological starting point is the ideology-critical analysis; in which their arguments in the current globalization debate is highlighted and categorized.
Utvärdering av ljudkvalitet i fordon: projektering av metod och lyssningsrum
Ljud påverkar oss vid valet av produkt mer eller mindre medvetet och är en indikator på en produkts kvalitet. Vikten av god ljudkvalitet hos företagets produkter är alltså en faktor att konkurrera med. För att veta om att man är på rätt väg vid produktutveckling är därför lyssningstest ett sätt att försäkra sig om att man uppnått konsumenternas förväntningar angående ljudkvaliteten hos sin produkt. I detta arbete beskrivs de akustiska faktorer som påverkar ljudets autenticitet vid återgivningen vid de olika återgivningsmetoder som går att använda sig av vid lyssningstest. Beroende på om hörlurar eller högtalare används ställs olika krav på akustiken i rummet.
Svenska mejerier stärker positionerna : incitament för lansering av lågprismjölk
The competition in the milk industry has increased during the last couple of years. This is a result of the trade barrier that dissolved when Sweden entered the European Union. The membership signifies an increased internationalization for the dairies, which has also increased the existence of low price chains in the Swedish food market. The increased share of private brands has strengthened the competitive situation for the manufacturer- owned brands. Three of Sweden?s seven largest dairies have now decided to launch a low price milk to cope with the competitive situation.
Student blir lärare : En kvalitativ undersökning om nyexaminerade lärarstudenters erfarenhet av att komma ut i arbetslivet
This paper aims to examine how the beginning of newly examined teacher?s professional life might look like and also highlight the obstacles that might occur during the induction, the time during which the student becomes the teacher. The paper also discusses what support that is available for newly examined teachers in schools concerning the possibility to have a mentor and a period of introduction.A qualitative method was used for this study and interviews were made with new teachers who shared their experiences from the beginning of their careers. The results from the interviews were also discussed from the points of view of the study?s theories concerning different leadership styles.Two handbooks for new teachers, aiming to support them in their new professional role were compared.