Since the 1990s, when the number of transnational companies increased, it has created challenges regarding the responsibility of human rights. As a response to these challenges the United Nations Human Rights Council (UNHRC) unanimously endorsed the new policy UN Guiding Principles on Business and Human Rights (UNGP) in 2011. UNGP does not have the status av international law, yet simply as guidelines and its implementation is based on good will and voluntary efforts. Now, 10 years later, this study aims to get understanding regarding if UNGP is considered as norm by the Swedish Government, Volvo and Gothenburg Municipality. The material of the study consists of sustainability reports, annual reports and governmental documents with focus on human rights in relation to business published between the year of 2011, when UNGP was endorsed, until 2020.

AbstractLoeva, J (2013). Schoolrelated stress in female students ? a comparison between vocational and theoretical program. The Academy for health and working life, University of Gavle.Purpose: To investigate and compare perceived stress and recovery among Swedish femalestudents (high school, third degree) in a vocational program versus a theoretical program.Method: A cross-sectional study was conducted on forty female students (vocationalprogram, n=20; theoretical, n=20) to give a cross section of the population in question. Datawas collected by questionnaries, which included questions on perceived stress and energylevels, demand, control and social support at school.

The purpose of this thesis is to find out how young girls reason about norms and attitudes towards female sexuality. Through a qualitative research approach ten girls in grade 9 has discussed in two focus-groups on what is typically female, the ideal images of the ultimate woman as well as what is considered to be characteristic of female sexuality. The results were analyzed using Tina Mattson's theory of intersectionality, Beverly Skeggs theory of respectability and Göran Burenhults thoughts about biology and sexuality. Some of the main findings are that the girls in the study associate femininity primarily with external attributes and beauty and the ideal image of the woman is beautiful, yet independent. Further they describe different conditions for boys and girls to explore their own sexuality, and also that for girls the risk of being branded a "whore" is ever present.

The purpose of this work is to see if the students, on two separate high schools, understand what skills you should achieve after completing the course in physical education and health A 100 points. The entire study is based on a student perspective. In order to best answer the purpose, the questionnaire used in the "available groups" in schools. The questions for the work are: To what extent and how students perceive what they should achieve after completing the course in Sport and Health A?, Which is the goal, based on the curriculum in Physical Education, that students feel are important to achieve? and how do a comparison like between these two schools on the basis of what students perceive that they must achieve in Sport and Health A?The result shows that the main goal that finds support in the course objectives is an assertion; Has knowledge of what to eat to maintain or improve health, which over 90% of students had checked in.

Lots of choices are to be made by a company who enters a new market with a new businessidea. Common questions that show up when a company is making it´s businessplan are how to target the market and how to use marketing as a tool to reach a specific customer or segment. It is difficult to know wether to target the market in different ways and what processes that can be used in the choice how to select the most potential and profitable customer. Another important question is how a company can positioning themself in a way so the customer will get a positive understanding of the company and what different positive abilities to mention in a possible businessproposal. This study is made on a small company in Sweden called AYEN Technology.

In order to stay competitive and to be the first choice for customers in a world driven by a high level of competitive advantage, it is important for companies to stay ahead of the competition by conducting thorough market research. Even if this tends to be the case, many products still fail when reaching the market, leaving companies with great losses. The reason for this could be that the development of existing research methods has stagnated, or that they simply lack the ability to find the true answer as to what intentions underlie consumer?s decision making when shopping. Many believe that a new method is desired in order to get a better picture of what customers really think.

 Inner resistanceThe aim of this study was to investigate the existence of an internal resistance to a work-related change in people who are long-term sick, and if this is related to an identification as ?long-term sick?. A second purpose to the study was to research in which way this internal resistance to a work-related change manifests and point to possible solutions. A qualitative study was conducted with interviews of experts and people on sick leave to illuminate the subject. The main result was divided into interviewed groups.

This study investigated the relation between Extraversion and Conscientiousness with job satisfaction and job selection in the two occupational groups of telemarketing and administration. The study also set out to explore the relation between social desirability as assessed with an Implicit Association Test (IAT) and total reaction time on the IAT. The questionnaire was administered over the Internet to forty-one subjects (24 women and 17 men) in the age range 16-65. Results indicated that people working with telemarketing tend to be extrovert while people working with administration often are conscientious. Job satisfaction correlated with Extraversion in the telemarketing group.

The purpose of this thesis is to compose a way for a small IT-company to communicate with their costumers and include them in the development of their IT-solution. The ambition with this study is to make this information strategy applicable to other small companies with the same problem.The empirics is built on literature studies and qualitative interviews which leads to a design proposition and try-outs with the target group. The results lead to a newsletter where news and information from the company could be presented simple and clear..

Background and Problem discussion: Consumers are reached by an average of 3000 marketing messages daily which proves that a company?s marketing needs to be strong and characteristic in order not to lose customers. It is of even greater importance that marketing reaches the chosen target group and is designed in accordance with the company?s vision and is shown where the target group sees it.Purpose: The aim of this bachelor thesis is to study how small businesses use marketing and to recommend appropriate marketing measures given their size, limited budget and secluded location.Method: This study has been made in accordance with a qualitative method with an analytical abduction approach using a case study where the case is Vita Renen. To achieve the aim of this study the authors combined secondary and primary data such as previous conducted research with interviews with the owners and staff of Vita Renen.Result and Conclusion: The result demonstrates that untraditional marketing would be the best option for Vita Renen because they are a company with limited marketing budget and this type of advertising is based on creative thinking and design on pre-existing resources.

The lack of fresh and clean water today causes severe problems, mostly in developing countries. Waterborne diseases like typhoid, cholera, amoebic dysentery and diarrhea create health problems and deaths among people. There is a need for low cost interventions like household-based water treatment and safe storage (HWTS). Solvatten AB is a Swedish company based in Stockholm. Their product, Solvatten, is a household water treatment unit that can treat water containing viruses, parasites and bacteria.

The purpose of the study is that based on focus groups with personal assistants understand how self-determination and participation, expresses itself in work with the users. The study has a focus on the concepts of power and help and social citizenship in the context of self-determination and participation. We are interested to explore how personal assistants reason and argue about different design cases and situations related to self-determination and participation in the relationship with the users. For this study we have used a qualitative method and to collect our data we have used focus groups and different design cases (vignettes). To analyze our data we used the theory about power and help and the theory about social citizenship.

This essay deals with the relationship between the influx to higher education and the situation on the labor market in Sweden. It also examines whether overeducation as a phenomenon is present among Swedish academics and if there is any obvious discrimination between the sexes. The Swedish government has an outspoken goal that at least 50% of every age group shall undergo an academic education. Therefore, they have expanded the possibilities ofobtaining one. We have used three economic theories to investigate the subject of this thesis and applied these on the statistics of 4 different educations.

This study aims to investigate how consumers perceive variety in grocery stores and further how private brands have affected consumers? perceptions of variety in grocery stores.The study focuses on the perceptions and attitudes towards variety and the impact of private brands on perceived variety. Hence, a qualitative rather than quantitative study has been used. Photo elicitation has been used in both focus groups and in-depth interviews, which have been the empirical data collection of the study. Scientific articles and books have also been used in the process.

This thesis was rendered for the client HAGS Aneby AB that is a global leader in playground equipment. The goal of this project was to develop a seesaw that is available for children aged 5-12 years; both with and without disabilities. The project has aimed to develop a seesaw that fits everyone in the target group without looking specially adapted.Children with disabilities have difficulty using today's seesaws because they consist of only a seat and a handle on each side. It requires that the user has strong arms and legs and can sit up without support. HAGS Aneby AB would like to change this.To gain knowledge of the target group and on the different types of disabilities information was sought for on the internet including the RBU's and UNICEF's websites.