Title: A new battle, the same bottle: A case study of the visual communication of Absolut Vodka and how it?s positioned towards different market segments.Author: Anna von Friedrichs Grängsjö & Niklas SvanlindhTutor: Jessica GustafssonPurpose: To overview the visual communication of Absolut Vodka and how it?s positioned towards different market segments. Absolut Vodka is a brand that reaches a vast range of consumers through a single consistent marketing strategy. The hypothesis was that one can reach many different market segments with the marketing of a product by constantly keeping some components of the communication the same while constantly changing others. Key questions to be answered are: How do Absolut Vodka address their target audiences in their visual communication? Which market segments does the visual communication of Absolut Vodka seem to address?Method/Material: The research was conducted through a qualitative research study in which four Youtube videos by Absolut Vodka were analyzed.

This bachelor thesis is titled Who is an extremist?  - A qualitative content analysis of the agglutination of right- and left-wing groups and is written by Måns Hoffsten within the discipline of political science. This essay aims to illuminate in which way the Swedish government has tackled extreme forms of left-wing and right-wing activism during the period 1980 ? 2013. By looking at how governmental policy-suggestions and reports concerning extremism are formulated during this period this essay explores when and how the two groups first started to become a part of the same problem-representation and on what premises this is built.

Twenty-four calves, which had not grazed previously, were divided into four groups. They were subsequently inoculated orally with either E. alabamensis oocysts, O.ostertagi/C. oncophora larvae, or both. One group remained uninfected and was used as a control.

Nivå: Magisteruppsats i Service Management, vårterminen 2007 Författare: Mikael Andersson, Pär Augustsson & Gustaf L Bjerne Handledare: Mikael Bergmasth & Pavla Kruzela Frågeställning: Hur ser förväntningsskapande ut inför resor? Hur ser resenärens syn på relationsskapande ut inom resebranschen? Vilka krav har resenärer på resebolagen, ur ett relationsperspektiv? Syfte: Syftet med vår uppsats är att undersöka vilka faktorer som påverkar förväntningsskapandet samt vilken inverkan förväntningar har på den upplevda kvaliteten..

AbstractThe purpose of this theses is to compare three different political groups, The IRA, The Baader-Meinhof group and the Al Qaida, who have all used terroristic methods to achieve their separate goals.By finding out about their history, goals, structures and methods I have made a comparison to see what joins them, what separates them, what originated the birth of their movements and how they can or could proceed with their violent actions to the point that they had actual impact on international politics.It has all been done through a litteraturebased study.My focuse has been on Al Qaida since it's is the only one of the three who is still active today and who, through its cellstructure, represents a new form of global terrorism that may have great influence on the structural patterns of other political groups and criminal organizations in the future.Key words:Al QaidaBaader-MeinhofIRATerrorismCellstructure.

 Background and aim: Media development and digitalization has expanded the PR industry's working area. More participants are on the media market and it is becoming more and more difficult to define what PR really is and what the PR agencies/departments really do. Is PR marketing, information, event marketing or maybe propaganda? We believe that the complexity to define the term PR can lead to a loss of critical approach to the business, especially among young people. Has the PR industry managed to eliminate their negative image among students in upper secondary school and what do they associate with PR today? The aim of this essay is to examine what a selection of students associate with the term PR and if they are critical to the PR industry or not.Method/Material: The method is a quantitative survey.

AbstractThis study examines factors in school that could contribute to or counteract the experience of inclusion of persons who have been diagnosed in the field of autism spectrum disorder. The information was gathered through qualitative interviews and processed to be presented in the results.The results show that respondents found it difficult to concentrate when in school because of the environment. They experienced no coherence in learning situations, they may not get answer as to why information should be carried out and saw no point to have breaks. Furthermore, they experienced no problems to orientate in school or to follow the schedule. The results also revealed that the respondents had at least one teacher with whom they felt that the relationship was positive.

The purpose of this paper is to test a procedure that would be useful for a certain, more final purpose. Assume that you want to know if the differences in the result of a certain effort in health care have any connection with differences between the life situations of the patients. This would be easier to investigate if the life situations of the patients had connection to the easily available variable Health Care Cost (in Swedish VK). In that case the searching for connections between VK of patient groups and the result of health care efforts would be sufficient to gain knowledge of possible connection between health care efforts and life situations. Thus that is the final purpose.

Denna uppsats avhandlar möjligheter och begränsningar vid användande avhögenergilaser för nedskjutning av luftmål. Uppsatsen har inte ambitionen attvara heltäckande över området utan presenterar några av de fördelar ochnackdelar som finns..

The purpose of this work is to find out what female students think about Skogsmästarprogrammet (Forest Management ? Bachelor?s Programme) at the Swedish University of Agriculture. The programme has existed since 1945 and in total over the years 1974 - 2007 about 10 % females have been studying at the programme. Today 15 % of the students are women, and the goal is to reach at least 30 %. The central question in the present work is to investigate how it is possible to increase the proportion of women.

Every day we make numerous decisions. Some are better than others. Intuitive decisions usually results in less good decisions when we do not reason about our choices. Research has been interested about the process that is behind how we make good decisions. Decisions we face every day, such as when we shop, determined using various mental shortcuts that we use unconsciously.

Direct effects of the insecticide deltamethrin on zooplankton and benthic invertebrates werestudied during an attempt to eradicate signal crayfish. In accordance with earlier studies theresults of this investigation showed that deltamethrin is highly toxic for arthropods, whileRotifera, Oligochaeta and Mollusca have a higher tolerance. This study concludes thatRotifera in treated ponds coped with the actual concentration of deltamethrin used during theeradication attempt but that they probably got a different abundance and changed compositiondue to a new situation in competition and predation. Crustacean zooplankton totallydisappeared, but approximately a month after the treatment they began to recolonise. All thetaxonomical groups of arthropods drastically decreased in abundance, with total eliminationof the most sensitive groups.

The aim with this study is to examine and analyze how the employees at two residential care homes for unaccompanied refugee children work with the children during their pending decision for asylum in Sweden. The purpose is to gain insight into the employees? daily work with the target audience and how they handle decisions with the children. The method to collect data is to carry 6 interviews with the employees at the residential care home. The interviews were semi-structured with purpose of letting the interviewee lead the content of the interview.

AbstractTitle:Course:Authors: Advisor: Keywords: Problem formulation:Purpose:Target Group:Theoretical perspectives: Methodology: ResultSwedish leaders abroad ? A qualitative study about culture ?s influence on Swedish leadersBachelor dissertation - Business Administration, LeadershipAmanda Elg and Carl-Johan SaltarskiIngemar WictorLeadership, culture, impact and adjustmentHow can Swedish leaders in multinational companies adjust their leadership to the national culture?The aim of our study is to investigate whether Swedish managers are affected by the differences in national culture that exists between Sweden and the country that they operate in. We want to explore if they adapt their leadership to the culture.Our study is directed towards a target audience of Swedish leaders and other interested parties who wants to increase the understanding of culture ?s influence on an international career and what is required of the leader to deal with the cultural clashes that may rise.We have focused on theories related to differences in national culture and how it can affect the leadership and the organization.The study is of the qualitative type with a deductive approach where the empirical materials are gathered through interviews.Our results demonstrate leaders implementation of culture and leadership to influence the leadership of the national culture in which they operate. We have seen how leaders are affected by the national culture and how the leader adapts to achieve a successful leadership.

It today's global world we live in the media have started to examine businesses more and more. In addition consumers are expecting more from products, because they are well informed. This means that companies need to market themselves effectively, to convince and get across their message to their customers. Marketing is an extensive process in which different factors must be taken into account. A company must know what the coustomer needs in order to get through to them.