The process of value creation is rapidly shifting from a product- and firm-centric view to personalized consumer experience today. Informed, networked, empowered and active consumers are increasingly co-creating value with the firm. The interaction between the firm and the consumer as well as the experience factor plays an increasingly important role in determining the success of a company?s offering. In this study, a special type of co-creating experience is investigated - ?omstartspex? - where the audience is interacting with actors during the play.

The aim of this study was to examine the relationship between gender and self reported symptoms (physiological and psychological) and sense of coherence (SOC) and Job Demand-Control-Social support (JDCS). The sample consisted of 360 respondents (nfemale= 261, nmale= 99), in the ages between 19-53 (M=25,57, SD=5,77), all students from Växjö University. A quantitative work method was used in the study; data was collected using questionnaires that consisted of self-reported questions, based on three parts: A modified symptom checklist, SOC 13 and a modified JDCS questionnaire. The result of our study showed that both SOC and JDCS had an effect on self-reported symptoms but there were no interaction between SOC and JDCS. No significant gender differences were found regarding the level of SOC.

The purpose of this paper is to examine the narrative in You are a bad man, mr Gum! to be able to understand and explain the intermedial aspects of the work. I assume an intermedial, narratological and reception theory perspective in my analysis. The method of close reading is used combined with a reader-oriented perspective. I examine the medial aspects of the chosen work through the pictures, the text, and the iconicity of the typographical pattern of the text. To reach my goal, the following questions are dealt with: What is the character of the narration? How do the various media interact in the production of meaning? What is the relationship between the text and the implicit reader? What is the narratological difference between reading the book aloud and silently? The theoretical framework f the paper consists of narratological and intermedial theories.

Our digital society encompasses nowadays different channels, which includes social media where many users consider it as a platform where they can fetch news or exchange news and information. This leads to a large spread of news exchange in a very fast speed, which involves the global users within social media to be a part of this social interaction. This study is focused on how Twitter affects the usage of the user?s news consumption. By reaching out to our specific target audience, which includes Twitter users in Sweden, we made a web based survey with a content of relevant questions.

This thesis investigates the dynamics of the relationship between a leader and the followers within a chosen organization. The research on leadership has generally been focused on the leader, and consequently treating the followers like passive subordinates. We pursue a more multidimensional view of the subject, meaning that leadership descends from an interaction between leaders and followers, which makes it relevant to study the dynamics of the relationship from both perspectives. We chose to do a qualitative case study on a middle- and preschool which has won a price for being an ideal place to work at. This price peaked our interest to investigate why the relationships are highly functional in this particular organization.

The aim of the study is to examine factors influencing students? feelings of pleasure or pain associated with school mathematics. Own experience of students? frustration about mathematics and concern about students not reaching desired goals is the driving force in this study. It contributes with knowledge from the students' perspective.

The aim is to examine how students with attention difficulties may demonstrate their mathematical understanding through visual representations. A curiosity about how students think about mathematics, national tests and Concepts cartoons has also permeated the study. With help of observations combined with interviews and actively work for a week, the study shows an idea of how visual representations can help students with concentration difficulties to stay focused on their tasks. I chose a selection of pupils to do some mathematical tasks from the national tests which they had not been able to solve before. Now in the form of Concepts cartoons, which I designed, they managed to solve the same mathematics data. In my study treatment and interaction reveals as key pillars for a successful educational work with the students with concentration difficulties. Thus, all pupils who previously have been unable to solve these assignments on the National test were now able to show their mathematical understanding supported by visual representations..

THE PAINTING CHILD. A DISCOURSE ANALYSIS OF AESTHETIC PROCESSES OF LEARNING IN RELATION TO DEWEY´S ART AS EXPERIENCE.The aim of this study is to present a discourse analysis made on five-year-old children during art activities in a preschool in Sweden. The questions asked are: how does interaction take place between the children, or the child and the teacher, during art activities? And what does this tell us about the relationship to art in preschool? In Art as Experience John Dewey claims that art is separated from other experiences of life, but that it ought to be close to ordinary life-experiences. Today visual culture is important in society but not in school.

Reklamspel är ett verktyg inom reklambranschen, en bransch som undergått stor förändring under senare års digitala utveckling. Denna förändring uppmanar ständigt till bredare kunskap och högre förståelse hos både skapare och användare.Syftet med uppsatsen var att påbörja ett ramverk för skapandet av ?bra? reklamspel. För det krävdes att ordet ?bra? definierades och kunde förstås så att även diskussionen kring spel och reklam förbättrades.Det material som uppsatsen grundats i kommer från en två månader lång praktik där ett reklamspel producerades och från det designdokument som digitalbyrån North Kingdom lämnade efter sitt reklamspel, The Coke Zero Game.Med kvalitativa metoder samlades resultat in och jämfördes mot en teoretiskgrund byggd på kunskap inom marknadsföring, interaktions- och speldesign, användbarhet och uttryck ofta använda i spelsammanhang.

Background: Learning is important for companies? existence in today?s society and many studies discuss the importance of life long learning and learning organizations. An increased understanding for how the individual learn at the work place is importance to study to gain an accepting for how learning occurs, both formal and informal. Purpose: The purpose with this study is to describe the process of learning at the work place from an individual perspective, with focus on how formal and informal learning occur and interact. The purpose is also to confirm, contradict or develop existing theories.

This Bachelors exam is about young adults and their use of Mobile Social Network System.The use of mobile social media has become more common in today?s society, ranging fromteenagers, the dominating internet users, to the elderly. The traditional purpose of use inmobile phones, the voice communication from one place to another, has in Sweden beendominated by text communication instead. Along with the development of Smartphones andthe mobile interface, the births of mobile social media have increased in the market.Reports have shown that of all the devices with the possibility to connect to social networks,the one kept closest to our bodies is the mobile phone. One of the advantages of using thephone for mobile social media is that you can easily and smoothly update whenever andwherever, within one arm?s reach.

The purpose of this thesis is to study five pedagogue?s view of the free play and their view of the importance of the free play for children´s learning and development. I have chosen to use a qualitative research method in the form of interviews with five pedagogue´s from a preschool. The main research questions asked were:What have the pedagogues of view on the free play? How important believe the pedagogue that the free play is for children?s learning and development? What has emerged in the study is that educators have a positive view of the free play. They believed that the free play is important for children´s skills.

The curriculum of the Swedish school system explains how the transitions between the preschool class and the pre-school should be. The co-operation between the organisations should aim for a long term perspective with the students learning process in mind (Lgr11).The pre-school has almost the same aim in their curriculum, as the curriculum of the Swedish school system.The aim with my study is to examine how the teachers from the different organizations relate to knowledge and how they look at the students social interactions. Also how the transition between the pre-school and the pre-school class is viewed from their point of view. How do the teachers from the different organisations comprehend knowledge?How do the teachers from the different organisations comprehend the social abilities?How do the teachers from the different organisations work and interact in terms of the transition between the pre-school and the pre-school class?The study that has been made is about the transitions between the pre-school and the pre-school class. It´s been investigated by doing interviews with teachers from both the pre-school and the pre-school class.

The purpose of this paper is to examine preschool educators conceptions on gender pedagogy. Based on preschool teachers own words, we want to get an insight into the use of gender in the curriculum in preschool classes. We also examine the conditions and setbacks of conducting a gender-sensitive educational way of working the curriculum.In order to examine our research question, we choose the method of qualitative interview, and previous research in the theory of gender pedagogy from a sociocultural perspective, in which social interaction is very important. We have interviewed five educators in preschool classes, all with similar educational backgrounds.In the results and analyses section the educators' definition of gender pedagogy is presented and how they take part in gender educational theories strategies. The result of the survey show that the importance of the educator?s own approach to and further education in, the subject matter, makes it possible to really understand the gender norms.

In this study I have compared two different development methods of reading and writing. I have done this by interviewing five first grade teachers in elementary schools and it is based on qualitative research interviews. The aim of the study was to immerse myself in which methods these five teachers describe that they have used. They got to describe how they work and how they have tought the students to read and write. I have investigated if the teachers think that the computer is a good tool. The investigation also shows if the teachers believe that the students´ writing skills deteriorate if they can use the keyboard instead. I came to the conclusion that four of the teachers used Arne Trageton´s method (2005) which means that the students learn how to write by using to computer.