Despite narrative advertising being an increasingly popular strategy among brands today, little research has examined the different expressions of repetition variation strategy in comparison to its alternative, argumentative advertising. Still unexplained is whether the appreciation and recognition created from successful storytelling-based commercial campaigns is a result of execution or the format itself. This study aims to investigate four repetition variation strategies, three narratives and one argumentative, to determine which one is the most effective and also which one that generates the highest advertising equity. An experiment was conducted through exposing four groups of Swedish High School students to text-based advertising manuscripts customized after format, where each group was exposed to ads on two separate occasions. The result showed evidence of narrative advertising being easier to comprehend, which according to theory should lead to higher advertising effectiveness.

To be able to give optimal care to patients in small animal hospitals, we have to have knowledge about how to prevent the spread of infection. An important part in this is hand hygiene routines. We have to clean hands whenever they are visibly dirty, and disinfect them regularly in between. Another important part is the cleaning and disinfection of the environment in the clinic, and also the cleaning, disinfection and sterilization of medical instruments. Other important parts are isolation of patients with known infections, to wear clothes with short sleeves and to wash them at least once daily, to wear gloves, having short nails and not wearing jewelry when working.

The purpose of this thesis is to outline an appropriate model in order for companies to successfully act and compete physically as wholesalers at the same time as acting on the virtual market by selling directly to the end consumer. The approach of this thesis is hermeneutical and abductive with elements of hypothetically deductive approach. Our research has a qualitative research strategy based on case studies and interviews as well as on secondary data. Interviews were conducted with the case company JaymJay Wear AB as well as with other companies, so called mini cases. The secondary data consists mainly of textbooks, web sites and journals.

This master thesis is intended to give an increased understanding of the stress state in an axle, which is assembled in one of Atlas Copco?s mountain drilling rigs. The main problems investigated were how the axle is affected when the bearing is worn, when the pretension is varied, and how to dimension the axle. Answers to these questions were found by using hand calculations, practical testing and with Finite Element analyzes. The dimensioning of the axle is currently based on the bending stress, but the author?s opinion is that the axle should be dimensioned considering the equivalent stress.

Heavy duty vehicles often have problems with traction during the winter periods. For vehicles that can lift tag axles it is possible to increase the normal force on the driven axle by lifting one or more tag axles, this will then increase the propulsive force of friction. This however increases wear on both road and vehicle. A possibility to reduce the wear while achieving nearly equivalent traction compared to lifted tag axles is to allow the vehicle to regulate the normal force by lowering the pressure in the air suspension associated with the tag axles or by the lifting of these axles. The vehicle would then by itself be able to set just the right amount of normal force on the drive wheels to avoid unnecessarily high normal forces while maintaining sufficient traction.The purpose of the report is to find out which parameters affect heavy duty vehicles when driving on slippery slopes and how traction can be improved.

Hägglunds Drives in Mellansel, Sweden, manufacture radial piston hydraulic motors foremostwithin applications in the industry. These motors have several sliding contacts, one of these, isthe contact between piston ring and cylinder bore. The radial piston hydraulic motors advantageis to produce high torque in very low rotation velocity, this result in that the maximum slidingvelocity between piston ring and cylinder bore, during the whole stroke, is very low. Theconsequence of this low sliding velocity is that the contact between piston ring and cylinderbore, during the whole stroke, is bound to the boundary lubrication regime. This result in, thatthe piston ring is exposed to wear, thus affect the service life of the complete hydraulic motor.To minimize wear of piston ring, it is essential to determine the oil film thickness between thepiston ring and cylinder bore.

The most suitable method to answer the issues of this study was to do a combined literature- and questionnaire study. The literature part of the study was based on Original Research articles, Review Articles and books with a list of reference literature after each chapter and the purpose was to answer the questions ?What feed items should be given to rabbits in different life stages? and ?Which problems may develop from an inadequate diet?? Two questionnaires were constructed. One was sent by e-mail to small animal veterinary hospitals to be answered anonymously by veterinary nurses. The other was linked to from two internet forums, that with rabbits as their focus.

The project was performed in collaboration with Husqvarna, one of the world?s leading manufacturer in the market of electric outdoor products. The report is a thesis work of a bachelor mechanical engineer program, in the field product development and design.The project is a study of the development opportunities within drive belt for a gear driven gearbox to one of Husqvarnas petrol powered hedge trimmers. A big part of the project was also to find combinations of materials for all components in the gearbox, to reduce weight and maintain or improve the performance of the system. Belt drive was of interest to investigate as an alternative solution to the current design that can reduce wear on the system at a performance test performed in the company before the product is released to market.

Volvo Construction Equipment is one of the worlds largest manufacturer of heavymachinery. In Braås, Sweden, they develop and manufacture articulated haulers inseveral sizes. The biggest, the A40, is capable of loading almost 40 metric tonnes.These haulers have a bogie to distribute the forces of the load evenly onto the two axlesand there wheels. The bogie is constructed using a rigid balance beam on each side ofthe frame connecting the axles or an independent solution using hydropneumatics.An analysis has been made in order to establish the forces created during corneringand through the theory, an estimation of the extensive tyre wear and extra fuelconsumption has been made. All due to the effects of the tyres not being inline with thecornering radius.

This bachelor-level thesis in historical osteology deals with several aspects of the life-cycle of an RomanIron Age farm in southern Scania. Excavated in the 1980's by Lars Larsson, the farm was located near aplace called Långåker in the Dybäck area, on a cape which stretched out into a minor bog. Our work concerns why the Iron Age people settled the area, how well fragmented bone survives in a bog, what they produced at the farm and how life on the farm finally ended. From the roughly 10 % of the total number of fragments we where able to identify we can conclude, that he species that are present of the farm areusual Iron Age species (dog, sheep/goat, cattle and swine). We also have a relitivly large number of wildanimals in our material (2%).

This is a degree project performed at Halmstad University in Sweden on the subject carpet ofreinforcement. This project is developed in association with Celsa Steel Service in Halmstad.The purpose of this report is to investigate how much time that can be saved if carpet ofreinforcement is used instead of the traditional way to work with reinforcement and seewhat kind of parameters that is important between the choices. We are also going to seehow this product affects the situation for reinforcement workers from an ergonomic point ofview.Carpet of reinforcement is made by straight reinforcement?s bars that are welded togetherwith steel bands. These rolls are made at a factory with a machine that welds together thebars in determined centre distance, with desired dimensions after the constructionengineers? blueprints.

The project, Flexible Snowboard System, has been carried out by the project group independently and is a module developed for snowboarders, ski rentals and ski schools. The problems of today?s solutions are that they cause the user an inconvenient standing position when riding the ski lift or skating the transportation slope, also mounting, adjustments and disassembling of the bindings are time consuming and brings undesired wear to the screws and screw holes. In addition any adjustments require that the user steps out of the bindings and have tools at hand. Flexible Snowboard System is a universal module which means that it can be assembled with all of today?s snowboards and bindings.

ABSTRACTThe aim of the study was to examine the prevalence and the location as well as the registration of gingival recessions among patients between 20-29 years of age, who are treated on the Dental Hygienist Programme at the University of Kristianstad. The study was performed as a recording study, where the first page of the base record paper was examined. We examined 295 base records. The result showed that gingival recessions only were registered on 3 % (n=10). Most of the injuries, 53 % (n=157), had been registered as toothbrush trauma.

Ever since ABB has begun diecasting their rotors instead of permanent mold casting it,variation in the quality of the cast has arisen. Diecasting is performed in three differentmachines, M1, M2, M3 with 400, 660 respectively 800 tons of die locking pressures.The aim of this thesis is to answer the following questions:What is the ?right? cast quality? How is the right quality achieved?For sizes 160-180 solutions will be proposed that consider eccentricity between thelaminate and the short circuit ring as well as elimination of the thin Al film that appearson the outer periphery of the rotors.Through considering the statistic material the most often diverging rotor type has beenidentified and one of the actual rotors has been sent to a laboratory to be analyzed inorder to establish the current defects. The result of the analysis shows that there areplenty of gas- and oxide-porosity.It has been proved that every time the dies temperature decreased below 120°C thecontent of gas porosity increased. It is due to rapid solidification of metal that flowsthrough the ?cold? laminate.It has confirmed that enhanced porosity in squirrel cage causes high impedance in therotors.

För att SSAB ska kunna rekommendera rätt slitplåt till rätt applikation utför företaget omfattande slitageanalyser som innebär provtagning och analys av bergmaterial. Den egenutvecklade programvaran ?Wear Calc? används för att beräkna relativt slitage och relativ livslängd för en viss plåt i en viss situation. Genom att jämföra olika plåtar fås skillnaden i livslängd mellan plåtarna. Examensarbetet utfördes på uppdrag av SSAB Oxelösund AB och syftar till att ytterligare stärka säkerheten och ge högre representativitet i slitageanalyserna.