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18829 Uppsatser om Tobak Varumärke CSR viral Philip Morris social identity theory - Sida 58 av 1256

Att lÀra av varandra : En kvalitativ studie om anvÀndningen av practice research.

The aim of this study was to investigate the production of knowledge that can emerge in the use of Practice Research by Mirror method. This by finding out what it is in the practical work that leads to the production of knowledge and how knowledge production takes form. The empirical data that form the basis for this study is recorded group within the Mirror method discussions and a focus group interview with social workers who participated in the discussions. Those who have participated are social workers with experience from working with financial aid support and only real cases have been used in the discussions. The results have been analyzed according to Lipsky's theory of street-level bureaucracy and their discretion and Fook and GardnerÂŽs theory of critical reflection.

VarumÀrkesidentitet och image ? En studie om Lindex och Prada

Competition is keen in the fashion industry of today. Homogenous products and prices aredriving competition and most firms are struggling hard to attract customers. Brands havebecome one of the most important assets for success and are often critical for the choices of theconsumers. A strong brand is often considered as a substantial value in the eyes of the consumerand gives the individual firm a competitive advantage in the marketplace. To build a strongbrand it takes that the brand identity not is in conflict with the brand image of a firm or a product.Sometimes one of these conflicts exit and sometimes the firms are not even aware of it.In this thesis we study how two firms, Lindex and Prada, perceive their own image and then wecompare how the images of the firms are perceived by the customers.

SprÄk och identitet : en intervjustudie av nÄgra gymnasieungdomar med svenska som andrasprÄk

This study aims to investigate, describe and discuss the views of a group of adolescents on their identity and the process of second language acquisition. They all came to Sweden and started studying in Swedish schools in the last three years without any knowledge of the Swedish language.The study has been conducted with respect to the adolescents own perspectives and what they consider important.The methods used are group discussions/ interviews, observations in class and informal discussions with teachers and adolescents.Their voices are described and discussed in this paper. One must take into consideration that there is no objective of being neutral or to generalize the results to any other group or category. On the contrary the study has involved critical self- scrutiny and active reflexivity according to ethnographic tradition.Symbolic interaction has provided a theoretical framework for the study. Looking into how social identities may be constructed or communicated from the adolescents voices and looking in to their use of language the study reveals that several expectations and situations need? to be met by different identities.

"Jag kommer inte bli Al Capone utan jag kommer bli en jÀvla knarkare som sitter pÄ kÄken" : - En kvalitativ studie om Ätta före detta missbrukares upplevelser av vÀgen in och vÀgen ut ur missbruk

The purpose of this study is to understand and analyze why individuals develop and manage to leave drug abuse. The material consists of interviews with eight individuals who have gone through a life of addiction and managed to change their lifestyle. We contacted the participants through the organization called KRIS (Criminals Redress with Society). The results indicate that the participants have had a troublesome upbringing and been labeled by society as outsiders which have led them into addiction. The results also show that they have all gone through a social conversion from the life as an addict to become sober.

Barnperspektiv : En kvalitativ studie om hur handlÀggare i tvÄ kommuner beaktar barnperspektivet inom ekonomiskt bistÄnd

The purpose of this study was to examine social workers working process in social assistance with focus on the childÂŽs perspective. We were interested in learning about the existence of variations in approach and attitude between two municipalities. Question to be answered about what methods and approaches used by social workers to include the childÂŽs perspective in the process of social assistance. Another question to be answered about what the manner in which social workers took into account the childÂŽs perspective when the families apply for social assistance in relation to the operations and requirement. To fulfill the purpose, qualitative methods were used.

"NÀr kommunen ska trÀda in" : En kvalitativ studie om bistÄndshandlÀggares implementering av anhörigstödet i socialpsykiatrin

The purpose of this study is to understand how street-level bureaucrats, working with clients with mental illness, are implementing their statutory obligation of support for family carers who are caring for or supporting relatives with mental illness. The study are based on vignettes and qualitative interviews with social workers in three different municipalities in southern Sweden. The questions of this study are:? How do the social workers communicate their statutory obligation of support to family carers?? How do the social workers distinguish the family carers?? How do the social workers distinguish the family carers who are in need of support? Metod: Vignettes and qualitative interviews has been used as methods to gather empirical data.Theory: Theories of street-level bureaucracy has been used as theory in the analyses of the empirical material.Results: The result of this study concludes that the social workers, in lack of policy introduction, communicate their obligation to support family carers within their discretion. The result shows that the majority of the municipalities do not have formalized support for family carers supporting relatives with mental illness. The study also concludes that the social workers have different understandings of which family carer who is a carer in need of support.

Graffiti och Nolltolerans : En kvalitativ studie om graffitikulturens utveckling till följd av Stockholm stads nolltolerans

This study is about howStockholm?s policy for zero tolerance of graffiti from 2007 affected the graffiti culture inStockholm. We have researched what consequences there were for the practice of graffiti, and what consequences there were for the stylistic performance of graffiti. In doing so, we have had two focus group interviews and one deep interview including eight graffiti writers from Stockholm. The individuals in the groups have been practising graffiti for a varied amount of time, but we have representation from both before, and after/during the policy of zero tolerance from 2007. Our study shows that the result ofStockholm?s policy for zero tolerance of graffiti for the graffiti culture inStockholmwas a ?subcultureification?, a ?stylistic generalization? and the ?subculture?s ambivalent identity?.

Rörelse i rörelse: En studie av organisationskulturen pÄ Friskis&Svettis Stockholm

The thesis aims at describing how culture is produced and reproduced at IF Friskis&Svettis Stockholm, a Swedish non-profit training association. The authors claim that organizational identity plays a major part in determining ways of action within the organization. Selection processes, programming and internal recruitment and sensemaking are essential issues of the cultural production and reproduction..

Marknadsföring av folkbibliotek i teori och praktik ? En studie av marknadsföringsarbetet pÄ tvÄ folkbibliotek

The competition for peopleÂŽs attention becomes harder and harder. If the libraries want to continue to attract visitors itÂŽs important that their business is promoted. The purpose of this thesis is to in-vestigate how two public libraries work with marketing. The study is based on a marketing model, introduced by Philip Kotler and further developed by Eileen Elliott de SĂĄez. Kotler believes that marketing is a social process and that everything can be promoted.

FörÀldraskap, kön och jÀmstÀlldhet i Maria Svelands Bitterfittan

The aim of this MastersÂŽ thesis is to examine parenthood, gender and equality. The analysis is based on the novel Bitterfittan. The primary theoretical points of departure are Judith Butler?s theory about doing gender and Yvonne Hirdman?s theory about the gender system, the hierarchical order and the separation of the sexes. I use Lisbeth Bekkengen?s thesis in which the nuclear family is seen as an institution which is upheld by two structures; that is the social relationships man-woman and parent-child, and also by two discourses; on the one hand a notion that fathers and mothers are principally different and on the other hand the child focus.

Mot mer makt? - En studie om utvecklingslÀnders maktsituation i VÀrldshandelsorganisationen WTO

This thesis examines the power of developing countries within the World Trade Organization (WTO). The research question is if there is a change in the power relations between developing countries and developed countries from the establishment of the WTO in 1995 and until mid 2006, and if so, why this change is taking place? The thesis has its theoretical starting-point within regime theory and views it from a critical theoretical perspective. A multidimensional why of dealing with the concept of power is being used to answer if there is a change in the power relations? The conclusion is that there is a small change in the power relations and that the developing countries are gaining more, but limited power.

Resultatet - nÀr under Äret justeras det mest? : En studie av earnings management

Title: Artists? identity and image ? a brand perspective The purpose of this study has been to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two terms identity and image. We find this issue interesting and relevant since branding has been widely discussed in business economy, but not enough when it comes to artists in the music business. To answer our research question we have targeted three aims for this essay, which is to clarify and analyze:? Identity and image when people are viewed as brands? What specifically characterizes the image of the artists when they are seen as brands and what it might mean that artists are considered as brands? How artists identity and image can be highlighted, shaped, influenced and how it can changeIn this study we have used a qualitative approach to get the topic in depth and gain a greater understanding for the subject.

Mindfulness: medveten nÀrvaro i socialt arbete

Our curiosity was awakened when we became aware that many social workers use "mindfulness" methods in their profession. In this study, we used qualitative methodology in our desire to examine and understand why the mindfulness approach, with its roots in eastern philosophy, is becoming established in society at large and, simultaneously, being used in the social work field. We were interested in when and why social workers choose to use mindfulness with their clients. Our prior research has revolved around development and use of methods in social work, and on the human reaction to stress.We conducted seven semi-structured interviews, which incorporated four comprehensive questions:1. Why has the mindfulness method become established in the social work field and in the culture in general?2.

ETT GEMENSAMT EUROPEISKT F?RSVAR? En kvantitativ analys av attityder till gemensam s?kerhets- och f?rsvarspolitik i EU

Given the current geopolitical situation in Europe and the upcoming election for the European Parliament, it is important to further analyse individuals? attitudes towards European integration, specifically the Common Security and Defence Policy (CSDP). This analysis aims to gain a deeper understanding of individuals attitude towards CSDP. Therefore, the objective of this study is to analyse which factors that plays a leading role in influencing individuals? attitude towards CSDP.

Det sociala och det tekniska: Möjligheter för Aktör-nÀtverksteorin inom biblioteks- och informationsvetenskap

This thesis discusses and analyses the existence of two different perspectives, a social and a technical one, in Library and Information Science (LIS). Most of the time the division between these perspectives seems to result in research only using either of them. This can be a problem when studying complex phenomena. We therefore see a need for a metatheory that unites the social and the technical. By presenting and analysing all doctoral dissertations published at the Swedish School of Library and Information Science (SSLIS) 1993-2005, we try to detect and critically discuss the dichotomy between the two perspectives.

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