The purpose of the study is that based on focus groups with personal assistants understand how self-determination and participation, expresses itself in work with the users. The study has a focus on the concepts of power and help and social citizenship in the context of self-determination and participation. We are interested to explore how personal assistants reason and argue about different design cases and situations related to self-determination and participation in the relationship with the users. For this study we have used a qualitative method and to collect our data we have used focus groups and different design cases (vignettes). To analyze our data we used the theory about power and help and the theory about social citizenship.

Problemformulering: Små företag kan ha svårt att slå sig in på en marknad på grund av en begränsad marknadsföringsbudget och konkurrens från andra aktörer. Dessa företag måste därför i många fall använda andra mindre kostsamma metoder än traditionell marknadsföring för att etablera sig på en marknad.Syfte: Att undersöka hur ett mindre företag kan etablera sig på en marknad genom användandet av andra marknadsföringsstrategier än traditionell reklam. För att besvara vårt syfte två delar ur 4 P undersökts, plats och påverkan (distribution och marknadskommunikation).Metod: En fallstudie har gjorts av företaget Gooh där fyra personer på Gooh har intervjuats genom semi-strukturerade intervjuer.Analys: Gooh har gått från en exklusiv distribution till en mer intensiv distribution för att nå ut till fler kunder och konsumenter. I sin marknadskommunikation har Gooh använt sig av olika aktiviteter som viral och buzz marketing för att generera word-of- mouth både bland konsumenter och kunder.Resultat: Gooh har ökat omfattningen av distributionen samtidigt som de ökat omfattningen av marknadskommunikationen för att nå ut till fler kunder och konsumenter och etablera sig på marknaden för färdigmat.Slutsats: Gooh har använt sig av en kombination av distribution och marknadskommunikation i sin marknadsföring och genom detta fått ett stort antal kunder och konsumenter och därmed etablerat sig på marknaden genom icke- traditionell marknadsföring..

The purpose of this thesis is to examine the representation of race, social class and gender in the 2013 video game Grand Theft Auto V. Postcolonial theory, including terms such as cultural hegemony, whiteness and Michel Foucaults definition of power, has served as the basis for the analysis. The postcolonial theory has been combined with class theory and gender theory for an intersectional analysis. Semiotic analysis has been used as the method in the thesis, and a total of nine story missions ? three for each protagonist in the game ? have constituted the material.

TitelSecond Life som marknadsföringsforum ? en kartläggning av marknadsföringen i den virtuella världenFörfattare                       Malin BandhLina BäckeHandledare                                           Susanne ÅbergNyckelord                        Varumärkeskapital, relationsmarknadsföring, viral marknadsföring, virtuella världar, Second LifeBakgrund och problem                      De virtuella världarna växer alltmer och antalet användare ökar. Företag är osäkra på hur marknadsföringen inom den virtuella världen fungerar och hur de kan etablera sig där.Syfte                                  Syftet med denna uppsats är att kartlägga marknadsföringen inom den virtuella världen Second Life idag, samt hur företag kan gå tillväga med sin marknadsföring i den virtuella världen.Problemformulering     Grundproblemet är att företag inte vet hur de ska marknadsföra sig i den virtuella världen Second Life i relation till den fysiska världen. Detta leder till frågeställningarna: Vilka faktorer bör företag ta i beaktning vid en etablering i Second Life? Använder företag Second Life för att skapa varumärkeskännedom eller för försäljning? Hur kan företag kommunicera ut sitt varumärke i den virtuella världen?Metod                               Uppsatsen är en kartläggning av den virtuella världen Second Life.

Title You play, we?ll watch ? a study about e-sport consumption and communityAuthor Simon KarlssonSemester Spring 2012Tutor Malin SveningssonNumber of pages 67 (1 appendix)Aim The study aims to explore the motivations and needs behind e-sport consumption and the possible identity construction it entails.Method Qualitative methods: interviews and participant observations.Material Ten interviews with individuals from the barcraft community in Gothenburg, Sweden. Ethnography studies from four locations in total for the e-sport tournament GBG E-sport Open: three from qualifiers and one from the finals.Main results E-sport consumption proved to fill a variety of needs. Affective: To be entertained and experience emotional satisfaction. Social integrative: to connect with friends and other viewers.

Swedish municipals schools have been given an assignment to convey basic values to pupils. The assignment is to bring up the pupils through transmitting and developing a heritage such as values, traditions, language and knowledge. Together along with the lasting knowledge which constitutes the community frame of reference everybody needs. There by is the purpose of this study through a qualitative method to investigate how the schools assignment to create a community national identity of the pupils is interpreted by the teachers in introduction classes. Even how the teachers in this study response to ?Swedish? culture by presenting and educate the pupils in this.

AbstractThe purpose of this essay is to discover the driving forces in top athletes, concerning training, body image and social positioning. Furthermore the object is to study how important being fit is for social reasons in today?s society. The athletes have been interviewed face-to-face and described their personal drive regarding training, their goals and the significance of the sport. They have also described how they see the image of the ideal body that currently exists within the field of sport and society and how training affects their own body image.

The purpose with our research in Varbergs Kurort is to study how persons that have been a part of the individual adjusted rehabilitation program First Step have found their stay during their program. The program holds a team of professionals that together work with the individual?s physical and mental health. In our study we have included eight women and to men in the age between 35-65 years who all suffered from a slight mentally illness. Out of a social psychological perspective we have based our study from the social and room environment and how their self-recovery has affected their wellbeing during their rehabilitation.

The purpose of this essay was to examine and compare what attitudes Swedish and Belgian social workers may have towards residential care and foster care for children and young people. To answer the purpose eight qualitative interviews with four Swedish and four Belgian social workers were made. The results were analyzed by theory of organization and professional acting space. The results of the study show that the social workers in both countries preferred foster care, especially for small children, and that the Swedish social workers had a more negative attitude towards residential care than the Belgian social workers. Even though the Belgian social workers preferred foster care, they found themselves forced to choose residential care due to lack of available foster care facilities, something that did not seem to affect the Swedish social workers.

This paper analyses what effect an application of a specific poststructural feminist theory has on the Swedish classification system SAB. The purpose is to study if it is possible to open up the current representation of gender towards a more multiple one. The study is both theoretical and empirical. The theoretical part include a short presentation of both classification theory and feminist theory. The study also presents the critic that poststructual feminists submit.

In this study we describe the needs of lone parents and how the authorities fulfill these needs. The needs contain both economic and social aspects, such as the access to an employment, childcare and the possibility to social activities. For the lone parents being able to work the childcare provision must improve and be available in a greater extent during non-traditional working hours. It is also required that the housing benefit ceiling is increased so that the parents may work more hours without risking the loss of the housing benefit. The statistic about the housing benefit which we present shows that many of those with a low income are lone parents.

AbstractIn 2013, the diagnosis of Asperger?s syndrome will be eliminated as a stand-alone diagnosis, to be subsumed into the existing diagnosis of Autism Spectrum Disorder. In this paper, a study with the objective of emphasizing current opinions regarding the change in diagnosis is performed. Another objective is to examine the connection between identity and diagnosis. The study therefore targets people with a diagnosis, in this case Asperger?s syndrome.The empirical material of the study has been collected through a quantitative web-based survey.

A great importance for the future of municipalize is the ability to attract and retain the younger part of the population.  For the Tärnaby area (a famous tourist resort for alpine skiing), a part of the Storuman municipality, this is a problem, and with a possible mining establishment job opportunities will be provided. In this study I have examined how young adults related to the Tärnaby area have reasoning about stay or move from the area and what may get them to move back.What is the area´s place identity and is it attractive for the respondents? Can a mining establishment change the negative population trend? The results showed that the respondent have a strong connection to the area and the identity of the place. A large proportion of the respondents indicated that they wanted to move back to the area of Tärnaby, if it was possible, due to work-related causes and social relations at existing place of residence. The respondents approach for a potential mining establishment is both of positive and negative sense.  However, a mining establishment is considered by the respondents to be of great importance for the future of the Tärnaby area..

?The myth of Palme- a textual analysis of the documentary Palme and its description of the social memory of Olof Palme as a norm or anomaly? by Emma Svanström aims to analyze how the directors of the documentary Palme choose to present Olof Palme to the future generations. Also the goal is to find out if their version presents Palme as a person who followed the norms or was divergent.To this purpose the thesis use textual analysis combined with a quantitative method in search of which persons the directors give the right to form the myth of Palme and which keywords they use to do describe him. To view the film as a social memory in the transformation to a myth the thesis use Jan Assmans theory of social memory and to find out if the documentary describes Palme as following the norms or divergent it uses Mary Douglas theory of anomaly.The results show that it is mainly the narrator and Olof Palme that gets to form the myth of him but also his family, friends, fellow employees and other persons that met him or was affected by his actions. Palme is discribed as special, intelligent, interested in social politics and able to act as he saw fit even if it was against the norms.

Our purpose was to examine how social workers, within the child- and youth psychiatry, works with aggressive children and which theoretical perspectives they use. The questions we wanted to examine were how they worked with these children, how they motivated their work and which theoretical perspectives they used. The method that was used was a qualitative interview, where six social workers were interviewed. The result showed that their work foremost was based on conversation methods and all social workers emphasized the importance of a near cooperation with the parents since they considered that parents had the strongest influence on the children. Some social workers focused foremost on altering children's aggressive behavior while others focused on understanding the meaning of the behavior.