The aim for this master thesis is to create an understanding of the intersubjective processes of how individuals are experimenting with their identities in social media and the consequences for the identity and embodiment. The thesis is completed with the help of discourse analysis and a starting point in four complementary theories. Central to the implementation of the analysis is the concept of diffraction. Therefore the thesis is, which is reflected in the choice of theoretical approaches and methods, critical to many aspects of classical philosophy of science and method. The empirical material is based on interviews.

Syfte och frågeställningar Syftet med studien är att belysa om det finns skillnader mellan elever som läser specialidrott på gymnasieskolan och elever som inte gör det, samt mellan könen, när det gäller användning av tobak och alkohol. För att uppfylla syftet, utformades följande frågeställningar: (1) Hur stor andel av eleverna som läser specialidrott- respektive inte läser specialidrott, har använt eller använder tobak och dricker alkohol? (2) Hur ofta använder eleverna tobak och hur ofta dricker de alkohol? (3) Finns det skillnader mellan könen när det gäller tobaks- och alkoholanvändning och hur ser dessa skillnader i så fall ut? (4) Vilka är de främsta anledningarna till varför eleverna använder eller inte använder tobak och alkohol? (5) Uppfattar eleverna att ämnet specialidrott har påverkat deras beslut att inte använda tobak och alkohol? Metod En kvantitativ metod användes för att besvara studiens syfte och frågeställningar och en gruppenkät genomfördes med gymnasieelever som uppfyllde studiens kriterier. Eleverna delades in i två grupper utifrån hur de svarat på enkäten, en grupp med elever som läste specialidrott och en grupp som inte gjorde det. Urvalet skedde enligt bekvämlighetsprincipen. Resultat Endast 21 procent av specialidrottseleverna och 62 procent av eleverna som inte läste specialidrott hade någon gång rökt cigaretter.

The purpose of this study is to examine whether religious behavior or religious identity changes when a person with Muslim background moves to a Christian country and also very secular such as Sweden. I have interviewed five people with Muslim background that have moved from Turkey to Sweden. In this study I have applied Anthony Giddens and Thomas Ziehe's theories about building up an identity but also Nader Ahmadis theory of migration and identity.The results of this study show that there is a change in the practice of religion but also that this differs between these five people who came from the same country. Nevertheless, a change in the practice of religion can on one hand be as a result of modernity and on the other hand, exclusion of family. It also proves that it is not possible to draw general conclusions on this issue instead it should be looked at from an individual perspective..

SAMMANFATTNINGBakgrund: Tobaksbruk är ett stort folkhälsoproblem och majoriteten av alla människor som använder tobak började sitt tobaksbruk i tonåren, därför är det viktigt med information om tobaksbruk i tidig ålder. Den evidensbaserade metoden Tobaksfri duo infördes 2010 på tre skolor i Uppland. Tobaksfri duo är ett långsiktigt arbetssätt som bygger på information och attitydpåverkan bland ungdomar mellan 12-15 år.Syfte: Syftet med studien var att studera föräldrars åsikter om och upplevelser av tobaksfri duo.Metod: Studien genomfördes som en kvalitativ studie med en deskriptiv design och semistrukturerade fokusgrupper i två olika skolor med totalt fem deltagare.Resultat: Tre kategorier framkom: Samstämmig syn på att motstå tobaksbruk, Vuxnas engagemang är nyckeln till tobaksfria ungdomsår och Redskap för att nå framgång. Resultatet visade att föräldrarna var mycket positiva till metoden då den innehöll olika faktorer för att hjälpa ungdomar att motstå tobak. Det är av vikt att samtliga i skolan, både elever och personal, följer metodens budskap.

The purpose of this master thesis is to use marketing theory on the library?s activities. The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian Gronroos theory of marketing in the service industry also has been used. A case study of the public library in Broby was made to illustrate how the public libraries? activities can appear in the light of marketing theory.

Sweden is divided according to an ethnic boundary, which divides people in "we" and "the others", "Swedes" and "immigrants" (Ã…lund, 2002). We believe this is due to the fact that society categorises immigrants all the time as a homogeneous group with fixed and static qualities, resulting in a situation where you cannot represent yourself as a person. Instead you are represented on the basis of your ethnic belonging. Young immigrants often grow up under other conditions and find themselves in more vulnerable situations than Swedish youths. The purpose with this paper was to investigate young people with different ethnic backgrounds, their thoughts and feelings about their identity, group belongingness and future.

The purpose with this essay is to explore the importance of Corporate Social Responsibility (CSR) within the food industry. We have decided to focus on how five different ethical labels are communicated towards students and the standpoint of the study is the students understanding of the communication. The labels that we have chosen to examine in the study are KRAV, Fairtrade, Svanen, Ekologiskt Jordbruk and Rainforest Alliance. The primary research question in the study is? How are the students purchase behavior affected by ethical labels in the food industry??.Throughout the study we will refer to CSR-products as products are stamped with one or several of the named ethical labels.

The aim of this study is to analyse how female neopagan practitioners form their identitiesindividually as well as collectively. Using Ernesto Laclau?s and Chantal Mouffe?s discourse theory and Anthony Giddens? descriptions of late modernity and self-identity, I intend toinvestigate my informants? construction and upholding of a meaningful identity and sense ofself. I will also look at how the neopagan movement can be viewed as a phenomenon closely interwoven with the overriding tendencies in our contemporary society. Neopaganism is an umbrella term that is used to describe a number of modern nature religions that take their inspiration from pre-Christian traditions.

This research paper aims to show how racism, power, social representations and identity are created and reproduced through the media. The research paper will analyse newspaper articles presented about Cronulla riot in The Sydney Morning Herald, The Daily Telegraph and The Sunday Telegraph using Fairclough?s critical discourse analysis, CDA, as a theory and method. The research paper aims to demonstrate how inequality in the Australian society is reproduced by the media through the use stereotypes and certain social representations and how knowledge and awareness about this is relevant to social work of today..

The purpose of this study was to highlight LGBT asylum-seekers experiences of expressing their sexual identity or gender identity in the country of origin and in the asylum process in Sweden. By interviewing people who got permanent residence in Sweden because of gender or sexual orientation in Utlänningslagen (2005:716) we have been able to explore their own experiences from expressing themselves. This study analyse these experiences from a social psychological perspective, from this analysis we aimed to obtain a deeper understanding of how the experiences from the country of origin affects on the experiences in the asylum process. This study shows that LGBT asylum-seekers often is facing negative reactions from the environment in the country of origin, these reactions can limit their possibilities to express their sexual identity or gender identity in the asylum process in Sweden. The negative reactions they experience in the country of origin have contributed to that many LGBT people internalize feelings of fear to express themselves, feelings that often stays when they come to Sweden to seek asylum.

Nowadays in our society we find it hard for some groups of people to integrate in society. It?s known by media, that the suburbs are presented by a negative view, which often highlights the social problems in these suburbs. We can see that the suburbs still get associated with social problems such as segregation, different attitudes and behaviors, cultural conflicts, poorness etc. This kind of presentation of the suburbs affects not only the society but also the individual living and the personal perception of the individual.

The purpose of this thesis was to investigate how people from Iran experience reading in their mother tongue, Persian, compared to how they experience reading in Swedish and if there was a difference. The questions to be answered in the thesis were: What is the dominant purpose when people read their mother tongue and when they read in Swedish. Do they read because they need information, because they want to relax or do they, when they read, reflect on their own lives? The method was qualitative, interviews were conducted with 8 Iranians living in Sweden. The theoretical background consists of a description of theories on reading and theories on language and identity.

With a base in Ian Manners? theory about Normative Power Europe ? that the European Union is to be seen as a normative power instead of a civilian or military ? this paper seeks to contribute to the discussion about identity by examine the normative elements of the union?s policies towards Russia between 1997 and 2013. Which norms are most important and how does the diffusion look? The findings show that democracy, rule of law and respect of human rights are among the most diffused norms, and this is more than often done by using the Russian interest in economic progress. Over time the European Union has taken on a more critical approach against Russia, while still appreciating their prosperous relation when it comes to trade and energy.

Abstract    The purpose of my essay is to understand how language and identity interact in individuals with an immigrant backgrounds? My main focus is rooted in the individual`s identity and my questions are:-        How is the informants talkning about the importance of being able to make themselves understood with the language?-        How do they talk about the creation of identity?-        How does language and identity be linked in their discourse about language and identity?   To accomplish this and to answer my questions I have chosen to use a qualitative method based of interviews. I believe that this method is the most appropriate in order to provide answers to my questions. I interviewed four people who have lived in Sweden between 3-6 years. Two of  the  informants are from Latvia and speak fluent swedish, the two other informants come from Chile and are currently learning swedish.

This paper examines a popular music song (Heartbeats by Jose Gonzalez) as a sign system in television advertising. The study was conducted through qualitative questionnaires in connection to an audio-visual method of analysis called Masking. The method facilitates the analysis of isolated parts in the audio-visual spectrum by masking/hiding parts of the audio-visual totality.The survey had seven respondents where a hermeneutic epistemological approach was used. For the analysis Cooper's theory of brand identity (Practical and Symbolic Attitudes to Buying Brands) was used together with an interaction model for music in audio-visual advertising called "Modes of music-image interaction?.