ABSTRACTBachelor essay in political science by Hanna Richter, spring 2006Supervisor: Mats LindbergTitle: A study of the phenomenon of micronationsThe purpose of this essay is to study the phenomenon of ?micronations?, to describe it to the reader and to discuss why this phenomenon is interesting to study in the field of political science. The questions this essay seeks to answer are:- What are micronations, and which variations are to be found within the phenomenon?- Why are micronations interesting to study in the field of political science?Bary Buzans theory of the nature of the state works as a frame of reference to this investigation of micro ?state-like? units. The phenomenon of micronations has not been investigated by the social sciences in any extent worth mentioning yet.

Posters had their breakthrough in 1830-1840?s all thanks to the lithographic printing technique. The poster was used as an advertising tool.In this essay, we have looked at which semiotic and rhetorical elements that are found in today?s Swedish movie posters. What kind of image and text elements does the poster use and with what function? With what and how do they persuade the audience that the movies are interesting and worth seeing?We have taken the most popular Swedish movies between 2001 and 2010, one for each year, going by the statistic found at the website of the Swedish Film Institute.

AbstractTitle: To work or not to work, an essay about information and inspiration on www.ams.se.Number of pages: 39Author: Ann HöglundTutor: Peder Hård af SegerstadCourse: Media and communication Studies DPeriod: Fall 2005University: Uppsala University, Department of information science, Division of Media and CommunicationPurpose/Aim: To investigate the frequency of ethos, logos and pathos in the work-guides on www.ams.se, and study how they match the needs of the respondents in the essay-interviews.Method/Material: To investigate the needs and wishes for information I have made three group-interviews with university students. In order to analyse the texts and films on www.ams.se I have used tools from the modern rhetoric analysis. In the last part of my analysis I compared the results of the rhetoric analysis and the requests from the interviews to see if and how they match.Main Results: The respondents requested inspiration for their future work lives, and information that could de-dramatize the image of working. The texts on www.ams.seconsist mostly of facts, while the films made a slightly more emotional contribution to the image of the occupation. The films showing relaxed and satisfied people can be seen as a way to de-dramatize the image of working-life.

Title: ?Du kommer väl ihåg hur det var att gå i skolan?? ? En visuell retorikanalys av fem av Friends antimobbningsfilmerNumber of pages: 75Authors: Radhika Bhasin and Christoffer OrreTutor: Marinette Fogde and Gudrun WeinerCourse: Communication, Advanced CoursePeriod: Spring 2007University: Division of Media and Communication, Department of Humanistic Science, Örebro UniversityPurpose/Aim: The purpose with this essay is to examine in what ways the Swedish organisation Friends advertising films against bullying rhetorically and visual rhetorically intend to convince their audience of their message.Material/Method: We have been studying five of Friends advertising films against bullying. The five films were chosen because they all originated from the same campaign against bullying amongst schoolchildren. The methods used were partly rhetoric analysis and partly visual rhetoric analysis.Main results: The conclusion we can draw from this study is that Friends anti-bullying films uses several rhetoric methods, both classic and visual, to convince their audience. Occurrence of pathos (emotions) arguments as convincing method was most commonly used, followed by ethos (sender trust) and only a few logos (fact) arguments.

Title: Studies on the development section in symphonies composed by W.A. Mozart ? An attempt to concretize musical form. This study, which has an earlier work by the author as its starting point, aims to concretize the development section by examining symphonies composed by W.A. Mozart.

Title: Social Media ? And customer interaction in smaller firmsSeminar date: 2011-06-10Course: Information Logistics, D-level.Authors: Marie Stenhammar and Ulrika CarlssonAdvisor: Jaime CamposKey words: Social Media, Web 2.0, Co-creation, Viral marketing, Word of Mouth, smaller firmsPurpose: This paper aims to describe the relevance of social media to smaller firms, the challenges and opportunities they face and what strategies they use, in the interaction with their customers.Methodology: The study is qualitative in nature and has an abductive approach. The empirical material consists of in-depth interviews with chosen companies and Internet observations.Theoretical perspectives: Social Media, Web 2.0, Co-creation, Viral marketing, Word of MouthEmpirical foundation: The study takes its empirical base from in-depth interviews with representatives from the small companies and internet observations connected to these.Conclusions: Smaller companies have great interest in social media. They preferably use Facebook, blogs, YouTube and Twitter. Their strategy is mainly to be very active and update their social media regularly.

AbstractTitle: Dragshow on the seven seasNumber of pages: 51 (56 including enclosures)Author: Therése PlastrougiTutor: Ylva EkströmCourse: Media and Communication Studies CPeriod: Fall 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: My main purpose with this paper is 1) to study how film as a media can subvert traditional gender constructions and 2) study the character of Elizabeth Swann in the trilogy Pirates of the Caribbean through four dimensions; Gender performance, Class, Desire and Power.Material/Method: My main material is the trilogy Pirates of the Caribbean. I have studied Elizabeth?s character based on semiotic and narratological methods.Main results: Film as a media possesses the full potential to change traditional gender roles, but the full subversion is denied due to the heterosexual matrix. Elizabeth?s character almost completes her subversive journey throughout the trilogy, but since she too is a victim of the heterosexual matrix, a full subversion is not possible.Key words: gender performance, class, desire, power, sex/gender, subversion, narratologic, semiotic, queer, feminism, pirates of the caribbean, intersectionality, parody.

Title: Share anything Swedish ? a study of CommunityOfSweden.com (Share anything Swedish ? en studie av CommunityOfSweden.com).Number of pages: 57 (64 including attachments).Author: Daniela Brandel.Tutor: Else Nygren.Course: Media and Communication Studies C.Period: Fall 2008.University: Division of Media and Communication, Department of Information Science, Uppsala University.Purposes/Aims: To learn what happens when the public-private tourism organisation VisitSweden starts an online community, where anyone is free to post stories and photos about a Swedish experience, and to understand how a participatory culture can help an organisation develop relevant material and thereby reach a wider audience.Material/Method: The study is an analysis of VisitSweden's community CommunityOfSweden, its structures as well as VisitSweden's use of the information posted by the readers on the community. Hence the material consists mainly of content from the community www.communityofsweden.com and the webpage www.visitsweden.com. In addition, the study is also based on an interview with VisitSwedens communitydriver Tommy Sollén.Main results: Members of CommunityOfSweden help VisitSweden to promote Sweden. This is possible because the community posting format and the participatory culture within the community are well designed and planned by VisitSweden, even though the organisation was not completely sure about the outcome.

Title: Communicate ? to provide an opportunity Authors: Ida Eriksson & Petra LindbergTutor: Johan Grinbergs, Mälardalen UniversityExaminer: Cecilia LindhSubject: Bachelor's essay, Business AdministrationKeywords: communication, internal communication, channels, communication models, communication theory, information, organizationPurposeThe idea of this study was to describe how ABB Sweden?s internal communication and information appeared in Västerås. The aim is also to see what tools and channels they use to communicate information internally and see how employees perceive them in Västerås.MethodWe have read literature in form of books and articles that discuss theories on the subject communication including internal communication, channels and tools. Interviews were conducted with employees of ABB and were to serve as the basis for our empirical work. A survey by the Communication Center was made in the spring 2010 and was also the basis for our empirical work.ConclusionsThe communication has been increasingly from one-to two-way communication. To get a functioning organization, it is required that the internal communication in the first place will work.

Title: Bergslagens Sparbank ? A market survey of the bank?s corporate customer?s attitudesSeminar date: 2010-02-05Course: Individual essay, 30 higher education creditsAuthors: Mathias Lindberg, Bogdan EfimovAdvisor: Pia LindellKey Words: relationship marketing, finance industry,  customer satisfaction, customer loyaltyPurpose: The purpose of this essay is to try to identify those factors that lead to customer satisfaction and customer loyalty among the corporate customers to Bergslagens Sparbank. The purpose is also to find out what the corporate customer think about Bergslagens Sparbank and why they think as they do.Method: For this essay the authors have chosen to use a combination of qualitative and quantitative methods. The reason for that a combination of these methods have been chosen is because the authors thought that it was a proper way to answer the essays main questions since these questions are of both qualitative and quantitative nature. Further the essay is built on an abductive approach.Conclusions: We have identified several factors that create customer satisfaction and customer loyalty among the corporate customers to Bergslagens Sparbank.

This paper is named ?The status of the programme is low? ? Gymnasium teacher?s thoughts and attitudes towards students in the vocational- and the educational programmes. The purpose is, as the title reveals, to examine the attitude of four teachers in the Swedish gymnasium towards the vocational and the educational programmes and the students that attend either one of them. This purpose is accompanied by research which says that the educational programmes? status is higher than one of the vocational programmes.

ABSTRACT Title:                                                Retargeting- When display advertising builds                 loyalty Authors:                                           Mikaela Johansson och Anna Svensson Kjällberg Advisor:                                           Thomas Helgesson Level:                                               Bachelor´s in thesis in Marketing, (15 Swedish       credits) Spring 2014. Keywords:                                        Retargeting, branding Question:                                                    In branding, how should small e-enterprises            work with retargeting? Purpose:                                           The purpose with this essay was to identify how    retargeting should be used in small e-enterprises                             when branding. This was done by comparing two e-enterprises practical use of retargeting, with two                           brand consultants and two retargeting consultants theoretical knowledge within each expertise.   Method:                                            A qualitative method with a deductive approach    has been used to answer the problem statement.  Theoretical framework:                              Earlier theories about retargeting, brand building    and recommended practices, related to marketing                       on the internet, were presented in the frame of       reference. Empirical framework:                                 Primary data were presented by two respondents   representing each area: Companies, Retargeting                        consultants and Brand consultants.Conclusion:                                                   The          marketing tool allows companies and      their               brands to get the chance to appear in                        wide area                      networks on the internet.    The tool is primary used                                                                for a sales                      purpose but the tool also has potential in brand-                                                                       building purposes.

The thesis aims to be an informative study for landscape architects and hopes to contributeto an understanding of ways water can be used and managed at sites lacking open, greensurfaces.The title "intelligent water design" should evoke the reader?s thoughts concerning intelligentaspects of water. Text, images and the design proposition give hints about these aspects.In the first part of this thesis, various examples of water design are presented. The chosenexamples are all applicable in urban environments with a high percentage of impervioussurfaces.The second part examines Gjutarplan, an urban square in the centre of Kallhäll, in Järfälla,north of Stockholm. Gjutarplan is first framed in a geographical and historical context.

AbstractTitle: Course:Authors: Advisor: Keywords:Problem formulation: Purpose:Target group:Theoretical perspectives:Methodology: Result:Enterprise 2.0 - A qualitative approach of how leadership can be affected by Enterprise 2.0 - Bachelor dissertation - Business Administration, LeadershipDavid Ingvarsson, Markus Rengman and Maria Verdin Jenny StåhlLeadership, managers, Enterprise 2.0, impact, communication, empowerment and motivationHow can managerial leadership in the service sector be affected by Enterprise 2.0?The purpose of this study is to create a better understanding of how managers are affected by the implementation and use of Enterprise 2.0. We examine whether managers who figures in organizations where Enterprise 2.0 applications, have adapted their leadership according to the development. The study is based on leadership changes that may be critical for Enterprise 2.0 to generate internal and external competitive advantages.Our study is addressed for leaders who want to create a better understanding of what implementation of Enterprise 2.0 requires from a leadership perspective.We have compiled three subareas in our theoretical framework; communication, empowerment and motivation. In previous research, we found that each area affects Enterprise 2.0 and leadership.

AbstractTitle: Cancer in media from a gender perspectiveNumber of pages: 33 (49 including enclosures)Author: Emma KreüTutor: Amelie HössjerCourse: Media- and Communication science DPeriod: Spring 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this thesis is to investigate if there are differences between the picture given in media of women with cancer and of men with cancer. The result is aimed to give a deeper picture of how gender is represented in media.Material/Method: The method used in this thesis is discourse analysis, applied on twenty articles which contained personal interviews with women and men who have or have had breast or prostate cancer. Ten of the articles contain interviews with women and ten interviews with men. The articles were selected from criteria based on where and when they were published. They were picked from the two largest papers in Sweden, Dagens Nyheter (DN) and Aftonbladet (AF), ten from each paper, of which five were interviews with women and five with men.