By reading earlier research on Generation Y, content marketing and on social media during the working process the problem has gradually changed, in accordance with an abductive research approach. The study focus has developed from examine marketing methods on marketing towards Generation Y to include on what social media platform Generation Y is most susceptible for content marketing.The purpose of this study is to help companies whose target market is Generation Y to aim their content marketing through the right distribution channels, to save time and money. To meet this objective and to answer the main question of this study, empirical data was collected through a web based, quantitative survey which was completed by a total of 301 respondents, all of them belonging to Generation Y. The collected quantitative data was contrasted with existing theory and was analysed.The study concluded that Facebook is the social media channel where Generation Y feel most susceptible for content marketing, followed by YouTube. .

Proteins are vital to all cells in the body. They consist of long chains of amino acids. To be able to study the amino acid composition of a protein it is necessary to hydrolyse it, followed by separation and quantification. When the protein is hydrolysed, in this case ß-lactoglobulin, the protein is divided into individual amino acids. The method that traditionally has been used to hydrolyse proteins takes 24-72 hours to complete.

Background: Pressure ulcers have during a long time ages caused great suffering for the patients. The factors affecting the occurrence of pressure ulcers can be both internal and external, such as immobility and malnutrition. Nurses´ role is to assess risks and thus pay attention to prevent and treat pressure ulcers. The nurse may use various assessment tools to highlight and document patients at risk for developing pressure ulcers. Aim: This study was to describe health professionals´ thoughts and actions about the pressure ulcers.

This study examines how yoga is presented in a Swedish journal called Sökaren. Sweden is often presented as one of the most secular states in the world, and for that reason it is interesting to examine the Swedish way of religiosity by looking, in this case, at the depiction of yoga. I compare two periods of time, the first one from 1964 to 1974 and the latter from 1998 to 2008. I will thereby be able to examine tendencies and changes in the presentation of yoga. For a further understanding of the context around the elected periods this study introduces religiosity in Swedish society, such as Christianity and the New Age movement.

The purpose of this study was to illustrate a parental perspective of children´s participation and quality of live through personal assistance. Important aspects of parents' experiences were highlighted based on how they experienced participation and quality of life for their children. We chose to use a qualitative approach in the form of four individual interviews with parents from different municipalities in central Sweden. The study was conducted with a narrative approach in which we used a holistic perspective. Parents' experiences were highlighted over time to create a complete picture.

The purpose with this report is to give structure to the storage area betweenproduction and packaging at Spaljisten AB in Åseda. The purpose is also to givesuggestions for improvements of work tasks and thereby simplify and improve thematerial handling at the packing process.The background of the task is that Spaljisten AB is going to increase theirproduction and thereby they also need to increase the packing rate of theirproducts. They will manage this by installing a new automated packing line andincrease the efficiency of the old manual one. The theoretical background ismostly obtained from literature which contains relevant facts for our report.The storage area has been studied visually in order to search for improvements oftoday?s layout.

The aim of this study was to investigate how seasonal variations affect the quality of logging residues. The study was hosted by VIDA Energy. Logging residues can be processed and transported within different systems. Today the dominant systems are chipping at landing and bulk transportation of logging residues. In these systems the handling of the logging residues are carried out in the same manner up to the landings. Moisture content at the time of chipping is the primary quality parameter. Fine fractions of logging residues are strongly dependent on moisture content in storage.

The aim of this study was to shed light on how journalists describe the child?s world and what gender labels are used in their descriptions. We wanted to get a better understanding of what happens when gender is constructed.In order to study how gender is constructed, we chose to examine how the children?s magazine Kamratposten describes children?s spare time. We chose Kamratposten because it turns to both girls and boys.

This essay is a time-geographic study of workinglife mobilities and investigates two days of work for five respondents. One from home and the other from the persons workingplace. Qualitative and quantitative methods has been applied to illustrate and analyze the two days along with time-geographic constraints. The findings are concluded into themes which represent the two local pockets of order: Home and Workplace. Themes of home are: Comfort station, Household, Curtained-off, Tele-contact and Environment.

The aim of this study was to review six professionals supporters work to support adolescents in grief, and if this support is the kind of support adolescents actually need. These professional supporters are two hospital social workers, two hospice social workers and two support group leaders. The questions included in the work are; How does the professional support look like for adolescents aged 12-18, who has lost a parent in cancer? Are the adolescents getting the support they need from these professionals? The study is based on qualitative interviews based on interview guides, which where then analyzed thematically and linked to previous research and grief theory. The result indicate that adolescents may need different forms of support when their parent is dying or has died.

The purpose of this essay was to find out how leaders in micro service firms practice HRM and identify which HRM related problems they experience in their leadership. A case study consisting two cases was carried out. The study has shown that leaders in micro service firms use a highly personalised, informal management and involve their employees in the firm?s development. The findings were that leaders of micro service firms do not have any theoretical knowledge of HRM practises because of lack of education.

Purpose: The purpose with this study is to analyze if the Swedish authorities and media had different ways of discussing the new influenza, in connection with the pandemic classification June 11, 2009. This is the first time an influenza has been classified as a pandemic since the Hongkong-influenza in1968. Methodology: The method used for the study is discourse analysis, aqualitative method that gives the opportunity to study not only what is said, but how things are said. In this thesis, the aim is to study how the image ofthe new influenza is transmitted via the texts. The texts have been analysed based on:- General and underlying themes- Words and concepts used- Persons/sources quoted or referred to- Historical connections/historical backgroundTheoretical perspectives: The study is based on theories about socialconstructionism and discourse analysis.

This is a study about the Swedish liming operation and the Swedish liming officer?s opinions of some aspects regarding ecology, economy and organization. The study objectives was motivated due to the recent changes in manuals for the assessment of limed waters and the suggested changes in decision making and decreased budget for liming. Moreover the anthropogenic acidification effects on the ecology are in many ways complex. Furthermore it was made in order to gain knowledge about the liming officer?s opinions in order to improve the ability to meet their needs regarding the assessment tools and also to investigate if other things can be improved concerning the liming operation.

A study was carried in conjunction with the Orthodontic department at Halmstad General Hospital in Sweden to investigate the possibility of reducing cost and manufacture time of dental implant drill guides. The current system involves sending a digital image in STL format to the Materialise factory in Belgium where information of the position of dental implants is translated onto a moulded mouthpiece. Drill guides are placed in the mouth piece which is then returned to the surgeon. The mouthpiece complete with drill guides is then placed in the patients mouth and used as a guide for the implant drill holes. The cost of 10000 sek and a turnaround time of 2 weeks gave rise to the need for a faster and cheaper solution.

The aim of this Master?s thesis is to investigate the factors of children?s voluntarily reading in their spare time. We also want to know if the children choose non-fiction books for their voluntarily reading. The method as well as the empirical basis of this study is qualitative, with interviews of twenty-eight children in ages between 9 and 12 years. We conducted nine interviews with 3?4 children in each group.