During the second part of the 20th Century celebrities became more commonly used for commercial purposes as they could enhance purchase intentions, word-of-mouth- intentions and change attitudes towards brands and products. Over the last few years blogs and bloggers have become more and more used for product placing and the bloggers? power over consumers? behaviour has grown rapidly. The aim of this study is to compare a celebrity?s and a blogger?s impact on consumer behaviour and try to understand the underlying reasons why they do have such power over their audiences.

I denna studie har det framkommit att de sakkunniga består av två kategorier; de som är registrerade och därmed utgör föremål för RN:s tillsyn och normering, samt övriga sakkunniga. Det har framkommit att RN bedriver indirekt tillsyn över den kommunala revisionen i strid med grundlagsföreskrifter. I övrigt anses RN:s roll vara i överensstämmelse med teoretisk referensram, till skillnad från SKYREV:s, där det föreligger tydliga brister i övervakningen av sakkunniga. Dessa brister torde kunna överbryggas utifrån den teoretiska referensramen om organisationen kunde erhålla en civilrättslig status. I avsaknad av explicit tillsyn över de sakkunniga, existerar det kvalitetssäkringar utförda av de sakkunniga de själva.

 Kakko, Ida & Sparring, Maria (2008) Lika barn leka bäst? En observationsstudie om barns kamratval i förskolans fria lek. Examensarbete i didaktik. Lärarprogrammet. Institutionen för Pedagogik, didaktik och psykologi.

This paper is a literature study on search engine optimization (SEO) considering the leader of the search engine market: Google. There´s an introductory background description of Google and its methods of  crawling the Internet and indexing the web pages, along with a brief review of the famous PageRank algorithm. The purpose of this paper is to describe the major important methods for improved rankings on Google´s result lists. These methods could be categorized as on-page methods tied to the website to be optimized or off-page methods that are external to the website such as link development. Furthermore the most common unethical methods are described, known as ?black hat?, which is the secondary purpose of the text.

The aim of this thesis has been to analyze and interpret several different discourses in Japan and from the findings see how the Ainu people and their existence in Japan have been defined in today's Japan and in who's interest it is to keep it this way. My findings was that the Japanese nation in all channels of society are reinforcing and perpetuating the belief that it constitutes an ethnically homogenous nation and that there exists no ethnic problems in the country. I found that schoolbooks don?t give adequate information about the Ainu people and its history, and the Japanese press is reinforcing the status quo by their selective silence and limited coverage on issues concerning the Ainu. The government has defined and legitimized the problem of Ainu within the framework of culture and tradition.

American bison (Bison bison bison) is a new species in Sweden and was introduced in the year 2000. In this study the result of an interview and a field investigation is presented. The aim was to investigate the health and parasite status in Swedish bison herds. The most common reason to begin with bison breeding was meat production and/or sale of breeding animals and tourism. The Swedish breeder?s experience of bison is that they in general are healthy.

This study is case study of political participation among the Kani tribe from Kuttichal grama panchayat in the Thiruvananthapuram district in Kerala, India. The study is based on the collected data of 117 people of the Kani tribe living in four different settlements: Pankavu, Mangode-Valippara, Chonampara and Kaithode. The aim of the study is to examine the impact on political participation by different factors, which is done by the use of the quantitative method of cross tables. The study confirms previous studies in its conclusion that high status individuals, defined in terms of education and economic standard, are the group of the highest political participation, when this is defined as being involved in political work and holding a party membership. On the local political scene however, where political participation consists of participation in local assemblies and voluntary work, the impact of the examined variables are very limited.

En viktig del av vårt syfte är att utveckla en modell och därmed förklara vad som skiljer den lojala kunden ifrån den icke-lojala kunden. Vårt syfte är också att studera den eventuella koppling som finns mellan varumärkeskapital och varumärkeslojalitet. Ytterligare en viktig del av arbetet är att lyfta fram argument för varför mer fokus bör läggas på icke-lojalitet. Med utgångspunkt från en redan operationell modell för konsumentbaserat varumärkeskapital har vi kompletterat modellen. Genom en kvantitativ metod har vi lyckats skapa en ny struktur i varumärkeskapitalsmodellen.

Syftet med denna studie är att undersöka hur socialarbetare som arbetar med barn, ungdomar eller familj upplever att medier framställer socialtjänsten och det sociala arbetet, samt vilken betydelse det har eller får för deras yrkesroll som socialarbetare. Tidigare forskning visar att socialarbetare i både England, Sverige och USA uppfattar mediers framställning om socialtjänsten negativ. Socialarbetare känner även oro för att det i sin tur leder till att professionens status påverkas negativt. För att få en förståelse för ämnet har vi till störst del använt oss av vetenskapligt granskade artiklar från USA, England och Sverige. Studien baseras på fem semistrukturerade intervjuer med socialarbetare i Sverige från både stor- och mellanstad som arbetar inom socialtjänsten.

This study examined parenting in relation to ADHD. The key point of the study was to let parents who experience an ADHD diagnosis share their view on parenting. The research required a comprehensive literature search, partly to examine earlier research in the particular field but also to gather information on parenting. One focus group interview and three semi structured interviews were used to gather relevant information. Informants were recruited from a project for individuals with neuropsychiatric disabilities.

Banverket Trafik has a responsibility to make sure that the companies who traffic the Swedish railroad have the correct information about the status of the railroad. One of Banverket Trafiks information systems (Opera) presents the train?s actual position on a map and provides the user with physical information about the trains. Due to increasing demands on the information systems, Banverket Trafik needs to update the present system architecture in order to manage the increasing demands on map graphics and map functions. This paper analysis the information system Opera on the basis of theory and support of methods and discuss problems and demands for Opera.

Användningen av per oral cancerbehandling har ökat de senaste åren. Per oral cancerbehandling är inte automatiskt förknippat med samma strikta riktlinjer som vid intravenös behandling, däremot så är biverkningsprofilen med allvarliga och ibland livshotande tillstånd i stort sett densamma. Forskning har visat att följsamheten till den per orala cancerbehandlingen varierar, ibland är låg och inte är bättre än andra kroniskt sjuka gruppers följsamhet. Patienten sköter till stor del behandlingen själv. Konsekvenserna av detta kan vara ett försämrat behandlingsresultat, risk för över resp.

The aim of this study was to examine the relations between sense of coherence (SOC), perceived social support and mood, the study also included gender and civil status in the analysis. In the analysis mood was the dependent variable. The study included 81 respondents, all students from Växjö university, who answered a survey with three parts: SOC 13, Mood Adjective Checklist (MACL), and an own constructed instrument that measured perceived social support. The result showed that those with a high SOC tended to have a greater mood. High scores on perceived social support also were related to a greater mood.

Syftet med den här rapporten var att ta reda på hur bestånden av sydlig ladlav, Cyphelium notarisii (Tul). Blomb & Forsell, utvecklats på Gotland sedan senaste inventeringen 1997. Målsättningen var att också få fram mer kunskap om artens ekologi, biologi och status för att på detta sätt öka möjligheten att bevara arten. Fiskemuseet Kovik har byggnader med sydlig ladlav. Eftersom byggnaderna transporterats dit från olika håll på Gotland indikerar detta att laven kan finnas i fler områden och kanske är vanligare än vi i nuläget vet.

This research shows and analyses how pupils in ninth grade in the nine-year compulsory school look at being multilingual, at the Swedish language and at Swedish as a second language. I also want to know if language and culture knowledge are taken care of in school as it says in official documents for the Swedish school and as it also is desired in an intercultural education. For my research I do eight interviews in a suburb school south of Stockholm.My work includes a limited account for the current research about being multilingual, Swedish as a second language and about the close relationship between language and culture. The applied theory is a social constructivist theory which in short can be explained like that we construct social structures that have consequences on the individual as well as on the society.I show in my research how the view of the world around the pupils influences their view on their languages, their school and their neighbourhood. I also draw conclusions from my interviews that language knowledge is little appreciated in school and that Swedish as a second language has a low status..