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1212 Uppsatser om Through-the-line-marknadsföring - Sida 14 av 81

"Ingen kan göra allt men alla kan göra något" : En studie om konsumenters attityder och beteenden till Åhléns hållbara Bra Val-produkter

Syftet med studien är att analysera vilka produktattribut som är prioriterade hos konsumenter och hur hållbarhet värderas som egenskap hos en produkt. Åhléns bemötande till dessa faktorer studeras samt konsumenters kännedom kring Åhléns initiativ Bra Val. Studiens teorier är Triple Bottom Line, som utgör ett företagsperspektiv, 4*5-modellen, som ser till kundvärden samt Attitydbeteendegapet som beskriver konsumenters beteenden mot deras attityder gällande hållbara produkter. Metoden inleds med vald forskningsdesign, vilken följs av hur frågorna till de fyra Åhlénsintervjuerna samt konsumentenkäten kopplas till teori. Svensk Handel och sammanställning av Åhléns hållbarhetsarbete presenteras innan intervju- och enkätresultat redogörs för.

Nyckelt till hållbarhet : En fallstudie i den praktiska användningen samt nyttan med hållbarhetsnyckeltal

Syfte: Syftet i denna studie uppkom ur vårt intresse för nyckeltalsanvändning inom ett relativt nytt område som hållbarhet. Vi läste på om hållbarhetsnyckeltal och ur denna tidigare forskning inom ämnet så blev vårt syfte att skapa en ökad förståelse kring den praktiska användningen samt nyttan med hållbarhetsnyckeltal, med avseende på TBL-modellen.Metod: Studien bygger på en kvalitativ forsningsmetod inom vilken personliga intervjuer har utförts på fem fallföretag. Intervjuerna spelades in och sedan jämfördes samt analyserades resultatet av dessa med det teoretiska ramverket inom studien.           Resultat & slutsats: Studien har visat på vilken praktisk användning samt nytta hållbarhetsnyckeltal har eller skulle kunna ha för företag eller organisationer. Studien har därutöver också visat på att företag och organisationer aktivt talar om hållbarhet samt att hållbarhetsfrågor är integrerade i den dagliga verksamheten..

Enkelt utbytbara instegs delar : En ny lösning för en instegsmodul till lastbil med högmognadsgrad. Forskning har fokuserats på ergonomi och materialval.

The task was to deliver a solution that could be implemented in today?s production of the FH truck. To make the project successful it was most important that the end result had a high maturity level. For that reason an analysis of ergonomic, laws and regulations, and possible materials where conducted. To show that this project is profitable and can be realized a ruff cost estimated of material and tools is added to the research.

Konvertibla Lån på den Svenska Marknaden: En studie av sex konvertibelemissioner

Issuing convertible bonds for financing purposes has never become widespread practice amongst Swedish companies, in spite of the instrument being common in international markets. Economic theory based on efficient markets suggests that companies should gain no financial benefits from using convertibles and the Swedish situation could be interpreted as in line with this reasoning. However, there are Swedish companies that have chosen to issue convertibles and the Swedish market therefore seems both supportive and contradictory to the existence of benefits of convertible bond financing. Little research concerning the Swedish market has been conducted and the purpose of this explorative thesis is thus to enhance the understanding of the Swedish market for convertibles. This is achieved by conducting in-depth interviews with six listed Swedish companies that have recently issued convertible bonds.

Debattens tvärmediala rörelser - en studie av tre debattformat och deras förutsättningar

This thesis studies three kinds of debate formats. Those are DN Debatt, SVT Debatt and Ring P1. The focus lies in the interrelations between these forums and how they interact with theri audience. Since debate is an essential tool for political and democratic practice, it is vital to study the movements and the realtions between these media formats. Some of the questions in this study are: What happens with a debate topic when it moves between the formats? In which way are the formats democratic and what does their communicative forms mean for political practice and citizen participation? The study shoes how the interpretation of a specific term can expand during a debate.

Intressentdialogen i fokus : En studie om interaktionen mellan företag och ideella organisationer angående ansvar- och hållbarhetsfrågor

Studien ämnar undersöka hur intressentdialogen initieras och vad som sker mellan ett vinstdrivande företag och ideella organisationer, även kallade NGOs. Företag har idag en stor påverkan på samhället, där NGOs är en av företagens viktigaste intressenter. NGOs kan utöva påverkan på företag genom dialoger och företagen kan med framgång ta hjälp av NGOs i arbetet med ansvar- och hållbarhetsfrågor, även benämnt som CSR. Med utgångspunkt i teorin om intressenter och Triple Bottom Line visar studien, via tre olika intressentdialoger, hur dialogen initieras, vad syftet är samt vilka frågor som diskuteras. Vidare identifieras vilka frågor det råder konsensus och i vilka det kan uppstå konflikter.

En komplex historia : Elevers övergång från grundskola till gymnsium inom det samtida skolväsendet

Being a student in the educational system is in itself a challenging exercise, considering the various parts that may matter in different extent for the students. There is a syllabus, there are different backgrounds and contexts for each student and there is also the knowledge in the subject to consider. This study sets out to explore to which extent teachers and students reflect about the transition from public school to upper secondary school/high school, specifically in the context of History as subject. What do they think about it and how do they work with it?By interviewing five teachers and letting 94 students in upper secondary school completing a survey about this subject (the transition), I can conclude that the matter is complex, both for students and teachers, however still a significant and important issue to discuss.

ISLAM PÅ NÄTET - Ett svenskt muslimskt cyberlandskap i förändring

This study is based on the discussion of the rapid development and use of the Internet and its role in transforming the religious landscape. More specifically it focuses on the Swedish Muslim cyber landscape and how this has changed over the passed twelve years. Göran Larrsons study Svenska cybermuslimska miljöer i början av det 21 århundradet (Swedish Cybermuslim Enviroments in the start of the Twentyfirst Century) from 2001, is being used as a starting and reference point. The general purpose of this essay is to study religious change online. The specific aim is to investigate if and in that case, how and why the Swedish cyber-Islamic landscape has changed and developed in the last twelve years.The questions to be answered in this study are:- What Muslim actors (groups, individuals and organizations) are represented on Swedish web pages in 2013?- Have the Swedish Muslim cyber landscape changed with respect to the number of web pages, content and actors since 2001, and can these changes be understood and analyzed with the help of existing research on religion and new media and Islam and Muslims in Sweden?The result of this essay shows that there has been a dramatic change regarding the activity in the Swedish Muslim cyber landscape.

Om yttrandefrihet : Gymnasieelevers tankar om rättigheter, ansvar och begränsningar kring yttrandefriheten

This essay focuses on different aspects of the concept of freedom of speech. The purpose is to examine the opinions and thoughts that upper secondary school students have on rights, responsibilities and limitations when it comes to freedom of speech, and to investigate theirschool experiences of the mentioned freedom. Focus groups have been used as method and two group interviews have been conducted, one at a vocational and the other at an academic upper secondary school. Overall, nine students from the third grade participated in the interviews.The essay's results show that the students believe that everyone in society should have theright to be heard, whether you have extreme or divergent opinions. The interviewed studentsexpresses that all people have great responsibility for their opinions, however that, opinionsdiffer on how to interpret the concept of responsibility.

Finansiering av nystartade företag : En fallstudie av företaget Rolling Optics för att analysera finansiella aktörers påverkan på utvecklingen hos nystartade teknikbaserade företag

Den här fallstudien syftar till öka kunskapen om hur Stena Line kan förbättra service genom lärandet från en e-learning utbildning samt om personalen har ett behov av uppföljning, och i så fall hur den ska utformas. Vi ville även öka vår kunskap om hur Stena Line kan förändra de anställdas beteenden med hjälp av e-learning och vilka förutsättningar som krävs för att personalen ska bli motiverade till att förändra sitt beteende.Fallstudien har genomförts genom metodkombination. Tillvägagångssättet har varit att inledningsvis dela ut en enkät, kvantitativ metod, för att skapa oss en uppfattning om arbetsplatsen. Därefter genomfördes semistrukturerade person-, och gruppintervjuer med ett strategiskt urval, kvalitativ metod, med en intervjuguide som utformats med hänsyn tagen till enkätens resultat. Det kvalitativa tillvägagångssättet har varit vår huvudsakliga metod.Vi har kommit fram till att hur utbildningen presenteras är viktigt för hur den mottas hos anställda, vilket i sin tur påverkar resultatet av utbildningen.

Verktyg för värdering av miljöpåverkan vid investeringar i det svenska elstamnätet

During the period 2009-2013, investments in the Swedish national grid increase by a factor of ten compared to previous years. In order to fulfil their mission to manage the national grid in a safe, efficient and environmentally sound way, Svenska Kraftnät (Swedish National Grid) needs to take all these perspectives into account while planning new investments. To compare and relate perspectives of technology, economy and environment the same yard stick must be used. That yard stick is commonly money. A problem arises however as environmental issues are difficult to price.The purpose of this master?s degree project was to develop a tool for evaluation of environmental impact related to investments in the Swedish national grid.

Självförsörjande elgenerering : Kan Orust bli självförsörjande på förnybar el?

Orust Kretsloppsakademi is a nonprofit organisation, with a goal of annually generate the same amount of electrical energy that is consumed. Orust is an island on the west coast of Sweden, north of Gothenburg. The population of 15 000 reaches 40 000 during summer, due to the large amount of vacationer. The total electricity demand is 174 GWh a year with a maximum power need of 32 MW. This report presents an analysis for the plausibility of their plan and from a power system stability perspective, the effects on the electrical grid.The conclusion is that the restraints for development of power generation from wind, solar and wave generation, are the power systems capability to transfer power, primarily in the transformers of the grid.

Orderhantering via Android

This degree project deals with creating an Android application for managing representation orders placed in stores as well as evaluating Androids usage as a platform for that line of work. The evaluation will be based on tests of the application on an Android phone together with a survey consisting of written questions and a practical test of the application..

Upplevelse och behov av stöd i ledarskapet-- en kvalitativ studie bland första linjens chefer

The aim of this study was to gain understanding and knowledge about first line manager?s need for support in their leadership and to get more insight into how they handle and perceives their work.The research method is based on studies of relevant theories and qualitative interviews. Eight respondents were interviewed with a structured 40 question questionnaire about how they experience their work and the support they get. The study shows that there are three important categories of people that are most significant to the managers in their need of support. They are their own manager, colleagues and co-workers.The conclusion is that it is important to create conditions for leaders to have good relationships with their closest manager, colleagues and co ?workers.

Att göra förändring: en studie av ledarskap och organisation vid förändringsarbete

The purpose of this essay is to analyse how the leadership and the structure of the organization affect the process of changes within a specific department in Lunds kommun socialdepartment, from the director of social work to the co-workers at Utredningsenheten för ungdom och familj. We aim to answer the following questions;How does the structure of organisation affect the process of change?What do the co-workers and the leaders believe is the best way to engage the co-workers in the change?How does the leaders view their own leadership in the process of change?How does the co-workers view the leadership in the process of change?How does the leadership affect the process of change?To develop an organisation and to make it a functional, change is a necessity. The leaders are they who create the change but the co-workers are they who make it happen. In the process of change, leadership and the leaders capacity to create motivation for the co-workers, is therefore a matter that is decisive to its success.This is a study based on a qualitative method, where the interview is the main source of empirical material.

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