Political marketing has changed the way political parties internationally behave in relation to the voters. The purpose of this study was to investigate how political marketing is conducted on a local level in Swedish political parties, and how the local and national level of the political parties coordinate the message they send out to the voters. An explorative study was performed by interviewing experts in the field in the form of politicians on both a local and a national level. Initially the local parties' methods were investigated, followed by a second stage where we researched the link between parties on the local and the national level. Marketing of parties on a local level turned out to a large extent to follow traditional methods.

AbstractDue to the success of the Populist Party Sverigedemokraterna in the Swedish election of 2006, the daily paper Sydsvenska Dagbladet published a number of columns written by well-known academics, writers and debaters. Their aim was to address the question of why this happened in the election and what it is in the Swedish society today that brought forward these trends. The first and the last word was given to the writer Fredrik Ekelund, and therefore the debate was named Ekelunddebatten.The debaters are fighting to present their view of the world as the only option when categorizing different societal groups and appointing themselves as group representatives. My aim is to unravel these different conceptions of the world and to do this I use the Dicourse Analysis as a method. I discuss the results with Critical Discourse Theory as a theoretical base and also from the view of the current societal discourses: the working class discourse, the multicultural discourse and the discourse of political correctness.I mainly observe four different conceptions of the world with different posing of problems.

During the last years, the pharmacy market undergone major changes. Re-regulation that has been done in 2009 meant that monopoly was unlocked for competition. In a market where firms offer equivalent products, increases the importance of delivery service as competitive tool to differentiate themselves among the crowd. This also applies to pharmacy market where the supplies of goods in large way consist of equivalent products regardless of the company.This case study observes the importance of delivery service in terms of competitive tool on pharmacy market by focusing on a company?s improvement in delivery service.

The purpose of this study is to survey how the Sweden Democrats? success in the latest election to the Swedish parliament has changed teaching in social science. The main question is: in what way has the success of the Sweden Democrats influenced social science teaching? This leads to following sub-questions: 1) how do the social science teachers define the Sweden Democrats, 2) how do teachers relate to the Sweden Democrats in the classroom, 3) has there been a change in students? political opinions and 4) were there any discussions or proposals from the school administration which followed the parliamentary election of 2010? To answer these questions, interviews were made with four teachers. The main conclusion of this study is that the Sweden Democrats? success led to a simplification of teaching because phenomena and opinions that were previously taboo nowadays are normalized and thus have its place in the classroom.

This thesis analyzes the media debates generated by the election of Omar Mustafa to the board of the social democratic party, and the appointment of the conservative Minister of Labour, Elisabeth Svantesson. More specifically, the aim is to analyze newspaper material through a discourse analyze, to see if and how religious affiliation effects the possibilities to act as a political representative. Theories of othering and intersectionality serve as theoretical points of departure. Further, chains of equivalence from Laclau and Mouffe?s discourse theory are used to study how categories as ?us? and ?the other? are constructed in the material, and how these processes of categorization relate to the intersection of religion, gender and ethnicity.

During the last decade, the construction industry has focused on improving and optimising its production process. The construction industry is now facing larger changes regarding efficiency in their supply chain for the next decade. Many companies are now trying to optimise its supply chain together with its supplier. JM AB, which is one of the biggest construction companies in Sweden, is looking at different options to improve its own logistics together with their suppliers. One option is to use a terminal between JM and the suppliers to solve problems such as quality, custom service and inventory for the in production.

This study aims to investigate and describe the direction of the ideological development of the Swedish gymnastics association Gymniska Förbundet. Between 1928 and 1932, this organization transformed from a purely gymnastic and cultural association into an influential platform for the production of Swedish nationalist ideology. Based on theories of National Socialism?s formation within modern society, the analysis focus on the conditions regulating Gymniska Förbundets relation to modernity. Thus the study examines the association?s ideas in relationship to the concept of modernity.

With the political situation that prevails in the world, the need for contingency planning for the ecclesiastical heritage has become actualized with the aim of protecting the churches and their assets in war and armed conflicts. In accordance with Kulturmilj?lagen (SFS 1988:950) chapter 4 ? 15a, the Church of Sweden and its organizational parts are responsible for ensuring that contingency plans for the ecclesiastical heritage are established. In the legal statutes, it is not clear how this is to be carried out, who is responsible for all practical aspects or what is to be protected, something that creates gaps of knowledge regarding logistics, roles and selection. This means that there is currently a lack of principles and practice around the protection of the ecclesiastical cultural heritage, as contingency planning for cultural heritage is a fairly new phenomenon that has not been practiced in times of peace.

Reaching shared understanding during court hearings is a prerequisite to ensure a fair trial and maintaining legal certainty. Every month between 2,000 and 3,000 court hearings in Sweden make use of interpreters. Interpreter-mediated conversations involve an extra discourse compared to monolingual conversations which increases the risk of misunderstandings.Using methodology of conversation analysis the study explores how bilingualism is expressed during interpreter-mediated court hearings, at which occasions the Spanish-speaking laymen switch to Swedish and what function the codeswitching fulfills. The study identifies patterns in codeswitching and categorizes them into six different types. Furthermore the ideology of monolingualism in court is challenged and the advantages and disadvantages of codeswitching is discussed.The analysis concludes that even though certain types of codeswitching lead to delays in the conversation, the interaction is mostly favored by the Spanish-speaking party understanding some Swedish.

2014 is a special year in Sweden: for the first time elections to the European parliament and the national elections coincides, creating a"Super election year". This year has also seen the rebirth of an old way of campaigning: door-to-door canvassing. For the first time in 50 years the two biggest political parties, the Social Democrats and the Moderate Party, have decided to create a campaign based on personal meetings with the voters in their own home. To investigate this old-new way of campaigning, this study presents an overview of the history of door-to-door canvassing in Sweden and the research in political marketing associated with the phenomena. Based on that, a new model is constructed to help analyze and map the Swedish canvassing-campaigns.

Our purpose with this essay is to find explanations to the genesis of the Swedish law against prostitution now in power, known as Sexköpslagen 1998:408. We enter deeply into the official reports behind the law. This Swedish law implies that in a sex trade a crime is committed only by the consumer, and not by the seller. Our essay will result in an analysis of what sexköpslagen is an expression for. Our assumption is that the so called ideology of (gender) equality in Sweden might be a part of the explanation to the genesis of sexköpslagen.

The first commercially produced wind turbines in Sweden are starting to reach theend of their lifetime after approximately 25 years of producing energy. The cost fordismantling the turbines, according to Ardefors et al. (2009), is calculated to be 1-2 %of the total investment of the wind turbines. The purpose of this master thesis is tomap the dismantling process of wind turbines in Sweden and try to find a sustainablesolution for the future.To make sure that a correct dismantling process takes place, and that the financialaspect is covered, a proposal for a financial guarantee is worked upon. A nationalunanimity will be created through a financial guarantee and the risk will be minimalof a third party getting afflicted.Studies of literature and interviews have been carried out.

Att använda erfarenheter, i form av principer, vid militär planering är inget nytt fenomen. SedanNapoleontiden har det vuxit fram riktlinjer för militär planering och genomförande i form avKrigföringens grundprinciper och principer för att skapa en framgångsrik logistik. Exempel påprinciper och hur de ska tolkas finns i de flesta av världens försvarsmakters doktriner.Syftet med uppsatsen är att ge exempel på hur principer för logistik kan användas för att reflekteraöver de logistiska utmaningar, som en befälhavare eller stabsofficer ställs inför vid en militärplanering.Som empiri, för att värdera principerna mot, har Falklandkriget 1982 och Gulfkriget 1991, med ettbrittiskt/amerikansk perspektiv använts. De är båda konventionella krig med ett tydligt militärtslutmål, men har väldigt olika förutsättningar för logistiken i både en tid-, rum- ochstyrkejämförelse.Uppsatsen använder abduktion som metod. Fem principer för logistik bildar hypoteser förframgång som ställs mot empirin, i form av de två krigen.

Aim: The aim of this study is to describe which messages and by which rhetorical means were communicated in political TV-advertisement in Finland and Sweden. The study also aims to analyze how the rhetorical choices were influenced by the political and social context in these countries.Material: Two TV-commercials from the latest parliamentary elections in each country were chosen. The leading left-wing and right-wing parties were chosen from each country.Theoretical perspective: This study is based on theories on political parties? vote maximization and the development of the modern electoral campaign.Methodology: The method used in this study is rhetorical analysis.Results: All commercials had similar themes and were characterized by a low level of conflict. This is related to the common Nordic context in the two countries.

Swedish contract law is based on the main principle of freedom of contract, which means that a contract is built on a voluntary agreement of both parties. There are exceptions from the principle of freedom of contract. In some instances a party is obliged to contract (kontraheringsplikt), which also is the subject for this paper. Kontraheringsplikt can be described as an obligation for one of the parts in a relation to come to an agreement under normal circumstances with everyone who ask for it. The cases of kontraheringsplikt are rather different.