This study is on how small companies can use the Internet as a part of their marketing strategy to gain a leverage on their competitors with small means to survive and expand in the global market. Many Swedish small companies still don?t have a sufficient knowledge on how to use the communication channel despite the various advantages the Internet offers.Case studies were conducted of how AdLibris, A-lotterierna AB and SF-bokhandeln perceived the importance of using the Internet as a part of their communications strategy.This new communication channel demand new ways of applying traditional marketing principals. Careful analysis of the interviews and how the answers relate to new and old marketing theories makes the bulk of this study. The conclusion is that the Internet solely is not enough, a combination with traditional marketing tools is the way to succeed in their marketing efforts.

Detta arbete inom prestationsmätning av effektiv logistik är utfört på Scanias produktionsenhet MB i Oskarshamn. Denna produktionsenhet tillverkar hytterna till Scanias lastbilar på europamarknaden, från plåtrulle till färdigmålad hyttkaross. Produktionsenheten MB består av en pressverkstad, en karossverkstad och ett måleri.Uppgiften i detta arbete är att utveckla ett antal mätetal för prestationsmätning av MB:s internlogistik, och utifrån dessa ge förslag på förbättringsmöjligheter i verksamheten.Uppgiften löses genom att använda Bourne och Neelys metoder för utveckling av mätetal, så som en framgångskarta för den kritiska framgångsfaktorn effektiv logistik och utformandet av ett definitionsblad, vilket explicit definierar varje mätetal. Detta tillsammans med Parmenters definitioner angående mätetal och arbetssätt vad det gäller prestationsmätning, avser att spegla moderna tillvägagångssätt för prestationsmätning och för implementering av dessa i ett företag.De mätetal som rekommenderas för implementering i MB:s logistiska verksamhet är trucktimmar per hytt, leveranspålitlighet, lageryta, energianvändning per hytt för transporter och materialhanteringskostnad per hytt. Flera förbättringsförslag rekommenderas också vad det gäller den förbättringspotential som finns vid införandet av en gemensam materialhanteringsfunktion på MB.

In this thesis I am going to study how women experience working in a male-dominated occupation and how men experience working in a female-dominated occupation. I have chosen a qualitative method, interviewing four women and four men. By using this method I have gained a deeper understanding of what it is like having a non-traditional occupation. In the background I have looked into the unequal distribution of power between the sexes as well as the entrance of women on the labour-market, where the law of equality has had a major impact on the strive towards a more equal distribution according to sex. The theoretical part includes different theories where gender is focused, both when it comes to the biological differences as well as the segregation of sexes that prevails in society and here socialization heavily influences the choice of a vocation.

This paper is an attempt to re-read Walter Benjamin?s essay ?critique of violence? by separating what we here presume being its three-part core or axis, namely Right (rätt, as in Law), Justice (rättvisa) and Violence (våld), and then make an inquiry into the relationship between them, or, to what extent these three parts relate to each other. The method for doing so is at first a close-up reading of Benjamin?s text, where the core parts are being mentioned. Thereafter we will take a look at some of the most prominent attempts to read Benjamin to see to what extent their interpretation is compatible to ours.

The overall aim is to examine how the European Union Water Framework Directive has affected the local water management in the catchment Märstaån situated in the eastern part of the lake Mälaren river basin, Sweden. The first part of the study gives an historical overview of the area with focus on how the old agricultural landscape was handling the nutrient load from farming activities by means of different kinds of wetlands. By using the concept of the procedural landscape, introduced by Torsten Hägerstrand , together with historical maps with dates starting from the 17th century, the pre-modern landscape is analyzed.  The second part is an investigation, based on qualitative data, on how the different actors in the catchment area work together to secure the water quality for the Märstaån river. The analysis shows that the Märstaån catchment river systems are mostly unchanged in the rural areas.  The exception is the mainstream section of the Märstaån river running partly underground today and the Halmsjöbäcken river that is heavily affected by the Arlanda airport situated within the catchment area.

Normally when purchasing a trip, an airline, a travel agency and a traveler is included in the purchasing process. Mostly a travel agency acts as an intermediary between the airline and the traveler. The travel agency is not considered to have any major part to the contractual relationship, usually the purchase agreement is considered to be covered by the airline and the traveler as the main parties. This is essentially the view shown from a legal perspective on the specific area. The application of legal provisions on the travel agency?s legal status may nevertheless bring a certain amount of ambiguity in the interpretation.

Background: An indisputable right for nurses is to have a safe and secure work environment so they can deliver a high quality care. To bring a clear definition of what threat and violence are, is an important part in the work to prevent threat and violence. One part of the problem is that the experience and understanding of threat and violence can be different from one person to another. Aim: The aim of this quality study was to emphasize Nurses experience of threat and violence at workplace. Method: The method used in this study was qualitative interviews in the sense to bring out the nurses experience.

The aim of this study was to understand the contact between foster homes and social workers, by doing a comparison of the social workers and the foster homes experiences of the cooperation that is between them. We started from three main questions to get an answer to our aim, how the foster homes and the social workers experience the organization of the foster care in the Social Service as an impact of the cooperation, what does the foster homes and the social workers experience as a important fact of a successful placement and finally, how does the foster homes and the social workers experience the supporting and controlling contact that is between them. To get our results we based our study on interviews whit four foster homes and whit four social workers. The analysis was based on one theoretical perspective, Skaus (2007) analytical approach for power and help. As a conclusion we have found out, that the organization of the Social Service has significance for the contact between social workers and foster homes.

Writing has been the most important tool in knowledge organization KO. In our modern society we can use our speech as a technical tool to seek information. Can we apply speech as a tool to organize information? The aim of this masters thesis is to problemize speech aspects in the field of knowledge organization KO. The investigation has two main parts and I use a hermeneutic approach.

 Why is it that we still live in a society where an individual's social background plays such a big part in their chances of reaching a higher education? Despite the numerous educational policy reforms, especially in Sweden, it still seems that an individual's career choices are pretty much related to what kind of social class they grew up in. Sociologist Pierre Bourdieu claimed that social class is reproduced in the school system, and that students from the lower classes are much less likely to reach a further education than students from the middle or upper classes due to injustice in the school system. One thing that plays a big part in this "Catch-22" situation is the concept that Bourdieu calls habitus. Habitus could be explained as an individual's taste, knowledge, ability to master the spoken language, etc. Your habitus is manifested in the choices you make, the music you listen to, how you dress and the way you speak, and it determines your relation to the education system and life in general. As part of my essay, I wanted to interview students from lower or working class at my school, Konstfack, to see if they have had any negative or positive experiences from their encounter with a higher education. And if so, could they be linked directly to their social background? As a reaction to my own and my interviewees? experiences and frustration, I use the concept of habitus in my practical work.

The purpose of this master?s thesis is to examine how pupils with Swedish as a second language and school librarians perceive the concept of pleasure of reading and the feeling of being a part of society. Our research is based on qualitative interviews with eight students in grades 6-9 and from two different schools. We have also interviewed two school librarians in these two libraries. As a method of analysis, we used phenomenography because it is the informants' perceptions of the phenomenon of pleasure of reading that we investigate.

AbstractAuthorJohanna Rahl and Marie Johansson.TitleHelsingborg-Ängelholm, a comparison of the work of the municipalities regarding self generated health care activities for employed teachers.ContentToday you pay more and more attention to self generated health care. Political decisions affect the social development and thereby also conditions for people to feel healthy. As the municipalities are working with its inhabitants they are an important part of the self generated health care activities. The most part of our life we spend in school or at work and this is the reason why these places are the most suitable to create healthy people. From these thoughts we created the following aim of the study:?The aim of this study is to investigate what kind of work regarding self generated health care that is performed by the municipalities of Helsingborg and Ängelholm towards the employed teachers and how the teachers apprehend this work.

This case-study examines the correlation between young men and democratic instability in group discussions with two analyzing methods in one. One part of the method used is deliberative democracy which aims to explain how democracy works within the frames of discussion in ordinary citizens groups. In this study the citizens is upper level secondary school students. The other part of the method used is the theory pulled by many scholars lately, the demographic impact on democracy. With these two combined in one this study compare the theory of young men as more active in political violence and as a destabilising factor of democracy on country-level with the results of the study in deliberative democracy in small group discussions.

Den militära organisationen har såväl historiskt som i nutid haft ett beroendeförhållande till denkommersiella marknaden för försörjning av tjänster och materiel. På senare år har vi sett enpolitisk strävan mot ett utökat inslag av kommersiella lösningar inom den militära strukturen.Syftet med uppsatsen är att undersöka om en sådan förändring kan komma att påverkainsatsorganisationens förmåga att leverera avsedd operativ effekt. Undersökningen tar sin ansats ipersonalens förtroende för militära kontra privata koncept. Med stöd i traditionell militärteori,systemteori och professionsteori genomförs en enkätundersökning i avsikt att utvärdera om det gåratt finna ett samband mellan förbandets förmåga att avge avsedd effekt och personalens förtroendeför en stödorganisation som de i en utsatt situation står i beroendeställning till.Den övergripande slutsatsen är att detta samband mellan förtroende för stödorganisationen ochförbandets förmåga kan påvisas. Likaledes påvisar undersökningen ett högre förtroende för etttraditionellt militärt förhållningssätt inom logistikorganisationen i samband med en militär insatsän för kommersiella lösningar.

AbstractConcrete foundation slabs are usually exposed to unilateral drying during the curing process. The unilateral drying causes an axial shrinkage and a concave curvature of the construction. The curvature results from the fact that the upper part of the slab is drying and shrinking faster than the lower part. This is called gradient shrinkage.A problem occurs when the slab is considered fully restrained by adjoining structural parts. The deformations caused by axial contraction due to the constant part of the shrinkage and the curvature caused by gradient shrinkage of the slab are then prevented by the fact that the slab is fully restrained.