THE ROLE OF TARGET GROUPS IN FEEDBACK EFFECTSBrand extension is one of the most commonly used brand strategies since it reduces some of the risks involved in introducing a completely new brand. There are, however, several challenges associated with brand extensions. One of these challenges is the impact of a new brand extension on the parent brand image, which is known as feedback effect. Feedback effects are the changes in parent brand associations that are caused by a new brand extension, these effects can be both negative and positive. Several previous studies have investigated feedback effects and the antecedents of these effects.

Personer med psykossjukdom får idag omfattande stöd av sina närstående. Den stödjande rollen kan innebära en hög belastning och börda för närstående. Interaktionen med en person med psykossjukdom kan försvåras av en rad olika faktorer och har visats betydelsefull för sjukdomsprognosen. I sjuksköterskans arbete ingår att ge stöd och vägledning till närstående. Syftet med föreliggande litteraturstudie var att beskriva närståendes behov av stöd som kan förbättra interaktionen med person med psykossjukdom.

Det har visat sig att närstående som vårdar en person med demenssjukdom använder i större utsträckning psykofarmaka samt löper större risk att drabbas av depression. Känslor av otillräcklighet, skuld, dåligt samvete och skam är vanligt. Att leva med en person med demenssjukdom kan göra det svårt att tillgodose sitt eget sociala behov vilket kan leda till ensamhet som i sin tur leder till sämre hälsa och lägre livskvalitet. Syftet med studien var att belysa livsvärlden för närstående som vårdar en person med demenssjukdom i ordinärt boende. Metoden var en litteraturstudie baserad på åtta stycken vetenskapliga artiklar.

Syftet med studien var att studera om attraktiviteten hos en person kan påverka graden av hur moraliskt förkastlig en handling som utförs av personen bedöms vara och huruvida det föreligger någon könsskillnad. Med ett experiment undersöktes 151 studenter på ett medelstort universitet i södra Sverige. Deltagarna tilldelades ett fiktivt moraliskt scenario med ett bifogat foto av antingen en oattraktiv eller en attraktiv person. En kontrollgrupp blev tilldelade samma scenario men utan något foto. Därefter fick deltagarna svara på hur moraliskt förkastlig de upplevde handlingen som beskrevs i scenariot och hur attraktiv de upplevde personen på fotot vara.

In the late 20th century the Soviet Union collapsed and the eastern European countries were freed from the communist Russian oppression. However, during the Soviet period Marxism was a recurring life stance in the Swedish textbooks for religious education in the gymnasieskola. Today the Soviet Union has collapsed, but the Marxist philosophy has had a huge effect on both single individuals and the modern society as a whole. Nonetheless, the Marxist life stance is nowadays often being replaced by other non- religious life stances in the textbooks of religious education.Therefore, this analysis is a hermeneutic study of the presentation of the Marxist life stance in textbooks for Swedish religious education. The purpose of the paper is to investigate how these textbooks portray the Marxist life stance, and to prove that the societal context and the individual author have an immense effect in the portrayal of both religions and life stances in religious education.

The short term effect of phosphorus in sewage sludge was investigated to establish howmuch of this a farmer can grant him- or herself, if using sewage sludge as a phosphorusfertilizer. Possible differences in plant availability between sludge phosphorus precipitatedby iron, aluminum or calcium integrations were studied in a sandy soil at two pH levels.The sludges were analyzed using pot and incubation trials. As the intention was to investigategrowth limitation due to phosphorus deficiency, a soil with low phosphorus supplywas chosen as well as a low phosphorus application rate. Sludge corresponding to 12kg phosphorus per hectare was applied. Treatments fertilized by sludge were compared totreatments where 0, 6 and 12 kg phosphorus per hectare from mineral fertilizer was applied.Every treatment was replicated six times.

Background: 2007 there was 42 000 fall related accidents in Sweden and they are expected to increase the next few years. Fall among elders results in both increasing economically costs and suffering, but they can be prevented. For example has physical exercise shown an increasing effect on the risk for falls. Aim: The aim of this literature review was to investigate what influence Tai Chi has on the risk for falling among elder. Method: A literature review was conducted where eleven scientific articles were analysed with inspiration of the content analysis.

Studiens syfte var att belysa faktorer betydelsefulla för kommunikationen i mötet med en demensdrabbad person utifrån sjuksköterskans perspektiv. I litteraturen framkom det att det var många faktorer som spelade in. En demensdrabbad person förlorar successivt den språkliga delen av kommunikationen och blir mer beroende av den "tysta" kommunikationen som exempel beröring. Studien gjordes som en litteratur studie med en kvalitativ ansats. I resultatet framkom faktorer som; fysisk kontakt, språk, mimik och bevaring av integritet.

Studiens syfte var att belysa faktorer betydelsefulla för kommunikationen i mötet med en demensdrabbad person utifrån sjuksköterskans perspektiv. I litteraturen framkom det att det var många faktorer som spelade in. En demensdrabbad person förlorar successivt den språkliga delen av kommunikationen och blir mer beroende av den "tysta" kommunikationen som exempel beröring. Studien gjordes som en litteratur studie med en kvalitativ ansats. I resultatet framkom faktorer som; fysisk kontakt, språk, mimik och bevaring av integritet.

Changing of the hoof angle is a common method for the treatment of many lameness-related conditions (Moyer 1980; Stashak 2002). Various studies in the literature have indicated different results of the effect of changing the hoof angle on the movement of the distal limb. Our study investigated the effect of raising the heel of the forelimbs by 10,7 mm on the movement of the distal limb. Horses trotted on a treadmill at several predetermined speeds. The kinematics of the distal limb was determined and variables including the extension of the fetlock joint were determined.

This paper deals with the opportunities for the technique of condensation, for wood fired household heaters, on the Swedish market. In this project the condenser is preceded by a scrubber and both energy exchange and separation of unburnt particles have been studied. The facility studied is connected to a wood stove at 30 kW. The tests would show that the effect from the stove never reached above 16 kW. This might be a result of the low temperature of the water going into the stove, from the condenser. In addition to this the wood was not of highest quality and the stove could have needed some maintenance before the tests.

This study investigates a method for identifying human capital and its effect on company valuation. We devise a measure for the efficiency of human capital based on the personnel cost. We include all companies listed in the financial and industry sector on Nasdaq OMX Stockholm in an attempt to examine human capital and its effect on firm valuation. Our results indicate that a higher efficiency of human capital has a positive effect on return on assets. However, we find that our measure can be interpreted in two ways; either as a firm?s level of human capital efficiency or its dependency on human capital, to achieve its net sales and revenue.

Syftet med denna litteraturstudie var att beskriva sjuksköterskors upplevelser av att möta personer med hiv. Sex kvalitativa artiklar har analyserats med kvalitativ innehållsanalys. I resultatet framkom tre kategorier: att påverkas känslomässigt, att minska rädsla med kunskap och erfarenhet och att förebygga smittspridning. Litteraturstudien visar på många olika känslor i samband med vårdandet av person med hiv. Det framkom att många av sjuksköterskorna var rädda för att bli smittade av sjukdomen och använde därför de skydd som fanns att tillgå.

Fusarium graminearum causes reduction in both yield and quality in cereal grain worldwide. One of the diseases it can cause is Fusarium Head Blight (FHB). Both sexually and asexually produced spores can infect living plants. Asexual conidia are produced in the mycelium while sexual ascospores form in asci in perithecia on debris. In biological control, living organsims are used to control pests and diseases.

The short term effect of phosphorus in sewage sludge was investigated to establish howmuch of this a farmer can grant him- or herself, if using sewage sludge as a phosphorusfertilizer. Possible differences in plant availability between sludge phosphorus precipitatedby iron, aluminum or calcium integrations were studied in a sandy soil at two pH levels.The sludges were analyzed using pot and incubation trials. As the intention was to investigategrowth limitation due to phosphorus deficiency, a soil with low phosphorus supplywas chosen as well as a low phosphorus application rate. Sludge corresponding to 12kg phosphorus per hectare was applied. Treatments fertilized by sludge were compared totreatments where 0, 6 and 12 kg phosphorus per hectare from mineral fertilizer was applied.Every treatment was replicated six times.