In light of the resent surge in globalization, and the heightened competition that follows as a result of this, there has been an increase in the importance that is placed into understanding buyer behaviour. This increase has been seen since the realization that by building strong customer relationships it is much easier to reach these through the marketing communications that are put in effect. There are also a number of upsides to enlisting the customers at an early stage in product development, such as creating greater value and a stronger sense of involvement.Röhnisch is therefore trying to show a genuine interest in supplying the costumers needs as they adapt and evolve. In order to accomplish this strive towards gaining a deeper understanding into the thoughts and attitudes that precedes the buying behaviour they conduct regular surveys. To complement this, the purpose of this paper will be to determine the actual preferences and buying behaviour of the market segment that Röhnisch has chosen for themselves, and while doing so, keeping an emphasis on loyalty.

This study discusses the relationship between studies and part-time work. The aim is to gain a deeper understanding of why students enrolled in the programme of human resource management and working life choose to undertake part time work, specifically in the human resource business in such great extent while studying full time and what this means for the students regard gaining knowledge. It focuses on the students experience and in order to gain the understanding of this phenomenon three qestion formulations were formed; ?What are the reasons formed by the interviewed human resource-students for having part-time work in the human resource bransch, in addition to their full-time studies??, "What values are made visible regarding the students choices of having a part-time work in addition to their full-time studies?" and ?How does the students express the thought about their part-time work as a key to learn from their studies?? The empirical data were collected through interviews with eight branch-specific human resource-students. The data was analysed based on previous research and a theoretical framework consisting of Lave & Wenger's theory of communities of practice and John Deweys theory of learning by doing.

The thesis "Jaummuov?rrie Flower Meadow: An Assessment of Species Diversity and Cultural History," provides a detailed botanical examination of Jaummuov?rrie flower meadow in the Ammarn?s area, focusing on its biodiversity and cultural significance. The study aims to evaluate the species richness of the meadow and explore its role in the cultural heritage of the region. In addition to its ecological importance, the thesis delves into the cultural history of Jaummuov?rrie flower meadow, tracing its significance to the local community and traditional practices.

Abstract Integrated mental training is a method that entails a systematic and long-term training of mental processes (thoughts, images, emotions) that aims to enhance performance as well as gratify feelings and improve thought processes. This training develops an alternative system of control by using substitute state of consciousness and self-hypnosis. The method is concerned with both mindfulness and performance approaches, which is crucial in order to feel and function better. The intent of this study is to highlight the experience of the different steps of integrated mental training to gain an understanding of how, where, and when changes occur. To achieve the objective of this study, a qualitative empirical method was used.

The Swedish election year of 2010 has just begun and the political actors are mobilizing their communication efforts to win the votes of the public. The political campaigns of 2010 have the potential to be the first where a new channel for political communication has the potential to make a difference ? the social media. This paper aims to describe in what ways a Member of Parliament, Nina Larsson (FP), together with the PR-agency Hello Clarice are using social media to conduct political campaigning on the web. It also aims to study if the professional consultants of Hello Clarice have any influence over Nina Larsson?s political communication.The theoretical framework which is the base for this study are theories of an extended public sphere in the age of mediation.

The purpose of this study is to examine the Swedish national student organizations attitudes towards school food and the school food debate between 1957-1982. The previous research on the subject maps the historical background and development of the school meal, but lacks a contemporary student perspective from the chosen time period, not least on a deeper and more political level. The theoretical starting points in the study concern organizations and their influence on public authorities as well as student influence. These theoretical frameworks are used to describe the conditions for the currently active national student organizations; Elevf?rbundet and SECO, in the political arena.

The purpose of the study was to describe how care givers experience working with people who suffer from dementia and acting out behaviour and to illustrate the importance of the care givers approach. Sixteen caregivers were interviewed from different nursing homes in the middle of Sweden. The interviews were analyzed with qualitative content analysis. The result is divided into two content areas. The analysis of the first content area, care givers experiences of meeting people with dementia and acting out behaviour, resulted in three categories, which deals with the approach.

This is a theoretical study of changing relations between men and women in the context of modernisation. Ideas derived from a general theoretical discussion will be illustrated by examples from countries that are going through societal changes affecting the lives of men and women; Uganda, Morocco and Mexico. Focus will be on connections between changes in the public sphere and interpersonal relations in the private sphere. One part examines certain effects of women?s increased participation in politics and in the workforce, concluding that these changes may cause conflicts with traditional values and consequently tensions in inter-gender relations.

The development of productivity in the construction industry has long been at a steady state compared to the manufacturing industry. Studies have shown that, amongst other things, waste on construction sites can reach up to one third of the total production cost. This has been observed from different aspects, and change is forthcoming.This thesis aims to provide a foundation for an increased productivity at production sites of building bridges. It is primarily based on a field study at Skanska, at a bridge construction site near Grängesberg. Via continuous interviews with the whole production crew, construction workers and management, information on interference and possibilities of improvement at the work site has been documented.

The purpose of this work is to do an investigation on the customers in the pharmaceutical sector; mainly general physicians who have taken part in the education events have any impact in their prescription behaviour after the participation in the program. The settings for this study are general practitioners in the Swedish market who have taken part in the education program held by Novo Nordisk in the treatment of diabetes disease. Methodology: The methodological approach adopted for this work is quantitative; using secondary data from the internal database from the company. The analytical model is tested through statistical analysis using the data?s obtained from the databases.

The purpose of my study is to determine students? attitudes to the Natural Science subject. I want to contribute to scientific discourse about different learning styles that can respond to childrens? requirements in teaching as well as to determine the student?s experience of learning styles. The studies were carried out at an upper secondary school in Stockholm (spring term 2011) for three different classes.

The aim of this thesis is to contribute to a better understanding of the FRA-law. The focus of the study is to examine how Swedish politicians relate to the new draft of this law on intelligence. Key themes in the study are security, threats, surveillance and privacy. The power relationship between the individual and the state is also examined. Empirical data used in this study consists of a spoken plenary debate in the House which was held in connection with the adoption of the FRA law in June 2008.

Purpose: The purpose of this study is to increase the understanding of how a bank?s features and internal factors have affected its choice of method in calculating the capital requirement.Theoretical and Empirical Method: The research strategy of this study has been of a qualitative nature with a deductive approach. The choice of method was depth interviews with respondents from a targeted sample of Swedish banks. These respondents were chosen based on the knowledge they possess as key employees in the capital requirement process and their involvement in choosing their banks? method for calculating the capital requirement.

This thesis aims to investigate possible positions of identification for people with dis/abilities. With a theoretical basis in crip-theory it discusses the notions of power and deviance and its? importance for the formation and reproduction of ideas around the concepts of dis/ability, ableism, deviancy and normality..

The aim of this essay is to study how the University Church is represented in student newspapers. By conducting an inductive thematic analysis on sixteen articles chosen from newspapers distributed by the student union at three Swedish universities, the main purpose of the study is to further understand the role and function of the University Church in a contemporary Swedish context. Three themes emerging from the initial step of the thematic analysis were chosen for further analysis: (1) a secularized church?, (2) provocation and (3) reasons to seek out the University Church. The themes were then highlighted by two theoretical perspectives: Mark Chaves? theory of internal secularization and a theoretical framework developed by Anders Bäckström with the aim to explain the role of the church as a welfare agent in Sweden.The study shows that the University Church is portrayed as both an ambiguous and complex organization.