Syfte: Syftet med uppsatsen är att skapa en djupare förståelse av varumärkesuppbyggande av varumärket Kalmarflyg samt lyfta fram kundernas syn på Kalmarflyg. Våra frågeställningar är:-          Vilken identitet har Kalmarflyg?-          Vilka egenskaper kan vi identifiera i varumärket Kalmarflyg med hjälp av Kapferers tre varumärkesuppbyggande modeller?-          Hur ser kunderna på varumärket Kalmarflyg?Metod: Vi har använt oss av en kvalitativ metod och kontrasterat denna med en kvantitativ metod. Den kvalitativa metoden består av två intervjuer medan i den kvantitativa metoden återfinns kundernas röster i from av statistisk säkerställd data från Svenskt Kvalitetsindex (SKI): ?Rapport Sverigeflyg 2009 Privatpersoner?.

För ungdomar som är mitt uppe i frigörelseprocessen från föräldrarna kan det vara en känslomässig balansgång när en förälder insjuknar i cancer. Det är viktigt att denna oro uppmärksammas och bekräftas för att inte ge långsiktiga negativa konsekvenser. Syftet med litteraturstudien var att belysa ungdomars reaktioner när en förälder har cancer. Studien genomfördes som en allmän litteraturstudie. Nio vetenskapliga studier inkluderades i resultatet.

This essay deals with the support and help offered to elderly people over 65 with mental disabilities out of personnel from a special support team. We have chosen to use the qualitative method to answer our questions. We have four semi-structured interviews with all staff from the support team we have been in contact with, three nurses/nursing assistants and project manager for the support team. We have recognized five Themes and divided the text into six different categories and disciplines that answers and highlights the importance of meeting clients' needs, increase their independence and quality of life. Our theme is security, continuity, time, treatment and relations.

The primary purpose of this essay is to study and describe how the concept of ?ethnicity? is introduced, defined and constructed at the Universities of Social Work Education through the perspectives of students attending and teachers/researchers currently employed at the University of Gothenburg. Also, this study attempts to describe what differences there are between the two groups and how these are expressed. The theoretical perspectives which we have used to analyse the empirical data are social constructivism and postcolonial theories. We have applied a qualitative method based on four interviews with teachers/researchers and two focus group interviews with 14 students.

The purpose of this Master's thesis is to study how children's and youth librarians mediate non-fiction books in public libraries. Our overarching research question is as follows: to which extent, how, and for what reasons do children's and youth librarians mediate non-fiction? We have chosen to limit our study to the practice of booktalking.In order to answer questions on extent we conducted a quantitative survey of booktalking children's and youth librarians in Skåne. To answer our other questions on behaviour and attitudes we conducted observations and interviews with six librarians who include non-fiction in booktalks for children in primary school. As a way to study behaviour we examined librarians' selection criteria and methods.

Bakgrund: Högskolan Kristianstad ger sjuksköterskestudenter möjlighet att göra utlandspraktik. Sjuksköterskestudenter som gör utlandspraktik i ett utvecklingsland erfar upplevelser som påverkar studentens framtida profession, internationella perspektiv, personliga och intellektuella utveckling. Syfte: Syftet var att beskriva sjuksköterskestudenters upplevelser av att göra utlandspraktik i ett utvecklingsland som Sri Lanka. Metod: En kvalitativ empirisk studie genomfördes som grundades på subjektiva dagboksanteckningar i berättelseform. Datainsamlingen har analyserats med kvalitativ innehållsanalys.

AbstractAuthors: Mikaela Magnusson & Malin StenströmTitle: Jolly women and ugly men - a study of the way men and women are portrayed in the magazines Filter and FokusLevel: BA Thesis in JournalismLocation: Linnaeus UniversityLanguage: SwedishNumber of pages: 78 Everyday we're exposed to gender roles. It can take the form of our immediate family, our classmates, the books we read, the teve series we watch or the magazines we read. Everyday the world around us shape the way we think of men and women and how they're supposed to be. As a part of either (or neither) of those genders we are all shaped into the mold that society has set for us. The media is one of the largest contributors to this socialization and therefore we felt it necessary to study two, critically acclaimed, media outlets and shed some light on their portrayals of gender. We chose to study Filter and Fokus, two social magazines with close to a corresponding amount male as female readers and a reputation of being modern and free of prejudice.

My final essay is a design proposal for a schoolyard that pertains to the senses. The proposal consists of an illustration plan and this paper. The design proposal takes start in sense stimulation to create a varied environment. The title leads to the concept ?surprisingly predictable?.

Att eleverna får lära sig att skriva är ett av grundskolans viktigaste uppdrag. Under vår verksamhetsförlagda utbildning under tiden på Lärarhögskolan har vi sett att mycket av undervisningen under de första åren i grundskolan ägnas åt att läsa, samtala och skriva. Det har fått oss att fundera kring hur lärare fortsätter att arbeta med skrivandet. Vårt syfte med den här studien är att fördjupa förståelsen för och utveckla kunskaper om hur lärare ser på den fortsatta skrivutvecklingen i skolår 4-6. Syftet är också att utveckla förståelse för vad lärare anser vara viktig kunskap i ämnet.

AimThe aim of the study is to find out if, and in that case how, the sports movement creates and reproduces norms and values regarding sex and sexuality. Questions to be answered are: Which experiences do non-heterosexual women have of everyday activities in the Swedish sports movement? How are norms on sex and sexuality visible in practice? Are there mechanisms/practices that challenge these norms? Finally, the results are discussed in relation to two policy documents from the National Organization of Sports (RF); ?Sports Wants? and ?Policy and plan of action against sexual harassment and sexual discrimination within sports?.MethodSince the aim was to understand, and not to generalize and quantify, a procedure of qualitative interviews was chosen. Ten non-heterosexual women were interviewed concerning their experiences of the Swedish sports movement. They were active (or had recently been) at different levels in the following sports: basketball, soccer, floor ball, ice hockey, bandy and volleyball.

This study explores Sweden's climate change denial by analyzing the spoken-word discourse of its countermovement, focusing on digital media content from Swedish parliament member Elsa Widding with an aim to provide empirical insights into the discourse of Sweden's Climate Change Countermovement (CCCM). Questions guiding this study are: What are the most prevalent topics and Themes related to climate change denial and skepticism? How do they align with established categories of climate change denial, shaping the overall narrative? What mobilizing ideas and meanings are present, how are they shaped, and how do they contribute to the movement's goals? The material consists of Elsa Widding's complete audio-based "movement texts'' from 2019-2023, including YouTube content, podcasts, and appearances on Riks, totaling over 2000 minutes of audio transcribed into text via AI technology. Methodologically, this study adopts a mixed-method approach which blends computational pattern detection, topic modeling, clustering, and spatial relationship mapping techniques, along with qualitative content and framing analysis. Theoretically, the study employs a perspective which uses epistemic and response skepticism to examine climate change denial, viewing it through the lens of countermovements and social movement framing. The study's main contribution lies in the enablement of comprehensive analysis of a large audio-based dataset, achieved by leveraging recent AI advancements for reliable audio-to-text conversion combined with topic modeling.

This is a final thesis in landscape planning, at the Swedish University of Agricultural Sciences (SLU). The study examines the current phenomenon of amenity migration and the international discourse applicability of the a "Countryside dream" in a small neighborhood in Käglinge, part of the transit-oriented community Oxie just outside of Malmö in the southern part of Sweden. The critical starting point of the study is the how many planners idealize the dense city with its positive proximity qualities. However, since the late 1900s, many people have instead started to idealize living in more rural or naturally appealing landscapes, often just outside a bigger city, with good transit possibilities (both by car and bus as well as by train). The phenomenon of amenity migration ? the migration to a new, more appealing everyday environment considered to have more amenities, is very relevant today since many smaller communities are becoming more transit-oriented, allowing the inmigrants to work in some bigger, dense town while living in a small-scale, less dense semi-rural community. More dense transit-oriented communities are however also an ideal to planners in Sweden, but to what extent can Käglinge in Oxie ? a neither rural nor urban community - fulfill a possible countryside dream, and what role does the train station have in the in-migrants everyday life? The study has a theoretical starting point in literature regarding amenity migration, countryside ideals, representations of the countryside and the possible migrants themselves, giving a broad perspective on these related issues. The case study of Käglinge in Oxie is then presented, including interviews with Käglinges in-migrants.

In this study we have explored and investigated how journalist experience the relationship with politicians/press secretaries in the making of political news. The study examines how journalists see the balance of power between them and their political sources in the setting of the news agenda. To do this we have used a qualitative interview analysis. Our theoretical starting points have been based on the social exchange model. The social exchange model has a social psychological and sociological perspective that explains the interaction, social exchange and stability as a process of negotiation exchanges between parties and operators.

The aim of the study is to examine factors influencing students? feelings of pleasure or pain associated with school mathematics. Own experience of students? frustration about mathematics and concern about students not reaching desired goals is the driving force in this study. It contributes with knowledge from the students' perspective.

In the wake of a heightened interest in the Swedish Middle Ages, the need for knowledge has increased as well. The Swedish Middle Ages was an era when the country truly began to grow closer to the European sphere of culture. The forces behind this transformation are largely to be sought among the social elite, the budding aristocracy of Sweden. The process of becoming ?Europeans? brought with it great changes to Sweden, not the least in terms of the political arena.