In relation to the paradigm shift that took place between the marketing mix and relationship marketing, and the emergence of information technology in the 90:s, the Customer Relationship Management (CRM) has become a frequently used concept in marketing. Most definitions and approaches have been generated from previous studies, but the concept is still criticized for the number of failed implementation attempts. Along a discussion of the area has an elaborate theoretical foundation remained as the foundation for the study development and utilized in all the sections of the study. The study, with help from Gartner's eight building blocks of CRM, focus on how Swedish medium and large companies work with CRM, and if this is an indicator of the number of failed implementation attempts. The survey consists of two approaches, qualitative and quantitative, to provide both depth and generalizability of the study.

As a great deal of people spend more time with their cell phones and computers than with magazines and TV, markets have begun to explore marketing possibilities in digital media. A common form of marketing in digital media is sponsorship of the cyber stars of the Internet - the bloggers. Sponsorship of bloggers has proven to be a highly efficient method for brands to gain attention and positive attitudes, as bloggers are regarded as fashion icons as well as reliable friends. Another up-to-date marketing strategy that has proved successful in gaining consumer attention is the use of incongruent elements in ads. Incongruence challenges consumer expectations and thereby demands attention.

The aim of this study was to understand the everyday mobility of families who are involuntarily carless and the practical consequences that arise when the private car is not an available alternative. Previous research shows that the involuntarily carless, as opposed to the voluntarily carfree, generally have lower income and fewer mobility options. This, in turn, affects the available strategies for organising everyday life. Using qualitative interviews, guided by thematic analysis, this study explores how carless families organise their daily lives and what strategies they use to make everyday life work.The results show that these carless families use a variety of transport modes, though the degree to which they use different transport options is highly situational, depending upon the length and distance of the trip, along with material and monetary means. Multiple interviewees recount that they lack the financial resources necessary to use carpooling options, to pay for public transport, or to buy bicycles for the family.

How schools handles threat and violence among pupils could have an effect on the surrounding world, since schools reflect society at large. This study attempts to explore how this is handled within two schools, one secondary school and one upper secondary school. How do the schools work with violence and threats amongst pupils? Who is responsible for what? Is this work based on school guidelines? Why/why not? The theoretical starting-points have been Lundquists implementation-based control-model and an organizational point-of-view using theories about open and closed systems, primarily Meyer and Rowans neo-institutionalism. To gain validity, the study has been carried out by way of triangulation, i.e.

Today?s farmers are constantly affected by the fluctuating world market prices on grain and thereby the price risk that comes with the price fluctuations. The volatile prices of grain increase the price risk within the business, which in turn affects the profitability of the business. The fluctuating prices together with the increased price risk within the farm business have opened up the market for hedging instruments. In this master thesis project, the aim is to identify the underlying end-values of 30 Swedish farmers? related to their choice of using hedging and the product; forward contract.

This study intends to illuminate women?s experiences of their own self-harm. Self-harm is mostly associated with women and research shows that women mostly are over-represented. This study describes women?s experiences about their self-harm but also how they perceive the elements around them during their illness.

This two year master thesis examines the Swedish prison library's history during cell prison era.The investigation extends from the mid-1800s well into the 1900s. The purpose is to investigate theprison library by using a power concepts influenced by Michel Foucault. The questions revolvearound the ideas that formed the basis for the prison library and how the prison library was organizedin practice. Three types of sources are used to answer the essay questions and illustrate its pro -blems. Firstly, annual reports concerning the swedish prison system.

The Youth Outcome Questionnaire 2.0 Self Report (Y-OQ 2.0 SR) has been implemented in residential treatment centre in the Municipality of Örebro as a result of the strive for a more evidence-based working approach within social work. This study aims to examine how personnel and adolescents describe the treatment/counseling and support and the application of the Y-OQ 2.0 SR in the units. The questions cover the values the personnel and adolescents ascribe to the application of the Y-OQ 2.0 SR, if the result from Y-OQ 2.0 SR is congruent with how the adolescents have been affected during the placement, which obstacles and/or possibilities emerge in the management of the instrument and if there are any indications that the Y-OQ 2.0 SR is advantageous or disadvantageous in the treatment process. The study has a qualitative approach; four interviews were carried out with adolescents and five with personnel. The result shows that structure is an important component in attaining a change in behaviour.

This study examines how young women and men in KwaZulu-Natal, South Africa,experience pregnancy and parenthood when they are in school, with a particular focus onresponsibility and future opportunities. The study aims to contribute to a deeperunderstanding of how young parents interpret the consequences of early parenthood.The research is theoretically grounded in Iris Marion Young?s theory of structural injusticeand Thomas Hylland Eriksen?s theory about status positions. In addition, Joseph H. Pleck?stheory on fatherhood and masculinity is used to analyze how young men understand andperform fatherhood.

The purpose of this study was to find out how young children are allowed to influence and affect their daily lives in preschools, as well as teachers? views on the latter. My interest in this topic is born out of my experience of working with both younger and older preschool children. My view is that democratic work with older children is largely based on direct verbal communication while with toddlers it is based on an adult?s interpretation of a child?s often non-verbal expressions.

AbstractJerfström, M. (2013). Mission overweight and obesity ? how do child-care centers operate? C-thesis in Public Health. Faculty of Health and Occupational Studies.

The purpose of this essay is to identify how violence against women is understood in the government's policy action plan called Handlingsplan för att bekämpa mäns våld mot kvinnor, hedersrelaterat våld och förtryck samt våld i samkönade relationer. The main issue that the study is based on, is whether there is a feminist gendered understanding that permeates the action plan. To examine this, I have formulated two more specific questions:     - What is considered to be the main problem of men's violence against women?     - What is considered to be the reasons for men's violence against women?    The empirical material of the study consists of the government's action plan. With the help of Carol Bacchis discourse analytical approach "What's the problem approach", important patterns in the material have been detected.

Purpose:The purpose of this thesis is: to determine key success factors for an organisation?s internal process of internalising future trends forecasting. Methodology:A qualitative approach has been chosen by examining three different companies (Electrolux, H&M and, Sony Ericsson) through interviews and other data. The empirical material have been analysed by using valid theory as a platform from where the analysis can be performed. This has created a conceptual analysis that enables the use of the conclusions in other similar companies.

The aim of our study has been to come to an understanding of how the executive officials within the care of the elderly experience the cooperation with relatives to elderly people who is in need and apply for public home help according to the law of social services. Our expectation of this study is that we gain an increased insight how they as executive officials manage this cooperation situations. The method we used in this study has a qualitative research approach. This design was chosen as the most appropriate approached to illuminate and exploring the experience of the executive officials. Nine executive officials has described their experience in this matter in an interview were we both participate.

The purpose of this study is to investigate how the process and result of renovations in socioeconomic vulnerable areas affect the residents' right to housing; with a focus on women's experiences of their homes, their area, the housing company's apartment renovations. The study is conducted through two research questions: How do the women in L?vg?rdet experience their homes and the area? And how do the women in L?vg?rdet experience the process and the result of the renovations of the rental apartments? The methodology used is qualitative research interviews. The empirical material was gathered through qualitative interviews. Eight women living in L?vg?rdet have been interviewed.