This paper examines a popular music song (Heartbeats by Jose Gonzalez) as a sign system in television advertising. The study was conducted through qualitative questionnaires in connection to an audio-visual method of analysis called Masking. The method facilitates the analysis of isolated parts in the audio-visual spectrum by masking/hiding parts of the audio-visual totality.The survey had seven respondents where a hermeneutic epistemological approach was used. For the analysis Cooper's theory of brand identity (Practical and Symbolic Attitudes to Buying Brands) was used together with an interaction model for music in audio-visual advertising called "Modes of music-image interaction?.

AbstractTitle: Interactivity and participation - a qualitative study about the making of machinima withWorld of Warcraft (Interaktivitet och och deltagande ? en kvalitativ studie kring skapandet avmachinima med World of Warcraft)Number of pages: 68 total, 50 without appendixAuthor: Peter BrandbergTutor: Else NygrenPeriod: Autumn 2006Course: Media and Communication Studies CUniversity: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this study is to take a closer look at the phenomenon machinima by analysing a number of specific movies from the site worldcraftmovies.com. This analyse is focusing on how the content of these movies relate to the wider game culture of the MMORPG World of Warcraft, what specific elements in the movies is referring to and if there is differences or similarities between different genres (or categories).Material/Method: The method used in analysing the movies is a combined method inspired by hermeneutic, semiotics and discourse analysis.Main results: Instead of answers this study raises many questions about the diverse content of the movies. A general division can be seen between movies focusing on the games rules and movies that are trying to present a fictive world. But the study also shows how there are many movies moving between these two points.

Denna uppsats undersöker runformerna belagda i gotländska inskrifter från medeltiden och reformationstiden. Syftet är delvis att inventera samtliga runformer, delvis att belysa deras bruk, utveckling och spridning ur ett kronologiskt och materialmässigt perspektiv.Inventeringen görs genom en typologisk modell som möjliggör identifieringen av runformernas distinktiva och redundanta drag, och följaktligen deras indelning i graftyper och graftypsvarianter.Den stora variationen som präglar runristarnas teckenuppsättning, liksom uppkomsten och utvecklingen av nya medeltida runformer förklaras ur olika synvinklar. För vissa graftyper, bl. a. den gotländska s-runan, blir alfabetsinterna utvecklingstendenser aktuella, såsom homogenitetsprincipen och hasta + coda?principen.

In today's society we are used to regularly visit the sport arena to cheer for our favorite team, we go to the cinema to enjoy a good movie or maybe to the theatre to experience a grand performance. It has become far more common in the last years to buy tickets to these kinds of events online. To make sure that the customer will keep on buying their tickets from the online booking companies the booking experience itself has to be hassle-free and easy to understand. The customer will most likely, if possible, avoid the website if the booking itself is experienced as having problems and insecurities.  The purpose of this study is to determine some of the most fundamental designs and functions of online booking websites today as perceived by the general public.

Title: I saw it on Facebook ? Youth presentation of self on FacebookAuthors: Nicole Dreher & Anders SkoglundPresented: 01.06.2010Purpose: The purpose of this thesis was to examine how the, in the study, participating youths make their presentation of self on their Facebook profiles.Methodology: The method used in the thesis was a social semiotic analysis focusing on the social semiotic concepts: semiotic resource, semiotic potential, affordance, denotation and connotation. A social semiotic analysis of composition was also used with the purpose to gain a deeper knowledge of the social semiotic affordances of Facebook?s composition.Theoretical perspectives: The theoretical base of this thesis consists mainly of Erving Goffman?s theory on presentation of self in everyday life as well as relevant theories to youth culture in sociology and identity in social psychology.Conclusions: The results show that the youth?s presentations of selves mostly takes place in their profile picture, status updates, groups, fan pages and through their communication with other users on their wall. The borders between front and back stage on Facebook entirely depends on the norms that the reader expects the profile owner to uphold.

The intention of this study is to find out how the female celebrity is portrayed in women?s magazines directed at women of different age groups. The magazines that I have chosen to analyse are Frida, Veckorevyn and Damernas Värld. My aim is to find out what kind of celebrity appears in the magazines in terms of occupation and topics in the articles. Furthermore, the aim is also to determine whether the celebrity is portrayed in a different or similar way depending on the target group.

SammanfattningI stora delar av världen används forumteater för att motverka förtryck. När forumteater spelas har jokern en nyckelroll. Undersökningens syfte är att ta reda på vad de i studien ingående jokrarna uppfattar som jokring och hur de uppfattar jokring samt att skapa beskrivningskategorier för dessa uppfattningar. Frågeställningen är: Hur beskriver jokrar jokring?I undersökningen har korta intervjuer med 19 jokrar analyserats.

The concept of quality is difficult to identify clearly. Many attempts to define quality havebeen made, but the resulting definition remains vague.The quality concept (in the artistic sense) has since 1974 played a leading role in Swedishcultural policy. In the spring of 2009, a publication, named ?Kulturutredningen? waspublished. This report suggested a number of changes for the Swedish cultural policy.

Bakgrund: Den avancerade kirurgin inom operationsverksamheten ställer höga krav på operationssjuksköterskans kompetens och hon verkar i en ständigt utvecklande miljö. Operationssjuksköterskans perioperativa kunskaper gör henne till en nyckelspelare i operationsteamet. Den nyfärdiga operationssjuksköterskan saknar både erfarenhet av yrket och fördjupad yrkeskompetens som kan hjälpa henna att hantera kraven i arbete. Syfte: Syftet med denna studie var att ta reda på vilka utmaningar nyfärdiga operationssjuksköterskor upplever och vilka copingstrategier de använder sig av. Metod: Sex nyfärdiga operationssjuksköterskor, verksamma på en operationsavdelning med multidisciplinär och avancerad kirurgi med mellan sex till tolv månaders erfarenhet, intervjuades.

Nationella riktlinjer finns dokumenterade i en handbok utgiven av Sveriges kommuner och landsting. I denna handbok finns de hygienregler beskrivna som ska gälla på våra operationsavdelningar. Syftet med studien är att kartlägga vilka hygienregler som gäller inom region Skånes nio opererande sjukhus och om det finns någon vetenskaplig evidens bakom dessa regler. Metoden som har använts är en empirisk intervju med kvantitativ inriktning utifrån 17 halvstrukturerade frågor. Respondenterna var elva avdelningschefer/hygienansvarig på operationsavdelningar i region Skåne.

The purpose of this study was to examine the political party ?Feministiskt initiativ? (Fi) and their communication during the election campaign 2006. We wanted to find out what the intention was and how the communication was received by the public. We also looked for signs of congruence between those two sides.Fi is the first political party with a feministic ideology to candidate for the parliament in Sweden. The party is rather new and their political standpoints and internal affairs have often been subject of for debate in the media.We wanted to investigate people?s individual opinions of the matter, and therefore we chose to personally interview a number of people.

A qualitative study of the Swedish Instagram account Kvinnohat´s framing of media criticism. The Instagram account Kvinnohat is an example when citizens with a feminist agenda participate in a public debate. With a critical point of view Kvinnohat approach society; which media is a part of. Social network with photo-sharing implement such as Instagram is a quite new type of social media. Instagram has quickly become a part of many peoples everyday life, especially among adolescents.

The purpose of this study is to investigate differences of how the Swedishemployees union ?Unionen? communicates with its members, on one hand thosewho are members of local union clubs and on the other non-club members. Thenumber of non-club members has increased due to labour market changes implyingthat workplaces have been fragmented and hence affect the possibility to form localunion clubs.The questions posed in the study are: How does Unionen communicate with itsmembers? How does the communication differ between club members and non-clubmembers? What are the preferences of Unionen´s members as far as communicationwith the central organization? What kind of information do the members seek andhow do they find it? What values does Unionen represent? Are there differencesbetween the messages that Unionen is sends out and how members and non-clubmembers, respectively, perceive them?A case study method has been used applying both quantitative and qualitativeanalyses. Quantitative methods have been used in illustrating the number ofdiscussion subjects at Unionen´s website, the members needs for receivingcommunication and channel usage while qualitative methodologies have been usedin interviews with Unionen´s members, club chairmen and union representatives aswell as semiotic picture analyses and analyses based on methods of Uses andgratifications theory.One conclusion of the study is that two significant differences of communicationhave been found between members and non-club members.

In Peter Weiss debut Fra?n o? till o? (1947) the ?I? travels from island to island as a castaway. The island here can signify, or work as a synecdoche for exile and the feeling of isolation that exile often induces. But the movement from island to island also implies a restless state: Peter Weiss shifting from painting to writing to filmmaking and theatre, from German to Swedish and then back to German. The years during exile and the years that followed the exile until his breakthrough in Germany with Schatten des ko?rpers des Ku?tchens (1960), Abschied von den Eltern (1961) and Fluchtpunkt (1962), were the formative years of Peter Weiss authorship.

Introduktion:I litteraturen finns få studier som beskriver patientcentrerad vård i perioperativ vårdmiljö. Den patientcentrerade vården (PCV) syftar till att tillvarata patientens perspektiv för att kunna anpassa vården. Begreppet beskrivs som vård anpassad utifrån patientens behov och värderingar. Behoven identifieras, förutses, samordnas och integreras i vården. PCV kännetecknas av respekt och värdighet för patienten som ges valmöjlighet i alla situationer.Syfte:Studiens syfte var att undersöka operationssjuksköterskans uppfattning om patientcentrerad vård och hur det tar sig uttryck i den perioperativa vårdmiljönMetod:Studien bygger på semistrukturerade intervjuer som analyserats med kvalitativ innehållsanalys.