This paper aims to describe and discuss psychotherapy in rhetorical terms; in particular how psychotherapists can use their ethos, or person, as a means for convincing the patient, and subsequently discuss how these insights in turn can be useful for other rhetors.Classical rhetoric is commonly associated with one speaker exercising influence on an audience of many, but modern rhetoric is broader, and includes all situations where someone is attempting, by speech or in writing, to affect anyone, including the rhetor himself. With this broader definition, psychotherapy may also be considered a form of rhetoric. Psychotherapy does, however, highlight the aspect of power distribution, in that it is clear that it is up to the patient to determine whether the rhetoric will achieve its purpose or not, that is, if he will be influenced by it. In psychotherapy, it is also important to differentiate between persuading and convincing: for a permanent change to occur in the patient?s thoughts and actions, the deeper, "internal" form of conviction is necessary for change to take place.When attempting to convince an audience, it is important for the speaker to establish a credible ethos, that is, present a trustworthy persona.

AbstractThis work is a pilot study intended to show what an experienced teacher of Swedish in first grade teaches and how she teaches. A further aim is to test methods for the analysis of Aristotle?s forms of knowledge in order to elucidate the teaching of reading and writing. As regards theory, the study proceeds from rhetoric and its doctrine of forms of knowledge according to which the whole in communication consists of episteme, techne and phronesis. The methods involve analysing the content of the communication and analysing speech acts, rhetorical figures and paralinguistic expressions.

The main drivers of luxury consumption is to obtain prestige and status, therefore the possibility of visible consumption of products is a key dimension of the product. Typical examples of luxury goods include cars, handbags and watches. These are consumed in the public arena where the possibility to show off the product and the brand is the greatest. When examining luxury products and what drives men and women to pay premium prices for a brand and for a logo, a fascinating finding is that there are products that fundamentally lacks these attributes, but which are considered to be classic luxury products. An example of this is perfume.

Uppsatsen handlar om mobbning och hur detta synliggörs i idrottsföreningar. Ledarna inom idrottsföreningar har intervjuats med en narrativt inspirerad metod för att på så sätt nå deras erfarenheter av hur mobbningen på detta område ser ut. Intervjupersonerna berättar hur de hanterar mobbning personligen och hur detta hanteras inom respektive idrottsförening. Vi lyfter även fram hur ledarna ser på ledarskap i allmänhet och hur de ser på sitt eget ledarskap. Vidare ser vi också till deras utbildningsbakgrund.

AbstraktLiksom skolan utgör en arena för alltmer pluralistiska elevgrupper med vitt skilda erfarenheter strävar konstmuseer idag efter att vara en representativ arena för en alltmer globaliserad konstvärld. Den problematik de står inför, samt hur de hanterar den då de arbetar för att inte reproducera en normerad maktrelation mellan västerlandet och resten av världen är kärnan i mitt arbete. Med postkoloniala frågeställningar om makt och diskurser försöker jag belysa vilken identitet vi i den västerländska kulturen ger både dem vi beskriver, samt oss själva, när vi definierar "icke-västerländsk" konst på ett specifikt sätt. För att kanalisera de postkoloniala frågeställningar jag undersöker tittar jag närmare på utställningen Africa Remix, (Moderna Museet i Stockholm 2006 ? 2007) eftersom den var en utställning som medvetet förhöll sig till den representationsproblematik som jag undersöker.

This essay studies how advertisements in various anti-smoking campaigns can influence and persuade by using anti-logos as counter-arguments to the tobacco industry's logos. In contrast to tobacco advertising arguments such as freedom (logos), pleasure (pathos) and trademark (ethos) the anti-smoking campaigns create anti-logos arguments with various connotations such as repulsive pictures and sexual implications to influence groups of people not to start smoking or to quit smoking.Advertisement of tobacco does not exist nowadays due to legal restrictions in the western world; however several decades of myths created in the consumer consciousness still exist. Thus one can speak of a tobacco advertising ideology that exists and the various anti-smoking campaigns trying to change that ideology.The purpose of anti-smoking campaigns is to conduct a kategoria of myth that tobacco advertisement has created over the years. Anti smoking organizations do this by creating a new ideology to affect consumer?s attitude toward smoking and the tobacco myth with an anti-myth.

The purpose of the thesis is to demonstrate how high frequency trading affects the stock market. The growing high frequency trading is affecting the game plan on the financial markets and concerns have grown about the high frequency users intentions with their business. It is difficult to receive an overall picture of the subject because the lack of previous research and even the research that exist do not show the entire picture. The thesis contributes to the research through a comprehensive picture of the present debate as well as the previous research through a literature study. Our results showed that high frequency trading provides liquidity to the market, there is a statistical connection between high frequency trading and volatility, no price manipulation is being used and there is a need for a supervision of the high frequency trading..

ABSTRACT The purpose of this essay has been to analyse an incident that received huge attention in the media that took place on February 24 2011 involving the famous fashion designer John Galliano. Galliano who at the time served as a creative director at French luxury fashion house Dior hurled anti-Semitic remarks during an altercation to a couple at Paris café La Perle. We intended to do a study of the material in two parts. The primary focus of our thesis was to analyse six different newspaper articles that involved the incident. We chose to analyse three articles from Great Britain and three from the United States to get a versatile image of the incident.

Nature conservation issues are often complex and difficult to handle. Different actors andinterests are involved and it is generally agreed that constructive interaction is a crucialpart of dealing with these issues. According the theory which forms the basis of this thesis,conflict is defined as social interaction during which the actors trust in the interaction isdecreasing. Signs of conflict and diminished trust in the interaction are that these actorsmake attempts to change the situation and some of these attempts can lead to increasedconflict.The aim of this thesis is to describe the social interaction that takes place when peoplemove from conflict to dialogue. A qualitative case study of a nature conservation issue inÖstra Vätterbranterna, an area east of Lake Vättern, is presented.

The present MA thesis analyzes how body and blood functions as historical and narrative elements in Yu Hua's novel Chronicle of a Blood Merchant (1995). In the novel, the story and the plot can not be regarded as disparate items; the two levels of the text are tightly interwoven by what the thesis introduces as a sangvinolent narration. The term conceptualizes the use of blood as a structural element and the thrust of the text, in this case how the ability to sell blood is a prerequisite for the story and the plot.Close readings reveal the structural correlations between the blood-selling main-character Xu Sanguan in the plot on the one hand, and in the story on the other, which can be detected to have, inter alia, an effect on the temporality of the narrative. Themes linked to identity, belonging and survival (performativity, mimicry, reification and alienation) permeate the text. In the novel the body and bodily fluids are sacrificed in order to form and enforce perceptions of identity and societal roles.The rhetorical use of ?blood and tears? (Ch.

This thesis takes as its point of departure the Swedish governmental family policy and the debate on the proposed reform ?vårdnadsbidraget?. The supporters of the reform present it as something that will increase the freedom of choice for families and benefit the children, whereas the opponents warn for decreased equality and a return to the male breadwinner-model.From a constructivist perspective, language is closely related to power through defining and ascribing meaning to reality. By applying a feminist political theory on the debate within the Swedish national parliament 2007/2008 and conducting a discourse analysis, the aim of this paper is to analyse which concepts are used and how they construct to what makes a family within the political debate ? is there any difference or similarity between the view of the opponents and the supporters of ?vårdnadsbidraget??The main conclusion of this paper is that even though the political ideal and rhetorical concepts differ between the supporters and the opponents, they still constitute the heterosexual nuclear family as an obvious norm in family politics.

Title: Digital christmas greetings - the viral communicators, public sphere and democracy(Digitala julhälsningar - de virala kommuniktörerna, offentligheten och demokratin)Number of pages: 41Author : Anna-Sara TorgnysdotterTutor: Ylva EkströmCourse : Media and Communication Studies DPeriod: Spring, semester 2010University: Devision of Media and Communications, Department of Information Science,Uppsala UniversityPurpose: The purpose of this study is to see if social media could be an arena for the usersto increase democracy and the public sphere. Studying the role and possibilitys of the individual.Is there a space for any one to act and debate?Method: A qualitative analysis based on interviews with ten users of social media - viralcommunicators. They were discussing public and private sphere, democracy, norms andbehavior in social media.Theoretical platform: The theoretical basis has its roots in sociology: Ervin Goffman´sidea on self-presentation and social interaction, Manuel Castels´ theories of the networksociety and Jürgen Habermas idea of the public spehere.Main result: The viral communicators are ambivalent in their use of socialmedia. They are users because they want to be but also because they feel forced to - professionalor private.

När vi hör ordet coachning associerar vi det ofta med idrott. När vi tänker på en coach tänkervi ofta på en hockeytränare eller en fotbollstränare. Studien som du nu håller i din handkommer att redogöra för en aspekt av coachning som inte är lika välkänt i vidare kretsarnämligen ledarcoachning. Ledarcoachning syftar till att hjälpa den coachade ledaren attutvecklas och bli mer effektiv i sitt arbete genom aktiv coachning som karaktäriseras avfeedback och utveckling. Fokus ligger alltså på en relation mellan coachen och deltagaren ochinte på att coachen ska lära deltagaren om rätt och fel sätt att sköta saker.Syftet med vår studie är att undersöka effekter av coachning på ledare inom professionellaorganisationer och jämföra coachningeffekterna med förändrade personlighetsdrag hosdeltagarna, samt dra slutsatser om vilka coachningeffekter som kan kopplas till förändradepersonlighetsdrag.Ovanstående leder oss till följande frågeställning: hur förändras en ledare genom ettcoachningprogram?Den teoretiska referensramen inkluderar tidigare studier angående effekter av ledarcoachningsamt ett verktyg för att mäta personlighetsdrag kallat NEO PI-R vilket baseras påfemfaktormodellen.Studien har genomförts som en fallstudie på coachen Thomas Karlssons företag TKLedarguide AB och dess coachningverksamhet.

Each time you pass a stand full of magazines it?s hard not to absorb the many exhortations that are being thrown at you. The range of different lifestyle magazines have more or less exploded during the last years. All magazines, each one trying to outmatch the other, want to help you improve to be the best you can.People get affected by their surroundings including what they see and what they read. Therefore we chose to do this study, as an opportunity to get a closer look on what the Swedish lifestyle magazines Cosmopolitan and Café tell us about women and men.

For this study I use a critical realism approach and the aim with the thesis is to elucidate humor as a socially reflexive tool. My investigation has its starting point in the stand-up comedy arena, which I mean can exemplify a social context where the communication is focused around humor. I mean that humor can be used to create imaginary variations of the knowledge and truths, which we live our lives according to. The asymmetrical interpretations of the socially reflexive tool humor can be used to identify, elucidate, and cope with the diverging truths of life. But even though humor has boundless possibilities to reshape knowledge, it is also limited by the social contexts where it is mediated and by the involved individuals that create the humor or sanction the humor positive and/or negative..